Profile image of Mike Ewing

Prof Mike Ewing

STAFF PROFILE

Position

Executive Dean and Alfred Deakin Professor

Faculty

Faculty of Business and Law

Department

BL PVC Office

Campus

Melbourne Burwood Campus

Contact

michael.ewing@deakin.edu.au
+61 3 924 46548

Biography

Mike Ewing is an Alfred Deakin Professor of Marketing and the Executive Dean of the Faculty of Business and Law. Prior to Deakin, Mike previously worked at Monash University for 12 years as Professor of Marketing, Head of the Department of Marketing, Deputy PVC and Head of Faculty. He also worked at Curtin University for 6 years.

Mike’s research interests include marketing communications, marketing strategy, brand management, and health promotion. His work has been published in the Journal of the Academy of Marketing Science, Information Systems Research, the International Journal of Research in Marketing, Social Science & Medicine among others. Two recent meta-analyses place him in the top two most productive marketing communications researchers worldwide.

Mike has received numerous awards and citations for research including three consecutive UK Academy of Marketing Best Paper Awards, the inaugural Dean’s Award for Excellence in Research at Monash University in 2007, the Silver Medal for the Best Paper published in the International Journal of Market Research in 2008, and the Market Research Society’s David Winton Award for Innovation in Research Methodology in 2009. In 2008, he was appointed to the Board of Governors of the Academy of Marketing Science. In 2010, Mike was made a distinguished fellow of the Australia New Zealand Marketing Academy (ANZMAC) and appointed to the inaugural international advisory board of the Academy of Indian Marketing. He was also recognised as a distinguished fellow of the Academy of Marketing Science in May 2012.

Over the past two decades, Mike has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Italy, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004, he won the inaugural Dean’s Teaching Award at Monash University. He particularly enjoys graduate instruction and has taught MBA courses at the London Business School, the Helsinki School of Economics in Aalto University, the Rotterdam School of Management in Erasmus University, the Australian Graduate School of Management, the Lulea University of Technology in Sweden and Tongji University in China.

Prior to entering full-time academe, Mike was the Marketing Research Manager for Ford Motor Company’s South African subsidiary. More recently, he has consulted and delivered executive education programs to organizations such as Coca-Cola in Asia, Hakuhodo in Japan, Unilever in Europe, DSM in Europe, Jollibee in the Philippines, Telekom Austria, Holden, Saab, BMW Financial Services, Argyle Diamonds, Levi Strauss & Co., Ansell, Glaxo Smith Klein, the CEO Institute, Isuzu-General Motors, Nissan and the West Australia State Government. In September 2012, Mike was appointed Professor-in-Residence for DDB Group.

Read more on Mike's profile

Research interests

  • Marketing Communications
  • Marketing Strategy
  • Brand Management
  • Health Promotion

Teaching interests

  • Graduate Instruction
  • MBA Courses

Awards

  • Distinguished Fellow, Academy of Marketing Science, 2012.
  • Vice-Chancellor’s Commendation for Social Inclusion, Monash University, 2012.

Publications

Filter by

2020

Financial constraints and marketing investment: evidence from text analysis

Sagarika Mishra, Mike Ewing

(2020), Vol. 54, pp. 525-545, European journal of marketing, Bingley, Eng., C1

journal article

The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay

N De Canha, M Ewing, A Tamaddoni

(2020), Vol. 60, pp. 87-103, Journal of Advertising Research, New York, N.Y., C1

journal article

Time lags, non-linearity and asymmetric effects in an extended service-profit chain

G Strydom, M Ewing, C Heggen

(2020), pp. 1-21, European Journal of Marketing, Bingley, Eng., C1

journal article

Balancing creativity and organisational performance in an advertising agency network: a case study

P Collier, M Ewing, H Cooper

(2020), pp. 1-25, Journal of marketing communications, Abingdon, Eng., C1

journal article
2019

Experience and facilitating conditions as impediments to consumers' new technology adoption

H Mahardika, D Thomas, M Ewing, A Japutra

(2019), Vol. 29, pp. 79-98, International Review of Retail, Distribution and Consumer Research, London, Eng., C1

journal article

Predicting consumers' trial/adoption of new technology: revisiting the behavioral expectations-behavioral intentions debate

