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Dr Jonathan Robertson



Senior Lecturer


Faculty of Business and Law


Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, Victoria University, 2016
Bachelor of Business (Sport & Leisure Mgt) (Hons), La Trobe University, 2010

+61 3 924 68493


Dr Jonathan Robertson is a Lecturer in the Sports Management Program and Director of the Master of Business (Sport Management) within the Deakin Business School. He teaches undergraduate and postgraduate courses in related to sports ethics, integrity, and social issues. His primary research interests are in the areas of social responsibility, ethics and integrity, social change and organisational theory.

Read more on Jonathan's profile

Research interests

  • Social responsibility in sport organisations
  • Sport ethics and integrity in sport systems
  • Social performance and organisational change
  • Virtual reality and behavioral change


  • Member, Sport Management Association Australia and New Zealand (SMAANZ).
  • Member, North American Association for Sport Management (NASSM).
  • Member, European Association for Sport Management (EASM).

Teaching interests

  • Sport and Social Issues
  • Sport Ethics and Integrity
  • Social Responsibility in Sport
  • Organisation Theory

Units taught

  • MMS201 - Sport in Society
  • MMS704 - Sport Ethics and Integrity


  • Robertson, J., Dowling, M., Washington, M., Leopkey, B., Ellis, D., and Smith, L. (2021) "Institutional Theory in Sport: A Scoping Review" SMAANZ, Canberra, Australia.
  • Robertson, J., Storr, R., O'Brien, D., and Bakos, A. (2019) “My Ideal Is Where It Is Just Jane The Cricketer, Rather Than Jane The Gay Cricketer”: An Institutional Entrepreneurship Perspective Of Lesbian Inclusion In EASM, Seville, Spain.
  • Walzel, S., Robertson, J., and Anagnostopolous, C. (2018) "Taking stock of CSR research in professional team sport organizations: Current knowledge and future research directions', NASSM, Nova Scotia, Canada. 
  • Rowe, K., Karg, A., and Robertson, J. (2018) 'Examining the community practices of professional sport teams: Strategic rationales and design choices. NASSM, Nova Scotia, Canada.
  • Robertson, J., Polonsky, M., and Karg, A., 'The Impact of Sports Goods' Social Responsibility on Consumers' Assessment of Perceived Value', North American Society for Sport Management (NASSM Conference), USA, 2017.
  • Robertson, J. and Saviadis, N., 'FairTrade, Social Entrepreneurship and Sport: A Case Study of Jinta Sport', European Association for Sport Management (EASM) Conference, Poland, 2016. 
  • Robertson, J., Westerbeek, H., Eime, R., and Harvey, J., 'Reconceptualising Corporate Social Responsibility for Non- Profit Sort Organisations: Investigating The Social Obligations of a Local Sports Club', World Association For Sport Management (WASM) Inaugural Conference, Spain, 1-3 October 2014.
  • Robertson, J., Westerbeek, H., and Eime, R., 'An Examination Of Social Responsibility Expectations Across Ideal Type Sports Organisations: A Delphi Approach', 19th SMAANZ Conference University of Otago, New Zealand, 20-22 November 2012.

Research groups

  • Centre for Sport Research - Deakin University
  • Centre for Sustainable and Responsible Organisations - Deakin University


  • Sport Youth Tourism Foundation Scholarship, Tourism & Transport Forum, $10,000.


  • Robertson, J., Vincent, J., Bowtell., G., Fink, J., Walker, N., Melton, N., Phillips, P., Bearman, M. (2020) Utilizing virtual reality to build empathy and challenge institutionalized biases in sport management. Faculty Research Grant Scheme, Deakin University, ($15,000).
  • Robertson, J. (2019) Utilizing educational technologies to build empathy and challenge institutionalized biases. Centre for Research in Assessment and Digital Learning (CRADLE) Fellowship ($15,000).
  • Rowe, K., Phillips, P., Robertson, J., Wear, H. (2018) 'Empowering women and girls to shine through netball - Creating inclusive netball communities', Netball Australia, ($29,844).
  • Phillips, P., Rowe, K., Salmon, J., Robertson, J., Schoenberg, G., Naraine, M., Wear, H. (2018) 'Evaluation of the Supporting Victorian Sport and Recreation (SVSR) Program', Victorian Government Department of Health and Human Services, ($87,753).
  • Robertson, J. (2017)Virtual Simulations of Board Conflict in Sport Management, Centre for Sport Research, Deakin University ($5000). 
  • Robertson, J. (2016) Virtual Reality and Gender Perceptions in Sport Management, Centre for Sport Research, Deakin University ($4000).


