Dr Kaushalya Nallaperuma

Mixed emotional appeal enhances advertising effectiveness of pro-environmental luxury brands: the mediating role of cognitive flexibility

K Nallaperuma, F Septianto, A Bandyopadhyay

(2022), Vol. 34, pp. 175-189, Asia Pacific Journal of Marketing and Logistics, C1

Mixed Feelings Enhance the Effectiveness of Luxury Advertising

A Bandyopadhyay, F Septianto, K Nallaperuma

(2022), Vol. 30, pp. 28-34, Australasian Marketing Journal, C1

How scolding can encourage consumer engagement with plastic waste issue? The moderating role of consumers' mindset

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma

(2021), Vol. 62, pp. 1-8, Journal of retailing and consumer services, Amsterdam, The Netherlands, C1

Emotional Cues' Effects on Grotesque Advertising

Argho Bandyopadhyay, Felix Septianto, Kaushalya Nallaperuma, Bodo Lang

(2021), pp. 1-11, Australasian Marketing Journal, London, Eng., C1

Proud powerful, grateful powerless: the interactive effect of power and emotion on gift giving

F Septianto, K Nallaperuma, A Bandyopadhyay, R Dolan

(2020), Vol. 54, pp. 1703-1729, European journal of marketing, Bingley, Eng., C1

A comparative analysis of experts' and consumers' perceptions of regionality in Australian wine purchase decisions

K Nallaperuma, A Bandyopadhyay, L Lockshin

(2017), Vol. 28, pp. 194-215, Journal of wine research, Abingdon, Eng., C1