Profile image of Kristin Demetrious

AsPr Kristin Demetrious



Associate Professor Of Communication


Faculty of Arts and Education


SCCA Arts & Ed


Geelong Waurn Ponds Campus


Bachelor of Arts, Deakin University, 1981
Graduate Diploma of Applied Film & Television, Swinburne Univ. of Technology, 1982
Diploma of Education, La Trobe University, 1984
Doctor of Philosophy, Deakin University, 2008


Research interests

Critical public relations, politics, activism,  gender, public communication, ethics, citizenship, community consultation, stakeholder, critical community engagement


International Association of Media and Communication Research (IAMCR)
International Communication Association (ICA)
National Communication Association (NCA)

Teaching interests

Critical public relations, activism, communication ethics, community engagement and citizenship


Now a double award winner for her book's, Kristin’s monograph ‘Public Relations, Activism and Social Change: Speaking Up’ has been awarded the 2014 PRIDE Book Award for outstanding Innovation, Development, and Educational Achievement in PR from the Public Relations Division National Communication Association (NCA), USA.

In 2013: PRIDE Book Award, National Communication Association (USA) Outstanding Innovation, Development and Educational Achievement in Public Relations (with co-editor Christine Daymon) for 'Gender and Public Relations: Critical Perspectives on OVice, Image and Identity (Routledge, 2013)

In 2009 Kristin was awarded the PRism Prize for the 2010 special issue of PRism on Gender and Public Relations with Associate Professor Christine Daymon (Murdoch University WA).

In 2009 Kristin was awarded an Australian Learning and Teaching Council (ALTC) Citation for Outstanding Contributions to Student Learning For a radical new public relations curriculum, engaging students with contentious debates around activism and ethics in anticipation of future social and political orientations demanding greater accountability.

In 2008 Kristin was the recipient of four internal teaching awards: WJC Banks Award for Distinguished Contributions to Teaching and Learning Deakin University Award for Teaching Excellence (Teacher of the Year); Vice-Chancellor's Award for Distinguished Teaching; Joint Vice-Chancellor's Award for Outstanding Achievement in Teaching and learning for the virtual simulation PRessure Point! (with David O'Brien and Stephen Segrave).

In late 2008, Edith Cowan Universitys, Professor Ron Oliver recognised PRessure Point! for excellence in educational learning technology.

In recognition of her community contributions in urban greening and placemaking, Kristin was recognised by the Australian Government with a Centenary of Australian Federation Medal in 2003.


In 2013 Kristin has published two books: a monograph around activism and social change titled: Public Relations, Activism, and Social Change: Speaking Up for Routledge Research (New York) and an edited collection with Christine Daymon
Gender and Public Relations, Critical Perspectives of Image, Voice, Identity. (Routledge New Directions in Communications Research series).


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Sanitising or reforming PR? Exploring 'trust' and the emergence of critical public relations

A/Prof Kristin Demetrious

(2016), pp. 101-116, The Routledge handbook of critical public relations, Abingdon, Eng., B1


Stoking expectations: public relations and the politics of "bogans"

A/Prof Kristin Demetrious

(2016), pp. 181-197, Contemporary publics : Shifting boundaries in new media, technology and culture, London, Eng., B1


Twitter feeders: an analysis of dominant 'voices' in a local government mosque controversy

A/Prof Lisa Waller, Dr Kristy Hess, A/Prof Kristin Demetrious

(2016), Vol. 38, pp. 47-60, Australian journalism review, Adelaide, Sth. Aust., C1


Community engagement and the third sector

A/Prof Kristin Demetrious

(2014), pp. 259-285, Public Relations Theory and Practice 4th Edition, Sydney, NSW, B1


Public relations, activism, and social change: speaking up

A/Prof Kristin Demetrious

(2013), New York, NY, A1


Surface effects: public relations and the politics of gender

A/Prof Kristin Demetrious

(2013), pp. 20-45, Gender and public relations : critical perspectives on voice, image and identity, Abingdon, Eng., B1


Introduction: gender and public relations: making meaning, challenging assumptions

Christine Daymon, A/Prof Kristin Demetrious

(2013), pp. 1-19, Gender and public relations: critical perspectives on voice, image and identity, Abingdon, Eng., B1


Media effects : e-simulations and authentic 'blended' learning

A/Prof Kristin Demetrious

(2012), pp. 255-270, Professional education using e-simulations : benefits of blended learning design, Hershey Pa., B1


Bubble wrap : social media, public relations, culture and society

A/Prof Kristin Demetrious

(2011), pp. 118-132, Public relations, society & culture : theoretical and empirical explorations, New York, N. Y., B1


Professionalisation and public relations : an ethical mismatch

Rhonda Breit, A/Prof Kristin Demetrious

(2010), Vol. 7, pp. 20-29, Ethical space: the international journal of communication ethics, Lincoln, England, C1


All the animals are gone? The politics of contemporary hunter arcade games.

