Biography
Michael Jay Polonsky is an Alfred Deakin Professor and Chair in the Department of Marketing in Deakin Business School. Michael has taught at a number of Australian Universities, as well as into their international programs in China, Malaysia and Singapore. Before moving to Australia in 1989, Michael taught in New Zealand, South Africa and the USA. He received his PhD from the Australian Catholic University in 1999 and has Master degrees from Temple University and Rutgers University-Newark. His Undergraduate degree is from Towson State University (now known as Towson University).
In 2010, Michael was awarded the Elsevier Distinguished Marketer award by the Society for Marketing Advances for his 20 years of research into environmental marketing issues. He has published over 135 journal articles in over 70 different academic journals, as well as published numerous conference papers and book chapters. Michael also has co-edited four books on environmental marketing and co-authored Designing and Managing a Research Project: A Business Student’s Guide with Dr David Waller. He is on the editorial review board of 15 academic journals looking at international marketing, non-profit issues, public policy, international marketing and general marketing issues.
Michael is presently working on ARC Linkage projects looking 1) Increasing Blood Donation amongst African Migrants and Refugees: A Model for Culturally Appropriate Interventions and 2) Engaging Communities in Childhood Obesity Prevention in Disadvantaged Areas. He also has projects underway which include; volunteering behaviour, green marketing lifecycle information; understanding supplier of choice decisions; boycotting behaviour in response to the environmental crisis; internal marketing; as well as working with colleagues on a number of other topics.
Read more on Michael's profileResearch interests
- Blood Donation Issues
- Environmental, Social and Ethical Issues in Marketing and Management
- Stakeholder Theory
- Marketing Education
- International Marketing
- Online Panels
Affiliations
- Member, Academy of Marketing Science.
- Member, American Marketing Association.
- Member, Australian and New Zealand Academy of Marketing.
- Member, Australian Marketing Institute.
- Member, International Association of Business and Society.
- Member, Society for Macromarketing.
- Editorial Review Board, Asia Pacific Journal of Marketing and Logistics.
- Editorial Review Board, Australasian Marketing Journal.
- Editorial Review Board, European Business Review.
- Editorial Review Board, European Journal of Marketing.
- Editorial Review Board, International Journal of Nonprofit and Voluntary Sector Marketing.
- Editorial Review Board, International Marketing Review.
- International Review on Public and Non-Profit Marketing.
- Journal for Advancement of Marketing Education.
- Journal of International Consumer Marketing.
- Editorial Advisory Board, Journal of Marketing Education.
- Senior Advisory Board, Journal of Marketing Theory and Practice.
- Editorial Review Board, Journal of Nonprofit and Public Sector Marketing.
- Editorial Review Board, Journal of Public Policy and Marketing.
- Editorial Review Board, Journal of Social Marketing.
- Editorial Review Board, Marketing Education Review.
Teaching interests
- Business Marketing
- Marketing Strategy
- Environmental Marketing
Units taught
- MMK325 - Strategic Marketing
- MMK368 - Business Marketing
- MPK736 - International Marketing
Knowledge areas
- Environmental and Social Issues in Marketing and Management
- Stakeholder Theory
- Blood Donation Issues
- Marketing Education
- Online Panels
- International Marketing
Professional activities
Research groups
- Centre for Sustainable and Responsible Organisations (CSaRO), Deakin University.
Awards
- Alfred Deakin Professor, 2012.
- Elsevier Distinguished Marketing Scholar Award. Society for Marketing Advances, 2010.
Projects
- Increasing Blood Donation amongst African Migrants and Refugees: A Model for Culturally Appropriate Interventions (ARC Linkage)
- Engaging Communities in Childhood Obesity Prevention in Disadvantaged Areas. (ARC Linkage)
- Volunteering Behaviour
- Green marketing lifecycle information
- Understanding supplier of choice decisions
- Boycotting behaviour in response to environmental crisis
- Internal marketing
- Understanding participation in Online research panels
Publications
A Chaudhary, M Polonsky, N McClaren
(2023), Vol. 19, pp. 123-149, Socially responsible plastic : is this possible?, Bingley, Eng., B1
J Abood, J Green, M Polonsky, K Woodward, Z Tadjoeddin, A Renzaho
(2023), Vol. 18, pp. e0280041-e0280041, PLoS ONE, United States, C1
How can we encourage mindful consumption? Insights from mindfulness and religious faith
Sharad Gupta, Weng Lim, Harsh Verma, Michael Polonsky
(2023), JOURNAL OF CONSUMER MARKETING, C1
Corporate social responsibility: a cluster analysis of manufacturing firms in India
G Dawar, M Polonsky, S Bhatia
(2023), pp. 1-21, Social Responsibility Journal, Bingley, Eng., C1
A Renzaho, M Polonsky, A Yusuf, A Ferdous, M Szafraniec, B Salami, J Green
(2023), pp. 1-21, Journal of International Migration and Integration, Berlin, Germany, C1
Should Artificial Intelligent Agents be Your Co-author? Arguments in Favour, Informed by ChatGPT
M Polonsky, J Rotman
(2023), Vol. 31, pp. 91-96, Australasian Marketing Journal, London, Eng., C1
A Chaudhary, M Polonsky, N McClaren
(2023), Vol. 82, pp. 1-11, Global Environmental Change, Amsterdam, The Netherlands, C1
COVID-19 Response in Australia: An Examination of State Responses and System Vulnerabilities
Michael Polonsky, Virginia Weber
(2022), pp. 49-78, Community, Economy and COVID-19, Cham, Switzerland, B1
Extending CSR Accreditation Brands It May Not Always Work
Michael Polonsky, Jonathan Robertson, Adam Karg, Joshua Newton
(2022), pp. 261-278, Dealing with Socially Responsible Consumers, Singapore, B1
A Renzaho, F Mansouri, V Counted, M Polonsky
(2022), Vol. 23, pp. 141-160, Journal of International Migration and Integration, C1
J Abood, M Polonsky, K Woodward, J Green, Z Tadjoeddin, A Renzaho
(2022), Vol. 57, pp. 687-708, Australian Journal of Social Issues, London, Eng., C1
Refugee awareness of a transformative intervention to increase blood donations
M Polonsky, A Ferdous, N Robertson, S Jones, A Renzaho, J Telenta
(2022), pp. 1-17, Journal of Services Marketing, Bingley, Eng., C1
Andre Renzaho, Michael Polonsky, Ahmed Ferdous, Adnan Yusuf, Julianne Abood, Bukola Salami, Kerry Woodward, Julie Green
(2022), Vol. 17, pp. 1-20, PLOS ONE, San Francisco, Calif., C1
M Polonsky, M Wijayasundara, W Noel, A Vocino
(2022), Vol. 358, pp. 1-16, Journal of Cleaner Production, Amsterdam, The Netherlands, C1
Pro-environmental purchase intentions in a low-involvement context: the role of myopia and apathy
A Coşkun, M Polonsky, A Vocino
(2022), Journal of Global Responsibility, Bingley, Eng., C1
M Wijayasundara, M Polonsky, W Noel, A Vocino
