Prof Mike Ewing

Hero brands, brand heroes: How R.M. Williams inspired a cult following and created a shared sense of meaning

H Cooper, M Ewing, C Campbell, E Treen

(2023), pp. 1-10, Business Horizons, Amsterdam, The Netherlands, C1

Using AI predicted personality to enhance advertising effectiveness

M Shumanov, H Cooper, M Ewing

(2022), Vol. 56, pp. 1590-1609, European Journal of Marketing, C1

Artificial intelligence focus and firm performance

S Mishra, M Ewing, H Cooper

(2022), pp. 1-22, Journal of the Academy of Marketing Science, Berlin, Germany, C1

Balancing creativity and organisational performance in an advertising agency network: A case study

P Collier, M Ewing, H Cooper

(2021), Vol. 27, pp. 840-864, Journal of Marketing Communications, C1

Empirical decomposition of customer responses to discount coupons in online FMCG retailing

S Montazeri, A Tamaddoni, S Stakhovych, M Ewing

(2021), Vol. 58, Journal of Retailing and Consumer Services, C1

Predicting Season Ticket Holder Retention Using Rich Behavioral Data

Adam Karg, Ali Tamaddoni, Heath McDonald, Michael Ewing

(2021), Vol. 35, pp. 426-439, JOURNAL OF SPORT MANAGEMENT, C1

Twelve-month findings of the MOVE Frankston randomised controlled trial of interventions to increase recreation facility usage and physical activity among adults

B Smith, R Mackenzie-Stewart, F Newton, K Manera, T Haregu, A Bauman, R Donovan, A Mahal, M Ewing, J Newton

(2021), Vol. 16, pp. 1-15, PLoS One, San Francisco, Calif., C1

The MOVE Frankston study: 24-Month follow-up of a randomized controlled trial of incentives and support to increase leisure center usage and physical activity

K Manera, J Newton, F Newton, A Bauman, R Donovan, M Ewing, R Mackenzie-Stewart, A Mahal, B Smith

(2021), Vol. 24, Preventive Medicine Reports, United States, C1

From bad to worse: the negative and deteriorating portrayal of teachers on screen

L Ewing, M Ewing, H Cooper

(2021), Vol. 27, pp. 506-519, Teachers and Teaching: Theory and Practice, C1

Comparing the temporal stability of behavioural expectation and behavioural intention in the prediction of consumers pro-environmental behaviour

H Mahardika, D Thomas, M Ewing, A Japutra

(2020), Vol. 54, pp. 1-10, Journal of Retailing and Consumer Services, Amsterdam, The Netherlands, C1

The effects of an articulated customer value proposition (CVP) on promotional expense, brand investment and firm performance in B2B markets: a text based analysis

S Mishra, M Ewing, L Pitt

(2020), Vol. 87, pp. 264-275, Industrial marketing management, Amsterdam, The Netherlands, C1

Financial constraints and marketing investment: evidence from text analysis

Sagarika Mishra, Mike Ewing

(2020), Vol. 54, pp. 525-545, European journal of marketing, Bingley, Eng., C1

The impact of advertising on market share: Controlling for clutter, familiarity, and goodwill decay

N De Canha, M Ewing, A Tamaddoni

(2020), Vol. 60, pp. 87-103, Journal of Advertising Research, New York, N.Y., C1

Time lags, non-linearity and asymmetric effects in an extended service-profit chain

G Strydom, M Ewing, C Heggen

(2020), Vol. 54, pp. 2343-2363, European Journal of Marketing, Bingley, Eng., C1

Does personality congruence explain luxury brand attachment? The results of an international research study

R Donvito, G Aiello, L Grazzini, B Godey, D Pederzoli, K Wiedmann, C Halliburton, P Chan, J Tsuchiya, I Skorobogatykh, H Oh, R Singh, M Ewing, Y Lee, L Fei, C Chen, N Siu

(2020), Vol. 120, pp. 462-472, Journal of Business Research, C1

Experience and facilitating conditions as impediments to consumers' new technology adoption

H Mahardika, D Thomas, M Ewing, A Japutra

(2019), Vol. 29, pp. 79-98, International Review of Retail, Distribution and Consumer Research, London, Eng., C1

