Profile image of Ho Yin Wong

Dr Ho Yin Wong

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

GCHE Exempt, Deakin University, 2012
Doctor of Philosophy, Griffith University, 2006
Master of Arts, City University of Hong Kong, 1997
Master of Science, University of Stirling, 1995

Contact

ho.wong@deakin.edu.au
+61 3 924 45047

Biography

Dr Ho Yin Wong is a Senior Lecturer in the Department of Marketing in Deakin Business School. Ho has over 12 years of industry experience. He teaches a variety of marketing units at undergraduate and postgraduate levels, as well as supervising and supporting PhD and master research students.

Ho's work has been published in 70 publications including book, book chapters, tier-A journal articles, conference papers, and industry reports. He was the winner of outstanding and highly commended paper awards at the Emerald Literati Network Awards for Excellence.

Read more on Ho Yin's profile

Research interests

  • International Marketing
  • Marketing Strategy
  • Firm Performance

Teaching interests

  • Marketing Management
  • Marketing Research
  • International Marketing

Awards

  • 'Service quality in a higher education context: an integrated model', Outstanding Paper Award Winner,  Emerald Literati Network Awards for Excellence, Asia Pacific Journal of Marketing and Logistics, 2013.
  • 'Is spiritual tourism a new strategy for marketing Islam?', Highly Commended Award Winner, Emerald Literati Network Awards for Excellence, Journal of Islamic Marketing, 2011.

Publications

Filter by

2020

Health-care providers perspective on value in medical travel to India

A Medhekar, H Wong, J Hall

(2020), pp. 1-15, Tourism Review, Bingley, Eng., C1

journal article
2019

How service quality affects university brand performance, university brand image and behavioural intention: the mediating effects of satisfaction and trust and moderating roles of gender and study mode

P Sultan, H Wong

(2019), Vol. 26, pp. 332-347, Journal of brand management, Basingstoke, Eng., C1

journal article

Factors influencing inbound medical travel to India

A Medhekar, H Wong, J Hall

(2019), Vol. 33, pp. 155-172, Journal of health organization and management, Bingley, Eng., C1

journal article

Factors influencing outbound medical travel from the USA

A Collins, A Medhekar, H Wong, C Cobanoglu

(2019), Vol. 74, pp. 463-479, Tourism review, Bingley, Eng., C1

journal article
2018

Segmenting the Australian organic food consumer market

P Sultan, H Wong, M Sigala

(2018), Vol. 30, pp. 163-181, Asia Pacific Journal of Marketing and Logistics, Bingley, Eng., C1

journal article

How brand-oriented strategy affects the financial performance of B2B SMEs

M Anees-ur-Rehman, H Wong, P Sultan, B Merrilees

(2018), Vol. 33, pp. 303-315, Journal of business and industrial marketing, Bingley, Eng., C1

journal article
2016

The progression of brand orientation literature in twenty years: a systematic literature review

M Anees-ur-Rehman, H Wong, M Hossain

(2016), Vol. 23, pp. 612-630, Journal of brand management, Amsterdam, The Netherlands, C1

journal article
2015

Is the international marketing channel strategy adapted? An empirical study

H Wong

(2015), pp. 97-114, Global enterprise management: new perspective on challenges and future developments, New York, N.Y., B1

book chapter

An empirical study of the antecedents and consequences of brand engagement

H Wong, B Merrilees

(2015), Vol. 33, pp. 575-591, Marketing Intelligence and Planning, C1

journal article
2014

Optimal motivation and governance of education agents : international student recruitment

N O'Connell, H Wong

(2014), pp. 118-137, Handbook of research on transnational higher education, Hershey Pa., B1

book chapter

Environmental scanning - an information system framework for strategic decisions in SMEs: A case study analysis

H Wong, P Sultan, J Sit, E Li, J Hung

(2014), pp. 40-54, Handbook of Research on Strategic Management in Small and Medium Enterprises, B1

book chapter

Medical tourism: A conceptual framework for an innovation in global healthcare provision

A Medhekar, H Wong, J Hall

(2014), Vol. 1, pp. 198-220, Hospitality, travel, and tourism: Concepts, methodologies, tools, and applications, Hershay, Pa., B1-1

book chapter

Cultural influence on global assessment of higher education service quality: The case of Central Queensland University, Australia

P Sultan, H Wong

(2014), Vol. 3, pp. 1637-1657, Cross-cultural interaction: Concepts, methodologies, tools and applications, Hershey, Pa., B1-1

book chapter

An integrated-process model of service quality, institutional brand and behavioural intentions: the case of a university