Dr Naarah Sawers, A/Prof Kristin Demetrious

(2010), Vol. 24, pp. 241-250, Continuum : journal of media and cultural studies, Melbourne, Vic., C1


Community relations : gateways support services 2005- 06

A/Prof Kristin Demetrious

(2009), pp. 81-97, Public relations campaigns, South Melbourne, Vic., B1


Public relations in the third sector

A/Prof Kristin Demetrious

(2009), pp. 443-471, Public relations : theory and practice, Crows Nest, N.S.W., B1


The object of public relations and its ethical implications for late modern society - a Foucauldian analysis

A/Prof Kristin Demetrious

(2008), Vol. 5, pp. 22-31, Ethical space: the international journal of communication ethics, Lincoln, England, C1


New activism and communication in Australian risk society : a case study of the Otway Ranges Environment Network

A/Prof Kristin Demetrious

(2008), Vol. 14, pp. 113-126, Third sector review, Lindfield, N.S.W., C1


Secrecy and illusion : Second Life and the construction of unreality

A/Prof Kristin Demetrious

(2008), Vol. 35, pp. 1-13, Australian journal of communication, Brisbane, Qld., C1


Corporate social responsibility, new activism and public relations

A/Prof Kristin Demetrious

(2008), Vol. 4, pp. 104-119, Social responsibility journal, Bingley, England, C1


Playing a critical role: experiential learning resources and analytical media studies in higher education

A/Prof Kristin Demetrious

(2007), pp. 184-192, ICT: Providing Choices for Learner's and Learning, Singapore, E1


Engaging with stakeholders or constructing them? Attitudes and assumptions in stakeholder software

Dr Patrick Hughes, A/Prof Kristin Demetrious

(2006), pp. 93-101, Journal of corporate citizenship, Sheffield, England, C1


Active voices

A/Prof Kristin Demetrious

(2006), pp. 93-107, Public relations: critical debates and contemporary practice, Mahwah, N.J., B1


'Publics' or 'stakeholders'? Performing social responsibility through stakeholder software

A/Prof Kristin Demetrious, Dr Patrick Hughes

(2004), Vol. 5, pp. 1-12, Asia Pacific public relations journal, Geelong, Vic., C1


Finding voices: authentic learning online in the field of public communication and citizenship

A/Prof Kristin Demetrious

(2004), Vol. 2, pp. 1-13, Prism, Gold Coast, Qld, C1


Reflexive modernity and the art of public communication

A/Prof Kristin Demetrious

(2003), Vol. 1, pp. 1-10, Prism, Gold Coast, Qld, C1


Grassroots energy: a case study of active citizenship and public communication in risk society

A/Prof Kristin Demetrious

(2002), Vol. 7, pp. 148-155, Journal of communication management, London, England, C1


People, power and public relations

A/Prof Kristin Demetrious

(2001), Vol. 3, pp. 109-120, Asia Pacific public relations journal, Geelong, Vic., C1-1



Other Funding Sources

TrISMA - Tracking Infrastructure for Social Media Analysis

A/Prof Axel Bruns, A/Prof Jean Burgess, Dr John Banks, Mr Dian Wirawan Tjondronegoro, A/Prof Alexander Dreiling, Prof John Hartley, Dr Tama Leaver, Dr Anne Aly, Dr Timothy Highfield, Dr Rowan Wilken, A/Prof Ellie Rennie, Dr Dean Lusher, Prof Matthew Allen, Prof David Marshall, A/Prof Kristin Demetrious

  • 2016: $20,595
  • 2015: $35,819


Associate Supervisor

Marlene Drysdale

Thesis entitled: Aboriginal Women and Reconciliation in Australia: Communication Strategies and Symbolism

Doctor of Communication, School of Communication & Creative Arts