H Mahardika, D Thomas, M Ewing, A Japutra

(2019), Vol. 29, pp. 99-117, International Review of Retail, Distribution and Consumer Research, London, Eng., C1

journal article

A longitudinal study examining uptake of new recreation infrastructure by inactive adults

B Smith, R MacKenzie-Stewart, F Newton, T Haregu, A Bauman, R Donovan, A Mahal, M Ewing, J Newton

(2019), Vol. 16, pp. 1-10, International Journal of Behavioral Nutrition and Physical Activity, London, Eng., C1

journal article

Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour

H Mahardika, D Thomas, M Ewing, A Japutra

(2019), pp. 1-10, Journal of Retailing and Consumer Services, Amsterdam, The Netherlands, C1

journal article

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: a text based analysis

S Mishra, M Ewing, L Pitt

(2019), pp. 1-12, Industrial marketing management, Amsterdam, The Netherlands, C1

journal article
2017

The impact of personalised incentives on the profitability of customer retention campaigns

A Tamaddoni, S Stakhovych, M Ewing

(2017), Vol. 33, pp. 327-347, Journal of marketing management, Abingdon, Eng., C1

journal article

Integrating social media within an integrated marketing communication decision-making framework

M Valos, V Maplestone, M Polonsky, M Ewing

(2017), Vol. 33, pp. 1522-1558, Journal of marketing management, London, Eng., C1

journal article
2016

Comparing churn prediction techniques and assessing their performance: a contingent perspective

A Tamaddoni, S Stakhovych, M Ewing

(2016), Vol. 19, pp. 123-141, Journal of service research, London, Eng., C1

journal article
2015

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

M Nyadzayo, M Matanda, M Ewing

(2015), Vol. 68, pp. 1886-1894, Journal of business research, Amsterdam, The Netherlands, C1

journal article

The move study: A study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities Health behavior, health promotion and society

J Newton, R Klein, A Bauman, F Newton, A Mahal, K Gilbert, L Piterman, M Ewing, R Donovan, B Smith

(2015), Vol. 15, BMC Public Health, C1

journal article

A cross-nationally validated decision-making model of environmental coaction

J Newton, F Newton, T Salzberger, M Ewing

(2015), Vol. 32, pp. 350-365, International Marketing Review, C1

journal article

Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior

M Nyadzayo, M Matanda, M Ewing

(2015), Vol. 52, pp. 163-174, Industrial marketing management, Amsterdam, The Netherlands, C1

journal article
2014

Intention to use sport concussion guidelines among community-level coaches and sports trainers

J Newton, P White, M Ewing, M Makdissi, G Davis, A Donaldson, S Sullivan, H Seward, C Finch

(2014), Vol. 17, pp. 469-473, Journal of Science and Medicine in Sport, C1-1

journal article

Knowledge about sports-related concussion: Is the message getting through to coaches and trainers?

P White, J Newton, M Makdissi, S Sullivan, G Davis, P McCrory, A Donaldson, M Ewing, C Finch

(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, C1-1

journal article

Detecting gender item bias and differential manifest response behavior: A Rasch-based solution

T Salzberger, F Newton, M Ewing

(2014), Vol. 67, pp. 598-607, Journal of Business Research, C1-1

journal article

When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

S Judd, J Newton, F Newton, M Ewing

(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1

journal article

How contagious is your viral marketing campaign? A mathematics moel for assessing campaign performance

M Ewing, D Stewart, D Mather, J Newton

(2014), Vol. 54, pp. 205-216, Journal of Advertising Research, C1

journal article

The dimensional salience solution to the expectancy - value muddle : an extension

J Newton, F Newton, M Ewing

(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1

journal article

Resolving contradictions in institutional demands through loose coupling

J Newton, M Ewing, P Collier

(2014), Vol. 43, pp. 747-753, Industrial Marketing Management, C1

journal article

Managing B2B customer churn, retention and profitability

A Tamaddoni Jahromi, S Stakhovych, M Ewing

(2014), Vol. 43, pp. 1258-1268, Industrial Marketing Management, Amsterdam, The Netherlands, C1

journal article
2013

Integrated marketing communications measurement and evaluation

M Ewing

(2013), pp. 29-44, The Evolution of Integrated Marketing Communications: The Customer-Driven Marketplace, B1-1

book chapter

The good news about television: Attitudes aren't getting worse. Tracking public attitudes toward TV advertising

