Profile image of Kristin Demetrious

A/Prof. Kristin Demetrious



Associate Professor Of Communication


Faculty of Arts and Education


School of Comm & Creative Arts


Geelong Waurn Ponds Campus


Doctor of Philosophy, Deakin University, 2008
Diploma of Education, La Trobe University, 1984
Graduate Diploma of Applied Film & Television, Swinburne Univ. of Technology, 1982
Bachelor of Arts, Deakin University, 1981


Research interests

Critical public relations, PR as neoliberalism, political communication, digital culture and communication, post-war public relations history, public interest communication, activist PR, civil activism, corporate PR, climate change communication, communicative ethics, critical discourse and cultural studies. 



In 2023 Kristin is Editor in Chief (with Dr Kate Fitch and Dr Alenka Jelen) of: 'Public Relations Inquiry' (PRI), an international, peer-reviewed journal by Sage.

She is also an Editorial Board member these academic journals:

'Journal of Public Interest Communications' (JPIC) - an open source, interdisciplinary, peer-reviewed journal published by the University of Florida, USA.

'Journal of Applied Communication Research' (JACR) a peer-reviewed journal by Taylor & Francis with a focus on difference in society. 

Teaching interests

Critical Public Relations, Public Affairs, Social Change, Ethics, Persuasion 

Units taught

ALR376 Ethics, Persuasion and Society

ACC302 Advertising, Desire, Consumption and the Attention Economy

ALR718 Public Relations, Activism and Social Change

ALR&82 Public Affairs and Opinion Formation

Research groups

Contemporary Histories Reserach Group

Centre for Regenerating Futures 

Critical Digital Infrastructures and Interfaces (CDII) 


In 2014 Kristin’s monograph ‘Public Relations, Activism and Social Change: Speaking Up’ was awarded  the PRIDE Book Award for outstanding Innovation, Development, and Educational Achievement in PR from the Public Relations Division National Communication Association (NCA), USA.

In 2013: she recieved the PRIDE Book Award, National Communication Association (USA) Outstanding Innovation, Development and Educational Achievement in Public Relations (with co-editor Christine Daymon) for 'Gender and Public Relations: Critical Perspectives on Voice, Image and Identity (Routledge, 2013)

In 2009 Kristin was awarded the PRism Prize for the 2010 special issue of PRism on Gender and Public Relations with Associate Professor Christine Daymon (Murdoch University WA).

In 2009 Kristin was awarded a national Australian Learning and Teaching Council (ALTC) Citation for Outstanding Contributions to Student Learning: "For a radical new public relations curriculum, engaging students with contentious debates around activism and ethics in anticipation of future social and political orientations demanding greater accountability".

In 2008 Kristin was the recipient of four internal teaching awards: WJC Banks Award for Distinguished Contributions to Teaching and Learning Deakin University Award for Teaching Excellence (Teacher of the Year); Vice-Chancellor's Award for Distinguished Teaching; Joint Vice-Chancellor's Award for Outstanding Achievement in Teaching and learning for the virtual simulation PRessure Point! (with David O'Brien and Stephen Segrave).

In 2003 and in recognition of her community contributions in urban greening and placemaking, Kristin was recognised by the Australian Government with a Centenary of Australian Federation Medal.


Kristin is currently investigating public relations and its relationship to the neoliberal thought collective, US and Australia post-war public relations, and the impacts of public relations and climate change denial.

Previously, in 2013 Kristin published two books: a monograph around activism and social change titled: Public Relations, Activism, and Social Change: Speaking Up for Routledge Research (New York) and an edited collection with Christine Daymon Gender and Public Relations, Critical Perspectives of Image, Voice, Identity. (Routledge New Directions in Communications Research series).


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Public Interest Communication

Kristin Demetrious

(2023), pp. 1-1, Oxford Bibliographies, Oxford, Eng., JO3

Non-Traditional Research Output

Public Relations and Neoliberalism The Language Practices of Knowledge Formation

Kristin Demetrious

(2022), Oxford, Eng., A1


Deep canvassing: Persuasion, ethics, democracy and activist public relations

K Demetrious

(2021), Public Relations Inquiry, C1

journal article

Loss, awakening and American exceptionalism: a moment in contemporary US political communication

Kristin Demetrious

(2020), Vol. 17, pp. 15-23, Ethical space: the international journal of communication ethics, Bury St. Edmunds, Eng., C1

journal article

'Energy wars': global PR and public debate in the 21st century

K Demetrious

(2019), Vol. 8, pp. 7-22, Public relations inquiry, London, Eng., C1

journal article

Twitter and the struggle to transform the object: a study of clean coal in the 2017 Australian energy policy public debate

Kristin Demetrious

(2019), Vol. 3, pp. 49-65, Journal of public interest communications, Gainesville, Fla., C1

journal article

Plastic words, public relations and the neoliberal transformation of twentieth century discourse

Anne Surma, K Demetrious

(2018), Vol. 15, pp. 92-107, Ethical space: the international journal of communication ethics, Suffolk, Eng., C1

journal article

Contemporary publics, Twitter and the story of PR: exploring corporate interventions to promote "clean coal" in Australia

K Demetrious

(2017), Vol. 1, pp. 94-113, Journal of public interest communications, Gainesville, Fla., C1

journal article

Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations

K Demetrious

(2016), pp. 101-116, The Routledge handbook of critical public relations, Oxon, Eng., B1

book chapter

Stoking expectations: public relations and the politics of "bogans"

K Demetrious

(2016), pp. 181-197, Contemporary publics : Shifting boundaries in new media, technology and culture, London, Eng., B1

book chapter

Twitter feeders: an analysis of dominant 'voices' and patterns in a local government mosque controversy

