Profile image of Kristin Demetrious

A/Prof. Kristin Demetrious



Associate Professor Of Communication


Faculty of Arts and Education


SCCA Arts & Ed


Geelong Waurn Ponds Campus


Doctor of Philosophy, Deakin University, 2008
Diploma of Education, La Trobe University, 1984
Graduate Diploma of Applied Film & Television, Swinburne Univ. of Technology, 1982
Bachelor of Arts, Deakin University, 1981


Research interests

Critical public relations, politics, activism,  gender, public communication, ethics, citizenship, community consultation, stakeholder, critical community engagement


Member - International Communication Association (ICA)

Kristin is an editorial board member of UK based 'Public Relations Inquiry' (PRI), an international, peer-reviewed journal by Sage.

Kristn is editorial board member of the newly launched  'Journal of Public Interest Communications' (JPIC) - an open source, interdisciplinary, peer-reviewed journal published by the University of Florida, USA.

Teaching interests

Critical public relations, activism, communication ethics, community engagement and citizenship


In 2014 Kristin’s monograph ‘Public Relations, Activism and Social Change: Speaking Up’ was awarded  the PRIDE Book Award for outstanding Innovation, Development, and Educational Achievement in PR from the Public Relations Division National Communication Association (NCA), USA.

In 2013: she recieved the PRIDE Book Award, National Communication Association (USA) Outstanding Innovation, Development and Educational Achievement in Public Relations (with co-editor Christine Daymon) for 'Gender and Public Relations: Critical Perspectives on Voice, Image and Identity (Routledge, 2013)

In 2009 Kristin was awarded the PRism Prize for the 2010 special issue of PRism on Gender and Public Relations with Associate Professor Christine Daymon (Murdoch University WA).

In 2009 Kristin was awarded a national Australian Learning and Teaching Council (ALTC) Citation for Outstanding Contributions to Student Learning: "For a radical new public relations curriculum, engaging students with contentious debates around activism and ethics in anticipation of future social and political orientations demanding greater accountability".

In 2008 Kristin was the recipient of four internal teaching awards: WJC Banks Award for Distinguished Contributions to Teaching and Learning Deakin University Award for Teaching Excellence (Teacher of the Year); Vice-Chancellor's Award for Distinguished Teaching; Joint Vice-Chancellor's Award for Outstanding Achievement in Teaching and learning for the virtual simulation PRessure Point! (with David O'Brien and Stephen Segrave).

In late 2008, Edith Cowan University's, Professor Ron Oliver recognised the learning technology PRessure Point! for excellence in educational learning technology.

In 2003 and in recognition of her community contributions in urban greening and placemaking, Kristin was recognised by the Australian Government with a Centenary of Australian Federation Medal.


Kristin is currently investigating public relations and its relationship to the neoliberal thought collective, with co-reseracher Anne Surma (Mrudoch Universtiy.)

Kristin has also conducted reserach over 2016/17 into contentious contemporary debates in Australia and the social media platform Twitter.

Previously, in 2013 Kristin published two books: a monograph around activism and social change titled: Public Relations, Activism, and Social Change: Speaking Up for Routledge Research (New York) and an edited collection with Christine Daymon Gender and Public Relations, Critical Perspectives of Image, Voice, Identity. (Routledge New Directions in Communications Research series).


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'Energy wars': global PR and public debate in the 21st century

K Demetrious

(2019), Vol. 8, pp. 7-22, Public relations inquiry, London, Eng., C1


Twitter and the struggle to transform the object: a study of clean coal in the 2017 Australian energy policy public debate

Kristin Demetrious

(2019), Vol. 3, pp. 49-65, Journal of public interest communications, Gainesville, Fla., C1


Plastic words, public relations and the neoliberal transformation of twentieth century discourse

Anne Surma, K Demetrious

(2018), Vol. 15, pp. 92-107, Ethical space: the international journal of communication ethics, Suffolk, Eng., C1


Contemporary publics, Twitter and the story of PR: exploring corporate interventions to promote "clean coal" in Australia

K Demetrious

(2017), Vol. 1, pp. 94-113, Journal of public interest communications, Gainesville, Fla., C1


Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations

K Demetrious

(2016), pp. 101-116, The Routledge handbook of critical public relations, Oxon, Eng., B1


Twitter feeders: an analysis of dominant 'voices' and patterns in a local government mosque controversy

L Waller, K Hess, K Demetrious

(2016), Vol. 38, pp. 47-60, Australian journalism review, Adelaide, Sth. Aust., C1


Stoking expectations: public relations and the politics of "bogans"

K Demetrious

(2016), pp. 181-197, Contemporary publics : Shifting boundaries in new media, technology and culture, London, Eng., B1