Filter by


The utility of new technologies in the future of sport education

Jonathan Robertson, Margaret Bearman

(2022), pp. 75-83, Education in Sport and Physical Activity: Future Directions and Global Perspectives, London, Eng., B1

book chapter

Extending CSR Accreditation Brands It May Not Always Work

Michael Polonsky, Jonathan Robertson, Adam Karg, Joshua Newton

(2022), pp. 261-278, Dealing with Socially Responsible Consumers, B1

book chapter

My definition of community is community, and their definition is more around fan engagement: balancing business and social logics of professional sport teams' community activities

Jonathan Robertson, Adam Karg, Katie Rowe, Katherine Raw

(2022), pp. 1-21, Sport Management Review, London, Eng., C1

journal article

Stakeholders in the active economy

Mathew Dowling, Becca Leopkey, Jonathan Robertson

(2021), pp. 40-61, Understanding the active economy and emerging research on the value of sports, recreation, and wellness, Hershey, Pa., B1

book chapter

Moral disengagement and sport integrity: identifying and mitigating integrity breaches in sport management

J Robertson, B Constandt

(2021), Vol. 21, pp. 714-730, European Sport Management Quarterly, Abingdon, Eng., C1

journal article

Institutional Theory in Sport : A Scoping Review

Jonathan Robertson, Mathew Dowling, Marvin Washington, Becca Leopkey, Dana Lee Ellis, Lee Smith

(2021), pp. 1-14, Journal of Sport Management, Champaign, Ill., C1

journal article

Disruptor and accelerator: COVID-19's impact on the Australian sport industry

Adam Karg, Jonathan Robertson, Scott Dinsdale

(2021), Melbourne, Vic., A6

research report/technical paper

The social responsibilities of sport governing bodies and the role of sport governance

Jonathan Robertson, Rochelle Eime, Hans Westerbeek

(2020), pp. 381-394, Routledge handbook of sport governance, Abingdon, Eng., B1

book chapter

Intersections of governance and social responsibility in sport

Jonathan Robertson, Stefan Waizel, David Shilbury

(2019), pp. 118-132, Research handbook on sport governance, Cheltenham, Eng., B1-1

book chapter

Community sports clubs: are they only about playing sport, or do they have broader health promotion and social responsibilities?

J Robertson, R Eime, H Westerbeek

(2019), Vol. 22, pp. 215-232, Annals of Leisure Research, C1

journal article

"My ideal is where it is just Jane the cricketer, rather than Jane the gay cricketer": an institutional perspective of lesbian inclusion in Australian cricket

Jonathan Robertson, Ryan Storr, Andrew Bakos, Danny O'Brien

(2019), Vol. 33, pp. 393-405, Journal of sport management, Champaign, Ill., C1

journal article

Dress for fit: an exploration of female activewear consumption

X Zhou, C Hanlon, J Robertson, R Spaaij, H Westerbeek, A Hossack, D Funk

(2018), Vol. 21, pp. 403-415, Sport management review, Amsterdam, The Netherlands, C1

journal article

Corporate social responsibility in professional team sports organizations: An integrative review

S Walzel, J Robertson, C Anagnostopoulos

(2018), Vol. 32, pp. 511-530, Journal of Sport Management, C1

journal article

Funded Projects at Deakin

Other Public Sector Funding

Best practice in facilitating sport and recreation for CALD communities.

Dr Jonathan Robertson

Monash City Council

  • 2022: $8,406

Industry and Other Funding


Dr Jonathan Robertson

Australian Sporting Goods Association

  • 2017: $3,000


A/Prof Katie Rowe, Prof Pamm Phillips, Dr Jonathan Robertson, Dr Henry Wear

Netball Australia Limited

  • 2019: $27,131


No completed student supervisions to report