Profile image of Marion Steel

Dr Marion Steel

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, Monash University, 2009
Master in Training & Development, University of Melbourne, 2001
Bachelor of Business (Administration), Royal Melb Inst. of Technology, 1999

Biography

Dr Marion Steel is a Senior Lecturer and the Course Director of Bachelor of Commerce in the Department of Marketing in Deakin Business School. Marion currently researches business and social networks looking at the impacts on business performance and business relationships. Over the last 5 years, this research has applied in journal articles, teaching and Industry Engagement.

As a board member for the Australasian Promotional Products Association (APPA), Marion has contributed to the development of their educational strategy. She has also become aware of the gap between industry and student expectations that is affecting employability and recruitment in the sector and in the wider marketing sector.  Marion uses this knowledge to design curriculum with knowledge and employability requirements.

Read more on Marion's profile

Career highlights

  • Best Reviewer, Higher Education, Australia and New Zealand Marketing Academy Conference (ANZMAC), 2014.
  • Highly Commended, Faculty Teaching Awards, 2017.
  • Team Teaching Award, RMIT College of Business, 2012.
  • Teaching Excellence, RMIT University, 2010.

Research interests

  • Business Networks
  • Customer Relationships
  • Industrial Marketing

Affiliations

  • Past Member, Board of Directors Australasian Promotional Products Association (APPA).
  • Member, American Marketing Association (AMA).

Teaching interests

  • Work Integrated Learning
  • Business Marketing
  • Marketing Strategy

Units taught

MWL101 Professional Insights

MMK365 Marketing Insights

MWL318 / MWL718 Internships

Knowledge areas

  • Business networks
  • Customer relationship management
  • Marketing Education and work-based learning

Professional activities

Google Scholar

https://scholar.google.com/citations?hl=en&user=0dGhcuUAAAAJ

Publications

Filter by

2018

Investigating the value of a peer-to-peer mentoring experience

K Griffiths, F Kopanidis, M Steel

(2018), Vol. 26, pp. 92-98, Australasian Marketing Journal, Amsterdam, The Netherlands, C1

journal article
2015

Sailing the seven C's of blog marketing: understanding social media and business impact

A Dobele, M Steel, T Cooper

(2015), Vol. 33, pp. 1087-1102, Marketing Intelligence and Planning, C1-1

journal article
2014

An examination of corporate social responsibility implementation and stakeholder engagement: a case study in the Australian mining industry

A Dobele, K Westberg, M Steel, K Flowers

(2014), Vol. 23, pp. 145-159, Business strategy and the environment, London, Eng., C1-1

journal article
2013

Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

M Steel, C Dubelaar, M Ewing

(2013), Vol. 42, pp. 1328-1344, Industrial marketing management, New York, N. Y., C1-1

journal article
2009

The development of competent marketing professionals

I Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-Govan

(2009), Vol. 31, pp. 253-263, Journal of marketing education, Thousand Oaks, Calif., C1-1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

Principal Supervisor
2020

Effie STERIOPOULOS

Thesis entitled: A model of Transformative Brand Experience for Pilgrimage Tourism

Doctor of Philosophy, Department of Marketing

Stefanie Tralaggan

Thesis entitled: Customer Experience Improvement through Customer Analytics Training for Frontline Employees

Doctor of Philosophy, Department of Marketing