Profile image of Jay Zenkic

Dr Jay Zenkic

STAFF PROFILE

Position

Lecturer, Marketing

Faculty

Faculty of Business and Law

Department

Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, University of Melbourne, 2021
Master of Commerce (Marketing), University of Melbourne, 2017

Career highlights

• Winner ACR/Sheth Dissertation Award (Public Purpose Track), Association for Consumer Research, 2020

• Winner First Prize, Business and Economics in Service of Humanity (BESH) Doctoral Research Award, Katholische Universität Eichstätt-Ingolstadt, 2020 

• Runner-up, Dissertation Proposal Competition, Society for Consumer Psychology, 2020

• Winner, PhD Best Paper Award, The University of Melbourne, Department of Management and Marketing, 2020

• ING Think Forward Initiative Research Grant (for “When Cash Costs You: The Pain of Holding”), ING Bank, 2018

• Henry Buck Scholarship (top-scoring graduate research coursework student in Faculty of Business and Economics), The University of Melbourne, 2018 

Research interests

The Psychology of Money, Spending/Saving, Consumer Wellbeing, Negative Emotions

Units taught

MMK101 - Marketing Fundamentals

MMK266 - Consumer Behaviour

MPK713 - Consumer Behaviour (Postgraduate)

Knowledge areas

The psychology of money, consumer spending and saving, consumer wellbeing

Research groups

Better Consumption Lab

Awards

• Winner ACR/Sheth Dissertation Award (Public Purpose Track), Association for Consumer Research, 2020

• Winner First Prize, Business and Economics in Service of Humanity (BESH) Doctoral Research Award, Katholische Universität Eichstätt-Ingolstadt, 2020 

Publications

Filter by

2024

Reversing the denomination effect in tipping contexts

J Zenkić, J Lei, K Millet, J Rotman

(2024), Vol. 34, pp. 351-358, Journal of Consumer Psychology, London, Eng., C1

journal article
2023

Fairness is based on quality, not just quantity

Jay Zenkic, Kobe Millet, Nicole Mead

(2023), Vol. 18, pp. 1-10, Judgment and Decision Making, Cambridge, Eng., C1

journal article

When cash costs you: The pain of holding coins over banknotes

Jay Zenkic, N Mead, K Millet

(2023), pp. 1-9, Journal of Consumer Psychology, London, Eng., C1

journal article

Funded Projects at Deakin

Industry and Other Funding

Project EDGE: Customers Insights Research

Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic

Mondo Power Pty Ltd

  • 2023: $153,750

Other Funding Sources

Fairly integrating Distributed Energy Resources (DERs) into the National Electricity Market.

Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic, Prof Jenni Lightowlers

iMove Australia Limited

  • 2024: $42,500
  • 2023: $85,600

Supervisions

No completed student supervisions to report