Biography
Dr Michael Valos is a Senior Lecturer in the Department of Marketing in Deakin Business School. Michael has a background in business with positions in the market research industry and the telecommunications industry prior to joining academia.
His B2B research paper, 'E-marketing orientation and social media implementation in B2B marketing (Habibi, F., Hamilton C.A., Valos, M.J., Callaghan, M.)', was awarded “Paper of the Year” by the European Business Review (EBR). Michael is also a co-author of a marketing communications textbook, 'Integrated Marketing Communications (Barker, N., Valos, M.J., Shimp, T.A., 2015)'. He regularly contributes to Bimonthly Marketing Magazine on topical marketing issues. Michael is the Chair of Marketing Magazine Industry Advisory Board. He is also a Convener of 20 CMO roundtables per year in corporate CBD boardrooms such as Telstra, BP and Ansell.
Read more on Michael's profileCareer highlights
- Co-author of a leading IMC textbook, 'Integrated Marketing Communications (2015)'.
Research interests
- Multichannel Marketing
- Social Media
- Digital Marketing
Affiliations
- Certified Practising Marketer and Fellow, Australian Marketing Institute (AMI).
Teaching interests
- Digital Marketing
- Marketing Communication
Units taught
- MMK332 - Digital and Direct Marketing
- MMK393 - Integrated Marketing Communication
- MMK737 - Online Marketing
Knowledge areas
- Multichannel Marketing
- Strategy Implementation
- Marketing Information Systems
- Integrated Marketing Communication
- Social Media
Professional activities
Media appearances
- Regular feature writer, Marketing Magazine (Leading marketing magazine in Australia reaching 6000 marketers).
Awards
- B2B research paper, 'Examined unique issues of business to business marketing and the use of digital marketing communications in B2B marketing', Paper of the Year, European Business Review (EBR), 2015.
Publications
R Allen, G Kerr, M Valos, S Luxton
(2023), Vol. 57, pp. 2048-2075, European Journal of Marketing, Bingley, Eng., C1
How Strategic Engagement is Influenced by Personal Values: Insights from Arts Board Directors
R Rentschler, U Jogulu, M Valos, L Ferkins
(2022), Journal of Arts Management Law and Society, London, Eng., C1
M Valos, P Turner, H Scheepers, R Stockdale
(2018), Vol. 24, pp. 450-468, Journal of Marketing Communications, Oxford, Eng., C1
Spiritual values and motives of secular pilgrims
J Hall, V Basarin, L Lockstone-Binney, A Yusuf, C Winter, M Valos
(2018), Vol. 42, pp. 715-723, International journal of consumer studies, Chichester, Eng., C1
How do alternative strategic orientations influence social media performance?
M Valos, F Mavondo, M Nyadzayo
(2017), Vol. 27, pp. 1-20, Journal of Strategic Marketing, Abingdon, Eng., C1
Integrating social media within an integrated marketing communication decision-making framework
M Valos, V Maplestone, M Polonsky, M Ewing
(2017), Vol. 33, pp. 1522-1558, Journal of marketing management, London, Eng., C1
Improving business recruitment for statistical agency surveys
D Bednall, S Gelsi, T Price, M Valos
(2017), pp. 33-42, ECRM 2017 : Proceedings of the European Conference on Research Methods in Business and Management Studies, Dublin, Ireland, E1
M Valos, F Haji Habibi, R Casidy, C Driesener, V Maplestone
(2016), Vol. 34, pp. 19-40, Marketing intelligence and planning, Bingley, Eng., C1
Best practice business to business survey: research recruitment for the MCM
D Bednall, M Valos, M Spiers
(2016), Burwood, Vic., A6
M Valos, M Polonsky, F Mavondo, J Lipscomb
(2015), Vol. 31, pp. 713-746, Journal of Marketing Management, C1
E-marketing orientation and social media implementation in B2B marketing
F Haji Habibi, C Hamilton, M Valos, M Callaghan
(2015), Vol. 27, pp. 638-655, European business review, Bingley, Eng., C1
Getting generation Y to attend : friends,interactivity and half-time entertainment
D Bednall, M Valos, S Adam, C McLeod
(2012), Vol. 15, pp. 80-90, Sport management review, Oxford, England, C1
Understanding the role of social media monitoring in generating external intelligence
M Mayeh, R Scheepers, M Valos
(2012), pp. 1-10, ACIS 2012 : Location, location, location : Proceedings of the 23rd Australasian Conference on Information Systems 2012, Geelong, Victoria, E1
The role of entrepreneurial marketing in social media
M Valos, A Maritz, H Frederick
(2011), pp. 683-695, AGSE 2011 : Proceedings of the 8th International Entrepreneurship Research Exchange, Swinburne University of Technology, Melbourne, E1
The alignment of market research with business strategy and CRM
M Valos, D Bednall
(2010), Vol. 18, pp. 187-199, Journal of strategic marketing, Abingdon, England, C1
Marketers' perceptions of the implementation difficulties of multichannel marketing
M Valos, M Polonsky, G Guersen, A Zutshi
(2010), Vol. 18, pp. 417-434, Journal of strategic marketing, Abingdon, England, C1
Practitioner prognostications on the future of online marketing
M Valos, M Ewing, I Powell
(2010), Vol. 26, pp. 361-376, Journal of marketing management, Abingdon, England, C1
A discursive approach to entrepreneurial marketing : integrating academic and practice theory
A Maritz, H Frederick, M Valos
(2010), Vol. 17, pp. 74-86, Small enterprise research, Waikato, New Zealand, C1
Structure, people and process challenges of multichannel marketing: insights from marketers
M Valos
(2010), Vol. 26, pp. 10-11, Strategic direction, Bingley, Eng., C1-1
