Profile image of Mike Ewing

Prof Mike Ewing



Executive Dean and Alfred Deakin Professor


Faculty of Business and Law


BL Executive Dean Office


Melbourne Burwood Campus

+61 3 924 46548


Mike Ewing is an Alfred Deakin Professor of Marketing and the Executive Dean of the Faculty of Business and Law. Prior to Deakin, Mike previously worked at Monash University for 12 years as Professor of Marketing, Head of the Department of Marketing, Deputy PVC and Head of Faculty. He also worked at Curtin University for 6 years.

Mike’s research interests include marketing communications, marketing strategy, brand management, and health promotion. His work has been published in the Journal of the Academy of Marketing Science, Information Systems Research, the International Journal of Research in Marketing, Social Science & Medicine among others. Two recent meta-analyses place him in the top two most productive marketing communications researchers worldwide.

Mike has received numerous awards and citations for research including three consecutive UK Academy of Marketing Best Paper Awards, the inaugural Dean’s Award for Excellence in Research at Monash University in 2007, the Silver Medal for the Best Paper published in the International Journal of Market Research in 2008, and the Market Research Society’s David Winton Award for Innovation in Research Methodology in 2009. In 2008, he was appointed to the Board of Governors of the Academy of Marketing Science. In 2010, Mike was made a distinguished fellow of the Australia New Zealand Marketing Academy (ANZMAC) and appointed to the inaugural international advisory board of the Academy of Indian Marketing. He was also recognised as a distinguished fellow of the Academy of Marketing Science in May 2012.

Over the past two decades, Mike has taught in Australia, Austria, Brunei, China, the Czech Republic, England, Finland, Hong Kong, Italy, Malaysia, the Netherlands, Singapore, South Africa, Sweden and the Philippines. In 2004, he won the inaugural Dean’s Teaching Award at Monash University. He particularly enjoys graduate instruction and has taught MBA courses at the London Business School, the Helsinki School of Economics in Aalto University, the Rotterdam School of Management in Erasmus University, the Australian Graduate School of Management, the Lulea University of Technology in Sweden and Tongji University in China.

Prior to entering full-time academe, Mike was the Marketing Research Manager for Ford Motor Company’s South African subsidiary. More recently, he has consulted and delivered executive education programs to organizations such as Coca-Cola in Asia, Hakuhodo in Japan, Unilever in Europe, DSM in Europe, Jollibee in the Philippines, Telekom Austria, Holden, Saab, BMW Financial Services, Argyle Diamonds, Levi Strauss & Co., Ansell, Glaxo Smith Klein, the CEO Institute, Isuzu-General Motors, Nissan and the West Australia State Government. In September 2012, Mike was appointed Professor-in-Residence for DDB Group.

Read more on Mike's profile

Research interests

  • Marketing Communications
  • Marketing Strategy
  • Brand Management
  • Health Promotion

Teaching interests

  • Graduate Instruction
  • MBA Courses


  • Distinguished Fellow, Academy of Marketing Science, 2012.
  • Vice-Chancellor’s Commendation for Social Inclusion, Monash University, 2012.