Predicting consumers' trial/adoption of new technology: revisiting the behavioral expectations-behavioral intentions debate

H Mahardika, D Thomas, M Ewing, A Japutra

(2019), Vol. 29, pp. 99-117, International Review of Retail, Distribution and Consumer Research, London, Eng., C1

A longitudinal study examining uptake of new recreation infrastructure by inactive adults

B Smith, R MacKenzie-Stewart, F Newton, T Haregu, A Bauman, R Donovan, A Mahal, M Ewing, J Newton

(2019), Vol. 16, International Journal of Behavioral Nutrition and Physical Activity, England, C1

The impact of personalised incentives on the profitability of customer retention campaigns

A Tamaddoni, S Stakhovych, M Ewing

(2017), Vol. 33, pp. 327-347, Journal of marketing management, Abingdon, Eng., C1

Integrating social media within an integrated marketing communication decision-making framework

M Valos, V Maplestone, M Polonsky, M Ewing

(2017), Vol. 33, pp. 1522-1558, Journal of marketing management, London, Eng., C1

Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behavior

M Nyadzayo, M Matanda, M Ewing

(2016), Vol. 52, pp. 163-174, Industrial marketing management, Amsterdam, The Netherlands, C1

Comparing churn prediction techniques and assessing their performance: a contingent perspective

A Tamaddoni, S Stakhovych, M Ewing

(2016), Vol. 19, pp. 123-141, Journal of service research, London, Eng., C1

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image

M Nyadzayo, M Matanda, M Ewing

(2015), Vol. 68, pp. 1886-1894, Journal of business research, Amsterdam, The Netherlands, C1

The MOVE study: A study protocol for a randomised controlled trial assessing interventions to maximise attendance at physical activity facilities

J Newton, R Klein, A Bauman, F Newton, A Mahal, K Gilbert, L Piterman, M Ewing, R Donovan, B Smith

(2015), Vol. 15, BMC Public Health, England, C1

A cross-nationally validated decision-making model of environmental coaction

J Newton, F Newton, T Salzberger, M Ewing

(2015), Vol. 32, pp. 350-365, International Marketing Review, C1

Intention to use sport concussion guidelines among community-level coaches and sports trainers

J Newton, P White, M Ewing, M Makdissi, A Davis Gavin, A Donaldson, S Sullivan, H Seward, C Finch

(2014), Vol. 17, pp. 469-573, Journal of science and medicine in sport, Amsterdam, Netherlands, C1-1

Knowledge about sports-related concussion: is the message getting through to coaches and trainers?

P White, J Newton, M Makdissi, S Sullivan, G Davis, P McCrory, A Donaldson, M Ewing, C Finch

(2014), Vol. 48, pp. 119-124, British Journal of Sports Medicine, London, England, C1-1

Detecting gender item bias and differential manifest response behavior: a Rasch-based solution

T Salzberger, F Newton, M Ewing

(2014), Vol. 67, pp. 598-607, Journal of Business Research, New York, NY, C1-1

When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities

S Judd, J Newton, F Newton, M Ewing

(2014), Vol. 30, pp. 1625-1653, Journal of marketing management, Abingdon, Eng., C1

How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance

M Ewing, D Stewart, D Mather, J Newton

(2014), Vol. 54, pp. 205-216, Journal of advertising research, New York, N. Y., C1

The dimensional salience solution to the expectancy - value muddle : an extension

J Newton, F Newton, M Ewing

(2014), Vol. 29, pp. 1458-1475, Psychology and health, Abingdon, England, C1

Resolving contradictions in institutional demands through loose coupling

J Newton, M Ewing, P Collier

(2014), Vol. 43, pp. 747-753, Industrial marketing management, Amsterdam, The Netherlands, C1

Managing B2B customer churn, retention and profitability

A Tamaddoni Jahromi, S Stakhovych, M Ewing

(2014), Vol. 43, pp. 1258-1268, Industrial Marketing Management, Amsterdam, The Netherlands, C1

The good news about television: attitudes aren't getting worse: tracking public attitudes toward TV advertising