(2022), Vol. 377, pp. 1-17, Journal of Cleaner Production, Amsterdam, The Netherlands, C1
Monica Bugno, Michael Polonsky
(2022), pp. 1-23, Tourism Planning and Development, London, Eng., C1
S Gupta, M Polonsky
(2021), Vol. 36, pp. 535-551, Journal of Business and Industrial Marketing, C1
Littering behaviour: A systematic review
A Chaudhary, M Polonsky, N McClaren
(2021), Vol. 45, pp. 478-510, International Journal of Consumer Studies, C1
P Kumar, M Polonsky, Y Dwivedi, A Kar
(2021), Vol. 55, pp. 2037-2071, European Journal of Marketing, C1
Internal communication and the development of customer-oriented behavior among frontline employees
A Ferdous, M Polonsky, D Bednall
(2021), Vol. 55, pp. 2344-2366, European Journal of Marketing, C1
N Robertson, Y Tsarenko, M Polonsky, L McQuilken
(2021), Vol. 35, pp. 706-721, Journal of Services Marketing, C1
Mohammad Islam, Doren Chadee, Michael Polonsky
(2021), pp. 1-14, Supply Chain Management, Bingley, Eng., C1
Understanding immigrant settlement services literacy in the context of settlement service utilisation, settlement outcomes and wellbeing among new migrants: A mixed methods systematic review
J Abood, K Woodward, M Polonsky, J Green, Z Tadjoeddin, A Renzaho
(2021), Vol. 2, pp. 1-19, Wellbeing, Space and Society, Amsterdam, The Netherlands, C1
Hossein Mansouri, Saeed Sadeghi Boroujerdi, Michael Polonsky, Maizaitulaidawati Husin, Mehdi Seydi
(2021), pp. 1-18, New England Journal of Entrepreneurship, Bingley, Eng., C1
S Gupta, M Polonsky, S Ray
(2020), Vol. 28, pp. 304-320, Journal of strategic marketing, London, Eng., C1
Frontline health professionals' perceptions of their adaptive competences in service recovery
L McQuilken, N Robertson, G Abbas, M Polonsky
(2020), Vol. 28, pp. 70-94, Journal of strategic marketing, Abingdon, Eng., C1
Australian lessons for developing and testing a culturally inclusive health promotion campaign
J Telenta, S Jones, K Francis, M Polonsky, J Beard, A Renzaho
(2020), Vol. 35, pp. 217-231, Health Promotion International, England, C1
M Islam, M Polonsky
(2020), Vol. 110, pp. 144-159, Journal of business research, Amsterdam, The Netherlands, C1
Impact of translated health information on CALD older people's health literacy: a pilot study
M Taibi, P Liamputtong, M Polonsky
(2019), pp. 138-158, Multicultural health translation, interpreting and communication, Abingdon, Eng., B1
Collaborative orientation to advance value co-creation in buyer-seller relationships
S Gupta, M Polonsky, V Lazaravic
(2019), Vol. 27, pp. 191-209, Journal of strategic marketing, Abingdon, Eng., C1
K Taufique, M Polonsky, A Vocino, C Siwar
(2019), Vol. 43, pp. 298-314, International Journal of Consumer Studies, C1
In-store experience quality and perceived credibility: a green retailer context
P Kumar, M Polonsky
(2019), Vol. 49, pp. 23-34, Journal of retailing and consumer services, Amsterdam, The Netherlands, C1
Interventions to Increase Blood Donation among Ethnic/Racial Minorities: A Systematic Review
J Makin, K Francis, M Polonsky, A Renzaho
(2019), Vol. 2019, Journal of Environmental and Public Health, United States, C1
M Taghian, M Polonsky, C D’Souza
(2019), Vol. 30, pp. 1133-1147, Voluntas, C1
A Renzaho, J Green, B Smith, M Polonsky
(2018), Vol. 20, pp. 865-883, Journal of immigrant and minority health, New York, N.Y., C1
Egregiousness and boycott intensity: evidence from the BP Deepwater Horizon oil spill
Z Wang, A Lee, M Polonsky
(2018), Vol. 64, pp. 149-163, Management Science, Catonsville, Md., C1
M Polonsky, A Ferdous, A Renzaho, N Waters, Z McQuilten
(2018), Vol. 37, pp. 306-326, Journal of Public Policy and Marketing, C1
Recovering from other-customer-caused failure: the effect on focal customer complaining
L McQuilken, N Robertson, M Polonsky
(2017), Vol. 26, pp. 83-104, Journal of hospitality marketing and management, London, Eng., C1
K Taufique, A Vocino, M Polonsky
(2017), Vol. 25, pp. 511-529, Journal of Strategic Marketing, C1
S Cyril, J Nicholson, K Agho, M Polonsky, A Renzaho
(2017), Vol. 41, pp. 287-293, Australian and New Zealand Journal of Public Health, Australia, C1
A Coşkun, A Vocino, M Polonsky
(2017), Vol. 25, pp. 115-125, Australasian marketing journal, Amsterdam, The Netherlands, C1
An analysis of the green consumer domain within sustainability research: 1975 to 2014
P Kumar, M Polonsky
(2017), Vol. 25, pp. 85-96, Australasian Marketing Journal, C1
P Kay, M Polonsky, J Inglis
(2017), Vol. 29, pp. 64-97, Journal of Nonprofit and Public Sector Marketing, C1
S Cyril, M Polonsky, J Green, K Agho, A Renzaho
(2017), Vol. 41, pp. 297-307, Australian Health Review, Australia, C1
The role of corporate social marketing
M Polonsky
(2017), Vol. 7, pp. 268-279, Journal of social marketing, Bingley, Eng., C1
K Francis, M Polonsky, S Jones, A Renzaho
(2017), Vol. 12, PLoS ONE, United States, C1
Integrating social media within an integrated marketing communication decision-making framework
M Valos, V Maplestone, M Polonsky, M Ewing
(2017), Vol. 33, pp. 1522-1558, Journal of marketing management, London, Eng., C1
Greener Marketing: A Global Perspective on Greening Marketing Practice
M Charter, M Polonsky
(2017), A7
M Taghian, M Polonsky, C D'Souza
(2016), pp. 231-253, An integrated approach to environmental management, Hoboken, N. J., B1
Perspectives on social impact measurement and non-profit organisations
M Polonsky, S Landreth Grau, S McDonald
(2016), Vol. 34, pp. 80-98, Marketing Intelligence and Planning, C1
A Renzaho, M Polonsky, D Mellor, S Cyril
(2016), Vol. 40, pp. 3-10, Australian Health Review, Australia, C1
Enviropreneurial marketing in greening corporate activities: Evidence from four Chinese green firms
H Song-Turner, M Polonsky
(2016), Vol. 28, pp. 506-531, European business review, Bingley, Eng., C1
Perceptions of mobile plan unit pricing and terms and conditions
L McQuilken, N Robertson, M Polonsky, P Harrison, D Bednall
(2016), Vol. 34, pp. 734-753, Marketing intelligence and planning, Bingley, Eng., C1
A Ferdous, M Polonsky, B Brijnath, A Renzaho
(2015), pp. 349-364, Innovations in social marketing and public health communication: improving the quality of life for individuals and communities, Berlin, Germany, B1
M Valos, M Polonsky, F Mavondo, J Lipscomb
(2015), Vol. 31, pp. 713-746, Journal of Marketing Management, C1
Segmenting Australian online panellists based on volunteering motivations
A Vocino, M Polonsky, S Dolnicar
(2015), Vol. 27, pp. 4-20, Asia Pacific journal of marketing and logistics, Bingley, U. K., C1
Addressing the complexities of managing domestic and multinational corporate brands
M Khojastehpour, A Ferdous, M Polonsky
(2015), Vol. 20, pp. 48-62, Corporate Communications, C1
The effectiveness of life-cycle pricing for consumer durables
M Grimmer, M Miles, M Polonsky, A Vocino
(2015), Vol. 68, pp. 1602-1606, Journal of Business Research, C1
Consumer perceptions of bundles and time-limited promotion deals: Do contracts matter?