L Waller, K Hess, K Demetrious

(2016), Vol. 38, pp. 47-60, Australian journalism review, Adelaide, Sth. Aust., C1

journal article

Community engagement and the third sector

K Demetrious

(2014), pp. 259-285, Public relations : theory and practice : 4th Edition, Sydney, NSW, B1

book chapter

Public relations, activism, and social change: speaking up

K Demetrious

(2013), New York, NY, A1


Surface effects: public relations and the politics of gender

K Demetrious

(2013), pp. 20-45, Gender and public relations : critical perspectives on voice, image and identity, Abingdon, Eng., B1

book chapter

Introduction: gender and public relations: making meaning, challenging assumptions

C Daymon, K Demetrious

(2013), pp. 1-19, Gender and public relations: critical perspectives on voice, image and identity, Abingdon, Eng., B1

book chapter

Media effects : e-simulations and authentic 'blended' learning

K Demetrious

(2012), pp. 255-270, Professional education using e-simulations : benefits of blended learning design, Hershey Pa., B1

book chapter

Bubble wrap : social media, public relations, culture and society

K Demetrious

(2011), pp. 118-132, Public relations, society & culture : theoretical and empirical explorations, New York, N. Y., B1

book chapter

All the animals are gone? The politics of contemporary hunter arcade games.

N Sawers, K Demetrious

(2010), Vol. 24, pp. 241-250, Continuum : journal of media and cultural studies, Melbourne, Vic., C1

journal article

Professionalisation and public relations : an ethical mismatch

R Breit, K Demetrious

(2010), Vol. 7, pp. 20-29, Ethical space: the international journal of communication ethics, Lincoln, England, C1

journal article

Community relations : gateways support services 2005- 06

K Demetrious

(2009), pp. 81-97, Public relations campaigns, South Melbourne, Vic., B1

book chapter

Public relations in the third sector

K Demetrious

(2009), pp. 443-471, Public relations : theory and practice, Crows Nest, N.S.W., B1

book chapter

Corporate social responsibility, new activism and public relations

K Demetrious

(2008), Vol. 4, pp. 104-119, Social responsibility journal, Bingley, England, C1

journal article

Secrecy and illusion : Second Life and the construction of unreality

K Demetrious

(2008), Vol. 35, pp. 1-13, Australian journal of communication, Brisbane, Qld., C1

journal article

New activism and communication in Australian risk society : a case study of the Otway Ranges Environment Network

K Demetrious

(2008), Vol. 14, pp. 113-126, Third sector review, Lindfield, N.S.W., C1

journal article

The object of public relations and its ethical implications for late modern society - a Foucauldian analysis

K Demetrious

(2008), Vol. 5, pp. 22-31, Ethical space: the international journal of communication ethics, Lincoln, England, C1

journal article

Playing a critical role: experiential learning resources and analytical media studies in higher education

K Demetrious

(2007), pp. 184-192, ICT: Providing Choices for Learner's and Learning, Centre for Educational Development, Nanyang Technological University, E1


Active voices

K Demetrious

(2006), pp. 93-107, Public relations: critical debates and contemporary practice, Mahwah, N.J., B1

book chapter

Engaging with stakeholders or constructing them? Attitudes and assumptions in stakeholder software

P Hughes, K Demetrious

(2006), pp. 93-101, Journal of corporate citizenship, Sheffield, England, C1

journal article

'Publics' or 'stakeholders'? Performing social responsibility through stakeholder software

K Demetrious, P Hughes

(2004), Vol. 5, pp. 1-12, Asia Pacific public relations journal, Geelong, Vic., C1

journal article

Finding voices: authentic learning online in the field of public communication and citizenship

K Demetrious

(2004), Vol. 2, pp. 1-13, Prism, Gold Coast, Qld, C1

journal article

Reflexive modernity and the art of public communication

K Demetrious

(2003), Vol. 1, pp. 1-10, Prism, Gold Coast, Qld, C1

journal article

Grassroots energy: a case study of active citizenship and public communication in risk society

K Demetrious

(2002), Vol. 7, pp. 148-155, Journal of communication management, London, England, C1

journal article

People, power and public relations

K Demetrious

(2001), Vol. 3, pp. 109-120, Asia Pacific public relations journal, Geelong, Vic., C1-1

journal article

Funded Projects at Deakin

Other Funding Sources

TrISMA - Tracking Infrastructure for Social Media Analysis

A/Prof Axel Bruns, A/Prof Jean Burgess, Dr John Banks, Mr Dian Wirawan Tjondronegoro, Dian Tjondronegoro, A/Prof Alexander Dreiling, Prof John Hartley, Dr Tama Leaver, Dr Anne Aly, Dr Timothy Highfield, Dr Rowan Wilken, A/Prof Ellie Rennie, Dr Dean Lusher, Prof Matthew Allen, Prof David Marshall, A/Prof Kristin Demetrious

ARC LIEF - Linkage Infrastructure Equipment & Facilities Program

  • 2016: $20,595
  • 2015: $35,819


Principal Supervisor

Somsack Sengmany

Thesis entitled: Multiculturalism and Public Relations Practice in the Victorian Government and Multicultural Sectors

Doctor of Philosophy, School of Communication and Creative Arts

Associate Supervisor

Adriana Christina Szili

Thesis entitled: The Identity Factory: Tennis Personas in Production

Doctor of Philosophy, School of Communication and Creative Arts


Marlene Drysdale

Thesis entitled: Aboriginal Women and Reconciliation in Australia: Communication Strategies and Symbolism

Doctor of Communication, School of Communication and Creative Arts