Biography
Josh Newton is an Associate Professor of Marketing, the Associate Dean Research for the Faculty of Business and Law, and a co-founder of the Better Consumption Lab. His research draws on approaches from consumer psychology and social marketing to help address the world’s consumption challenges, including renewable energy technologies, physical activity, nutrition, organ donation, sports injury prevention, sexual health, international health, illegal dumping of rubbish, and climate change. He has published in a range of outlets, including the Journal of Service Research, European Journal of Marketing, Industrial Marketing Management, Journal of Advertising Research, Journal of Advertising, Journal of Business Research, and Marketing Letters, among others.
Read more on Joshua's profileResearch interests
- Social Marketing
- Consumer Behaviour
Affiliations
- Ad Hoc Reviewer, Journal of Business Research.
Teaching interests
- Consumer Behaviour
Professional activities
Awards
- Vice-Chancellor’s Award for Outstanding Contribution to Resources, Finances and Infrastructure, Deakin University, 2016.
- Vice-Chancellor’s Early Career Researcher Award for Research Excellence, Deakin University, 2015.
Projects
- A blog detailing consumer behaviour-related research, www.theaislewars.com.
Publications
Professional athlete responses to new product development: A dialectic
Hunter Fujak, Michael Ewing, Joshua Newton, Teagan Altschwager
(2023), pp. 1-22, European Sport Management Quarterly, London, Eng., C1
Extending CSR Accreditation Brands It May Not Always Work
Michael Polonsky, Jonathan Robertson, Adam Karg, Joshua Newton
(2022), pp. 261-278, Dealing with Socially Responsible Consumers, Singapore, B1
B Smith, R Mackenzie-Stewart, F Newton, K Manera, T Haregu, A Bauman, R Donovan, A Mahal, M Ewing, J Newton
(2021), Vol. 16, pp. 1-15, PLoS One, San Francisco, Calif., C1
The MOVE Frankston study: 24-Month follow-up of a randomized controlled trial of incentives and support to increase leisure center usage and physical activity
K Manera, J Newton, F Newton, A Bauman, R Donovan, M Ewing, R Mackenzie-Stewart, A Mahal, B Smith
(2021), Vol. 24, Preventive Medicine Reports, United States, C1
Do house prices ride the wave of immigration?
M Larkin, Z Askarov, H Doucouliagos, C Dubelaar, M Klona, J Newton, T Stanley, A Vocino
(2019), Vol. 46, Journal of Housing Economics, C1
A longitudinal study examining uptake of new recreation infrastructure by inactive adults
B Smith, R MacKenzie-Stewart, F Newton, T Haregu, A Bauman, R Donovan, A Mahal, M Ewing, J Newton
(2019), Vol. 16, International Journal of Behavioral Nutrition and Physical Activity, England, C1
Deck the Halls With Boughs of Holly to Soften Evaluations of Service Failure
J Newton, J Wong, R Casidy
(2018), Vol. 21, pp. 389-404, Journal of Service Research, C1
F Newton, J Newton, J Wong
(2017), Vol. 75, pp. 229-239, Journal of business research, Amsterdam, The Netherlands, C1
Exploring the wicked problem of athlete and consumer vulnerability in sport
K Westberg, C Stavros, A Smith, J Newton, S Lindsay, S Kelly, S Beus, D Adair
(2017), Vol. 7, pp. 94-112, Journal of social marketing, Bingley, Eng., C1
Translating Guidelines for the Diagnosis and Management of Sports-Related Concussion Into Practice
A Donaldson, J Newton, P McCrory, P White, G Davis, M Makdissi, C Finch
(2016), Vol. 10, pp. 120-135, American Journal of Lifestyle Medicine, United States, C1
Powerlessness following service failure and its implications for service recovery
J Wong, J Newton, F Newton
(2016), Vol. 27, pp. 63-75, Marketing Letters, C1
J Kemp, J Newton, P White, C Finch
(2016), Vol. 19, pp. 305-310, Journal of Science and Medicine in Sport, Australia, C1
J Newton, F Newton, S Rep
(2016), Vol. 32, pp. 1103-1122, Journal of marketing management, London, Eng., C1
J Newton, J Wong, F Newton
(2016), Vol. 50, pp. 1137-1158, European Journal of Marketing, C1
Australian Football League concussion guidelines: what do community players think?
