Prof Pamm Phillips





Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, Griffith University, 1999
Graduate Diploma in Applied Psychology, University of Canberra, 1995
Bachelor of Arts, Swinburne Univ. of Technology, 1993

+61 3 924 46936


Pamm Phillips (nee Kellett) is a Professor and Program Director for the Sport Management Program in the Department of Management in Deakin Business School. Pamm has supervised Honours, PhD and Masters candidates to completion.  Pamm is a member of the editorial board for the Journal of Sport Management and Sport Management Review.

Pamm's research objective is to formulate and test intervention strategies that contribute to the development and optimal effectiveness of organisations in the sport and recreation sector--including sport and non-sport events, professional, and non-professional sport organisations, and volunteer and paid personnel who work within them.  Ultimately, her research aims to enhance the quality of working life for those who work and participate in those organisations.

Read more on Pamm's profile

Research interests

  • Sport Development
  • Volunteers


  • Member, Sports Management Association of Australia and New Zealand.
  • Member, North American Society Sports Management.
  • Editorial Board Member, Sport Management Review.
  • Editorial Board Member, Journal of Sports Management.

Teaching interests

  • Sport Organisation, Management, and Delivery
  • Strategic Sport Management

Knowledge areas

  • Sport Development
  • Volunteers
  • Umpire/Referee recruitment and retention


  • Stewart, M., Mitchell, H., Phillips, P. and Stavros, C., ' Keeping it in the family: An analysis of the Australian Football League’s father-son rule', North American Association of Sports Economists, USA, 28 June –2 July 2013.
  • Warren-Myers, G., and Phillips, P., 'Rapid Urban Growth and implications for sport development: Facility Planning and Provision', Pacific Rim Real Estate Society, Australia, March 2013.
  • Kellett, P., Turner, P. and Hede, A.M., 'How does the use of ICTs in Sport Management Education impact graduates and their employees?', Sport Management Association of Australia and New Zealand Conference, Australia, 28-30 November 2013.
  • Turner, P., Phillips, P. and Nguyen, S., 'Rain or Shine: A case study into the impact of the natural environment on two Victorian sport organisations', Sport Management Association of Australia and New Zealand Conference, Australia, 28-30 November 2012.

Research groups

Centre for Sport Research

Women in Sport and Exercise


  • Phillips, P., Rowe, K., & Adamson, N. 'Evaluation of the Supporting Victorian Sport and Recreation Program (SVSR)', Sport and Recreation Victoria, $87,753, 2019.
  • Phillips, P., Rowe, K., Reddan, S., & McCarroll, F.  'Evaluation of Small Grants Programs – Athlete Pathway Travel Grants & Sporting Club Grants', Sport and Recreation Victoria, $49,820, 2019.
  • Rowe, K., Phillips, P., Robertson, J., Wear, H. Empowering women and girls to shine through netball: Creating inclusive netball communities. Netball Australia, 2019: $29,844.
  • Phillips, P., Rowe, K., Brown, H., & Grogger, H. 'Diversity and Inclusion". Office for Women in Sport, $9,000, 2018.
  • Phillips, P., Wehner, K., Brown, H. Evaluation of the impact and efficacy of the 2014 junior Match Guide on participants and key stakeholders, 2016: $127,191
  • Kellett, P., Gastin, P., Spittle, M. and Dawson, A., 'Examining the AFL Junior Match Policy for recruitment and retention', Australian Football League, $70,943, 2012.
  • Kellett, P., Turner, P. and Nguyen, S., 'SMARTPLAY evaluation and research (injury prevention in community sport)', Sport Medicine Australia-Victoria, $70,981, 2009.
  • Kellett, P., and Hede, A.M., 'FINA Cultural Festival: Exploring the social impact leveraging strategies and their outcomes Arts Victoria', $16,697, 2007.
  • 2004 Kellett, P., Shilbury, D., Rentschler, R. and Hede, A.M., '100 Years of Tennis - a National Facility Census, Tennis Australia, $ 64, 601, 2004.


