Dr Michael Valos

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Doctor of Philosophy, Monash University, 1999
Bachelor of Economics, Monash University, 1979

Contact

michael.valos@deakin.edu.au
+61 3 924 46168

Biography

Dr Michael Valos is a Senior Lecturer in the Department of Marketing in Deakin Business School. Michael has a background in business with positions in the market research industry and the telecommunications industry prior to joining academia. 

His B2B research paper, 'E-marketing orientation and social media implementation in B2B marketing (Habibi, F., Hamilton C.A., Valos, M.J., Callaghan, M.)', was awarded “Paper of the Year” by the European Business Review (EBR). Michael is also a co-author of a marketing communications textbook, 'Integrated Marketing Communications (Barker, N., Valos, M.J., Shimp, T.A., 2015)'. He regularly contributes to Bimonthly Marketing Magazine on topical marketing issues. Michael is the Chair of Marketing Magazine Industry Advisory Board. He is also a Convener of 20 CMO roundtables per year in corporate CBD boardrooms such as Telstra, BP and Ansell.

Read more on Michael's profile

Career highlights

  • Co-author of a leading IMC textbook, 'Integrated Marketing Communications (2015)'.

Research interests

  • Multichannel Marketing
  • Social Media
  • Digital Marketing

Affiliations

  • Certified Practising Marketer and Fellow, Australian Marketing Institute (AMI).

Teaching interests

  • Digital Marketing
  • Marketing Communication

Units taught

  • MMK332 - Digital and Direct Marketing 
  • MMK393 - Integrated Marketing Communication 
  • MMK737 - Online Marketing 

Knowledge areas

  • Multichannel Marketing
  • Strategy Implementation
  • Marketing Information Systems
  • Integrated Marketing Communication
  • Social Media

Media appearances

  • Regular feature writer, Marketing Magazine (Leading marketing magazine in Australia reaching 6000 marketers).

Awards

  • B2B research paper, 'Examined unique issues of business to business marketing and the use of digital marketing communications in B2B marketing', Paper of the Year, European Business Review (EBR), 2015.

Publications

Filter by

2018

Integrating online communities within business-to-business marketing communications: an exploratory study

M Valos, P Turner, H Scheepers, R Stockdale

(2018), Vol. 24, pp. 450-468, Journal of Marketing Communications, Oxford, Eng., C1

journal article

Spiritual values and motives of secular pilgrims

J Hall, V Basarin, L Lockstone-Binney, A Yusuf, C Winter, M Valos

(2018), Vol. 42, pp. 715-723, International journal of consumer studies, Chichester, Eng., C1

journal article
2017

How do alternative strategic orientations influence social media performance?

M Valos, F Mavondo, M Nyadzayo

(2017), pp. 1-20, Journal of Strategic Marketing, Abingdon, Eng., C1

journal article

Integrating social media within an integrated marketing communication decision-making framework

M Valos, V Maplestone, M Polonsky, M Ewing

(2017), Vol. 33, pp. 1522-1558, Journal of marketing management, London, Eng., C1

journal article

Improving business recruitment for statistical agency surveys

D Bednall, S Gelsi, T Price, M Valos

(2017), Vol. 2017-June, pp. 33-42, Proceedings of the European Conference on Research Methods in Business and Management Studies, E1-1

conference
2016

Exploring the integration of social media within integrated marketing communication frameworks: perspectives of services marketers

M Valos, F Haji Habibi, R Casidy, C Driesener, V Maplestone

(2016), Vol. 34, pp. 19-40, Marketing intelligence and planning, Bingley, Eng., C1

journal article

Best practice business to business survey: research recruitment for the MCM

D Bednall, M Valos, M Spiers

(2016), Burwood, Vic., A6

research report/technical paper
2015

Senior marketers' insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions

M Valos, M Polonsky, F Mavondo, J Lipscomb

(2015), Vol. 31, pp. 713-746, Journal of Marketing Management, C1

journal article

E-marketing orientation and social media implementation in B2B marketing

F Haji Habibi, C Hamilton, M Valos, M Callaghan

(2015), Vol. 27, pp. 638-655, European business review, Bingley, Eng., C1

journal article
2012

Getting Generation Y to attend: Friends, interactivity and half-time entertainment

D Bednall, M Valos, S Adam, C McLeod

(2012), Vol. 15, pp. 80-90, Sport Management Review, C1

journal article

Understanding the role of social media monitoring in generating external intelligence

M Mayeh, R Scheepers, M Valos

(2012), ACIS 2012 : Proceedings of the 23rd Australasian Conference on Information Systems, E1

conference
2011

The role of entrepreneurial marketing in social media

M Valos, A Maritz, H Frederick

(2011), pp. 683-695, AGSE 2011 : Proceedings of the 8th International Entrepreneurship Research Exchange, Swinburne University of Technology, Melbourne, E1

conference
2010

The alignment of market research with business strategy and CRM

M Valos, D Bednall

(2010), Vol. 18, pp. 187-199, Journal of strategic marketing, Abingdon, England, C1

journal article

Marketers' perceptions of the implementation difficulties of multichannel marketing

M Valos, M Polonsky, G Guersen, A Zutshi

(2010), Vol. 18, pp. 417-434, Journal of strategic marketing, Abingdon, England, C1

journal article

Practitioner prognostications on the future of online marketing

M Valos, M Ewing, I Powell

(2010), Vol. 26, pp. 361-376, Journal of Marketing Management, C1

journal article

A discursive approach to entrepreneurial marketing: Integrating academic and practice theory

