Biography
Dr Jeff Rotman is a Senior Lecturer in the Department of Marketing at Deakin Business School and the recipient of the 2021 Vice-Chancellor’s Early Career Researcher Award for Career Excellence. He specialises in research on consumer psychology with a specific focus on the areas of morality, ethics, justice, and emotion. Dr Rotman’s work has been published in the Journal of Consumer Psychology, Marketing Letters, Cognition, Public Opinion Quarterly, and the Journal of Business Ethics.
Read more on Jeffrey's profileResearch interests
- Emotions
- Moral Psychology
- Justice
Teaching interests
- Consumer Behaviour
- Integrated Marketing Communications
Professional activities
Media appearances
- 'Why do we punish the brands we hate?', This, Australia, 2018.
- 'When brands tempt us to lie, cheat and steal', Eurekalert & ScienceDirect, USA, 2017.
Publications
N Robertson, J Rotman, L McQuilken, A Ringer
(2023), Vol. 40, pp. 825-844, Psychology and Marketing, London, Eng., C1
Should Artificial Intelligent Agents be Your Co-author? Arguments in Favour, Informed by ChatGPT
M Polonsky, J Rotman
(2023), Vol. 31, pp. 91-96, Australasian Marketing Journal, London, Eng., C1
Reversing the denomination effect in tipping contexts
J Zenkić, J Lei, K Millet, J Rotman
(2023), pp. 1-8, Journal of Consumer Psychology, London, Eng., C1
E Love, T Salinas, J Rotman
(2020), Vol. 161, pp. 115-132, Journal of Business Ethics, C1
J Rotman, T Weber, A Perkins
(2020), Vol. 84, pp. 74-103, Public opinion quarterly, Oxford, Eng., C1
Y Grégoire, R Legoux, T Tripp, M Radanielina-Hita, J Joireman, J Rotman
(2019), Vol. 160, pp. 167-188, Journal of business ethics, Dordrecht, The Netherlands, C1
Lie, cheat, and steal: how harmful brands motivate consumers to act unethically
J Rotman, M Khamitov, S Connors
(2018), Vol. 28, pp. 353-361, Journal of consumer psychology, Chichester, Eng., C1
The warmth of our regrets: managing regret through physiological regulation and consumption
J Rotman, S Lee, A Perkins
(2017), Vol. 27, pp. 160-170, Journal of consumer psychology, Amsterdam, The Netherlands, C1-1
Loyalty as a matter of principle: the influence of standards of judgment on customer loyalty
E Love, M Staton, J Rotman
(2016), Vol. 27, pp. 661-674, Marketing letters, New York, N.Y., C1-1
S Lee, J Rotman, A Perkins
(2014), Vol. 24, pp. 234-240, Journal of consumer psychology, New York, N.Y., C1-1
Funded Projects at Deakin
Other Public Sector Funding
SUCCESSFUL CHANGE OF BRAND ASSOCIATIONS.
Dr Jeffrey Rotman, Prof Michael Polonsky
Victorian Workcover Authority (WorkSafe Vic) - Partnership
- 2019: $37,956
Industry and Other Funding
Edge Distributed Energy Resources Marketplace Trial.
Prof Joshua Newton, Dr Jeffrey Rotman, Dr Virginia Weber
Geomatic Technologies Pty Ltd (t/as Mondo Power P/L)
- 2022: $140,000
Project EDGE customer insights.
Prof Joshua Newton, Dr Jeffrey Rotman, Dr Virginia Weber
Australian Energy Market Operator Ltd
- 2023: $72,496
- 2022: $74,992
Project EDGE: Customers Insights Research
Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic
Mondo Power Pty Ltd
- 2023: $153,750
SOCAP (Society of Consumer Affairs Professionals Australia)
Dr Jeffrey Rotman, Prof Joshua Newton, A/Prof Nichola Robertson
Society of Consumer Affairs Professionals in Business Australia Inc
- 2024: $25,767
Other Funding Sources
Fairly integrating Distributed Energy Resources (DERs) into the National Electricity Market.
Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic, Prof Jenni Lightowlers
iMove Australia Limited
- 2024: $42,500
- 2023: $85,600
Supervisions
Hedieh Karachi
Thesis entitled: The Effect of Nostalgia on Product and Brand Choices: Three Essays
Doctor of Philosophy, Department of Marketing