L Mcquilken, N Robertson, M Polonsky, P Harrison
(2015), Vol. 14, pp. 145-157, Journal of consumer behaviour, London, Eng., C1
Social Inclusion Through Cultural Engagement Among Ethnic Communities
H Le, H Le, M Polonsky, M Polonsky, R Arambewela, R Arambewela
(2015), Vol. 24, pp. 375-400, Journal of Hospitality Marketing and Management, C1
A stakeholder approach to corporate social responsibility, reputation and business performance
M Taghian, C D'Souza, M Polonsky
(2015), Vol. 11, pp. 340-363, Social Responsibility Journal, C1
Is removing blood donation barriers a donation facilitator? Australian African migrants' view
M Polonsky, K Francis, A Renzaho
(2015), Vol. 5, pp. 190-205, Journal of Social Marketing, C1
The limitations and potentialities of green marketing
W Wymer, M Polonsky
(2015), Vol. 27, pp. 239-262, Journal of nonprofit and public sector marketing, London, Eng., C1
M Polonsky, W Kilbourne, A Vocino
(2014), Vol. 48, pp. 522-551, European journal of marketing, Bingley, England, C1
The impact of frontline employees' perceptions of internal marketing on employee outcomes
A Ferdous, M Polonsky
(2014), Vol. 22, pp. 300-315, Journal of strategic marketing, Abingdon, Eng., C1
Z McQuilten, N Waters, M Polonsky, A Renzaho
(2014), Vol. 106, pp. 137-143, Vox sanguinis: international journal of transfusion medicine, Chichester, England, C1
S Gupta, M Polonsky
(2014), Vol. 67, pp. 615-622, Journal of business research, New York, N. Y., C1
Career overall average relative response time of online panellists
A Vocino, M Polonsky
(2014), Vol. 56, pp. 443-466, International journal of market research, London, England, C1
M Polonsky, A Vocino, M Grimmer, M Miles
(2014), International journal of consumer studies, Chichester, England, C1
N Robertson, M Polonsky, L McQuilken
(2014), Vol. 22, pp. 246-256, Australasian marketing journal, Amsterdam, The Netherlands, C1
A Renzaho, E Husser, M Polonsky
(2014), Vol. 28, pp. 7-17, Transfusion medicine reviews, Maryland Heights, MO, C1
Consumer response to unit pricing for mobile telephony
D Bednall, M Polonsky
(2014), Melbourne, Vic., A6
M Polonsky, J Hall, J Vieceli, L Atay, A Akdemir, M Marangoz
(2013), Vol. 21, pp. 376-395, Journal of sustainable tourism, Oxon, England, C1
B Kealesitse, B O'Mahony, B Lloyd-Walker, M Polonsky
(2013), Vol. 26, pp. 33-55, International journal of public sector manangement, Bingley, England, C1
'Lose 30lbs in 30 days' : assigning responsibility for deceptive advertising of weight-loss products
J Pirsch, S Grau, M Polonsky
(2013), Vol. 3, pp. 56-77, Journal of social marketing, Bingley, England, C1
A Renzaho, M Polonsky, Z McQuilten, N Waters
(2013), Vol. 24, pp. 216-224, Health and place, Amsterdam, The Netherlands, C1
A Ferdous, M Polonsky
(2013), Vol. 25, pp. 655-673, Asia Pacific journal of marketing and logistics, Bingley, England, C1
M Polonsky, A Renzaho, A Ferdous, Z McQuilten
(2013), Vol. 53, pp. 1475-1486, Transfusion, Chichester, England, C1
A review of the first twenty years of the Australasian Marketing Journal
M Polonsky, P Kay, A Ringer
(2013), Vol. 21, pp. 176-186, Australasian marketing journal, Amsterdam, The Netherlands, C1
A Renzaho, M Polonsky
(2013), Vol. 53, Transfusion, Hoboken, NJ, C1-1
B Brijnath, M Polonsky, A Renzaho
(2012), pp. 131-151, Les enjeux du don de sang dans le monds : Entre altruisme at solidarites, universalisme et gestion des risques, Rennes Cedex, France, B1
M Polonsky, A Vocino, S Grau, R Garma, A Ferdous
(2012), Vol. 28, pp. 238-263, Journal of marketing management, Abingdon, England, C1
Y Chang, M Polonsky
(2012), Vol. 31, pp. 107-118, International journal of hospitality management, Oxford, England, C1
M Taghian, C D'Souza, M Polonsky
(2012), Vol. 24, pp. 101-122, Journal of nonprofit and public sector marketing, Philadelphia, Pa., C1
Twenty years of the Journal of Marketing Theory and Practice
M Polonsky, A Ringer
(2012), Vol. 20, pp. 243-261, Journal of marketing theory and practice, Armonk, N.Y., C1
A Renzaho, M Polonsky
(2012), Vol. 22, pp. 321-331, Transfusion medicine, West Sussex, England, C1
Green marketing : what does the future hold?