M Ewing

(2013), Vol. 53, pp. 83-89, Journal of advertising research, New York, NY, C1-1

Conceptual overlap between moral norms and anticipated regret in the prediction of intention: implications for theory of planned behaviour research

J Newton, F Newton, M Ewing, S Burney, M Hay

(2013), Vol. 28, pp. 495-513, Psychology and Health, Oxford, Eng., C1-1

Brand rivalry and community conflict

M Ewing, P Wagstaff, I Powell

(2013), Vol. 66, pp. 4-12, Journal of business research, Amsterdam, The Netherlands, C1-1

Ethical evaluation of audience segmentation in social marketing

J Newton, F Newton, T Turk, M Ewing

(2013), Vol. 47, pp. 1421-1438, European journal of marketing, Bingley, England, C1-1

Developing customised CRM projects : the role of industry norms, organisational context and customer expectations on CRM implementation

M Steel, C Dubelaar, M Ewing

(2013), Vol. 42, pp. 1328-1344, Industrial marketing management, New York, N. Y., C1-1

Concussion guidelines need to move from only expert content to also include implementation and dissemination strategies

C Finch, P McCrory, M Ewing, S Sullivan

(2013), Vol. 47, pp. 12-14, British journal of sports medicine, London, England, C1-1

Social marketing : why injury prevention needs to adopt this behaviour change approach

J Newton, M Ewing, C Finch

(2013), Vol. 47, pp. 665-667, British journal of sports medicine, London, England, C1-1

Gender differences in beliefs about condom use among young, heterosexual Australian adults

F Newton, J Newton, L Windisch, M Ewing

(2013), Vol. 72, pp. 443-449, Health education journal, London, England, C1-1

The intra- and inter-personal dynamics associated with consuming sensitive products: understanding the consumption of erectile function aids using dimensional qualitative research

F Newton, M Ewing, L Pitt

(2012), Vol. 29, pp. 1-14, Psychology and Marketing, Wilmington, DE, C1-1

Resolving the theory of planned behaviour's 'expectancy-value muddle' using dimensional salience

J Newton, M Ewing, S Burney, M Hay

(2012), Vol. 27, pp. 588-602, Psychology and Health, Oxford, UK, C1-1

The process of global brand strategy development and regional implementation

T Matanda, M Ewing

(2012), Vol. 29, pp. 5-12, International journal of research in marketing, Amsterdam, Netherlands, C1-1

Brand relationships and brand equity in franchising

M Nyadzayo, M Matanda, M Ewing

(2011), Vol. 40, pp. 1103-1115, Industrial marketing management, Amsterdam, The Netherlands, C1-1

Self-regulation of motor vehicle advertising: Is it working in Australia?

R Donovan, L Fielder, R Ouschan, M Ewing

(2011), Vol. 43, pp. 631-636, Accident Analysis and Prevention, London, UK, C1-1

Children's understanding of the selling versus persuasive intent of junk food advertising: implications for regulation

O Carter, L Patterson, R Donovan, M Ewing, C Roberts

(2011), Vol. 72, pp. 962-968, Social Science and Medicine, London, England, C1-1

From whence it came: understanding source effects in consumer‑generated advertising

P Steyn, M Ewing, G van Heerden, L Pitt, L Windisch

(2011), Vol. 30, pp. 133-160, International Journal of Advertising, London, England, C1-1

Using second life to teach about marketing in second life

W Halvorson, M Ewing, L Windisch

(2011), Vol. 33, pp. 217-228, Journal of Marketing Education, London, England, C1-1

Exploring the effects of perceived service provider sincerity on consumers' emotional state and satisfaction during service consumption

S Gountas, F Mavondo, M Ewing, J Gountas

(2011), Vol. 16, pp. 393-403, Tourism Analysis, Putnam Valley, NY, C1-1

Regulation of motor vehicle advertising: toward a framework for compliance research

R Donovan, L Fielder, M Ewing, R Ouschan

(2011), Vol. 22, pp. 73-81, Journal of the Australasian College of Road Safety, Pearce, ACT, C1-1

Forward or delete: what drives peer-to-peer message propagation across social networks?