Structure, people and process challenges of mutichannel marketing : insights from marketers
M Valos
(2009), Vol. 16, pp. 197-206, Journal of database marketing & customer strategy management, London, England, C1
A qualitative study of multi-channel marketing performance measurement issues
M Valos
(2008), Vol. 15, pp. 239-248, Journal of database marketing & customer strategy management, Basingstoke, England, C1
M Valos, D Bednall, B Callaghan
(2007), Vol. 25, pp. 147-156, Marketing intelligence & planning, Bingley, England, C1
An analysis of the antecedents influencing female attendance at sporting events
J Hall, B O'Mahony, P Oppenheim, M Valos
(2007), Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Melbourne, Victoria, E1
The research buyer's perspective of market research effectiveness
D Bednall, M Valos, B Callaghan, L Brennan
(2006), Vol. 14, pp. 33-45, Australasian journal of market & social research, Glebe, N.S.W., C1
An integrative marketing channel performance measurement framework
M Valos, A Vocino
(2006), Vol. 14, pp. 17-28, Journal of database marketing & customer strategy management, London, England, C1
L Brennan, B Callaghan, M Valos, D Bednall
(2006), Vol. 23, pp. 9-18, Canadian journal of marketing research, Toronto, Canada, C1
An empirical analysis of attendance factors relating to the female sports market
J Hall, G O`Mahony, P Oppenheim, M Valos
(2006), CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Melbourne, Vic., E1
Marketing research performance and strategy
D Bednall, M Valos
(2005), Vol. 54, pp. 438-450, International journal of productivity and performance management, Bingley, England, C1
M Valos, D Bednall
(2005), Vol. 13, pp. 11-27, Australasian journal of market & social research, Glebe, N.S.W., C1
Market research effectiveness and strategy : the buyer's perspective
D Bednall, M Valos
(2005), pp. 1-12, Marketing : Building Business, Shaping Society. Proceedings of the 2005 Academy of Marketing Conference, Dublin, Ireland, E1
Differences in the role of market research and internal CRM according to strategy type
M Valos, D Bednall, B Callaghan
(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1
Differences between differentiators and cost leaders in market research and internal CRM usage
M Valos, D Bednall, B Callaghan
(2004), pp. 1-8, ANZMAC 2004 : marketing accountabilities and responsibilities, conference proceedings, Wellington, New Zealand, E1
Management of the market research function in client firms
D Bednall, M Valos, B Callaghan
(2004), pp. 185-193, 2004 AMA Educators' proceedings: enhancing knowledge development in marketing, Boston, Mass., E1
Market research performance and strategy
D Bednall, M Valos
(2004), pp. 99-106, Performance measurement and management: public and private: papers from the fourth international conference on performance measurement and management, Edinburgh, Scotland, E1
On-hired workers in Australia : motivations and outcomes. RMIT occasional research report.
L Brennan, M Valos, K Hindle
(2003), Melbourne, Vic., A6-1
The relationship between channel metrics, strategy and marketing performance
M Valos, C Dubelaar
(2003), pp. 466-476, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1
The relationship between business unit strategy and the use of market research
M Valos, D Bednall
(2003), pp. 1610-1616, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1
Aligning marketing strategy and marketing implementation for marketing performance
M Valos, F Mavondo
(2003), pp. 2380-2387, ANZMAC 2003 : a celebrations of Ehrenberg and Bass : marketing discoveries, knowledge and contribution, conference proceedings, Adelaide, South Australia, E1
Differentiate or die or be 'stuck in the middle' and survive!
M Valos, F Mavondo
(2002), pp. 2211-2217, ANZMAC 2002 conference proceedings, Melbourne, Victoria, E1
Developing an Australian model of export marketing performance determinants
M Valos, M Baker
(1996), Vol. 14, pp. 11-20, Marketing intelligence and planning, Bingley, Eng., C1-1
Funded Projects at Deakin
Industry and Other Funding
Toddler Feeding Study
Dr Michael Valos, Prof Tony Worsley, A/Prof David Bednall
Heinz Grant - Research - H.J.Heinz Co Australia Ltd
- 2007: $10,000
Generation Y Leisure Decision Making: Sources of Influence
A/Prof David Bednall, Dr Michael Valos, A/Prof Kate Moore, A/Prof Stewart Adam
AFL Grant - Research - Australian Football League
- 2006: $26,631
Building differentiated relationships with insurance brokers through segmented marketing activities
Dr Michael Valos, Dr Riza Casidy
CGU Insurance
- 2014: $17,520
Understanding the changing behaviour of SME customers
Dr Michael Valos, Dr Michael Callaghan, Dr Alvin Lee
Insurance Australia Limited
- 2016: $7,244
- 2015: $34,578
Research to develop a trust mark for the Murrumbidgee Irrigation Area
Dr Alvin Lee, Dr Michael Valos
Griffith Chamber of Commerce & Industry Inc
- 2017: $23,000
The Australian CMO Study
Dr Michael Valos
Lordsmith & Co Pty Ltd
- 2019: $3,000
Key success determinants of Chief Marketing Officers within the industrial marketing sector.
Dr Michael Valos
Industrial Ideas Pty Ltd
- 2020: $13,636
Putting Industry 4.0 to work
Dr Michael Valos
Industrial Ideas Pty Ltd
- 2021: $18,182
Supervisions
Maral Mayeh
Thesis entitled: A theoretical model of social media monitoring capability: Exploring its components and potential impact on organizational competitiveness
Doctor of Philosophy, Dept. of Information Systems and Business Analytics