Dr Kaushalya Nallaperuma

STAFF PROFILE

Position

Casual Academic

Faculty

Faculty of Business and Law

Department

Deakin Business School

Campus

Melbourne Burwood Campus

Publications

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2022

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility

K Nallaperuma, F Septianto, A Bandyopadhyay

(2022), Vol. 34, pp. 175-189, Asia Pacific Journal of Marketing and Logistics, C1

journal article

Mixed Feelings Enhance the Effectiveness of Luxury Advertising

A Bandyopadhyay, F Septianto, K Nallaperuma

(2022), Vol. 30, pp. 28-34, Australasian Marketing Journal, C1

journal article
2021

How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers' mindset

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma

(2021), Vol. 62, pp. 1-8, Journal of retailing and consumer services, Amsterdam, The Netherlands, C1

journal article

Emotional Cues' Effects on Grotesque Advertising

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma, Bodo Lang

(2021), pp. 1-11, Australasian Marketing Journal, London, Eng., C1

journal article
2020

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

F Septianto, K Nallaperuma, A Bandyopadhyay, R Dolan

(2020), Vol. 54, pp. 1703-1729, European journal of marketing, Bingley, Eng., C1

journal article
2017

A comparative analysis of experts' and consumers' perceptions of regionality in Australian wine purchase decisions

K Nallaperuma, A Bandyopadhyay, L Lockshin

(2017), Vol. 28, pp. 194-215, Journal of wine research, Abingdon, Eng., C1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report