M Ewing

(2013), Vol. 53, pp. 83-89, Journal of Advertising Research, C1-1

journal article

Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research

J Newton, F Newton, M Ewing, S Burney, M Hay

(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1

journal article

Brand rivalry and community conflict

M Ewing, P Wagstaff, I Powell

(2013), Vol. 66, pp. 4-12, Journal of Business Research, C1-1

journal article

Ethical evaluation of audience segmentation in social marketing

J Newton, F Newton, T Turk, M Ewing

(2013), Vol. 47, pp. 1421-1438, European Journal of Marketing, C1-1

journal article

Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

M Steel, C Dubelaar, M Ewing

(2013), Vol. 42, pp. 1328-1344, Industrial marketing management, New York, N. Y., C1-1

journal article

Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies

C Finch, P McCrory, M Ewing, S Sullivan

(2013), Vol. 47, pp. 12-14, British Journal of Sports Medicine, C1-1

journal article

Social marketing: Why injury prevention needs to adopt this behaviour change approach

J Newton, M Ewing, C Finch

(2013), Vol. 47, pp. 665-667, British Journal of Sports Medicine, C1-1

journal article

Gender differences in beliefs about condom use among young, heterosexual Australian adults

F Newton, J Newton, L Windisch, M Ewing

(2013), Vol. 72, pp. 443-449, Health Education Journal, C1-1

journal article
2012

The Intra- and inter-personal dynamics associated with consuming sensitive products: Understanding the consumption of erectile function aids using dimensional qualitative research

F Newton, M Ewing, L Pitt

(2012), Vol. 29, pp. 1-14, Psychology and Marketing, C1-1

journal article

Resolving the theory of planned behaviour's 'expectancy-value muddle' using dimensional salience

J Newton, M Ewing, S Burney, M Hay

(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1

journal article

The process of global brand strategy development and regional implementation

T Matanda, M Ewing

(2012), Vol. 29, pp. 5-12, International Journal of Research in Marketing, C1-1

journal article
2011

Emerging brands: the case of China

M Ewing, L Windisch, J Zeigler

(2011), pp. 213-228, Perspectives on Brand Management, Prahran Vic., B1-1

book chapter

Brand relationships and brand equity in franchising

M Nyadzayo, M Matanda, M Ewing

(2011), Vol. 40, pp. 1103-1115, Industrial Marketing Management, C1-1

journal article

Self-regulation of motor vehicle advertising: Is it working in Australia?

R Donovan, L Fielder, R Ouschan, M Ewing

(2011), Vol. 43, pp. 631-636, Accident Analysis and Prevention, C1-1

journal article

Children's understanding of the selling versus persuasive intent of junk food advertising: Implications for regulation

O Carter, L Patterson, R Donovan, M Ewing, C Roberts

(2011), Vol. 72, pp. 962-968, Social Science and Medicine, C1-1

journal article

From whence it came: Understanding source effects in Consumer-Generated advertising

P Steyn, M Ewing, G van Heerden, L Pitt, L Windisch

(2011), Vol. 30, International Journal of Advertising, C1-1

journal article

Using Second Life to Teach About Marketing in Second Life

W Halvorson, M Ewing, L Windisch

(2011), Vol. 33, pp. 217-228, Journal of Marketing Education, C1-1

journal article

Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption

S Gountas, F Mavondo, M Ewing, J Gountas

(2011), Vol. 16, pp. 393-403, Tourism Analysis, C1-1

journal article

Regulation of motor vehicle advertising: toward a framework for compliance research

R Donovan, L Fielder, M Ewing, R Ouschan

(2011), Vol. 22, pp. 73-81, Journal of the Australasian College of Road Safety, Pearce, ACT, C1-1

journal article

Forward or delete: What drives peer-to-peer message propagation across social networks?

