Profile image of Deirdre Quinn-Allan

Mrs Deirdre Quinn-Allan



Senior Lecturer in Communication


Faculty of Arts and Education


School of Comm & Creative Arts


Geelong Waurn Ponds Campus


Graduate Certificate of Higher Education, Deakin University, 2007
Master of Marketing Management, Charles Sturt University, 2004

+61 3 522 71363

Biography summary

Deirdre has been a full-time member of the public relations teaching team within the Arts Faculty since February 2005. Commencing work in New Zealand in the 1980s, her career has been varied and interesting and she has worked for a range of organisations across four different countries. Deirdre's professional practice spans the disciplines of management, social marketing, public relations and education and training. 

In the last 10 years Deirdre has pursued positions which have allowed her to develop her expertise in the area of online marketing, advertising and public relations. Deirdre has been a keen observer of the growth of user-generated content (UGC) and the impact this has on practice within the fields of public relations and advertising and more broadly marketing.

Career highlights

Course Director, Bachelor of Communication (Journalism) (2016)
Associate Head of School (Teaching and Learning) (August 2012 – December 2015)
Course Director, Master of Communication (2011 – August 2012)
Course Director, Bachelor of Arts (Public Relations) (2008 – July 2009; Acting - July 2011 – Dec 2011)
Discipline Convenor – Public Relations (2008; 2011 – July 2012)

Research interests

Online communication, marketing communication, crisis communication, slacktivism, advertising strategy


Teaching interests

  • Bachelor of Communication (Public Relations)
  • Bachelor of Communication (Honours)
  • Master of Communication

Units taught

ALR310 Marketing Communication, ALR733 Advertising Theory and Practice

Knowledge areas

Changes in professional practice and strategic planning in response to environmental drivers (in particular online digital interactive media).  The majority of my publications contribute to scholarship within my field of marketing communication and public relations by examination and critique through case study. Another thread I have pursued is the impact of new digital technologies on learning and teaching.


2009 Dean’s Award for Excellence in teaching in recognition of my contribution to team development and delivery of the cross-disciplinary Journalism/Public Relations unit: ALR206 Media Relations.

2007, Fellow of the Deakin Institute of Teaching and Learning for Second Life project and research


My current research focuses on consumer slactivism within social media and the ways in which it can be leveraged to effect strategic change.   Related activities to date:

Conference paper: Brown, A. Quinn-Allan D. 2015 ‘Bridging Empathy and Protective Indifference: Animal Welfare, Online Engagement, and the Activist-Slacktivist Divide’, paper presented to Australasian Animal Studies Association (AASA) 2015 Conference, The University of Melbourne, Melbourne, VIC,  July 15, 2015

Book Chapter: Quinn-Allan D. 2015 'Harnessing the power of slactivism:The boom and bust cycle of issues management and crisis', in Sheehan M. & Quinn-Allan D. (eds) Crisis Communication in a Digital World, Cambridge University Press, Australia, pp. 107-18


Filter by


Crisis communication in a digital world

M Sheehan, D Quinn-Allan

(2015), Port Melbourne, Vic., A7

edited book

Public relations, education, and social media : issues for professionalism in the digital age

D Quinn-Allan

(2010), Vol. 11, pp. 41-55, Asia Pacific public relations journal, Geelong, Vic, C1-1

journal article

Campaign evaluation

D Quinn-Allan

(2009), pp. 65-80, Public relations campaigns, South Melbourne, Vic., B1

book chapter

Case study : Coke Zero

D Quinn-Allan

(2009), pp. 86-89, Advertising and promotion : an integrated marketing communications perspective, Sydney, N.S.W., B1

book chapter

Where is the business model for citizen journalism?

S Quinn, D Quinn-Allan

(2008), Vol. 30, pp. 75-84, Australian journalism review, St Lucia, Qld., C1

journal article

Second life first hand: a teacher perspective

D Quinn-Allan, B Kirby

(2007), Vol. 8, pp. 149-161, Asia Pacific public relations journal, Geelong, Vic, C1

journal article

An exploration of massively multiplayer online role playing games : their application to public relations education and possible future public relations practice

D Quinn-Allan

(2006), Vol. 7, pp. 235-246, Asia Pacific public relations journal, Geelong, Vic, C1

journal article

User-generated content and the changing news cycle

S Quinn, D Quinn-Allan

(2006), Vol. 28, pp. 57-70, Australian journalism review, Brisbane, Qld, C1

journal article

The world-wide spread of journalism convergence

S Quinn, D Quinn-Allan

(2005), Proceedings of the 2005 Journalism Education Association Conference, Gold Coast International Hotel, Surfers Paradise, Queensland, Australia, E1


Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report