Alex Maritz, Howard Frederick, Michael Valos

(2010), Vol. 17, pp. 74-86, Small Enterprise Research, C1

journal article

Structure, people and process challenges of multichannel marketing: insights from marketers

M Valos

(2010), Vol. 26, pp. 10-11, Strategic direction, Bingley, Eng., C1-1

journal article
2009

Structure, people and process challenges of multichannel marketing: Insights from marketers

M Valos

(2009), Vol. 16, pp. 197-206, Journal of Database Marketing and Customer Strategy Management, C1

journal article
2008

A qualitative study of multi-channel marketing performance measurement issues

Michael Valos

(2008), Vol. 15, pp. 239-248, Journal of Database Marketing & Customer Strategy Management, C1

journal article
2007

The impact of Porter's strategy types on the role of market research and customer relationship management

M Valos, D Bednall, B Callaghan

(2007), Vol. 25, pp. 147-156, Marketing Intelligence and Planning, C1

journal article

An analysis of the antecedents influencing female attendance at sporting events

J Hall, B O'Mahony, P Oppenheim, M Valos

(2007), Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Melbourne, Victoria, E1

conference
2006

The research buyer's perspective of market research effectiveness

D Bednall, M Valos, B Callaghan, L Brennan

(2006), Vol. 14, pp. 33-45, Australasian journal of market & social research, Glebe, N.S.W., C1

journal article

An integrative marketing channel performance measurement framework

Michael Valos, Andrea Vocino

(2006), Vol. 14, pp. 17-28, Journal of Database Marketing & Customer Strategy Management, C1

journal article

In search of a future strategy for market research services : clients' views on market research suppliers

L Brennan, B Callaghan, M Valos, D Bednall

(2006), Vol. 23, pp. 9-18, Canadian journal of marketing research, Toronto, Canada, C1

journal article

An empirical analysis of attendance factors relating to the female sports market

J Hall, G O`Mahony, P Oppenheim, M Valos

(2006), CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Melbourne, Vic., E1

conference
2005

Marketing research performance and strategy

D Bednall, M Valos

(2005), Vol. 54, pp. 438-450, International Journal of Productivity and Performance Management, C1

journal article

Market research effectiveness : the effects of organisational structure, resource allocation and strategic type

M Valos, D Bednall

(2005), Vol. 13, pp. 11-27, Australasian journal of market & social research, Glebe, N.S.W., C1

journal article

Market research effectiveness and strategy : the buyer's perspective

D Bednall, M Valos

(2005), pp. 1-12, Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Dublin, Ireland, E1

conference
2004

Differences in the role of market research and internal CRM according to strategy type

M Valos, D Bednall, B Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Differences between differentiators and cost leaders in market research and internal CRM usage

M Valos, D Bednall, B Callaghan

(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1

conference

Management of the market research function in client firms

D Bednall, M Valos, B Callaghan

(2004), pp. 185-193, 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, Boston, Mass., E1

conference

Market research performance and strategy

D Bednall, M Valos

(2004), pp. 99-106, Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, Edinburgh, Scotland, E1

conference
2003

On-hired workers in Australia : motivations and outcomes. RMIT occasional research report.

L Brennan, M Valos, K Hindle

(2003), Melbourne, Vic., A6-1

research report/technical paper

The relationship between channel metrics, strategy and marketing performance

M Valos, C Dubelaar

(2003), pp. 466-476, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference

The relationship between business unit strategy and the use of market research

M Valos, D Bednall

(2003), pp. 1610-1616, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference

Aligning marketing strategy and marketing implementation for marketing performance

M Valos, F Mavondo

(2003), pp. 2380-2387, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1

conference
2002

Differentiate or die or be 'stuck in the middle' and survive!

M Valos, F Mavondo

(2002), pp. 2211-2217, ANZMAC 2002 conference proceedings, Melbourne, Victoria, E1

conference
1996

Developing an Australian model of export marketing performance determinants

M Valos, M Baker

(1996), Vol. 14, pp. 11-20, Marketing intelligence and planning, Bingley, Eng., C1-1

journal article

Funded Projects at Deakin

Industry and Other Funding

Toddler Feeding Study

Dr Michael Valos, Prof Tony Worsley, A/Prof David Bednall

  • 2007: $10,000

Generation Y Leisure Decision Making: Sources of Influence

A/Prof David Bednall, Dr Michael Valos, A/Prof Kate Moore, A/Prof Stewart Adam

  • 2006: $26,631

Building differentiated relationships with insurance brokers through segmented marketing activities

Dr Michael Valos, Dr Riza Casidy

  • 2014: $17,520

Understanding the changing behaviour of SME customers

Dr Michael Valos, Dr Michael Callaghan, Dr Alvin Lee

  • 2016: $7,244
  • 2015: $34,578

Research to develop a trust mark for the Murrumbidgee Irrigation Area

Dr Alvin Lee, Dr Michael Valos

  • 2017: $23,000

The Australian CMO Study

Dr Michael Valos

  • 2019: $3,000

Supervisions

Associate Supervisor
2016

Maral Mayeh

Thesis entitled: A theoretical model of social media monitoring capability: Exploring its components and potential impact on organizational competitiveness

Doctor of Philosophy, Dept. of Information Systems & Business Analytics