Dr Paul Harrison

STAFF PROFILE

Position

Senior Lecturer

Faculty

Faculty of Business and Law

Department

BL Deakin Business School

Campus

Melbourne Burwood Campus

Qualifications

Bachelor of Music (Performance), University of Melbourne, 1993
Graduate Diploma in Arts & Entertainment Management, Deakin University, 1997
Doctor of Philosophy, Deakin University, 2006

Biography summary

Dr Paul Harrison is a Senior Lecturer in Marketing, and Unit Chair of Consumer Behaviour in the Department of Marketing at the Deakin Business School.

His research is focused on emotional and rational behaviour, and how our biology and the environment interact to influence the way we make decisions. His work has been published in a wide range of international journals and conference proceedings, and has informed policy and business practice in Australia and internationally.

Paul is a director of the Telecommunications Industry Ombudsman (TIO) and the Asylum Seeker Resource Centre (ASRC), a member of VicHealth's Social Marketing Expert Panel and a member of the Essential Services Commission's Consumer Insights Panel. Paul is a graduate of the Australian Institute of Company Directors.

He is currently working on international research projects with Yale University in the US, The Open University in the UK, and Università Cattolica del Sacro Cuore in Italy. Paul also appears in the media discussing marketing and consumer issues, and writes op. eds. for a range of newspapers and online sites including The Conversation. You can follow his twitter feed @iampaulharrison and his blog www.tribalnsight.com

Prior to joining academia, Paul was CEO of an international dance company, Padma Menon Dance Theatre, an administrator at the Melbourne Theatre Company and Melbourne Symphony Orchestra, a principal baritone with the Victoria State Opera, and a Federal public servant working in the area of analytics, human resource management and recruitment.

Research interests

  • Consumer Behaviour
  • Ethnography
  • Cultural Theory
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Affiliations

  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Member VicHealth Expert Panel for Social Marketing
  • Member of Consumer Advisory Board, Essential Services Commission
  • Member of the Australian Research Alliance for Children and Youth (ARACY)
  • Member of the Academy of Marketing (UK)
  • Graduate of the Australian Institute of Company Directors
  • Member of the Australian and New Zealand Marketing Academy
  • Member of the Macromarketing Society

Teaching interests

  • Consumer Behaviour
  • Critical Marketing

Units taught

  • Consumer Behaviour
  • Marketing Management

Knowledge areas

  • Consumer Behaviour
  • Marketing
  • Advertising
  • Ethnography
  • Critical Hermeneutics
  • Macro-marketing
  • Ethics

Expertise

Consumer behaviour, marketing, advertising, consumer affairs, social psychology
  • Branding
  • Business
  • Consumer behaviour
  • Consumer protection
  • Marketing
  • Museums
  • Music
  • Obesity
  • Policy
  • Politics
  • Psychology
  • Refugees

Professional activities

  • Director of the Telecommunications Industry Ombudsman
  • Board member and former chair, Asylum Seeker Resource Centre
  • Member of Consumer Advisory Board, Essential Services Commission
  • Member VicHealth Expert Panel for Social Marketing
  • Consultant to Murdoch Childrens Research Institute on aspects of message framing for healthy eating
  • Consultant to Department of Health (Vic) regarding implementation of Living Well, Living Longer program
  • Consultant to Legal Services Commission (Qld, Vic, NSW, WA) regarding consumer access to legal services

Media appearances

In 2015

  • Talking Shop (ABC Radio National)
  • The World Today (ABC National Radio)
  • ABC local radio (Sydney, Perth, Adelaide, Brisbane)
  • Fairfax Newspapers (The Sydney Morning Herald, The Age, The Canberra Times)
  • ABC News24
  • The Project (Channel Ten)
  • The Checkout (ABC1)
  • Sunrise (Channel 7)

In 2014

 

