A/Prof. Gie Liem

STAFF PROFILE

Position

Associate Professor

Faculty

Faculty of Health

Department

School of Exercise & Nut. Sci.

Campus

Melbourne Burwood Campus

Qualifications

Graduate Certificate of Higher Education, Deakin University, 2009
Doctor of Philosophy, Wageningen Agricultural Univ., 2004
Master of Science, Wageningen Agricultural Univ., 1999

Contact

gie.liem@deakin.edu.au
+61 3 924 46039

Biography summary

Gie Liem is an Associate Professor in sensory and consumer science  in the school of Exercise & Nutrition Sciences. His main area of research is sensory marketing, which can be defined as the interaction between marketing strategies and perception, choice and intake of food. Dr Liem published over 50 peer reviewed journal articles in the area of sensory marketing, sensory and consumer science. He attracted over more than half a million (AUD) in research funding. He serves on the editorial boards of the journals Food Quality and Preference, Sustainability and Nutrients. In addition he was (and is) part of the organising committees of Pangborn 2017, 2021, SenseAsia 2016, 2018, chairs the NZOZ sensory consumer science conference and is founder of the Asian Sensory Network.
His teaching focusses on sensory marketing and consumer behaviour. He leads the international study tours for Food and Nutrition Sciences,
He previously was a researcher at Wageningen University (the Netherlands), the Monell Chemical Senses Center (USA), a researcher and project leader at Unilever Research (the Netherlands) and course director at Deakin University

Research interests

Sensory marketing, consumer science, food choice of children, salt taste perception

Affiliations

Australian Institute for Food Science and Technology

Teaching interests

Sensory Marketing, Food choice, consumer behaviour, sensory science

Conferences

Pangborn, SensAsia, EuroSense, NZOZ sensory science conference

Professional activities

Chair of the NZOZ sensory consumer science group

Editorial board Food Quality and Preference

Editorial board Nutrients

Organising commitee Pangborn 2021

Awards

2004 Selected participant of the ENLP
2003 Travel Award AChemS
2003 Travel Award AChemS
2002 Travel Award European Sensory Network
 

Projects

Current 2019

Flavour evaluation of Australian Rice (PhD research, primary supervisor)

Development of Rapid response panel

Measuring dynamics of liking (PhD research, primary supervisor)

Consumer perception of sustainable dairy packaging (Msc researchcollaboration with Wageningen University)

Gamification and children's food choice (Msc research, collaboration with the University of Copenhagen)

Cross-cultural comparison of food liking in Australian and Thai Young adult (PhD research, associate supervisor)

Identification and Characterisation of Flavour Compounds in UHT Milk (Phd Resesarch, associate supervisor)

Umami taste (Phd research, associate supervisor)

The Impact of Sugar Reduction on Consumer Acceptance, Physicochemical Propertoes and Microbial Safety of Flavoured Milk (PhD research, associate supervisor)

 

Completed since 2010

Motivating children to consume vegetables (completed)

Taste developmen of children (completed)

Replacing sodium with potassium in foods: implications for health and taste (Msc research, primary supervisor, completed)

Oral fatty acid sensitivity and dietary fat consumption (Phd research, associate supervisor, completed)

Salt reduction Liking and Choice (completed)

Publications

Filter by

2020

Association between food liking and the dietary quality in Australian young adults

U Wanich, L Riddell, S Cicerale, M Mohebbi, D Sayompark, D Liem, R Keast

(2020), Vol. 29, pp. 166-174, Asia Pacific journal of clinical nutrition, Wellington, Vic., C1

journal article
2019

Umami as an 'alimentary' taste. A new perspective on taste classification

Isabella Hartley, Djin Liem, Russell Keast

(2019), Vol. 11, pp. 1-18, Nutrients, Basel, Switzerland, C1

journal article

Supersize me. Serving carrots whole versus diced influences children's consumption

D Liem, C Russell

(2019), Vol. 74, pp. 30-37, Food quality and preference, Amsterdam, The Netherlands, C1

journal article

Salt preference and ability to discriminate between salt content of two commercially available products of Australian Primary schoolchildren