P Sultan, H Wong

(2014), Vol. 24, pp. 487-521, Managing service quality, Bingley, England, C1

journal article
2013

Foreign market entry mode choice : internal and external perspectives

H Wong

(2013), pp. 46-62, Cultural and technological influences on global business, Hershay, Pa., B1

book chapter

Cultural influence on global assessment of higher education service quality : the case of Central Queensland University, Australia

P Sultan, H Wong

(2013), pp. 447-468, Cultural and technological influences on global business, Hershay, Pa., B1

book chapter

Medical tourism: A conceptual framework for an innovation in global healthcare provision

A Medhekar, H Wong, J Hall

(2013), pp. 148-169, Innovations in Services Marketing and Management: Strategies for Emerging Economies, B1

book chapter

Innovation in medical tourism service marketing: A case of India

A Medhekar, H Wong, J Hall

(2013), pp. 49-65, Innovations in Services Marketing and Management: Strategies for Emerging Economies, B1

book chapter

Antecedents and consequences of service quality in a higher education context: A qualitative research approach

P Sultan, H Wong

(2013), Vol. 21, pp. 70-95, Quality Assurance in Education, C1

journal article

The antecedents of re-purchase intentions: the service quality perspective

Anthony Perrone, Ho Wong

(2013), Vol. 5, pp. 203-203, International Journal of Services, Economics and Management, C1

journal article

Developing and validating an overall international marketing performance scale

H Wong

(2013), Vol. 9, pp. 174-183, Academy of Taiwan business management review, Taichung City, Taiwan, C1

journal article

The mediating effect of internal service quality on employee turnover - empirical evidence from Taiwanese nurses

J Hung, H Wong, Y Lan

(2013), Vol. 9, pp. 82-92, Academy of Taiwan business management review, Taichung City, Taiwan, C1

journal article
2012

Born globals: How are they different?

H Wong, B Merrilees

(2012), Vol. 23, pp. 305-329, Advances in International Marketing, B1

book chapter

Environmental scanning literature past, present and future research propositions

Ho Wong, Jia Hung

(2012), Vol. 5, pp. 30-30, International Journal of Business Environment, C1

journal article

Service quality in a higher education context: An integrated model

V Quintal, P Sultan, H Wong

(2012), Vol. 24, pp. 755-784, Asia Pacific Journal of Marketing and Logistics, C1

journal article
2011

Exploring marketing strategies for Islamic spiritual tourism

F Haq, H Wong

(2011), pp. 319-337, Handbook of Islamic marketing, Cheltenham, Eng, B1-1

book chapter

The success of born global firms: a conceptual model

P Sultan, H Wong

(2011), Vol. 4, pp. 224-241, Journal for global business advancement, Olney, Eng., C1-1

journal article
2010

Service quality in higher education - a review and research agenda

P Sultan, H Wong

(2010), Vol. 2, pp. 259-272, International journal of quality and service sciences, Bingley, Eng., C1-1

journal article

Is spiritual tourism a new strategy for marketing Islam?

F Haq, H Wong

(2010), Vol. 1, pp. 136-148, Journal of Islamic marketing, Bingley, Eng., C1-1

journal article

Performance-based service quality model: an empirical study on Japanese universities

P Sultan, H Wong

(2010), Vol. 18, pp. 126-143, Quality assurance in education, Bingley, Eng., C1-1

journal article
2008

Determinants of SME international marketing communications

H Wong, B Merrilees

(2008), Vol. 21, pp. 293-305, Journal of global marketing, Abingdon, Eng., C1-1

journal article

The performance benefits of being brand-orientated

H Wong, B Merrilees

(2008), Vol. 17, pp. 372-383, Journal of product & brand management, Bingley, Eng., C1-1

journal article
2007

Multiple roles for branding in international marketing

H Wong, B Merrilees

(2007), Vol. 24, pp. 384-408, International marketing review, Bingley, Eng., C1-1

journal article
2006

Determinants of SME brand adaptation in global marketing

H Wong, B Merrilees

(2006), Vol. 3, pp. 477-497, International journal of entrepreneurship and small business, Olney, Eng., C1-1

journal article
2005

A brand orientation typology for SMEs: a case research approach

H Wong, B Merrilees

(2005), Vol. 14, pp. 155-162, Journal of product and brand management, Bingley, Eng., C1-1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

Principal Supervisor
2019

Anita Medhekar

Thesis entitled: Factors Determining Medical Travel Decision: An Empirical Study of India

Doctor of Philosophy, Department of Marketing

Associate Supervisor
2020

Effie STERIOPOULOS

Thesis entitled: A model of Transformative Brand Experience for Pilgrimage Tourism

Doctor of Philosophy, Department of Marketing

2019

Argho Bandyopadhyay

Thesis entitled: Validating and Assessing Keller's Consumer-Based Brand Equity Model (CBBE) for purchasing regional wine.

Doctor of Philosophy, Department of Marketing