Biography
Dr Allison Ringer is a Lecturer in the Department of Marketing in Deakin Business School. Throughout Allison’s 20-year academic career, she has developed a strong academic and teaching background. She has significant experience demonstrating excellence in teaching and assessment task development. Allison places a strong focus on cultural diversity and students' critical skill development in her teaching and research, which leads to stronger graduate outcomes. She is also proactive in advancing students awareness of the link between University studies and industry skill-set requirements.
Allison continuously achieves excellent student ratings and feedback and possesses a strong service background, which contributes positively to the University environment in roles including Co-Chair of the Faculty Academic Progress Committee and the Bachelor of Commerce Director for the Marketing Major. At the University level, she represents the Faculty of Business and Law on the Campus Learning Spaces Committee.
Her research interests include cause-related marketing with specific emphasis on congruency (perception of fit) and message effects; and Marketing education with a focus on cultural diversity, assessment practices, and graduate employability. Allison has published in journals including Education + training, Higher education review: an international journal for policy and practice in post-school education, Australasian marketing journal, and Journal of marketing theory and practice.
Read more on Allison's profileResearch interests
- Social Marketing
- Marketing Education
- Graduate Employability
Affiliations
- Member, Australian Marketing Institute.
- Certified Practising Marketer (CPM), Australian Marketing Institute.
Teaching interests
- Marketing Management
- Brand Management
Units taught
- MMK277 - Marketing Management
- MMK358 - International Marketing
Knowledge areas
- Social Marketing
- Marketing Education
Projects
- Cloud Deakin embedded discipline hubs
Publications
N Robertson, J Rotman, L McQuilken, A Ringer
(2023), Vol. 40, pp. 825-844, Psychology and Marketing, London, Eng., C1
J Ferrer, A Ringer, K Saville, M A Parris, K Kashi
(2022), Vol. 83, pp. 317-338, Higher Education, C1
C.U.L.T.U.R.E. : marketing education in the age of cultural diversity
A Ringer, M Volkov, K Bridson
(2014), Vol. 56, pp. 503-520, Education + training, Bingley, England, C1
A review of the first twenty years of the Australasian Marketing Journal
M Polonsky, P Kay, A Ringer
(2013), Vol. 21, pp. 176-186, Australasian marketing journal, Amsterdam, The Netherlands, C1
Subject coordinator role and responsibility: experiences of Australian academics
A Zutshi, A Creed, A Ringer, A Osborne
(2013), Vol. 46, pp. 56-80, Higher education review : international journal for policy and practice in post school education, London, England, C1
Response rates in Australian market research
D Bednall, M Spiers, A Ringer, A Vocino
(2013), Melbourne, Vic., A6-1
Twenty years of the Journal of Marketing Theory and Practice
M Polonsky, A Ringer
(2012), Vol. 20, pp. 243-261, Journal of marketing theory and practice, Armonk, N.Y., C1
Marketing the marketing discipline : the influence of delivery modes on discipline major choice
A Ringer, M Volkov, A Vocino, K Bridson, S Adam
(2011), Vol. 12, pp. 45-65, Information technology, education and society, South Melbourne, Vic, C1
Student perception of learning approach and teamwork benefits in accounting : a qualitative study
A Volkov, M Volkov, A Ringer
(2011), pp. 1-20, AFAANZ 2011 : Accounting and Finance Association of Australia and New Zealand Annual Conference, Darwin, N.T., E1
International students' perceptions of the Australian tertiary learning environment
A Ringer, M Volkov, K Bridson
(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
A Ringer, M Volkov, K Bridson
(2010), pp. 1-10, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
Global and regional dispersion of publishing in the field of international marketing
M Polonsky, A Ringer
(2009), Vol. 22, pp. 155-172, Journal of global marketing, New York, N.Y., C1
Students' perception of an online marketing subject : a qualitative approach
M Volkov, A Ringer, K Bridson, A Vocino
(2008), pp. 1-9, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
Experiential satisfaction with a wholly online marketing unit
A Ringer, A Vocino, M Volkov, K Bridson
(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1
Trends in consumer segmentation
B Higgs, A Ringer
(2007), Australian and New Zealand Marketing Academy (ANZMAC) Conference 2007, University of Otago, Dunedin, NZ, E1
Does the motivation to help differ between generation X and Y?
A Ringer, R Garma
(2006), pp. 1067-1073, Australian & New Zealand Marketing Academy. Conference (2007 : University of Otago), Dunedin, New Zealand, E1
A Ringer, M Polonsky
(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1
A Ringer, D Bednall
(2005), A6
Cause-related marketing : an extension of the congruity concept
A Ringer, H Oppewal, D Bednall
(2005), pp. 198-206, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1
The relationship between familiarity and expectations
B Higgs, A Ringer
(2005), pp. 103-109, ANZMAC 2005 : Broadening the boundaries : Proceedings of the 2005 Australian and New Zealand Marketing Academy Conference, Perth, Western Australia, E1-1
Funded Projects at Deakin
Industry and Other Funding
Report on trends in market research responses rates in Australia
A/Prof David Bednall, A/Prof Andrea Vocino, Dr Allison Ringer
Association of Market and Social Research Organisation
- 2012: $5,000
Supervisions
No completed student supervisions to report