C Harvey, D Stewart, M Ewing

(2011), Vol. 10, pp. 365-372, Journal of Consumer Behaviour, C1-1

journal article
2010

Practitioner prognostications on the future of online marketing

M Valos, M Ewing, I Powell

(2010), Vol. 26, pp. 361-376, Journal of Marketing Management, C1

journal article

Corporate reputation in the People's Republic of China: A B2B perspective

M Ewing, L Windisch, F Newton

(2010), Vol. 39, pp. 728-736, Industrial Marketing Management, C1-1

journal article

How corporate reputation, quality, and value influence online loyalty

A Caruana, M Ewing

(2010), Vol. 63, pp. 1103-1110, Journal of Business Research, C1-1

journal article

Advocating avatars: The salesperson in second life

P Berthon, L Pitt, W Halvorson, M Ewing, V Crittenden

(2010), Vol. 30, pp. 195-208, Journal of Personal Selling and Sales Management, C1-1

journal article

A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

J Newton, S Burney, M Hay, M Ewing

(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1

journal article
2009

Brand death: A developmental model of senescence

M Ewing, C Jevons, E Khalil

(2009), Vol. 62, pp. 332-338, Journal of Business Research, C1-1

journal article

An ex-ante approach to brand capability valuation

J Ratnatunga, M Ewing

(2009), Vol. 62, pp. 323-331, Journal of Business Research, C1-1

journal article

The effect of product placement in computer games on brand attitude and recall

T Mackay, M Ewing, F Newton, L Windisch

(2009), Vol. 28, pp. 423-438, International Journal of Advertising, C1-1

journal article

The rejection of brand hegemony

J Cromie, M Ewing

(2009), Vol. 62, pp. 218-230, Journal of Business Research, C1-1

journal article

Integrated marketing communications measurement and evaluation

M Ewing

(2009), Vol. 15, pp. 103-117, Journal of Marketing Communications, Oxford, England, C1-1

journal article
2008

The effects of the social structure of digital networks on viral marketing performance

M Bampo, M Ewing, D Mather, D Stewart, M Wallace

(2008), Vol. 19, pp. 273-290, Information Systems Research, C1

journal article

Squatting at the digital campfire. Researching the open source software community

J Cromie, M Ewing

(2008), Vol. 50, pp. 631-653, International Journal of Market Research, C1-1

journal article

Brand management in small to medium-sized enterprises

P Berthon, M Ewing, J Napoli

(2008), Vol. 46, pp. 27-45, Journal of Small Business Management, C1-1

journal article

Developing a scale to measure the enjoyment of web experiences

A Lin, S Gregor, M Ewing

(2008), Vol. 22, pp. 40-57, Journal of Interactive Marketing, C1-1

journal article
2007

Exploring consumers' responses to service providers' positive affective displays

S Gountas, M Ewing, J Gountas

(2007), Vol. 1, pp. 97-109, International journal of culture, tourism and hospitality research, Bingley, Eng., C1-1

journal article

Medical clinic facilities and doctor characteristics: what older rural men value

F Newton, M Ewing, S Burney, D Vella-Brodrick

(2007), Vol. 15, pp. 41-45, Australian journal of rural health, Chichester, Eng., C1-1

journal article

Aesthetic theory and logo design: examining consumer response to proportion across cultures

N Pittard, M Ewing, C Jevons

(2007), Vol. 24, pp. 457-473, International marketing review, Bingley, Eng., C1-1

journal article
2006

The psychometric properties of eTail quality: an international investigation across product categories

A Caruana, M Ewing

(2006), Vol. 23, pp. 353-370, International marketing review, Bingley, Eng., C1-1

journal article

Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

M Beverland, M Ewing, M Matanda

(2006), Vol. 35, pp. 383-393, Industrial marketing management, New York, N.Y., C1-1

journal article

Using ambient media to promote HIV/AIDS protective behaviour change

T Turk, M Ewing, F Newton

(2006), Vol. 25, pp. 333-359, International journal of advertising, Abingdon, Eng., C1-1

journal article
2005

Developing and validating a multidimensional nonprofit brand orientation scale

M Ewing, J Napoli

(2005), Vol. 58, pp. 841-853, Journal of business research, Amsterdam, The Netherlands, C1-1

journal article

An alternate approach to assessing cross-cultural measurement equivalence in advertising research

M Ewing, T Salzberger, R Sinkovics

(2005), Vol. 34, pp. 17-36, Journal of advertising, Abingdon, Eng., C1-1

journal article

The brand capability value of integrated marketing communication (IMC)