Madeline West, Djin Liem, Alison Booth, Caryl Nowson, Carley Grimes

(2019), Vol. 11, pp. 1-13, Nutrients, Basel, Switzerland, C1

journal article

The response of more health focused and less health focused people to a physical activity calorie equivalent label on discretionary snack foods

Claudia Hartley, Russell Keast, Djin Liem

(2019), Vol. 11, pp. 1-14, Nutrients, Basel, Switzerland, C1

journal article

The relationship between culture, food liking, and body mass index in Australian and Thai young adults

U Wanich, L Riddell, S Cicerale, M Mohebbi, D Sayompark, D Liem, R Keast

(2019), Vol. 28, pp. 634-644, Asia Pacific journal of clinical nutrition, London, Eng., C1

journal article

The influence of taste liking on the consumption of nutrient rich and nutrient poor foods

D Liem, C Russell

(2019), Vol. 6, pp. 1-10, Frontiers in nutrition, Lausanne, Switzerland, C1

journal article
2018

Physical activity-equivalent label reduces consumption of discretionary snack foods

Isabella Hartley, Russell Keast, Dijn Liem

(2018), Vol. 21, pp. 1435-1443, Public health nutrition, Cambridge, Eng., C1

journal article

Sustainability descriptive labels on farmed salmon: Do young educated consumers like it more?

D Liem, G Turchini, U Wanich, R Keast

(2018), Vol. 10, pp. 1-11, Sustainability, Basel, Switzerland, C1

journal article

Assessing food liking: comparison of food liking questionnaires and direct food tasting in two cultures

Uracha Wanich, Dhoungsiri Sayompark, Lynn Riddell, Sara Cicerale, Djin Liem, Mohammadreza Mohebbi, Susie Macfarlane, Russell Keast

(2018), Vol. 10, pp. 1-11, Nutrients, Basel, Switzerland, C1

journal article
2017

An investigation of sensory specific satiety and food size when children consume a whole or diced vegetable

J Goh, C Russell, D Liem

(2017), Vol. 6, pp. 1-11, Foods, Basel, Switzerland, C1

journal article

Infants' and children's salt taste perception and liking: a review

D Liem

(2017), Vol. 9, Nutrients, Basel, Switzerland, C1

journal article
2016

Consumer perception, attitudes, liking and preferences for olive oil

S Cicerale, D Liem, R Keast

(2016), pp. 157-171, Products from olive tree, Rijeka, Croatia, B1

book chapter

Short communication: Influence of labeling on Australian and Chinese consumers' liking of milk with short (pasteurized) and long (UHT) shelf life.

D Liem, D Bolhuis, X Hu, R Keast

(2016), Vol. 99, pp. 1747-1754, Journal of dairy science, Amsterdam, The Netherlands, C1

journal article
2015

Parents' food choice motives and their associations with children's food preferences

C Russell, A Worsley, D Liem

(2015), Vol. 18, pp. 1018-1027, Public Health Nutrition, C1

journal article

Cross-sectional study of 24-hour urinary electrolyte excretion and associated health outcomes in a convenience sample of Australian primary schoolchildren: the salt and other nutrients in children (SONIC) study protocol.

C Grimes, J Baxter, K Campbell, L Riddell, M Rigo, D Liem, R Keast, F He, C Nowson

(2015), Vol. 4, pp. 1-7, JMIR research protocols, Toronto, Ont., C1

journal article
2013

The effect of sugar-free versus sugar-sweetened beverages on satiety, liking and wanting: an 18 month randomized double-blind trial in children

J de Ruyter, M Katan, L Kuijper, D Liem, M Olthof

(2013), Vol. 8, pp. 1-11, PLoS one, San Francisco, Calif., C1-1

journal article
2012

Taste preferences of children

D Liem

(2012), pp. 51-66, Sense of taste, New York, N.Y., B1-1

book chapter

Chocolate and children's food and flavour preferences

D Liem, J Standen Holmes

(2012), Vol. 7, pp. 491-503, Chocolate in health and nutrition, Berlin, Germany, B1-1

book chapter

Health labelling can influence taste perception and use of table salt for reduced-sodium products

