Profile image of Joshua Newton

A/Prof. Joshua Newton



Associate Dean, Research


Faculty of Business and Law


BL Executive Dean Office


Melbourne Burwood Campus


Doctor of Philosophy, Monash University, 2011
Bachelor of Science (Honours), Monash University, 2008
Bachelor of Arts & Sciences, Monash University, 2007


Dr Joshua Newton is a Senior Lecturer in the Department of Marketing and the Associate Dean of Research in the Faculty of Business and Law. Joshua completed his PhD in Psychology at Monash University in 2011. His research interests include social marketing, particularly in the areas of health and sustainability, and consumer behaviour. Josh has conducted research across a range of social marketing contexts, including physical activity, nutrition, organ donation, sports injury prevention, sexual health, international health, illegal dumping of rubbish, and climate change. He has also published in a range of outlets, including the Journal of Service Research, European Journal of Marketing, Tourism Management, Industrial Marketing Management, Journal of Advertising Research, Journal of Advertising, Journal of Marketing Management, Journal of Business Research, Marketing Letters, and International Marketing Review.

Read more on Joshua's profile

Research interests

  • Social Marketing
  • Consumer Behaviour


  • Ad Hoc Reviewer, Journal of Business Research.

Teaching interests

  • Consumer Behaviour


  • Vice-Chancellor’s Award for Outstanding Contribution to Resources, Finances and Infrastructure, Deakin University, 2016.
  • Vice-Chancellor’s Early Career Researcher Award for Research Excellence, Deakin University, 2015.



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Do house prices ride the wave of immigration?

M Larkin, Z Askarov, C Doucouliagos, C Dubelaar, M Klona, J Newton, T Stanley, A Vocino

(2019), Vol. 46, pp. 1-8, Journal of housing economics, Amsterdam, The Netherlands, C1

journal article

A longitudinal study examining uptake of new recreation infrastructure by inactive adults

B Smith, R MacKenzie-Stewart, F Newton, T Haregu, A Bauman, R Donovan, A Mahal, M Ewing, J Newton

(2019), Vol. 16, pp. 1-10, International Journal of Behavioral Nutrition and Physical Activity, London, Eng., C1

journal article

Deck the halls with boughs of holly to soften evaluations of service failure

J Newton, J Wong, R Casidy

(2018), Vol. 21, pp. 389-404, Journal of service research, Thousand Oaks, Calif., C1

journal article

This is your stomach speaking: anthropomorphized health messages reduce portion size preferences among the powerless

F Newton, J Newton, J Wong

(2017), Vol. 75, pp. 229-239, Journal of business research, Amsterdam, The Netherlands, C1

journal article

Exploring the wicked problem of athlete and consumer vulnerability in sport

K Westberg, C Stavros, A Smith, J Newton, S Lindsay, S Kelly, S Beus, D Adair

(2017), Vol. 7, pp. 94-112, Journal of social marketing, Bingley, Eng., C1

journal article

Translating guidelines for the diagnosis and management of sports-related concussion into practice

A Donaldson, J Newton, P McCrory, P White, G Davis, M Makdissi, C Finch

(2016), Vol. 10, pp. 120-135, American journal of lifestyle medicine, London, Eng., C1

journal article

Powerlessness following service failure and its implications for service recovery

J Wong, J Newton, F Newton

(2016), Vol. 27, pp. 63-75, Marketing letters, Berlin, Germany, C1

journal article

Implementation of concussion guidelines in community Australian Football and Rugby League- the experiences and challenges faced by coaches and sports trainers

J Kemp, J Newton, P White, C Finch

(2016), pp. 305-310, Journal of science and medicine in sport, Chatswood, N.S.W., C1

journal article

Evaluating social marketing's upstream metaphor: does it capture the flows of behavioural influence between 'upstream' and 'downstream' actors?

J Newton, F Newton, S Rep

(2016), Vol. 32, pp. 1103-1122, Journal of marketing management, London, Eng., C1

journal article

Listerine - for the bridesmaid who's never a bride: disparaging humour increases brand attitude and recall among the powerless

J Newton, J Wong, F Newton

(2016), Vol. 50, pp. 1137-1158, European journal of marketing, Bingley, Eng., C1

journal article

Australian Football League concussion guidelines: what do community players think?