J Ratnatunga, M Ewing

(2005), Vol. 34, pp. 25-40, Journal of advertising, Abingdon, Eng., C1-1

journal article

Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley

M Beverland, M Ewing

(2005), Vol. 48, pp. 385-391, Business horizons, Amsterdam, The Netherlands, C1-1

journal article

Captivating company: Dimensions of attractiveness in employer branding

P Berthon, M Ewing, L Hah

(2005), Vol. 24, pp. 151-172, International Journal of Advertising, C1-1

journal article
2004

Analysing competitors' online persuasive themes with text mining

E Leong, M Ewing, L Pitt

(2004), Vol. 22, pp. 187-200, Marketing intelligence & planning, Bingley, Eng., C1-1

journal article

How advertising works: alternative situational and attitudinal explanations

P Reed, M Ewing

(2004), Vol. 4, pp. 91-112, Marketing theory, London, Eng., C1-1

journal article

Customer satisfaction in local government: the case of the restructured city of Perth, Australia

H Cripps, M Ewing, L McMahon

(2004), Vol. 12, pp. 1-22, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

journal article
2003

Stakeholder theory and internal marketing communications: s framework for analysing the influence of new media

N De Bussy, M Ewing, L Pitt

(2003), Vol. 9, pp. 147-161, Journal of marketing communications, Abingdon, Eng., C1-1

journal article

Understanding B2B and the web: the acceleration of coordination and motivation

P Berthon, M Ewing, L Pitt, P Naud

(2003), Vol. 32, pp. 553-561, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal article

Norms and power in marketing relationships: alternative theories and empirical evidence

P Berthon, L Pitt, M Ewing, G Bakkeland

(2003), Vol. 56, pp. 699-709, Journal of business research, Amsterdam, The Netherlands, C1-1

journal article

The market orientation-performance link: the role of service reliability

A Caruana, L Pitt, M Ewing

(2003), Vol. 23, pp. 25-41, Service industries journal, Abingdon, Eng., C1-1

journal article

Reframing replicative research in advertising

P Berthon, M Ewing, L Pitt, J Berthon

(2003), Vol. 22, pp. 511-530, International journal of advertising, Abingdon, Eng., C1-1

journal article
2002

Intranet effectiveness: A public relations paper-and-pencil checklist

M Murgolo-Poore, L Pitt, M Ewing

(2002), Vol. 28, pp. 113-123, Public relations review, Amsterdam, The Netherlands, C1-1

journal article

E-comprehension: evaluating B2B websites using readability formulae

E Leong, M Ewing, L Pitt

(2002), Vol. 31, pp. 125-131, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal article

Potential research space in MIS: a framework for envisioning and evaluating research replication, extension, and generation

P Berthon, L Pitt, M Ewing, C Carr

(2002), Vol. 13, pp. 416-427, Information systems research, Catonsville, Md., C1-1

journal article

Effects of some environmental challenges and centralization on the entrepreneurial orientation and performance of public sector entities

A Caruana, M Ewing, B Ramaseshan

(2002), Vol. 22, pp. 43-58, Service industries journal, Abinghdon, Eng., C1-1

journal article

Proactive behavior and industrial salesforce performance

L Pitt, M Ewing, P Berthon

(2002), Vol. 31, pp. 639-644, Industrial marketing management, Amsterdam, The Netherlands, C1-1

journal article

On the renaissance of Chinese brands

M Ewing, J Napoli, L Pitt, A Watts

(2002), Vol. 21, pp. 197-216, International journal of advertising, Abingdon, Eng., C1-1

journal article

Employment branding in the knowledge economy

M Ewing, L Pitt, N de Bussy, P Berthon

(2002), Vol. 21, pp. 3-22, International journal of advertising, Abingdon, Eng., C1-1

journal article

On the cross-national generalisability and equivalence of advertising response scales developed in the USA

M Ewing, A Caruana, G Zinkhan

(2002), Vol. 21, pp. 323-343, International journal of advertising, Abingdon, Eng., C1-1

journal article
2001

Stakeholder communication management on the internet: an integrated matrix for the identification of opportunities

N de Bussy, R Watson, L Pitt, M Ewing

(2001), Vol. 5, pp. 138-146, Journal of communication management, Bingley, Eng., C1-1

journal article

Anomia and deviant behaviour in marketing: some preliminary evidence

A Caruana, B Ramaseshan, M Ewing

(2001), Vol. 16, pp. 322-338, Journal of managerial psychology, Bingley, Eng., C1-1

journal article

Corollaries of the collective: the influence of organizational culture and memory development on perceived decision-making context

P Berthon, L Pitt, M Ewing

(2001), Vol. 29, pp. 135-150, Journal of the academy of marketing science, Berlin, Germany, C1-1

journal article

Creative personalities, processes, and agency philosophies: implications for global advertisers

