Biography
Brent's research examines social and interpersonal influences in consumer behavior, as well as moral judgments and behavior.
His research has been published in leading outlets in both marketing and psychology, and he was awarded the Society for Consumer Psychology (APA Division 23) Early Career Contribution Award. He was also previously named a Young Scholar by the Marketing Science Institute. He is an Associate Editor at Journal of Consumer Research and Journal of the Academy of Marketing Science, and was previously at Journal of Consumer Psychology. He currently serves on the editorial review boards of Journal of Marketing Research, Journal of Marketing, Journal of Consumer Psychology, Journal of Retailing, and Marketing Letters.
He holds a B.Comm(Hons.) from the University of Manitoba and a Ph.D from the University of British Columbia.
For more information, CV, etc., see www.brentmcferran.com
Read more on Brent's profilePublications
Diversity representation in advertising
C Campbell, S Sands, B McFerran, A Mavrommatis
(2023), pp. 1-29, Journal of the Academy of Marketing Science, Berlin, Germany, C1
Above the scam: moral elevation reduces gullibility
A Hamby, B McFerran, D Dahl
(2022), Vol. 32, pp. 466-474, Journal of Consumer Psychology, London, Eng., C1-1
Examining Eating: Bridging the Gap between "Lab Eating" and "Free-Living Eating"
K Haws, P Liu, B McFerran, P Chandon
(2022), Vol. 7, pp. 403-418, Journal of the Association for Consumer Research, Chicago, Ill., C1
T Allard, B McFerran
(2021), Journal of Consumer Psychology, C1-1
Fleeting, But Not Forgotten: Ephemerality as a Means to Increase Recall of Advertising
C Campbell, S Sands, E Treen, B McFerran
(2021), Vol. 56, pp. 96-105, Journal of Interactive Marketing, C1-1
How income shapes moral judgments of prosocial behavior
J Olson, B McFerran, A Morales, D Dahl
(2021), Vol. 38, pp. 120-135, International Journal of Research in Marketing, Amsterdam, The Netherlands, C1-1
Mindful Matching: Ordinal Versus Nominal Attributes
P Liu, B McFerran, K Haws
(2020), Vol. 57, pp. 134-155, Journal of Marketing Research, London, Eng., C1-1
Identity-based perceptions of others' consumption choices
J Olson, B McFerran, A Morales, D Dahl
(2019), pp. 448-461, Handbook of Research on Identity Theory in Marketing, Cheltenham, Eng., B1-1
Outsourcing responsibility for indulgent food consumption to prevent negative affect
L Hagen, A Krishna, B McFerran
(2019), Vol. 4, pp. 136-146, Journal of the Association for Consumer Research, Chicago, Ill., C1-1
Pride of ownership: An identity-based model
A Ahuvia, N Garg, R Batra, B McFerran, P De Diesbach
(2018), Vol. 3, pp. 216-228, Journal of the Association for Consumer Research, Chicago, Ill., C1-1
(I'm) happy to help (you): The impact of personal pronoun use in customer-firm interactions
G Packard, S Moore, B McFerran
(2018), Vol. 55, pp. 541-555, Journal of Marketing Research, London, Eng., C1-1
Corporate Leanwashing and Consumer Beliefs About Obesity
A Karnani, B McFerran, A Mukhopadhyay
(2017), Vol. 6, pp. 206-211, Current Nutrition Reports, Philadelphia, Pa., C1-1
Rejecting responsibility: Low physical involvement in obtaining food promotes unhealthy eating
L Hagen, A Krishna, B McFerran
(2017), Vol. 54, pp. 589-604, Journal of Marketing Research, London, Eng., C1-1
S Moore, B McFerran
(2017), Vol. 2, pp. 229-245, Journal of the Association for Consumer Research, Chicago, Ill., C1-1
K Kristofferson, B Mcferran, A Morales, D Dahl
(2017), Vol. 43, pp. 683-706, Journal of Consumer Research, Oxford, Eng., C1-1
Turning off the lights: Consumers' environmental efforts depend on visible efforts of firms
W Wang, A Krishna, B McFerran
(2017), Vol. 54, pp. 478-494, Journal of Marketing Research, London, Eng., C1-1
The satiating effect of pricing: The influence of price on enjoyment over time
K Haws, B McFerran, J Redden
(2017), Vol. 27, pp. 341-346, Journal of Consumer Psychology, Amsterdam, The Netherlands, C1-1
The obesity crisis as market failure: An analysis of systemic causes and corrective mechanisms
A Karnani, B McFerran, A Mukhopadhyay
(2016), Vol. 1, pp. 445-470, Journal of the Association for Consumer Research, Chicago, Ill., C1-1
The (ironic) dove effect: Use of acceptance cues for larger body types increases unhealthy behaviors
L Lin, B McFerran
(2016), Vol. 35, pp. 76-90, Journal of Public Policy and Marketing, London, Eng., C1-1
Wealth and welfare: Divergent moral reactions to ethical consumer choices
J Olson, B McFerran, A Morales, D Dahl
(2016), Vol. 42, pp. 879-896, Journal of Consumer Research, Oxford, Eng., C1-1
How the body type of others impacts our food consumption
B McFerran, D Dahl, G Fitzsimons, A Morales
(2015), pp. 151-167, Leveraging Consumer Psychology for Effective Health Communications: The Obesity Challenge, B1-1
Leanwashing: A hidden factor in the obesity crisis
A Karnani, B McFerran, A Mukhopadhyay
(2014), Vol. 56, pp. 5-30, California Management Review, C1-1
Evidence for two facets of pride in consumption: Findings from luxury brands
B McFerran, K Aquino, J Tracy
(2014), Vol. 24, pp. 455-471, Journal of Consumer Psychology, C1-1
J Gu, B Mcferran, K Aquino, T Kim
(2014), Vol. 35, pp. 722-745, Journal of Organizational Behavior, C1-1
B McFerran, J Argo
(2014), Vol. 40, pp. 871-884, Journal of Consumer Research, C1-1
Lay Theories of Obesity Predict Actual Body Mass
B McFerran, A Mukhopadhyay
(2013), Vol. 24, pp. 1428-1436, Psychological Science, United States, C1-1
Moral Identity and the Experience of Moral Elevation in Response to Acts of Uncommon Goodness
K Aquino, B McFerran, M Laven
(2011), Vol. 100, pp. 703-718, Journal of Personality and Social Psychology, United States, C1-1
Motivational determinants of transportation into marketing narratives
B McFerran, D Dahl, G Gorn, H Honea
(2010), Vol. 20, pp. 306-316, Journal of Consumer Psychology, C1-1
I'll have what she's having: Effects of social influence and body type on the food choices of others
B McFerran, D Dahl, G Fitzsimons, A Morales
(2010), Vol. 36, pp. 915-926, Journal of Consumer Research, C1-1
How personality and moral identity relate to individuals' ethical ideology
B McFerran, K Aquino, M Duffy
(2010), Vol. 20, pp. 35-56, Business Ethics Quarterly, C1-1
B McFerran, D Dahl, G Fitzsimons, A Morales
(2010), Vol. 20, pp. 146-151, Journal of Consumer Psychology, C1-1
D Freeman, K Aquino, B McFerran
(2009), Vol. 35, pp. 72-84, Personality and Social Psychology Bulletin, United States, C1-1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
No completed student supervisions to report