Biography
Dr Marion Steel is a Senior Lecturer and the Course Director of Bachelor of Commerce in the Department of Marketing in Deakin Business School. Marion currently researches business and social networks looking at the impacts on business performance and business relationships. Over the last 5 years, this research has applied in journal articles, teaching and Industry Engagement.
As a board member for the Australasian Promotional Products Association (APPA), Marion has contributed to the development of their educational strategy. She has also become aware of the gap between industry and student expectations that is affecting employability and recruitment in the sector and in the wider marketing sector. Marion uses this knowledge to design curriculum with knowledge and employability requirements.
Read more on Marion's profileCareer highlights
- Best Reviewer, Higher Education, Australia and New Zealand Marketing Academy Conference (ANZMAC), 2014.
- Highly Commended, Faculty Teaching Awards, 2017.
- Team Teaching Award, RMIT College of Business, 2012.
- Teaching Excellence, RMIT University, 2010.
Research interests
- Business Networks
- Customer Relationships
- Industrial Marketing
Affiliations
- Past Member, Board of Directors Australasian Promotional Products Association (APPA).
- Member, American Marketing Association (AMA).
Teaching interests
- Work Integrated Learning
- Business Marketing
- Marketing Strategy
Units taught
MWL101 Professional Insights
MMK365 Marketing Insights
MWL318 / MWL718 Internships
Knowledge areas
- Business networks
- Customer relationship management
- Marketing Education and work-based learning
Professional activities
Google Scholar
https://scholar.google.com/citations?hl=en&user=0dGhcuUAAAAJ
Publications
Heritage tourism brand experiences: The influence of emotions and emotional engagement
E Steriopoulos, C Khoo, H Wong, J Hall, M Steel
(2023), pp. 1-16, Journal of Vacation Marketing, London, Eng., C1
Communities of benefit exchange - A new taxonomy of alternative consumption practices
N Bajaj, S Ogden, M Steel, K Rahman
(2021), Vol. 20, pp. 1403-1421, Journal of Consumer Behaviour, C1
Consumer motivations to create alternative consumption platforms
D Bajaj, M Steel, S Ogden, K Rahman
(2020), Vol. 28, pp. 50-57, Australasian Marketing Journal, Amsterdam, The Netherlands, C1
Investigating the value of a peer-to-peer mentoring experience
K Griffiths, F Kopanidis, M Steel
(2018), Vol. 26, pp. 92-98, Australasian Marketing Journal, Amsterdam, The Netherlands, C1
Sailing the seven C's of blog marketing: understanding social media and business impact
A Dobele, M Steel, T Cooper
(2015), Vol. 33, pp. 1087-1102, Marketing Intelligence and Planning, C1-1
A Dobele, K Westberg, M Steel, K Flowers
(2014), Vol. 23, pp. 145-159, Business strategy and the environment, London, Eng., C1-1
M Steel, C Dubelaar, M Ewing
(2013), Vol. 42, pp. 1328-1344, Industrial marketing management, New York, N. Y., C1-1
All things being equal: Observing Australian individual academic workloads
A Dobele, S Rundle-Thiele, F Kopanidis, M Steel
(2010), Vol. 32, pp. 225-237, Journal of Higher Education Policy and Management, C1-1
The development of competent marketing professionals
I Walker, Y Tsarenko, P Wagstaff, I Powell, M Steel, J Brace-Govan
(2009), Vol. 31, pp. 253-263, Journal of marketing education, Thousand Oaks, Calif., C1-1
Cultural frames that drive sales and marketing apart: An exploratory study
M Beverland, M Steel, G Dapiran
(2006), Vol. 21, pp. 386-394, Journal of Business and Industrial Marketing, C1-1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
Effie STERIOPOULOS
Thesis entitled: A model of Transformative Brand Experience for Pilgrimage Tourism
Doctor of Philosophy, Department of Marketing
Stefanie Tralaggan
Thesis entitled: Customer Experience Improvement through Customer Analytics Training for Frontline Employees
Doctor of Philosophy, Department of Marketing