C Harvey, D Stewart, M Ewing

(2011), Vol. 10, pp. 365-372, Journal of Consumer Behaviour, Hoboken, NJ, C1-1

Practitioner prognostications on the future of online marketing

M Valos, M Ewing, I Powell

(2010), Vol. 26, pp. 361-376, Journal of marketing management, Abingdon, England, C1

Corporate reputation in the People's Republic of China: a B2B perspective

M Ewing, L Windisch, F Newton

(2010), Vol. 39, pp. 728-736, Industrial Marketing Management, New York, NY, C1-1

How corporate reputation, quality, and value influence online loyalty

A Caruana, M Ewing

(2010), Vol. 63, pp. 1103-1110, Journal of Business Research, New York, NY, C1-1

Advocating avatars: the salesperson in second life

P Berthon, L Pitt, W Halvorson, M Ewing, V Crittenden

(2010), Vol. 30, pp. 195-208, Journal of Personal Selling and Sales Management, Birmingham, AL, C1-1

A profile of Australian adults who have discussed their posthumous organ donation wishes with family members

J Newton, S Burney, M Hay, M Ewing

(2010), Vol. 15, pp. 470-486, Journal of health communication, Oxford, England, C1-1

Brand death: a developmental model of senescence

M Ewing, C Jevons, E Khalil

(2009), Vol. 62, pp. 332-338, Journal of business research, Amsterdam, The Netherlands, C1-1

An ex-ante approach to brand capability valuation

J Ratnatunga, M Ewing

(2009), Vol. 62, pp. 323-331, Journal of business research, Amsterdam, The Netherlands, C1-1

The effect of product placement in computer games on brand attitude and recall

T Mackay, M Ewing, F Newton, L Windisch

(2009), Vol. 28, pp. 423-438, International Journal of Advertising, London, UK, C1-1

The rejection of brand hegemony

J Cromie, M Ewing

(2009), Vol. 62, pp. 218-230, Journal of Business Research, New York, NY, C1-1

Integrated marketing communications measurement and evaluation

M Ewing

(2009), Vol. 15, pp. 103-117, Journal of Marketing Communications, Oxford, England, C1-1

The effects of the social structure of digital networks on viral marketing performance

M Bampo, M Ewing, D Mather, D Stewart, M Wallace

(2008), Vol. 19, pp. 273-290, Information systems research, East Lansing, Mich., C1

Squatting at the digital campfire: researching the open source software community

J Cromie, M Ewing

(2008), Vol. 50, pp. 631-653, International Journal of Market Research, London, UK, C1-1

Brand management in small to medium-sized enterprises

P Berthon, M Ewing, J Napoli

(2008), Vol. 46, pp. 27-45, Journal of small business management, Oxford, England, C1-1

Developing a scale to measure the enjoyment of Web experiences

A Lin, S Gregor, M Ewing

(2008), Vol. 22, pp. 40-57, Journal of Interactive Marketing, London, England, C1-1

Exploring consumers' responses to service providers' positive affective displays

S Gountas, M Ewing, J Gountas

(2007), Vol. 1, pp. 97-109, International journal of culture, tourism and hospitality research, Bingley, Eng., C1-1

Medical clinic facilities and doctor characteristics: what older rural men value

F Newton, M Ewing, S Burney, D Vella-Brodrick

(2007), Vol. 15, pp. 41-45, Australian journal of rural health, Chichester, Eng., C1-1

Aesthetic theory and logo design: examining consumer response to proportion across cultures

N Pittard, M Ewing, C Jevons

(2007), Vol. 24, pp. 457-473, International marketing review, Bingley, Eng., C1-1

The psychometric properties of eTail quality: an international investigation across product categories

A Caruana, M Ewing

(2006), Vol. 23, pp. 353-370, International marketing review, Bingley, Eng., C1-1

Driving-market or market-driven? A case study analysis of the new product development practices of Chinese business-to-business firms

M Beverland, M Ewing, M Matanda

(2006), Vol. 35, pp. 383-393, Industrial marketing management, New York, N.Y., C1-1

Using ambient media to promote HIV/AIDS protective behaviour change

T Turk, M Ewing, F Newton

(2006), Vol. 25, pp. 333-359, International journal of advertising, Abingdon, Eng., C1-1