M Polonsky
(2011), pp. 245-256, Readings and cases in sustainable marketing : a strategic approach to social responsibility, Prahran, Vic., B1
M Polonsky, L Carlson
(2011), Vol. 23, pp. 7-22, Asia Pacific journal of marketing and logistics, Bingley, England, C1
Assessing the social impact of charitable organizations-four alternative approaches
M Polonsky, S Grau
(2011), Vol. 16, pp. 195-211, International journal of nonprofit and voluntary sector marketing, West Sussex, England, C1
An exploratory study of sustainability as a stimulus for corporate entrepreneurship
S Morrish, M Miles, M Polonsky
(2011), Vol. 18, pp. 162-171, Corporate social responsibility and environmental management, West Sussex, England, C1
Advertising of marketing research services to marketers
R Arambewela, M Polonsky
(2011), Vol. 36, pp. 59-74, Journal of international marketing and marketing research, Devon, England, C1
M Polonsky, A Renzaho, B Brijnath
(2011), Vol. 51, pp. 1809-1819, Transfusion, Bethesda, Md., C1
They don't want our blood : social inclusion and blood donation among African migrants in Australia
M Polonsky, B Brijnath, A Renzaho
(2011), Vol. 73, pp. 336-342, Social science and medicine, Oxford, England, C1
Climate change regulation : implications for business executives
M Polonsky, M Miles, S Grau
(2011), Vol. 23, pp. 368-383, European business review, Bingley, England, C1
A Vocino, M Polonsky
(2011), Vol. 23, pp. 508-521, International journal of public opinion research, London, England, C1
Transformative green marketing : impediments and opportunities
M Polonsky
(2011), Vol. 64, pp. 1311-1319, Journal of business research, Amsterdam, The Netherlands, C1
Strategic and tactical alliances : do environmental non-profits manage them differently?
M Polonsky, K Lefroy, R Garma, N Chia
(2011), Vol. 19, pp. 43-51, Australasian marketing journal, Oxford, England, C1
Western consumers' understanding of carbon offsets and its relationship to behavior
M Polonsky, R Garma, S Landreth Grau
(2011), Vol. 23, pp. 583-603, Asia pacific journal of marketing and logistics, Bingley, U. K., C1
A Vocino, M Polonsky
(2011), pp. 1-10, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1
Organizational internal market orientation (IMO) : developing an integrative framework
A Ferdous, M Polonsky
(2011), pp. 1-9, ANZMAC 2011 conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1
M Polonsky, M Taghian
(2010), pp. 75-90, Australian master environment guide, North Ryde, N.S.W., B1
The impact of external forces on cartel network dynamics : Direct research in the diamond industry
S Gupta, M Polonsky, A Woodside, C Webster
(2010), Vol. 39, pp. 202-210, Industrial marketing management, New York, N.Y., C1
A backward glance of who and what marketing scholars have been researching 1977-2002
D West, J Ford, V Magnini, M LaTour, M Polonsky
(2010), Vol. 7, pp. 1-18, Review of marketing research, New York, N.Y., C1-1
Inactivity and the dynamics of relationship development : a proposed model
M Polonsky, S Gupta, S Beldona, M Hyman
(2010), Vol. 18, pp. 257-273, Journal of strategic marketing, Abingdon, England, C1
M Polonsky, A Renzaho, B Brijnath
(2010), Vol. 7, pp. 101-112, International review on public and nonprofit marketing, Heidelberg, Germany, C1
Y Tsarenko, M Polonsky
(2010), Vol. 26, pp. 465-483, Psychology & health, Oxon, England, C1
Marketers' perceptions of the implementation difficulties of multichannel marketing
M Valos, M Polonsky, G Guersen, A Zutshi
(2010), Vol. 18, pp. 417-434, Journal of strategic marketing, Abingdon, England, C1
The new greenwash? Potential marketing problems with carbon offsets
M Polonsky, S Grau, R Garma
(2010), Vol. 18, pp. 49-54, International journal of business studies, Bunbury, W.A., C1
P Kay, E Wong, M Polonsky
(2010), AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England., E1
M Polonsky, A Renzaho, N Waters, Z McQuilton
(2010), pp. 157-161, INSM 2010 : Connecting thought and action : International nonprofit and social marketing conference 2010 - Proceedings, Brisbane, Queensland, E1
The role of support mechanisms in the process of identity transition of HIV-positive people
Y Tsarenko, M Polonsky
(2010), pp. 530-537, AMA 2010 : Enhancing Knowledge Development in Marketing : proceedings of the 2010 American Marketing Association Summer Educators Conference. Vol.21, Boston, Mass., E1
Emotional and rational homepage content : separate dimensions rather than a continuum
M Manirujjaman, M Polonsky, N Robertson
(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
Strategic philanthropy in a Turkish tourism context
A Akdemir, L Atay, M Marangoz, J Hall, M Polonsky, J Vieceli
(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
M Polonsky, A Renzaho, B Brijnath
(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
Survey completion speed of online panellists : the role of demographics and experience
M Polonsky, A Vocino
(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
Corporate reputation and business performance
M Taghian, C D'Souza, M Polonsky
(2010), ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
M Polonsky
(2009), pp. 118-137, Business management and environmental stewardship : environmental thinking as a prelude to management action, Houndsmill, England, B1
Global and regional dispersion of publishing in the field of international marketing
M Polonsky, A Ringer
(2009), Vol. 22, pp. 155-172, Journal of global marketing, New York, N.Y., C1
Global branding and strategic CSR : an overview of three types of complexity
M Polonsky, C Jevons
(2009), Vol. 26, pp. 327-347, International marketing review, London, England, C1
Marketing cultural attractions : understanding non-attendance and visitation barriers
P Kay, E Wong, M Polonsky
(2009), Vol. 27, pp. 833-854, Marketing intelligence and planning, Bingley, England, C1
M Polonsky, L Carlson
(2009), Vol. 28, pp. 691-714, International journal of advertising, Oxfordshire, England, C1-1
The institutional foundation of materialism in western societies
W Kilbourne, M Dorsch, P McDonagh, B Urien, A Prothero, M Grunhagen, M Polonsky, D Marshall, J Foley, A Bradshaw
(2009), Vol. 29, pp. 259-278, Journal of macromarketing, Thousand Oaks, Calif., C1
H Ho, M Polonsky
(2009), Vol. 19, pp. 41-47, Marketing education review, White Plains, N. Y., C1
Testing the psychometric properties of Clary's volunteer motivation scale with online panel members
A Vocino, M Polonsky
(2009), INSM 2009 : Sustainable social enterprise - International nonprofit and social marketing conference 2009 - Proceedings, Melbourne, Victoria, E1
Exploring US consumers understanding of carbon offsets
M Polonsky, S Grau, R Garma
(2009), pp. 14-18, AMS 2009 : Developments in marketing science : annual conference of the Academy of Marketing Science, Baltimore, Maryland, E1
Modelling general and carbon related environmental knowledge, attitudes and behaviour
R Garman, A Vocino, M Polonsky
(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1
R Arambewela, M Polonsky
(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1
Green marketing in the top publicly traded Australian organizations
M Polonsky, S Morrish, M Miles
(2009), pp. 1-8, ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Victoria, E1
M Polonsky, J Mittelstaedt, J Moore
(2008), Vol. 12, pp. 19-31, Journal for advancement of marketing education, Columbia, Mo., C1-1
C Wong, M Polonsky, R Garma
(2008), Vol. 20, pp. 455-478, Asia Pacific journal of marketing and logistics, Bradford, England, C1
Evaluating the social value of charitable organizations : a conceptual foundation
M Polonsky, S Grau
(2008), Vol. 28, pp. 130-140, Journal of macromarketing, Thousand Oaks, Calif., C1-1
Publishing on publishing: streams in the literature
M Polonsky
(2008), Vol. 20, pp. 401-420, European business review, Bingley, England, C1
What is a research track record?