Community engagement and the third sector

K Demetrious

(2014), pp. 259-285, Public relations : theory and practice : 4th Edition, Sydney, NSW, B1


Public relations, activism, and social change: Speaking up

K Demetrious

(2013), pp. 1-180, Public Relations, Activism, and Social Change: Speaking Up, A1


Surface effects: public relations and the politics of gender

K Demetrious

(2013), pp. 20-45, Gender and public relations : critical perspectives on voice, image and identity, Abingdon, Eng., B1


Introduction: gender and public relations: making meaning, challenging assumptions

C Daymon, K Demetrious

(2013), pp. 1-19, Gender and public relations: critical perspectives on voice, image and identity, Abingdon, Eng., B1


Media effects : e-simulations and authentic 'blended' learning

K Demetrious

(2012), pp. 255-270, Professional education using e-simulations : benefits of blended learning design, Hershey Pa., B1


Bubble wrap : social media, public relations, culture and society

K Demetrious

(2011), pp. 118-132, Public relations, society & culture : theoretical and empirical explorations, New York, N. Y., B1


All the animals are gone? The politics of contemporary hunter arcade games

N Sawers, K Demetrious

(2010), Vol. 24, pp. 241-250, Continuum, C1


Professionalisation and public relations : an ethical mismatch

R Breit, K Demetrious

(2010), Vol. 7, pp. 20-29, Ethical space: the international journal of communication ethics, Lincoln, England, C1


Community relations : gateways support services 2005- 06

K Demetrious

(2009), pp. 81-97, Public relations campaigns, South Melbourne, Vic., B1


Public relations in the third sector

K Demetrious

(2009), pp. 443-471, Public relations : theory and practice, Crows Nest, N.S.W., B1


Corporate social responsibility, new activism and public relations

K Demetrious

(2008), Vol. 4, pp. 104-119, Social Responsibility Journal, C1


Secrecy and illusion : Second Life and the construction of unreality

K Demetrious

(2008), Vol. 35, pp. 1-13, Australian journal of communication, Brisbane, Qld., C1


New activism and communication in Australian risk society : a case study of the Otway Ranges Environment Network

K Demetrious

(2008), Vol. 14, pp. 113-126, Third sector review, Lindfield, N.S.W., C1


The object of public relations and its ethical implications for late modern society - a Foucauldian analysis

K Demetrious

(2008), Vol. 5, pp. 22-31, Ethical space: the international journal of communication ethics, Lincoln, England, C1


Playing a critical role: experiential learning resources and analytical media studies in higher education

K Demetrious

(2007), pp. 184-192, ICT: Providing Choices for Learner's and Learning, Centre for Educational Development, Nanyang Technological University, E1


Active voices

K Demetrious

(2006), pp. 93-107, Public relations: critical debates and contemporary practice, Mahwah, N.J., B1


Engaging with stakeholders or constructing them? Attitudes and assumptions in stakeholder software

P Hughes, K Demetrious

(2006), pp. 93-101, Journal of corporate citizenship, Sheffield, England, C1


'Publics' or 'stakeholders'? Performing social responsibility through stakeholder software

K Demetrious, P Hughes

(2004), Vol. 5, pp. 1-12, Asia Pacific public relations journal, Geelong, Vic., C1


Finding voices: authentic learning online in the field of public communication and citizenship

K Demetrious

(2004), Vol. 2, pp. 1-13, Prism, Gold Coast, Qld, C1


Reflexive modernity and the art of public communication

K Demetrious

(2003), Vol. 1, pp. 1-10, Prism, Gold Coast, Qld, C1


Grassroots energy: a case study of active citizenship and public communication in risk society

K Demetrious

(2002), Vol. 7, pp. 148-155, Journal of communication management, London, England, C1


People, power and public relations

K Demetrious

(2001), Vol. 3, pp. 109-120, Asia Pacific public relations journal, Geelong, Vic., C1-1


Funded Projects at Deakin

Other Funding Sources

TrISMA - Tracking Infrastructure for Social Media Analysis

A/Prof Axel Bruns, A/Prof Jean Burgess, Dr John Banks, Mr Dian Wirawan Tjondronegoro, A/Prof Alexander Dreiling, Prof John Hartley, Dr Tama Leaver, Dr Anne Aly, Dr Timothy Highfield, Dr Rowan Wilken, A/Prof Ellie Rennie, Dr Dean Lusher, Prof Matthew Allen, Prof David Marshall, A/Prof Kristin Demetrious

  • 2016: $20,595
  • 2015: $35,819


Associate Supervisor

Marlene Drysdale

Thesis entitled: Aboriginal Women and Reconciliation in Australia: Communication Strategies and Symbolism

Doctor of Communication, School of Communication & Creative Arts