Developing and validating a multidimensional nonprofit brand orientation scale

M Ewing, J Napoli

(2005), Vol. 58, pp. 841-853, Journal of business research, Amsterdam, The Netherlands, C1-1

An alternate approach to assessing cross-cultural measurement equivalence in advertising research

M Ewing, T Salzberger, R Sinkovics

(2005), Vol. 34, pp. 17-36, Journal of advertising, Abingdon, Eng., C1-1

The brand capability value of integrated marketing communication (IMC)

J Ratnatunga, M Ewing

(2005), Vol. 34, pp. 25-40, Journal of advertising, Abingdon, Eng., C1-1

Slowing the adoption and diffusion process to enhance brand repositioning: the consumer driven repositioning of Dunlop Volley

M Beverland, M Ewing

(2005), Vol. 48, pp. 385-391, Business horizons, Amsterdam, The Netherlands, C1-1

Captivating company: Dimensions of attractiveness in employer branding

P Berthon, M Ewing, L Hah

(2005), Vol. 24, pp. 151-172, International Journal of Advertising, C1-1

Analysing competitors' online persuasive themes with text mining

E Leong, M Ewing, L Pitt

(2004), Vol. 22, pp. 187-200, Marketing intelligence & planning, Bingley, Eng., C1-1

How advertising works: alternative situational and attitudinal explanations

P Reed, M Ewing

(2004), Vol. 4, pp. 91-112, Marketing theory, London, Eng., C1-1

Customer satisfaction in local government: the case of the restructured city of Perth, Australia

H Cripps, M Ewing, L McMahon

(2004), Vol. 12, pp. 1-22, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

Stakeholder theory and internal marketing communications: s framework for analysing the influence of new media

N De Bussy, M Ewing, L Pitt

(2003), Vol. 9, pp. 147-161, Journal of marketing communications, Abingdon, Eng., C1-1

Understanding B2B and the web: the acceleration of coordination and motivation

P Berthon, M Ewing, L Pitt, P Naudé

(2003), Vol. 32, pp. 553-561, Industrial marketing management, Amsterdam, The Netherlands, C1-1

Norms and power in marketing relationships: alternative theories and empirical evidence

P Berthon, L Pitt, M Ewing, G Bakkeland

(2003), Vol. 56, pp. 699-709, Journal of business research, Amsterdam, The Netherlands, C1-1

The market orientation-performance link: the role of service reliability

A Caruana, L Pitt, M Ewing

(2003), Vol. 23, pp. 25-41, Service industries journal, Abingdon, Eng., C1-1

Reframing replicative research in advertising

P Berthon, M Ewing, L Pitt, J Berthon

(2003), Vol. 22, pp. 511-530, International journal of advertising, Abingdon, Eng., C1-1

Intranet effectiveness: A public relations paper-and-pencil checklist

M Murgolo-Poore, L Pitt, M Ewing

(2002), Vol. 28, pp. 113-123, Public relations review, Amsterdam, The Netherlands, C1-1

E-comprehension: evaluating B2B websites using readability formulae

E Leong, M Ewing, L Pitt

(2002), Vol. 31, pp. 125-131, Industrial marketing management, Amsterdam, The Netherlands, C1-1

Potential research space in MIS: a framework for envisioning and evaluating research replication, extension, and generation

P Berthon, L Pitt, M Ewing, C Carr

(2002), Vol. 13, pp. 416-427, Information systems research, Catonsville, Md., C1-1

Effects of some environmental challenges and centralization on the entrepreneurial orientation and performance of public sector entities

A Caruana, M Ewing, B Ramaseshan

(2002), Vol. 22, pp. 43-58, Service industries journal, Abinghdon, Eng., C1-1

Proactive behavior and industrial salesforce performance

L Pitt, M Ewing, P Berthon

(2002), Vol. 31, pp. 639-644, Industrial marketing management, Amsterdam, The Netherlands, C1-1

On the renaissance of Chinese brands

M Ewing, J Napoli, L Pitt, A Watts

(2002), Vol. 21, pp. 197-216, International journal of advertising, Abingdon, Eng., C1-1