M Ewing, J Napoli, D West

(2001), Vol. 13, pp. 161-170, Creativity Research Journal, Philadelphia, Pa., C1-1

journal article

Managing Southeast Asian brands in the global economy

M Ewing, J Napoli, L Pitt

(2001), Vol. 44, pp. 52-58, Business horizons, Amsterdam, The Netherlands, C1-1

journal article

The impact of the Internet on the distribution value chain: the case of the South African tourism industry

C Wynne, P Berthon, L Pitt, M Ewing, J Napoli

(2001), Vol. 18, pp. 420-431, International marketing review, Bingley, Eng., C1-1

journal article

Cinema advertising re-considered

M Ewing, E Du Plessis, C Foster

(2001), Vol. 41, pp. 78-85, Journal of advertising research, Washington, D.C., C1-1

journal article

Pricing strategy and the net

L Pitt, P Berthon, R Watson, M Ewing

(2001), Vol. 44, pp. 45-54, Business horizons, Amsterdam, The Netherlands, C1-1

journal article

Fundraising direct: a communications planning guide for charity marketing

A Sargeant, M Ewing

(2001), Vol. 9, pp. 185-204, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

journal article

Agency-client chemistry: demographic and psychographic influences

M Ewing, T Pinto, G Soutar

(2001), Vol. 20, pp. 169-187, International journal of advertising, Abingdon, Eng., C1-1

journal article

Social marketing

Michael Ewing

(2001), New York, N.Y., A7-1

edited book
2000

The effect of anomie on academic dishonesty among university students

A Caruana, B Ramaseshan, M Ewing

(2000), Vol. 14, pp. 23-30, International Journal of Educational Management, Bingley, Eng., C1-1

journal article

Effects of economic recession on export activity : the case of Australia

A Caruana, M Ewing, B Ramaseshan

(2000), Vol. 13, pp. 93-106, Journal of Global Marketing, New York, N.Y., C1-1

journal article

Perceived agency politics and conflicts of interest as potential barriers to IMC orientation

M Ewing, N Bussy, A Caruana

(2000), Vol. 6, pp. 107-119, Journal of Marketing Communications, Abingdon, Eng., C1-1

journal article

Assessment of the three-column format SERVQUAL: an experimental approach

A Caruana, M Ewing, B Ramaseshan

(2000), Vol. 49, pp. 57-65, Journal of Business Research, New York, N.Y., C1-1

journal article

Turning competitive advantage into customer equity

L Pitt, M Ewing, P Berthon

(2000), Vol. 43, pp. 11-18, Business Horizons, New York, N.Y., C1-1

journal article

The role of government in promoting exports during an economic recession

M Ewing, A Caruana, B Ramaseshan

(2000), Vol. 7, pp. 51-61, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa., C1-1

journal article

Marketing within the public sector

M Ewing, A Caruana

(2000), Vol. 8, pp. 3-15, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa, C1-1

journal article

Factors affecting the adoption of the internet in the public sector

J Napoli, M Ewing, L Pitt

(2000), Vol. 7, pp. 77-88, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa., C1-1

journal article

Customer evaluations of service complaint experiences in the public sector

D Nel, T Athron, L Pitt, M Ewing

(2000), Vol. 7, pp. 3-30, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

journal article

Some consequences of guanxi: A Sino-Singaporean perspective

M Ewing, A Caruana, H Wong

(2000), Vol. 12, pp. 75-89, Journal of International Consumer Marketing, London, Eng., C1-1

journal article

The net generation: an analysis of lifestyles, attitudes and media habits

J Napoli, M Ewing

(2000), Vol. 13, pp. 21-34, Journal of international consumer marketing, Abingdon, Eng., C1-1

journal article

Brand and retailer loyalty: past behavior and future intentions

M Ewing

(2000), Vol. 9, pp. 120-127, Journal of product and brand management, Bingley, Eng., C1-1

journal article

Affluent Asia: towards a cross-national psychographic typology

M Ewing

(2000), Vol. 12, pp. 25-37, Journal of international consumer marketing, Abingdon, Eng., C1-1

journal article

Advertising knowledge management: Strategies and implications

M Ewing, D West

(2000), Vol. 19, pp. 225-243, International Journal of Advertising, London, Eng., C1-1

journal article

Agency beliefs in the power of advertising

M Ewing, J Jones

(2000), Vol. 19, pp. 335-348, International journal of advertising, Abingdon, Eng., C1-1

journal article
1999

Communicating with the cohort: Exploring generation XASIA s attitudes towards advertising