M Polonsky
(2008), Vol. 16, pp. 67-72, Australasian marketing journal, Clayton, Vic., C1-1
P Kay, E Wong, M Polonsky
(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Olympic Park, Sydney, N.S.W., E1
P Kay, A Hede, J Inglis, M Polonsky
(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Sydney, N.S.W., E1
Are carbon offsets potentially the new 'greenwash?'
M Polonsky, R Garma
(2008), ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Sydney, N.S.W., E1
M Polonsky, S Landreth Grau
(2008), pp. 1-7, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : Shifting the Focus from Mainstream to Offbeat, Sydney, N.S.W., E1
A Josiassen, I Karpen, M Polonsky
(2008), pp. 363-369, AMA 2008 : Unleashing the power of marketing to transform consumers, organizations, markets, and society : proceedings of the 2008 American Marketing Association Summer Educators Conference, San Diego, California, E1-1
M Polonsky, L Carlson
(2008), pp. 90-101, The proceedings of the 2008 conference of the American Academy of Advertising, San Mateo, Calif., E1-1
S Bakalis, M Polonsky
(2007), pp. 175-177, Global business today : an Asia-Pacific perspective, North Ryde, N.S.W., B1-1
Teaching and learning intercultural awareness in international business from multimedia case studies
S Bakalis, M Polonsky, T Joiner
(2007), pp. 76-91, Intercultural communication competence : implications for learning and teaching in a globalized world, Dehli, India, B1-1
Multiple stakeholder perspective to responsibility in advertising
M Polonsky, M Hyman
(2007), Vol. 36, pp. 5-13, Journal of advertising, [Athens, Ga.], C1-1
Proposed multi-dimensional approach to evaluating service recovery
M Polonsky, M Bhandari, Y Tsarenko
(2007), Vol. 21, pp. 174-185, Journal of services marketing, Bingley, England, C1-1
Managing the donation service experience : a case study
M Polonsky, A Sargeant
(2007), Vol. 17, pp. 459-476, Nonprofit management and leadership, Hoboken, N.J., C1-1
What is referenced in marketing publications and has it changed over time?
M Polonsky, C Polonsky
(2007), Vol. 10, pp. 40-48, Journal for advancement of marketing education, Columbia, Mo., C1-1
M Bhandari, M Polonsky
(2007), Vol. 2, pp. 11-20, Journal of business systems, governance and ethics, Melbourne, Vic., C1-1
Complexity of communicating social responsibility
M Polonsky, C Jevons
(2007), pp. 1-7, INSM 2007 : Social entrepreneurship, social change and sustainability, Brisbane, Qld., E1-1
Variation in consumer outcomes : does the type of failure (process or outcome) matter?
M Bhandari, M Polonsky
(2007), pp. 2767-2774, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1
M Bhandari, M Polonsky
(2007), pp. 2705-2712, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1
New media : embedding IMC within broader marketing strategy
B Higgs, M Polonsky
(2007), pp. 1500-1508, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1
Y Chang, M Polonsky, O Junek
(2007), pp. 2500-2508, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1
Marketing students' perception of traditional and intensive delivery : an exploratory study
H Ho, M Polonsky
(2007), pp. 3268-3273, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1
Relational bonds and loyalty : the bonds that tie
A Shammout, M Polonsky, M Edwardson
(2007), pp. 3359-3365, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1-1
J Cary, S Bhaskaran, M Polonsky
(2007), pp. 1-7, AARES 2007 : Australian Agricultural and Resource Economics Society 51st Annual Conference, Queenstown, New Zealand 13-16 February 2007, Queenstown, New Zealand, E1-1
Driza-Bone : Keeping Driza-Bone in a dry land, yet going global case studies
S Bakalis, M Polonsky
(2006), pp. 55-73, Next step the world : resources for higher education, Canberra, A.C.T., B1-1
Oceanis Australia : Under and over the sea. Tourism Oceanis Australia's growth
M Polonsky
(2006), pp. 75-84, Next step the world : resources for higher education, Canberra, A.C.T., B1-1
Green marketing and green consumers : exploring the myths
J Connolly, P McDonagh, M Polonsky, A Prothero
(2006), pp. 251-268, International handbook on environmental technology management, Cheltenham, England, B1-1
Special events in the nonprofit sector
B O'Mahony, M Polonsky
(2006), pp. 246-273, Nonprofit marketing : marketing management for charitable and nongovernmental organizations, Thousand Oaks, Calif., B1-1
Environmentally sustainable food production and marketing : opportunity or hype?
M Polonsky, S Bhaskaran, J Cary, S Fernandez
(2006), Vol. 108, pp. 677-690, British food journal, Croydon, England, C1-1
Multi-dimensional examination of marketing journal rankings by North American academics
M Polonsky, P Whitelaw
(2006), Vol. 16, pp. 59-72, Marketing education review, Columbia, S.C., C1-1
Publishing in socially oriented journals - the state of play in Asia
M Polonsky, J Mittelstaedt
(2006), Vol. 18, pp. 61-71, Asia Pacific journal of marketing and logistics, Hull, England, C1-1
Understanding issue complexity when building a socially responsible brand
M Polonsky, C Jevons
(2006), Vol. 18, pp. 340-349, European business review, Bingley, England, C1-1
Service blueprinting : a potential tool for improving cause-donor exchanges
M Polonsky, R Garma
(2006), Vol. 16, pp. 1-20, Journal of nonprofit and public sector marketing, Haworth Press, Inc., C1-1
An examination of the globalisation of authorship in publishing in 20 leading marketing journals
M Polonsky, R Garma, J Mittelstaedt
(2006), Vol. 18, pp. 437-456, European business review, Bingley, England, C1-1
M Polonsky, J Mittelstaedt, J Moore
(2006), Vol. 14, pp. 23-38, Australasian marketing journal, Sydney, N.S.W., C1-1
A Munro, B King, M Polonsky
(2006), Vol. 13, pp. 1-19, Journal of hospitality and tourism management, Bowen Hills, Qld., C1-1
M Polonsky, S Boonkaew, M Pearlman
(2006), CAUTHE 2006 : To the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Melbourne, Vic., E1-1
M Polonsky, M Bhandari
(2006), pp. 779-793, CAUTHE 2006 : to the city and beyond : proceedings of the Council for Australian University Tourism and Hospitality Education, Melbourne, Vic., E1-1
S Bakalis, M Polonsky, T Joiner
(2006), pp. 77-91, Implications for learning and teaching in a globalized world, Graz, Austria, E1-1
Reducing consumer switching intentions following service failure : do empowerment and apology help?