Employment branding in the knowledge economy

M Ewing, L Pitt, N de Bussy, P Berthon

(2002), Vol. 21, pp. 3-22, International journal of advertising, Abingdon, Eng., C1-1

On the cross-national generalisability and equivalence of advertising response scales developed in the USA

M Ewing, A Caruana, G Zinkhan

(2002), Vol. 21, pp. 323-343, International journal of advertising, Abingdon, Eng., C1-1

Stakeholder communication management on the internet: an integrated matrix for the identification of opportunities

N de Bussy, R Watson, L Pitt, M Ewing

(2001), Vol. 5, pp. 138-146, Journal of communication management, Bingley, Eng., C1-1

Anomia and deviant behaviour in marketing: some preliminary evidence

A Caruana, B Ramaseshan, M Ewing

(2001), Vol. 16, pp. 322-338, Journal of managerial psychology, Bingley, Eng., C1-1

Corollaries of the collective: the influence of organizational culture and memory development on perceived decision-making context

P Berthon, L Pitt, M Ewing

(2001), Vol. 29, pp. 135-150, Journal of the academy of marketing science, Berlin, Germany, C1-1

Creative personalities, processes, and agency philosophies: implications for global advertisers

M Ewing, J Napoli, D West

(2001), Vol. 13, pp. 161-170, Creativity Research Journal, Philadelphia, Pa., C1-1

Managing Southeast Asian brands in the global economy

M Ewing, J Napoli, L Pitt

(2001), Vol. 44, pp. 52-58, Business horizons, Amsterdam, The Netherlands, C1-1

The impact of the Internet on the distribution value chain: the case of the South African tourism industry

C Wynne, P Berthon, L Pitt, M Ewing, J Napoli

(2001), Vol. 18, pp. 420-431, International marketing review, Bingley, Eng., C1-1

Cinema advertising re-considered

M Ewing, E Du Plessis, C Foster

(2001), Vol. 41, pp. 78-85, Journal of advertising research, Washington, D.C., C1-1

Pricing strategy and the net

L Pitt, P Berthon, R Watson, M Ewing

(2001), Vol. 44, pp. 45-54, Business horizons, Amsterdam, The Netherlands, C1-1

Fundraising direct: a communications planning guide for charity marketing

A Sargeant, M Ewing

(2001), Vol. 9, pp. 185-204, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

Agency-client chemistry: demographic and psychographic influences

M Ewing, T Pinto, G Soutar

(2001), Vol. 20, pp. 169-187, International journal of advertising, Abingdon, Eng., C1-1

The effect of anomie on academic dishonesty among university students

A Caruana, B Ramaseshan, M Ewing

(2000), Vol. 14, pp. 23-30, International Journal of Educational Management, Bingley, Eng., C1-1

Effects of economic recession on export activity : the case of Australia

A Caruana, M Ewing, B Ramaseshan

(2000), Vol. 13, pp. 93-106, Journal of Global Marketing, New York, N.Y., C1-1

Perceived agency politics and conflicts of interest as potential barriers to IMC orientation

M Ewing, N Bussy, A Caruana

(2000), Vol. 6, pp. 107-119, Journal of Marketing Communications, Abingdon, Eng., C1-1

Assessment of the three-column format SERVQUAL: an experimental approach

A Caruana, M Ewing, B Ramaseshan

(2000), Vol. 49, pp. 57-65, Journal of Business Research, New York, N.Y., C1-1

Turning competitive advantage into customer equity

L Pitt, M Ewing, P Berthon

(2000), Vol. 43, pp. 11-18, Business Horizons, New York, N.Y., C1-1

The role of government in promoting exports during an economic recession

M Ewing, A Caruana, B Ramaseshan

(2000), Vol. 7, pp. 51-61, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa., C1-1

Marketing within the public sector

M Ewing, A Caruana

(2000), Vol. 8, pp. 3-15, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa, C1-1

Factors affecting the adoption of the internet in the public sector

J Napoli, M Ewing, L Pitt

(2000), Vol. 7, pp. 77-88, Journal of Nonprofit and Public Sector Marketing, Philadelphia, Pa., C1-1