P White, A Donaldson, S Sullivan, J Newton, C Finch

(2016), Vol. 2, pp. 1-6, BMJ open sport exercise medicine, London, Eng., C1

journal article

Environmental concern and environmental purchase intentions: the mediating role of learning strategy

J Newton, Y Tsarenko, C Ferraro, S Sands

(2015), Vol. 69, pp. 1974-1981, Journal of Business Research, Amsterdam, The Netherlands, C1

journal article

The move study: A study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities Health behavior, health promotion and society

J Newton, R Klein, A Bauman, F Newton, A Mahal, K Gilbert, L Piterman, M Ewing, R Donovan, B Smith

(2015), Vol. 15, BMC Public Health, C1

journal article

A cross-nationally validated decision-making model of environmental coaction

J Newton, F Newton, T Salzberger, M Ewing

(2015), Vol. 32, pp. 350-365, International Marketing Review, C1

journal article

The social status of health message endorsers influences the health intentions of the powerless

J Newton, J Wong, F Newton

(2015), Vol. 44, pp. 151-160, Journal of Advertising, Abingdon, Eng., C1

journal article

Intention to use sport concussion guidelines among community-level coaches and sports trainers

J Newton, P White, M Ewing, M Makdissi, G Davis, A Donaldson, S Sullivan, H Seward, C Finch

(2014), Vol. 17, pp. 469-473, Journal of Science and Medicine in Sport, C1-1

journal article

Knowledge about sports-related concussion: Is the message getting through to coaches and trainers?

P White, J Newton, M Makdissi, S Sullivan, G Davis, P McCrory, A Donaldson, M Ewing, C Finch

(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, C1-1

journal article

Effects of power and individual-level cultural orientation on preferences for volunteer tourism

J Wong, J Newton, F Newton

(2014), Vol. 42, pp. 132-140, Tourism Management, C1-1

journal article

When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

S Judd, J Newton, F Newton, M Ewing

(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1

journal article

How contagious is your viral marketing campaign? A mathematics moel for assessing campaign performance

M Ewing, D Stewart, D Mather, J Newton

(2014), Vol. 54, pp. 205-216, Journal of Advertising Research, C1

journal article

The dimensional salience solution to the expectancy - value muddle : an extension

J Newton, F Newton, M Ewing

(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1

journal article

Resolving contradictions in institutional demands through loose coupling

J Newton, M Ewing, P Collier

(2014), Vol. 43, pp. 747-753, Industrial Marketing Management, C1

journal article

Skills training to avoid inadvertent plagiarism: results from a randomised control study

F Newton, J Wright, J Newton

(2014), Vol. 33, pp. 1180-1193, Higher education research & development, London, Eng., C1-1

journal article

Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research

J Newton, F Newton, M Ewing, S Burney, M Hay

(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1

journal article

Ethical evaluation of audience segmentation in social marketing

J Newton, F Newton, T Turk, M Ewing

(2013), Vol. 47, pp. 1421-1438, European Journal of Marketing, C1-1

journal article

Social marketing: Why injury prevention needs to adopt this behaviour change approach

J Newton, M Ewing, C Finch

(2013), Vol. 47, pp. 665-667, British Journal of Sports Medicine, C1-1

journal article

Gender differences in beliefs about condom use among young, heterosexual Australian adults

F Newton, J Newton, L Windisch, M Ewing

(2013), Vol. 72, pp. 443-449, Health Education Journal, C1-1

journal article

Evaluating the efficacy of tuberculosis Advocacy, Communication and Social Mobilization (ACSM) activities in Pakistan: A cross-sectional study

T Turk, F Newton, J Netwon, F Naureen, J Bokhari

(2013), Vol. 13, BMC Public Health, C1-1

journal article

Resolving the theory of planned behaviour's 'expectancy-value muddle' using dimensional salience

J Newton, M Ewing, S Burney, M Hay

(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1

journal article

How does the general public view posthumous organ donation? A meta-synthesis of the qualitative literature

J Newton

(2011), Vol. 11, BMC Public Health, C1-1

journal article

A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

J Newton, S Burney, M Hay, M Ewing

(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1

journal article

Funded Projects at Deakin

Industry and Other Funding

Testing the efficacy of double opt-in and cooling off periods

Dr Paul Harrison, A/Prof Joshua Newton

  • 2016: $20,000

Identifying the value proposition of joining a community energy retailer.

A/Prof Joshua Newton

  • 2020: $40,000
  • 2019: $100,000


Principal Supervisor

Fatemeh Habibi

Thesis entitled: Consumer responses to power changes in narratives

Doctor of Philosophy, Department of Marketing


Kaushalya Nallaperuma

Thesis entitled: The Effect of Power on Consumers' Other-Focused Decision-Making

Doctor of Philosophy, Department of Marketing

Associate Supervisor

. Johnny

Thesis entitled: Consumer Evaluations and Organisational Responses to Catastrophic Service Failures

Doctor of Business Administration, Department of Marketing