Filter by


The role of non-traditional sport structures in systemic sport governance

Spencer Harris, Pamm Phillips

(2020), pp. 107-125, Routledge handbook of sport governance, Abingdon, Eng., B1

book chapter


Sheranne Fairley, P Phillips

(2018), Vol. 15, pp. 7-20, Sports volunteers around the globe: meaning and understanding of volunteering and its societal impact, Cham, Switzerland, B1-1

book chapter

The impact of modified rules on involvement and psychosocial influences on AFL junior football players

H Brown, P Phillips, K Encel

(2017), Vol. 20, pp. e121-e121, Journal of science and medicine in sport, Amsterdam, The Netherlands, C1

journal article

Like father, like son : analyzing australian football's unique recruitment process

M Stewart, C Stavros, P Phillips, H Mitchell, A Barake

(2016), Vol. 30, pp. 672-688, Journal of sport management, Champaign, Ill., C1

journal article

Evaluation of the impact and efficacy of the AFL junior football match guide (2014/2015) on participants and key stakeholders

P Phillips, K Bellesini, H Brown

(2015), [Burwood, Vic.], A6-1

research report/technical paper

Emergent models of sport development and delivery: The case of triathlon in Australia and the US

P Phillips, B Newland

(2014), Vol. 17, pp. 107-120, Sport Management Review, C1

journal article

Umpiring: A serious leisure choice

P Phillips, S Fairley

(2014), Vol. 46, pp. 184-202, Journal of Leisure Research, C1

journal article

Web 2.0: Innovations in events: human resource management issues

P Kellett, A Hede

(2013), pp. 193-205, Tourism social media: transformations in identity, community and culture, Bingley, England, B1

book chapter

Officiating attrition: The experiences of former referees via a sport development lens

S Warner, J Tingle, P Kellett

(2013), Vol. 27, pp. 316-328, Journal of Sport Management, C1

journal article

Coach career development: Who is responsible?

A Dawson, P Phillips

(2013), Vol. 16, pp. 477-487, Sport Management Review, C1

journal article

Profiling the Australian coaching workforce

A Dawson, K Wehner, P Phillips, P Gastin, J Salmon

(2013), Melbourne, Vic, A6

research report/technical paper

Examining the AFL junior match policy for recruitment and retention

P Phillips, K Wehner, M Allan, P Gastin, M Spittle, A Dawson

(2013), Melbourne, Vic., A6-1

research report/technical paper

Exploring new models of elite sport delivery : the case of triathlon in the USA and Australia

B Newland, P Kellett

(2012), Vol. 17, pp. 170-181, Managing leisure, Abingdon, England, C1

journal article

Building online brand communities : exploring the benefits, challenges and risks in the Australian event sector

A Hede, P Kellett

(2012), Vol. 18, pp. 239-250, Journal of vacation marketing, London, England, C1

journal article

The Formula One Australian Grand Prix: Exploring the triple bottom line

S Fairley, B Tyler, P Kellett, K D'Elia

(2011), Vol. 14, pp. 141-152, Sport Management Review, C1

journal article

Marketing communications for special events : analysing managerial practice, consumer perceptions and preferences

A Hede, P Kellett

(2011), Vol. 45, pp. 987-1004, European journal of marketing, Bingley, England, C1

journal article

CSR and water management in the sport sector: A research agenda

P Kellett, P Turner

(2011), Vol. 10, pp. 142-160, International Journal of Sport Management and Marketing, C1

journal article

Creating communities that lead to retention : the social worlds and communities of umpires

P Kellett, S Warner

(2011), Vol. 11, pp. 471-494, European sport management quarterly, Abingdon, England, C1

journal article

Stadia and facilities

P Turner, P Kellett, H McDonald, C Stavros

(2010), pp. 217-235, Managing Football: An International Perspective, B1

book chapter

A.J. Hackett - a giant of tourism

P Kellett

(2010), pp. 198-209, Giants of tourism, Oxfordshire, England, B1

book chapter

A comparison between mainstream and action sport industries in Australia: a case study of the skateboarding cluster

P Kellett, R Russell

(2009), Vol. 12, pp. 66-78, Sport management review, Amsterdam, The Netherlands, C1-1

journal article

Volunteerism and the paralympic games

P Kellett

(2008), pp. 176-183, The Paralympic Games : empowerment or side show?, Maidenhead, S.Aust., B1-1

book chapter

Social policy for sport events : leveraging (relationships with) teams from other nations for community benefit

P Kellett, A Hede, L Chalip

(2008), Vol. 8, pp. 101-121, European sport management quarterly, London, England, C1

journal article

Developing a sport museum: the case of Tennis Australia and the Tennis Heritage Collection

P Kellett, A Hede

(2008), Vol. 11, pp. 93-120, Sport management review, Amsterdam, The Netherlands, C1-1

journal article

Examining the relationship between event owners and host destinations

A Hede, P Kellett

(2008), pp. 1-12, CAUTHE 2008 : Proceedings of the 18th Annual Council for Australian University Tourism and Hospitality Education (CAUTHE) conference. tourism and hospitality research, training and practice : Where the 'bloody hell' are we?, Surfers Paradise, Queensland, E1


Sport/cultural events : public and private perceptions of the hybrid event

P Kellett, A Hede

(2008), SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1


Major case study: Tennis Australia-what to do with a heritage collection of great significance

P Kellett

(2007), pp. 125-130, Museum marketing: competing in the global marketplace, Amsterdam, Netherlands, B1

book chapter

Sport museums: marketing to engage consumers in sport heritage

P Kellett

(2007), pp. 104-112, Museum marketing: competing in the global marketplace, Amsterdam, Netherlands, B1

book chapter

Volunteering abroad: Motives for travel to volunteer at the Athens Olympic Games

S Fairley, P Kellett, B Green

(2007), Vol. 21, pp. 41-57, Journal of Sport Management, C1

journal article

Umpire Participation: Is Abuse Really the Issue?

