Profile image of Campbell Heggen

Dr Campbell Heggen



Senior Lecturer


Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


GCHE Exempt, Deakin University, 2015
Doctor of Philosophy, Deakin University, 2014
Bachelor of Commerce (Honours), Deakin University, 2006
Bachelor of Commerce, Deakin University, 2005
Bachelor of Law(s) (Honours), Deakin University, 2005



Dr Campbell Heggen is a Senior Lecturer in the Department of Accounting in Deakin Business School. Campbell is a financial planning academic and behavioural researcher, working to integrate behavioural science into financial planning education. He has over ten years’ experience in higher education, encompassing all facets of course design and delivery at the undergraduate and postgraduate level, for online, campus located, and blended student cohorts. As a student-focused professional, Campbell has demonstrated proficiency in the development and redesign of program curriculum, multi-media student resources, authentic assessment, and maintaining international and professional accreditation requirements.

Campbell’s research interests focus on the behaviour of individuals and organisations, including what motivates us and how we make decisions. He completed his PhD at Deakin University and has additional research experience and publications in financial planning, finance, marketing and law. He also holds a Bachelor of Laws (Honours) and Bachelor of Commerce (Honours), with specialisations in finance and financial planning.

Read more on Campbell's profile

Research interests

  • Financial Behaviour and Decision Making
  • Financial Planning Education and Financial Literacy
  • Environmental and Social Accounting
  • Management Accounting / Control Systems

Teaching interests

  • Financial Behaviour and Decision Making
  • Personal Finance / Financial Planning Fundamentals
  • Ethics & Professionalism in Financial Services


  • Global Management Accounting Research Symposium (GMARS), Australia, June 2017.
  • European Accounting Association (EAA): Valencia, May 2017.
  • Personal Finance Investment Symposium (PFIS), Brisbane, November 2015.
  • Accounting and Finance Association of Australia and New Zealand (AFAANZ) Conference, Australia, July 2015; Accounting and Finance Association of Australia and New Zealand (AFAANZ) Conference, New Zealand, July 2014.
  • RMIT Accounting for Sustainability, Australia, June 2014.
  • Monash University Forum for Management Accounting (MONFORMA), Australia, November 2013.
  • Accounting and Finance Association of Australia and New Zealand (AFAANZ) Doctoral Symposium, Australia, June 2011.

Media appearances

  • ‘Winning by default’, Money Magazine, Australia, 2017.
  • ‘Uncover your financial personality’, Money Magazine, Australia, 2017.


  • Vice Chancellors' Award for Outstanding Contribution to Partnerships, Deakin University, October 2015.
  • Award for Effectiveness, Excellence & Exemplar Practice in Teaching & Learning, Faculty of Business and Law, Deakin University, December 2015,


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Time lags, non-linearity and asymmetric effects in an extended service-profit chain

G Strydom, M Ewing, C Heggen

(2020), pp. 1-21, European Journal of Marketing, Bingley, Eng., C1

journal article

The role of value systems in translating environmental planning into performance

C Heggen

(2019), Vol. 51, pp. 130-147, The British accounting review, Amsterdam, The Netherlands, C1

journal article

To the letter vs the spirit: a case analysis of contrasting environmental management responses

C Heggen, V Sridharan, N Subramaniam

(2018), Vol. 31, pp. 478-502, Accounting, Auditing & Accountability Journal, Bingley, Eng., C1

journal article

Funded Projects at Deakin

Industry and Other Funding

The costs, benefits and trade-offs associated with professionalising the Australian Financial Planning industry

A/Prof Adrian Raftery, Dr Campbell Heggen, Mr Michael Kerry

  • 2014: $5,000

IRESS Knowledge Centre Development

Mr Marc Olynyk, Dr Campbell Heggen

  • 2020: $9,500
  • 2019: $8,500
  • 2018: $8,500
  • 2017: $10,800


No completed student supervisions to report