M Bhandari, M Polonsky
(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1
A Ringer, M Polonsky
(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1
A Shammout, S Zeidan, M Polonsky
(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1
Building a corporate socially responsible brand : an investigation of organizational complexity
M Polonsky, C Jevons
(2006), pp. 1-7, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1-1
M Polonsky, C Polonsky
(2006), pp. 338-344, 2006 AMA educators' proceedings : Enhancing knowledge development in marketing, Chicago, Ill., E1-1
C Wong, M Polonsky, R Garma
(2006), pp. 14-26, AMS/KAMS 2006 : Cultural perspectives in marketing conference, Seoul, Korea, E1-1
How is social impact measured in the nonprofit sector? A preliminary review of approaches
S Landreth-Grau, M Polonsky
(2006), pp. 206-212, MPPC 2006 : 2006 AMA Marketing and Public Policy Conference, Long Beach, California, E1-1
Designing and managing a research project : a business student's guide
M Polonsky, D Waller
(2005), Thousand Oaks, Calif., A1-1
The role of environmental issues in the purchasing of industrial supplies
D Antonelli, J Hall, M Polonsky, W Binney
(2005), pp. 147-157, Effective B2B marketing concepts and cases, India, B1
M Polonsky, F Court, R Sullivan, C McKenzie
(2005), pp. 75-86, Environmental management and decision making for business, Hampshire, England, B1-1
M Polonsky
(2005), pp. 124-135, Environmental management and decision making for business, Hampshire, England, B1-1
M Polonsky, W Kilbourne
(2005), Vol. 13, pp. 37-48, Australasian marketing journal, Dept. of Marketing, Monash University (ANZMAC), C1-1
Measuring expectations: forecast vs. ideal expectations. Does it really matter?
M Polonsky, B Higgs, M Hollick
(2005), Vol. 12, pp. 49-64, Journal of retailing and consumer services, Amsterdam, The Netherlands, C1-1
What are we measuring when we evaluate journals?
M Polonsky, P Whitelaw
(2005), Vol. 27, pp. 189-201, Journal of marketing education, Thousand Oaks, Calif., C1-1
Empirical examination of the stakeholder strategy matrix
M Polonsky, D Scott
(2005), Vol. 39, pp. 1199-1215, European journal of marketing, Bingley, England, C1-1
Inactivity within relationships
M Polonsky, S Beldona, S Schuppisser
(2005), pp. 1-6, AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Tampa, Fla., E1-1
M Polonsky, J Mittelstaedt
(2005), pp. 169-180, Discourse, diversity and distinction : macromarketing at 30 years, St. Petersburg, Fla., E1-1
Publishing in 20 leading marketing journals - an examination of global performance
M Polonsky, R Garma, J Mittelstaedt
(2005), pp. 180-187, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1
Publishing in six socially oriented journals - the state of play globally and in Australia/NZ
M Polonsky, J Mittelstaedt
(2005), pp. 1-8, At the threshold : challenges and developments in social, sport and arts marketing, Geelong, Vic., E1-1
C Wong, M Polonsky, R Garma
(2005), pp. 159-167, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1
Exploring the opportunities for sustainable food labelling : a supply chain perspective
M Polonsky, S Bhaskaran, J Cary
(2005), pp. 184-190, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1
M Bhandari, M Polonsky
(2005), pp. 17-23, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1
Building a corporate socially responsible brand : an investigation of issue complexity
M Polonsky, C Jevons
(2005), pp. 68-74, ANZMAC 2005 : Proceedings of the Australia and New Zealand Marketing Association Conference 2005, Fremantle, W.A., E1-1
Service blueprinting in the nonprofit sector : a case study
M Polonsky, A Sargeant
(2005), pp. 1-5, AMS 2005 : Academy of Marketing Science 2005 annual conference : marketing, technology and customer commitment in the new economy, Tampa, Fla., E1-1
M Polonsky, W Binney, J Hall
(2004), Vol. 12, pp. 93-107, Journal of nonprofit & public sector marketing, Abingdon, England, C1-1
M Polonsky, B Juric, G Mankelow
(2004), Vol. 5, pp. 1-14, Journal for advancement of marketing education, Columbia, Mo., C1-1
Australian environmental alliances from an environmental NGOs perspective
M Polonsky, R Garma, N Chia
(2004), Vol. 12, pp. 73-86, Journal of marketing theory & practice, Statesboro, Ga., C1-1
Examining the unintended consequences of marketing
M Polonsky, M Fry
(2004), Vol. 57, pp. 1303-1306, Journal of business research, New York, N.Y., C1-1
Introduction : Special issue on examining marketings' unintended consequences
M Polonsky, M Fry
(2004), Vol. 57, pp. 1209-1210, Journal of business research, New York, N.Y., C1-1
Journal rankings : does one size fit all?
M Polonsky
(2004), Vol. 12, pp. 64-66, Australasian marketing journal, Caulfield East, Vic., C1-1
Making oral presentations : some practical guidelines and suggestions
M Polonsky, D Waller
(2004), Vol. 4, pp. 431-444, Marketing review, Argyll, Scotland, C1-1
J Cary, S Bhaskaran, M Polonsky
(2004), Barton, A.C.T., A6-1
The orientation of Australian coursework-focussed marketing masters degree
R Arambewela, M Polonsky, J Kidd
(2004), ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1
Considering if there is a need to measure the social impact of charities?