P White, A Donaldson, S Sullivan, J Newton, C Finch
(2016), Vol. 2, pp. 1-6, BMJ open sport exercise medicine, London, Eng., C1
Environmental concern and environmental purchase intentions: the mediating role of learning strategy
J Newton, Y Tsarenko, C Ferraro, S Sands
(2015), Vol. 69, pp. 1974-1981, Journal of Business Research, Amsterdam, The Netherlands, C1
J Newton, R Klein, A Bauman, F Newton, A Mahal, K Gilbert, L Piterman, M Ewing, R Donovan, B Smith
(2015), Vol. 15, BMC Public Health, England, C1
A cross-nationally validated decision-making model of environmental coaction
J Newton, F Newton, T Salzberger, M Ewing
(2015), Vol. 32, pp. 350-365, International Marketing Review, C1
The social status of health message endorsers influences the health intentions of the powerless
J Newton, J Wong, F Newton
(2015), Vol. 44, pp. 151-160, Journal of Advertising, Abingdon, Eng., C1
Intention to use sport concussion guidelines among community-level coaches and sports trainers
J Newton, P White, M Ewing, M Makdissi, A Davis Gavin, A Donaldson, S Sullivan, H Seward, C Finch
(2014), Vol. 17, pp. 469-573, Journal of science and medicine in sport, Amsterdam, Netherlands, C1-1
Knowledge about sports-related concussion: is the message getting through to coaches and trainers?
P White, J Newton, M Makdissi, S Sullivan, G Davis, P McCrory, A Donaldson, M Ewing, C Finch
(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, London, England, C1-1
Effects of power and individual-level cultural orientation on preferences for volunteer tourism
J Wong, J Newton, F Newton
(2014), Vol. 42, pp. 132-140, Tourism management, Amsterdam, The Netherlands, C1-1
S Judd, J Newton, F Newton, M Ewing
(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1
M Ewing, D Stewart, D Mather, J Newton
(2014), Vol. 54, pp. 205-216, Journal of advertising research, New York, N. Y., C1
The dimensional salience solution to the expectancy - value muddle : an extension
J Newton, F Newton, M Ewing
(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1
Resolving contradictions in institutional demands through loose coupling
J Newton, M Ewing, P Collier
(2014), Vol. 43, pp. 747-753, Industrial marketing management, Amsterdam, The Netherlands, C1
Skills training to avoid inadvertent plagiarism: results from a randomised control study
F Newton, J Wright, J Newton
(2014), Vol. 33, pp. 1180-1193, Higher education research & development, London, Eng., C1-1
J Newton, F Newton, M Ewing, S Burney, M Hay
(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1
Ethical evaluation of audience segmentation in social marketing
J Newton, F Newton, T Turk, M Ewing
(2013), Vol. 47, pp. 1421-1438, European journal of marketing, Bingley, England, C1-1
Social marketing : why injury prevention needs to adopt this behaviour change approach
J Newton, M Ewing, C Finch
(2013), Vol. 47, pp. 665-667, British journal of sports medicine, London, England, C1-1
Gender differences in beliefs about condom use among young, heterosexual Australian adults
F Newton, J Newton, L Windisch, M Ewing
(2013), Vol. 72, pp. 443-449, Health education journal, London, England, C1-1
T Turk, F Newton, J Newton, F Naureen, J Bokhari
(2013), Vol. 13, pp. 1-8, BMC public health, London, England, C1-1
Resolving the theory of planned behaviour's 'expectancy-value muddle' using dimensional salience
J Newton, M Ewing, S Burney, M Hay
(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1
J Newton
(2011), Vol. 11, pp. 1-11, BMC public health, London, England, C1-1
J Newton, S Burney, M Hay, M Ewing
(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1
Funded Projects at Deakin
Industry and Other Funding
Testing the efficacy of double opt-in and cooling off periods
Dr Paul Harrison, A/Prof Joshua Newton
Consumer Action Law Centre Grant - Research
- 2016: $20,000
Identifying the value proposition of joining a community energy retailer.
A/Prof Joshua Newton
AusNet Electricity Services Pty Ltd
- 2020: $40,000
- 2019: $100,000
Edge Distributed Energy Resources Marketplace Trial.
A/Prof Joshua Newton, Dr Jeffrey Rotman, Dr Virginia Weber
Geomatic Technologies Pty Ltd (t/as Mondo Power P/L)
- 2022: $140,000
Project EDGE customer insights.
A/Prof Joshua Newton, Dr Jeffrey Rotman, Dr Virginia Weber
Australian Energy Market Operator Ltd
- 2023: $72,496
- 2022: $74,992
Project EDGE: Customers Insights Research
A/Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic
Mondo Power Pty Ltd
- 2023: $153,750
Awareness, education and communications for compound natural hazard events.
Dr Gabi Mocatta, Dr Erin Hawley, Prof Kristy Hess, A/Prof Joshua Newton, Dr Timothy Neale
Natural Hazards Research Australia
- 2023: $29,842
Other Funding Sources
Fairly integrating Distributed Energy Resources (DERs) into the National Electricity Market.
A/Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic, Prof Jenni Lightowlers
iMove Australia Limited
- 2023: $85,600
Supervisions
Fatemeh Habibi
Thesis entitled: Consumer responses to power changes in narratives
Doctor of Philosophy, Department of Marketing
Kaushalya Nallaperuma
Thesis entitled: The Effect of Power on Consumers' Other-Focused Decision-Making
Doctor of Philosophy, Department of Marketing
. Johnny
Thesis entitled: Consumer Evaluations and Organisational Responses to Catastrophic Service Failures
Doctor of Business Administration, Department of Marketing