D Liem, F Miremadi, E Zandstra, R Keast

(2012), Vol. 15, pp. 2340-2347, Public Health Nutrition, C1-1

journal article

Effects of health labels on expected and actual taste perception of soup

D Liem, N Toraman Aydin, E Zandstra

(2012), Vol. 25, pp. 192-197, Food quality and preference, Amsterdam, The Netherlands, C1-1

journal article
2011

Regulation of children's food intake

G Liem

(2011), pp. 152-170, Appetite: Regulation, Role in Disease and Control, B1

book chapter

Children's liking and wanting of snack products: Influence of shape and flavour

D Liem, L Zandstra

(2011), pp. 235-354, Social work and child services, London, Eng., B1-1

book chapter

The Influence of Sodium on Liking and Consumption of Salty Food

L Lucas, L Riddell, G Liem, S Whitelock, R Keast

(2011), Vol. 76, Journal of Food Science, C1

journal article

Reducing sodium in foods: The effect on flavor

D Liem, F Miremadi, R Keast

(2011), Vol. 3, pp. 694-711, Nutrients, C1

journal article
2010

Prediction of children's flavour preferences. Effect of age and stability in reported preferences

D Liem, L Zandstra, A Thomas

(2010), Vol. 55, pp. 69-75, Appetite, C1

journal article

Motivating instructions increases children's sensory sensitivity

D Liem, E Zandstra

(2010), Vol. 21, pp. 531-538, Food Quality and Preference, C1

journal article
2009

Strategies to reduce sodium consumption: A food industry perspective

M Dötsch, J Busch, M Batenburg, G Liem, E Tareilus, R Mueller, G Meijer

(2009), Vol. 49, pp. 841-851, Critical Reviews in Food Science and Nutrition, C1

journal article

Children's liking and wanting of snack products: Influence of shape and flavour

D Liem, L Zandstra

(2009), Vol. 6, International Journal of Behavioral Nutrition and Physical Activity, C1

journal article
2008

Sensory specific satiety and intake: The difference between nibble- and bar-size snacks

P Weijzen, D Liem, E Zandstra, C de Graaf

(2008), Vol. 50, pp. 435-442, Appetite, C1-1

journal article
2006

Fruit consumption of boys (8-11 years) is related to preferences for sour taste

D Liem, R Bogers, P Dagnelie, C De Graaf

(2006), Vol. 46, pp. 93-96, Appetite, C1-1

journal article
2004

Consistency of sensory testing with 4- and 5-year-old children

D Liem, M Mars, C de Graaf

(2004), Vol. 15, pp. 541-548, Food Quality and Preference, C1-1

journal article

Sour taste preferences of children relate to preference for novel and intense stimuli

D Liem, A Westerbeek, S Wolterink, F Kok, C De Graaf

(2004), Vol. 29, pp. 713-720, Chemical Senses, C1-1

journal article

Sweet and sour preferences in young children and adults: Role of repeated exposure

D Liem, C De Graaf

(2004), Vol. 83, pp. 421-429, Physiology and Behavior, C1-1

journal article

Sweet preferences and sugar consumption of 4- and 5-year-old children: Role of parents

D Liem, M Mars, C De Graaf

(2004), Vol. 43, pp. 235-245, Appetite, C1-1

journal article
2003

Heightened sour preferences during childhood

D Liem, J Mennella

(2003), Vol. 28, pp. 173-180, Chemical Senses, C1-1

journal article
2002

Sweet and sour preferences during childhood: Role of early experiences

D Liem, J Mennella

(2002), Vol. 41, pp. 388-395, Developmental Psychobiology, C1-1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

Associate Supervisor
2019

Uracha Wanich

Thesis entitled: Cross-cultural comparison of food liking in Australian and Thai young adult

Doctor of Philosophy (Nutrition & Exercise) (Low Cost), School of Exercise and Nutrition Sciences

2014

Lisa Newman

Thesis entitled: Oral fatty acid sensitivity and dietary fat consumption

Doctor of Philosophy (Nutrition & Exercise) (Low Cost), School of Exercise and Nutrition Sciences

2011

Fatemeh Miremadi

Thesis entitled: Reducing Sodium in Foods; The Effect on Flavour & Consumers' Perception

Master of Applied Science (Nutrition & Exercise) (Low Cost), School of Exercise and Nutrition Sciences