M Polonsky
(2004), pp. 51-57, Nonprofit marketing : perspectives and advances, Canberra, A.C.T., E1-1
Exploring multi-dimensional perceptual ranking of marketing journals by North American academics
M Polonsky, P Whitelaw
(2004), AMA Summer Educators' Conference 2004 : enhancing knowledge development in marketing, Boston, Mass., E1-1
Recover : A seven-element concept for evaluating recovery
M Bhandari, M Polonsky
(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1
M Polonsky, C Polonsky
(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1
Managing strategic versus tactical green collaborations : a nonprofit perspective
M Polonsky, R Garma, N Chia
(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1
Environmental attitudes among university students In New Zealand and Australia
W Kilbourne, M Polonsky
(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1
M Polonsky, P Whitelaw
(2004), pp. 1-7, ANZMAC 2004 : marketing accountabilities and responsibilities, proceedings, Wellington, New Zealand, E1-1
M Polonsky, B Juric, G Mankelow
(2003), Vol. 25, pp. 218-230, Journal of marketing education, Thousand Oaks, Calif., C1-1
The harm chain : a public policy development and stakeholder perspective
M Polonsky, L Carlson, M Fry
(2003), Vol. 3, pp. 345-364, Marketing theory, Thousand Oaks, Calif., C1-1
Role of social power relations in gift giving on Valentine's day
R Rugimbana, B Donahay, C Neal, M Polonsky
(2003), Vol. 3, pp. 63-73, Journal of consumer behaviour, Hoboken, NJ., C1-1
Blueprinting perspective to managing giving
M Polonsky, R Garma
(2003), pp. 1-5, AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Washington D.C., E1-1
M Polonsky, J Kidd
(2003), pp. 208-212, AMS 2003 : Academy of Marketing Science annual conference : Creating and delivering value in marketing : worldwide perspectives on a value-centric orientation, Washington D.C., E1-1
Developing relationships - a nonlinear perspective
M Polonsky, S Schuppisser, S Beldona
(2003), pp. 51-66, Research in contemporary issues of marketing : best paper series of the inaugural Australian Conference of the Chartered Institute of Marketing, Sydney, N.S.W., E1-1
Re-examining relationship development
M Polonsky, S Beldona, S Schuppisser
(2003), pp. 1061-1067, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1-1
Migrant acculturation and consumption motivations : an empirical study of the Vietnamese
T Nguyen, M Polonsky
(2003), pp. 1061-1067, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1-1
What are we really evaluating when we rank journals : Comparisons of views
M Polonsky, P Whitelaw
(2003), pp. 1374-1380, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1-1
M Polonsky, L Carlson, A Prothero, D Kapelianis
(2002), Vol. 12, pp. 153-174, Advances in international marketing, BIngley, Eng., C1-1
C Hughes, M Polonsky
(2002), Vol. 12, pp. 263-280, Advances in international marketing, Bingley, Eng., C1-1
An examination of audio and visual cue framing within Australian in-cinema advertisements
M Polonsky, B Hanson, S Hartsuyker, V Novacevski
(2002), Vol. 14, pp. 3-18, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1-1
An examination of helping behavior-some evidence from Australia
M Polonsky, L Shelley, R Voola
(2002), Vol. 10, pp. 67-82, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1
M Polonsky
(2001), pp. 282-301, Sustainable Solutions: developing Products and Services for the Future, Abingdon, Eng., B1-1
Can the overcommercialization of cause-related marketing harm society?
M Polonsky, G Wood
(2001), Vol. 21, pp. 8-22, Journal of macromarketing, Thousand Oaks, Calif., C1
Reevaluating green marketing: a strategic approach
M Polonsky, P Rosenberger III
(2001), Vol. 44, pp. 21-30, Business horizons, New York, N.Y., C1-1
C Donoho, M Polonsky, S Roberts, D Cohen
(2001), Vol. 13, pp. 45-63, Asia Pacific journal of marketing and logistics, Bingley, Eng., C1-1
Consumer ethics in the European Union: a comparison of Northern and Southern views
M Polonsky, P Brito, J Pinto, N Higgs-Kleyn
(2001), Vol. 31, pp. 117-130, Journal of business ethics, Dordrecht, The Netherlands, C1-1
M Polonsky, J Ford, K Evans, A Harman, S Hogan, L Shelley, L Tarjan
(2001), Vol. 7, pp. 245-256, Journal of marketing communications, Abingdon, Eng., C1-1
E Stafford, M Polonsky, C Hartman
(2000), Vol. 9, pp. 122-135, Business strategy and the environment, Chichester, Eng., C1-1
E Stafford, M Polonsky, C Hartman
(2000), Vol. 9, pp. 122-135, Business Strategy and the Environment, C1-1
Exploring companion selling: does the situation affect customers' perceptions?
M Polonsky, H Cameron, S Halstead, A Ratcliffe, P Stilo, G Watt
(2000), Vol. 28, pp. 37-45, International Journal of Retail & Distribution Management, Bingley, Eng., C1-1
Accessibility: an alternative method of ranking marketing journals?
M Polonsky, G Jones, M Kearsley
(1999), Vol. 21, pp. 181-193, Journal of marketing education, Thousand Oaks, Calif., C1-1
Using student projects to link academics, business and students
M Polonsky, D Waller
(1999), Vol. 10, pp. 55-78, Journal of teaching in international business, Abingdon, Eng., C1-1
Student attitudes towards political advertising and issues: a cross-cultural study
D Waller, M Polonsky
(1999), Vol. 11, pp. 79-98, Journal of international consumer marketing, Abingdon, Eng., C1-1
M Polonsky, H Suchard, D Scott
(1999), Vol. 7, pp. 41-55, Journal of strategic marketing, Abingdon, Eng., C1-1
M Polonsky, J Ottman
(1998), Vol. 6, pp. 269-275, Journal of cleaner production, Amsterdam, The Netherlands, C1-1
Incorporating ethics into business students' research projects: a process approach
M Polonsky
(1998), Vol. 17, pp. 1227-1241, Journal of business ethics, Berlin, Germany, C1-1
M Polonsky, H Brooks, P Henry, C Schweizer
(1998), Vol. 13, pp. 54-69, Journal of business and Industrial marketing, Bingley, Eng., C1-1
Communicating environmental information: are marketing claims on packaging misleading?
M Polonsky, J Bailey, H Baker, C Basche, C Jepson, L Neath
(1998), Vol. 17, pp. 281-294, Journal of business ethics, Berlin, Germany, C1-1
Environmental commitment: a basis for environmental entrepreneurship?
P Keogh, M Polonsky
(1998), Vol. 11, pp. 38-49, Journal of organizational change management, Bingley, Eng., C1-1
Multiple senders and receivers: a business communication model
D Waller, M Polonsky
(1998), Vol. 3, pp. 83-91, Corporate communications: an international journal, Bingley, Eng., C1-1
Developing green products: Learning from stakeholders
M Polonsky, P Rosenberger, J Ottman
(1998), Vol. 10, pp. 22-43, Asia Pacific Journal of Marketing and Logistics, C1-1
International environmental marketing claims: real changes or simple posturing?