Customer evaluations of service complaint experiences in the public sector

D Nel, T Athron, L Pitt, M Ewing

(2000), Vol. 7, pp. 3-30, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

Some consequences of guanxi: A Sino-Singaporean perspective

M Ewing, A Caruana, H Wong

(2000), Vol. 12, pp. 75-89, Journal of International Consumer Marketing, London, Eng., C1-1

The net generation: an analysis of lifestyles, attitudes and media habits

J Napoli, M Ewing

(2000), Vol. 13, pp. 21-34, Journal of international consumer marketing, Abingdon, Eng., C1-1

Brand and retailer loyalty: past behavior and future intentions

M Ewing

(2000), Vol. 9, pp. 120-127, Journal of product and brand management, Bingley, Eng., C1-1

Affluent Asia: towards a cross-national psychographic typology

M Ewing

(2000), Vol. 12, pp. 25-37, Journal of international consumer marketing, Abingdon, Eng., C1-1

Advertising knowledge management: Strategies and implications

M Ewing, D West

(2000), Vol. 19, pp. 225-243, International Journal of Advertising, London, Eng., C1-1

Agency beliefs in the power of advertising

M Ewing, J Jones

(2000), Vol. 19, pp. 335-348, International journal of advertising, Abingdon, Eng., C1-1

Corporate reputation and perceived risk in professional engineering services

M Ewing, A Caruana, E Rinson Loy

(1999), Vol. 4, pp. 121-128, Corporate communications: an international journal, Bingley, Eng., C1-1

An internal marketing approach to public sector management: the marketing and human resources interface

M Ewing, A Caruana

(1999), Vol. 12, pp. 17-26, International journal of public sector management, Bingley, Eng., C1-1

Factors affecting in-market recall of food product advertising

M Ewing, J Napoli, E Du Plessis

(1999), Vol. 39, pp. 29-38, Journal of advertising research, New York, N.Y., C1-1

Market orientation and performance in the public sector: the role of organizational commitment

A Caruana, B Ramaseshan, M Ewing

(1999), Vol. 12, pp. 59-79, Journal of global marketing, Abingdon, Eng., C1-1

Communicating with the cohort: exploring generation X ASIA'S attitudes towards advertising

M Ewing, A Caruana

(1999), Vol. 11, pp. 41-53, Journal of international consumer marketing, Abingdon, Eng., C1-1

Expectations about management consultancy services: testing the assumption of equivalence across Australian and Singaporean firms

A Caruana, B Ramaseshan, M Ewing, F Rouhani

(1999), Vol. 18, pp. 1-10, Journal of professional services marketing, Abingdon, Eng., C1-1

Consumer perceptions of mentioned product and brand attributes in magazine advertising

G Puth, P Mostert, M Ewing

(1999), Vol. 8, pp. 38-47, Journal of product and brand management, Bingley, Eng., C1-1

Do universities that are more market orientated perform better?

A Caruana, B Ramaseshan, M Ewing

(1998), Vol. 11, pp. 55-70, International journal of public sector management, Bingley, Eng., C1-1

The market orientation-performance link: some evidence from the public sector and universities

A Caruana, B Ramaseshan, M Ewing

(1998), Vol. 6, pp. 63-82, Journal of nonprofit and public sector marketing, Abingdon, Eng., C1-1

Managers' and employees' perceptions of communication in a service culture: a case study

G Puth, M Ewing

(1998), Vol. 3, pp. 106-114, Corporate communications: an international journal, Bingley, Eng., C1-1

Market orientation and organizational commitment in the Australian public sector

A Caruana, B Ramaseshan, M Ewing

(1997), Vol. 10, pp. 294-303, International journal of public sector management, Bingley, Eng., C1-1

The stakeholder concept and public relations: tracking the parallel evolution of two literatures

N de Bussy, M Ewing

(1997), Vol. 2, pp. 222-229, Journal of communication management, Bingley, Eng., C1-1

Renaissance: a case study in brand revitalization and strategic realignment

M Ewing, D Fowlds, I Shepherd

(1995), Vol. 4, pp. 19-26, Journal of Product & Brand Management, Bingley, Eng., C1-1