M Ewing, A Caruana

(1999), pp. 41-54, Consumer behavior in Asia : issues and marketing practice, New York, N.Y., B1-1

book chapter

Corporate reputation and perceived risk in professional engineering services

M Ewing, A Caruana, E Rinson Loy

(1999), Vol. 4, pp. 121-128, Corporate communications: an international journal, Bingley, Eng., C1-1

journal article

An internal marketing approach to public sector management: the marketing and human resources interface

M Ewing, A Caruana

(1999), Vol. 12, pp. 17-26, International journal of public sector management, Bingley, Eng., C1-1

journal article

Factors affecting in-market recall of food product advertising

M Ewing, J Napoli, E Du Plessis

(1999), Vol. 39, pp. 29-38, Journal of advertising research, New York, N.Y., C1-1

journal article

Market orientation and performance in the public sector: the role of organizational commitment

A Caruana, B Ramaseshan, M Ewing

(1999), Vol. 12, pp. 59-79, Journal of global marketing, Abingdon, Eng., C1-1

journal article

Communicating with the cohort: exploring generation X ASIA'S attitudes towards advertising

M Ewing, A Caruana

(1999), Vol. 11, pp. 41-53, Journal of international consumer marketing, Abingdon, Eng., C1-1

journal article

Expectations about management consultancy services: testing the assumption of equivalence across Australian and Singaporean firms

A Caruana, B Ramaseshan, M Ewing, F Rouhani

(1999), Vol. 18, pp. 1-10, Journal of professional services marketing, Abingdon, Eng., C1-1

journal article

Consumer perceptions of mentioned product and brand attributes in magazine advertising

G Puth, P Mostert, M Ewing

(1999), Vol. 8, pp. 38-47, Journal of product and brand management, Bingley, Eng., C1-1

journal article
1998

Do universities that are more market orientated perform better?

A Caruana, B Ramaseshan, M Ewing

(1998), Vol. 11, pp. 55-70, International journal of public sector management, Bingley, Eng., C1-1

journal article

The market orientation-performance link: some evidence from the public sector and universities

A Caruana, B Ramaseshan, M Ewing

(1998), Vol. 6, pp. 63-82, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

journal article

Managers' and employees' perceptions of communication in a service culture: a case study

G Puth, M Ewing

(1998), Vol. 3, pp. 106-114, Corporate communications: an international journal, Bingley, Eng., C1-1

journal article
1997

Market orientation and organizational commitment in the Australian public sector

A Caruana, B Ramaseshan, M Ewing

(1997), Vol. 10, pp. 294-303, International journal of public sector management, Bingley, Eng., C1-1

journal article

The stakeholder concept and public relations: tracking the parallel evolution of two literatures

N de Bussy, M Ewing

(1997), Vol. 2, pp. 222-229, Journal of communication management, Bingley, Eng., C1-1

journal article
1995

Renaissance: A case study in brand revitalization and strategic realignment

M Ewing, D Fowlds, I Shepherd

(1995), Vol. 4, pp. 19-26, Journal of Product & Brand Management, C1-1

journal article

Funded Projects at Deakin

Australian Competitive Grants

Harnessing recreational infrastructure to improve physical activity and community well-being

A/Prof Ben Smith, Prof Mike Ewing, Dr Fiona Newton, Prof Rob Donovan, Prof Adrian Bauman, Prof Ajay Mahal, Mr Bruce Mackay

ARC Linkage - Projects

  • 2015: $28,357

Other Public Sector Funding

Harnessing recreational infrastructure to improve physical activity and community well-being

A/Prof Ben Smith, Prof Mike Ewing, Dr Fiona Newton, Prof Rob Donovan, Prof Adrian Bauman, Prof Ajay Mahal, Mr Bruce Mackay

  • 2016: $61,513
  • 2015: $72,871

Supervisions

Principal Supervisor
2019

Samaneh Montazeri

Thesis entitled: Decomposition of Customers' Response to Discount Coupons

Master of Commerce, Department of Marketing

Associate Supervisor
2020

Chun Lu

Thesis entitled: Three essays on financing corporate activities

Doctor of Philosophy, Department of Accounting