M Polonsky, L Carlson, S Grove, N Kangun
(1997), Vol. 14, pp. 218-232, International marketing review, Bingley, Eng., C1-1
An international comparison of environmental advertising: substantive versus associative claims
L Carlson, S Grove, N Kangun, M Polonsky
(1996), Vol. 16, pp. 57-68, Journal of macromarketing, London, Eng., C1-1
Advice for handling controversial accounts: from products to politicians
D Waller, M Polonsky
(1996), Vol. 14, pp. 21-28, Marketing intelligence & planning, Bingley, Eng., C1-1
D Waller, M Polonsky
(1996), Vol. 15, pp. 61-74, International journal of advertising, Abingdon, Eng., C1-1
Regulation of environmental marketing claims: a comparative perspective
N Kangun, M Polonsky
(1995), Vol. 14, pp. 1-24, International journal of advertising, Chichester, Eng., C1-1
A stakeholder theory approach to designing environmental marketing strategy
M Polonsky
(1995), Vol. 10, pp. 29-46, Journal of business & industrial marketing, Bingley, Eng., C1-1
Using strategic alliances to develop credible green marketing
N Mendleson, M Polonsky
(1995), Vol. 12, pp. 4-18, Journal of consumer marketing, Bingley, Eng., C1-1
Payment as a proxy for greenness: the USA, Australia and Hong Kong
H Suchard, D Bejon, M Polonsky, E Babakus
(1994), Vol. 7, pp. 52-61, Greener management international, Sheffield, Eng., C1-1
Cleaning up green marketing claims: a comparison of regulation in Australia and the U.S.A.
M Polonsky
(1994), Vol. 18, pp. 217-227, Journal of consumer studies and home economics, Hoboken, N.J., C1-1
Corporate environmental commitment: developing the operational concept
R Zeffane, M Polonsky, P Medley
(1994), Vol. 3, pp. 17-28, Business strategy and the environment, Hoboken, N.J., C1-1
Causal linkages between psychographic and demographic determinants of outshopping behaviour
D Jarratt, M Polonsky
(1993), Vol. 3, pp. 303-319, International review of retail, distribution and consumer research, Abingdon, Eng., C1-1
A profile of emigrants from South Africa: the Australian case
M Polonsky, D Scott, H Suchard
(1989), Vol. 23, pp. 933-944, International migration review, New York, N.Y., C1-1
Motivations of South African emigrants
M Polonsky, D Scott, H Suchard
(1988), Vol. 20, pp. 1293-1315, Applied economics, Abingdon, Eng., C1-1
Motivations of South African emigrants.
M Polonsky, D Scott, H Suchard
(1988), Vol. 20, pp. 1-315, Applied Economics, England, C1-1
Funded Projects at Deakin
Australian Competitive Grants
Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: The case of African migrants
Prof Andre Renzaho, Prof Michael Polonsky, Prof Sandra Jones, Dr Jane Hayman
ARC Linkage - Projects Rnd 2
- 2014: $63,352
- 2013: $105,725
- 2012: $47,735
Settlement service literacy among migrants in two states: Victoria and NSW
Prof Andre Renzaho, Prof Michael Polonsky
ARC - Discovery Projects
- 2020: $64,450
- 2019: $36,041
Transformation of Reclaimed Waste into Engineered Materials and Solutions (TREMS)
Dr Susanga Costa, Prof Michael Polonsky, Dr Mayuri Wijayasundara, Prof Bre-Anne Sainsbury, Prof Pubudu Pathirana
ARC Industrial Transformation Research Hubs
- 2023: $45,000
- 2022: $60,000
- 2021: $30,000
Engaging ethnic minority and majority blood donors in donor recruitment
Barbara Masser, Prof Michael Polonsky
ARC Linkage - Projects
- 2023: $37,611
- 2022: $11,641
Enhancing consumers' awareness of Australian meat quality and consumption practices
Dr Cuc Nguyen, Prof Michael Polonsky, Dr Ho Yin Wong, Dr Mehdi Taghian
DFAT Australia-Vietnam Enhanced Economic Engagement Grant
- 2021: $76,735
Other Public Sector Funding
A Vision for the Future: NDAC Future State Implementation
A/Prof Matt Mount, Prof Amanda Pyman, Prof Andrew Noblet, A/Prof Andrea Vocino, Prof Michael Polonsky, Prof Rens Scheepers
Australian Bureau of Statistics
- 2019: $786,112
- 2018: $363,636
SUCCESSFUL CHANGE OF BRAND ASSOCIATIONS.
Dr Jeffrey Rotman, Prof Michael Polonsky
Victorian Workcover Authority (WorkSafe Vic) - Partnership
- 2019: $37,956
Lower Dandenong Creek Litter Collaboration.
Prof Michael Polonsky, Mr Abdul Haseeb Chaudhary
International Education Resilience Fund
- 2022: $15,000
Industry and Other Funding
Understanding Barriers and Enablers to Donate Blood of Sub-Saharan African Refugees
Prof Michael Polonsky, A/Prof Andre Renzaho
Aust Red Cross Blood Service Grant - Research
- 2010: $110,000
- 2009: $35,000
Developing culturally relevant social marketing interventions to increase blood donation amongst migrant communities: The case of African migrants
Prof Andre Renzaho, Prof Michael Polonsky, Prof Sandra Jones, Dr Jane Hayman
Aust Red Cross Blood Service Grant - Research
- 2015: $33,842
Moving from Supplier to Supplier of Choice in Australian Manufacturing Networks
Prof Michael Polonsky
Veolia Environmental Services
- 2013: $20,000
Consumer's use and understanding of unit pricing in telco advertising
Prof Michael Polonsky, A/Prof David Bednall
Australian Communications Consumer Action Network
- 2014: $6,233
- 2013: $6,233
Transformation of Reclaimed Waste into Engineered Materials and Solutions (TREMS)
Dr Susanga Costa, Prof Michael Polonsky, Dr Mayuri Wijayasundara, Prof Bre-Anne Sainsbury, Prof Pubudu Pathirana
Tyre Stewardship Australia
- 2023: $50,000
- 2022: $50,000
Supervisions
Abolfazl Keshavarzsaleh
Thesis entitled: Consumer Activism: Role of Relational Constructs
Doctor of Philosophy, Department of Marketing
Abdul Haseeb Chaudhary
Thesis entitled: Norms as Antecedents of Littering Behaviour in a Developing Country
Doctor of Philosophy, Department of Marketing
Shane Genziuk
Thesis entitled: Motivations for Establishing a Corporate Foundation
Doctor of Business Administration, Department of Marketing
Trang Tran
Thesis entitled: Country-of-origin and Acculturation: Impact on migrant's consumption
Doctor of Philosophy, Department of Marketing
Md. Tarikul Islam
Thesis entitled: Upgrading Supplier Firms in the Global Value Chain: The Mediating Effects of Organisational Capabilities
Doctor of Philosophy, Department of Marketing
Md Manirujjaman
Thesis entitled: Examining the Interaction Between Consumer Personality and Homepage Content
Doctor of Philosophy, Department of Marketing
Ahmed Ferdous
Thesis entitled: Experience of IM programs, Perception of IMO and Job Outcomes: The Frontline Employee Perspective
Doctor of Philosophy, School of Management and Marketing
Jagvinder Brar
Thesis entitled: The Impact of Humour Style Congruence on Person-Supervisor Fit
Doctor of Philosophy, Department of Management