P Kellett, D Shilbury

(2007), Vol. 10, pp. 209-229, Sport Management Review, C1

journal article

Communicating with residents of host destinations: an exploratory study of a dispersed mega-event

P Kellett, A Hede, L Chalip

(2007), pp. 1-11, Fourth International Event Research Conference : re-evaluating the city/town : events as a catalyst for change, 11th to 12th July, 2007, Melbourne Australia, Melbourne, Victoria, E1


Reviewing Organisational Structure and Governance: The Australian Touch Association

D Shilbury, P Kellett

(2006), Vol. 9, pp. 271-316, Sport Management Review, C1

journal article

Leveraging the Commonwealth Games in Melbourne for community engagement: an examination of Equal First and the Adopt-a-Second-Team program

P Kellett, A Hede, L Chalip

(2006), pp. 109-119, Global Events Congress and Event Educators Forum Proceedings, Brisbane, Qld., E1


The profit-driven action sport industry working within the not-for-profit Australian sport system : the case of freestyle BMX Australia and the Australian sports commission

H Walker, M Soroka, P Kellett

(2005), pp. 1-5, Proceedings of the 2nd Australasian Nonprofit and Social Marketing Conference, Melbourne, Vic., E1



D Kingsbury

(2004), pp. 1-21, Key issues in development, New York, NY, B1

book chapter

Football-as-war, coach-as-general: analogy, metaphor and management implications

P Kellett

(2002), Vol. 5, pp. 60-76, Football studies, Brisbane, Qld., C1

journal article

Globalisation of football: participation in US-based Australian rules football competition as a coping mechanism

P Kellett

(2002), pp. 25-33, STAR 2002 : 23rd Stress and Anxiety Research Society Conference : under the Southern Cross, Melbourne Australia, 14-17 July 2002, Melbourne, Victoria, E1


Marketing for participation, managing for success: the Louisville Racquet Club

P Kellett, L Fielding

(2001), Vol. 4, pp. 221-239, Sport management review, Burwood, Vic., C1-1

journal article

Organisational leadership: lessons from professional coaches

P Kellett

(1999), Vol. 2, pp. 150-171, Sport management review, Oxford, Eng., C1-1

journal article

Funded Projects at Deakin

Other Public Sector Funding

Evaluation of Small Grants Programs - Athlete Pathway Travel Grants & Sporting Club Grants Agreement.

Dr Katie Rowe, Prof Pamm Phillips

  • 2019: $45,290

Industry and Other Funding

100 Years of Tennis - National Facility Census

Prof Pamm Phillips

  • 2007: $32,168

SMARTPLAY Research and Evaluation Project

Prof Pamm Phillips, Dr Paul Turner, Dr Sheila Nguyen

  • 2010: $24,843
  • 2009: $46,138

Examining the AFL Junior Match Policy for recruitment and retention

Prof Pamm Phillips, A/Prof Paul Gastin, A/Prof Michael Spittle, Dr Andrew Dawson

  • 2013: $18,652
  • 2012: $67,274

Evaluation of the impact and efficacy of the 2014 junior Match Guide on participants and key stakeholders

Prof Pamm Phillips, Ms Kylie Wehner, Dr Helen Brown

  • 2016: $12,719
  • 2015: $50,876
  • 2014: $63,596


Dr Katie Rowe, Prof Pamm Phillips, Dr Jonathan Robertson, Dr Henry Wear

  • 2019: $27,131

Enhancing the use of modified rules in Junior Football.

Prof Pamm Phillips, Dr Kim Encel, Dr Damien Whitburn

  • 2019: $37,274


Principal Supervisor

Kim Encel

Thesis entitled: Women's Professional Sport: A Case Study of the AFLW Evolution

Doctor of Philosophy, Department of Management


Kylie Wehner

Thesis entitled: Examining Sports Coaching Philosophy: Implications for Policy, Pedagogy and Practice

Doctor of Philosophy, School of Management and Marketing


Andrew Dawson

Thesis entitled: Managing the Career Development of Australian Coaches

Doctor of Philosophy, School of Management and Marketing