Career highlights
• Winner ACR/Sheth Dissertation Award (Public Purpose Track), Association for Consumer Research, 2020
• Winner First Prize, Business and Economics in Service of Humanity (BESH) Doctoral Research Award, Katholische Universität Eichstätt-Ingolstadt, 2020
• Runner-up, Dissertation Proposal Competition, Society for Consumer Psychology, 2020
• Winner, PhD Best Paper Award, The University of Melbourne, Department of Management and Marketing, 2020
• ING Think Forward Initiative Research Grant (for “When Cash Costs You: The Pain of Holding”), ING Bank, 2018
• Henry Buck Scholarship (top-scoring graduate research coursework student in Faculty of Business and Economics), The University of Melbourne, 2018
Research interests
The Psychology of Money, Spending/Saving, Consumer Wellbeing, Negative Emotions
Units taught
MMK101 - Marketing Fundamentals
MMK266 - Consumer Behaviour
MPK713 - Consumer Behaviour (Postgraduate)
Knowledge areas
The psychology of money, consumer spending and saving, consumer wellbeing
Research groups
Better Consumption Lab
Awards
• Winner ACR/Sheth Dissertation Award (Public Purpose Track), Association for Consumer Research, 2020
• Winner First Prize, Business and Economics in Service of Humanity (BESH) Doctoral Research Award, Katholische Universität Eichstätt-Ingolstadt, 2020
Publications
Fairness is based on quality, not just quantity
Jay Zenkic, Kobe Millet, Nicole Mead
(2023), Vol. 18, pp. 1-10, Judgment and Decision Making, Cambridge, Eng., C1
Reversing the denomination effect in tipping contexts
J Zenkić, J Lei, K Millet, J Rotman
(2023), pp. 1-8, Journal of Consumer Psychology, London, Eng., C1
When cash costs you: The pain of holding coins over banknotes
Jay Zenkic, N Mead, K Millet
(2023), pp. 1-9, Journal of Consumer Psychology, London, Eng., C1
Funded Projects at Deakin
Industry and Other Funding
Project EDGE: Customers Insights Research
Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic
Mondo Power Pty Ltd
- 2023: $153,750
Other Funding Sources
Fairly integrating Distributed Energy Resources (DERs) into the National Electricity Market.
Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic, Prof Jenni Lightowlers
iMove Australia Limited
- 2024: $42,500
- 2023: $85,600
Supervisions
No completed student supervisions to report