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Dr Michael Naraine



Lecturer - Sport Management


Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, University of Ottawa, 2017



Michael Naraine is a Lecturer of Sport Management in the Department of Management in Deakin Business School. Michael’s area of expertise is in the sport management subdomain, specifically examining the networks in the sport industry. Networks can be both physical and virtual, and thus his expertise cuts across traditional (e.g., event management, governance) and emerging (e.g., digital media) content areas.

With the expanse of social media, Michael has concentrated much of his recent work in this area, examining the connections between users, as well as the analytics behind sports organisation social operations. He has consulted for various sports organisations including the International Olympic Committee and Canadian Olympic Committee, as well as providing interviews for print, radio, and television media in Canada and Australia.

Read more on Michael's profile

Research interests

  • New Media (including Social Media)
  • Networks
  • Organizational Theory

Teaching interests

  • Sports Event Management
  • Sports Marketing
  • Sport Organisation Theory/Behaviour

Knowledge areas

  • Professional sport
  • Non-profit sport
  • Social media marketing
  • Sport Events


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Unfolding the Twitter scene of the 2017 UEFA champions league final: social media networks and power dynamics

G Yan, N Watanabe, S Shapiro, M Naraine, K Hull

(2019), Vol. 19, pp. 419-436, European sport management quarterly, Abingdon, Eng., C1


User engagement from within the Twitter community of professional sport organizations

M Naraine, H Wear, D Whitburn

(2019), Vol. 24, pp. 275-293, Managing sport and leisure, Abingdon, Eng., C1


A new era for governance structures and processes in Canadian national sport organizations

M Parent, M Naraine, R Hoye

(2018), Vol. 32, pp. 555-566, Journal of sport management, Champaign, Ill., C1


This is how we do it: a qualitative approach to national sport organizations' social-media implementation

M Naraine, M Parent

(2017), Vol. 10, pp. 196-217, International journal of sport communication, Champaign, Ill., C1-1


Network governance of a multi-level, multi-sectoral sport event: differences in coordinating ties and actors

M Parent, C Rouillard, M Naraine

(2017), Vol. 20, pp. 497-509, Sport management review, Amsterdam, The Netherlands, C1


The evolution of Twitter communication by Youth Olympic Games organising committees

M Naraine, M Parent

(2017), Vol. 17, pp. 403-425, International Journal of Sport Management and Marketing (IJSMM), Olney, Eng., C1


Coordination in international and domestic sports events: examining stakeholder network governance

M Naraine, J Schenk, M Parent

(2016), Vol. 30, pp. 521-537, Journal of sport management, Champaign, Ill., C1-1


"Birds of a feather": an institutional approach to Canadian national sport organizations' social-media use

M Naraine, M Parent

(2016), Vol. 9, pp. 140-162, International journal of sport communication, Champaign, Ill., C1-1


Illuminating centralized users in the social media ego network of two national sport organizations

M Naraine, M Parent

(2016), Vol. 30, pp. 689-701, Journal of sport management, Champaign, Ill., C1-1


North of the border: the influence of ESPN on TSN and Sportsnet in Canada

M Naraine, G Abeza

(2015), pp. 209-221, The ESPN effect: exploring the worldwide leader in sports, New York, N.Y., B1-1


Activating a global sport sponsorship with social media: an analysis of TOP sponsors, Twitter, and the 2014 Olympic Games

G Abeza, A Pegoraro, M Naraine, B Sguin, N O'Reilly

(2014), Vol. 15, pp. 184-213, International Journal of Sport Management and Marketing, United Kingdom, C1-1


"Frame-changing" the game: examining the media framing of the mixed martial arts discourse in Ontario

M Naraine, J Dixon

(2014), Vol. 2, pp. 186-199, Communication & Sport, United States, C1-1


Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report