In 2013

  • The Checkout, (ABC1)
  • ABC News 24
  • BBC World News
  • Fairfax Newspapers (The Age, The Sydney Morning Herald, The Canberra Times, Australian Financial Review)
  • ABC Local Radio
  • ABC Radio National
  • Today Tonight, Channel Seven
  • The Project, Channel Ten

Projects

  • Positive message framing in public health (with The Open University, UK)
  • Children's exposure to marketing messages (with Yale University, USA)
  • Obesity and behavioural change
  • Integrated marketing communications and power
  • Consumer decision making in aged-care (with the Department of Health, Victoria)
  • Notions of authenticity in commerce and philosophy (with Università Cattolica del Sacro Cuore)
  • Telecommunications information gathering by consumers

Publications

Filter by

2017

Lifestyle intervention to prevent obesity during pregnancy: Implications and recommendations for research and implementation

B Hill, S McPhie, L Moran, P Harrison, T Huang, H Teede, H Skouteris

(2017), Vol. 49, pp. 13-18, Midwifery, Amsterdam, The Netherlands, C1

journal
2016

Perceptions of mobile plan unit pricing and terms and conditions

L McQuilken, N Robertson, M Polonsky, P Harrison, D Bednall

(2016), Vol. 34, pp. 734-753, Marketing intelligence and planning, Bingley, Eng., C1

journal
2015

Using a qualitative vignette to explore a complex public health issue

M Jackson, P Harrison, B Swinburn, M Lawrence

(2015), Vol. 25, pp. 1395-1409, Qualitative health research, London, Eng., C1

journal

Consumer perceptions of bundles and time-limited promotion deals: Do contracts matter?

L Mcquilken, N Robertson, M Polonsky, P Harrison

(2015), Vol. 14, pp. 145-157, Journal of consumer behaviour, London, Eng., C1

journal

Marketing ethics in context: the promotion of unhealthy foods and beverages to children

M Jackson, P Harrison, B Swinburn, M Lawrence

(2015), pp. 354-386, Handbook on ethics and marketing, Cheltenham, Eng., B1

chapter

A systems approach to reducing maternal obesity: The health in preconception, pregnancy and postbirth (HIPPP) collaborative

H Skouteris, T Huang, L Millar, J Kuhlberg, J Dodd, L Callaway, D Forster, C Collins, A Hills, P Harrison, C Nagle, M Moodie, H Teede

(2015), Vol. 55, pp. 397-400, Australian and New Zealand journal of obstetrics and gynaecology, North Melbourne, Vic., C1

journal
2014

Unhealthy food, integrated marketing communication and power: a critical analysis

M Jackson, P Harrison, B Swinburn, M Lawrence

(2014), Vol. 24, pp. 489-505, Critical public health, Abingdon, England, C1

journal

Beyond door-to-door : the implications of invited in-home selling

P Harrison, M Massi, K Chalmers

(2014), Vol. 48, pp. 195-221, Journal of consumer affairs, Hoboken, N. J., C1

journal

Gaining deeper insight into audiences and artists: the use of autoethnography in arts research

M Massi, P Harrison

(2014), pp. 256-272, The Routledge companion to arts marketing, Abingdon, England, B1

chapter

A Q methodology study of stakeholders' views about accountability for promoting healthy food environments in England through the responsibility deal food network

V Kraak, B Swinburn, M Lawrence, P Harrison

(2014), Vol. 49, pp. 207-218, Food Policy, Amsterdam, The Netherlands, C1

journal

An empirical study on accountability for promoting healthy food environments in England through the public health responsibility deal food network

V Kraak, B Swinburn, M Lawrence, P Harrison

(2014), Vol. 28, pp. 1-1, The FASEB journal, Bethesda, MD, C1

journal
2013

Integrated marketing communications and power imbalance : the strategic nature of marketing to children and adolescents by food and beverage companies

P Harrison, M Jackson

(2013), pp. 33-78, Advances in communication research to reduce childhood obesity, New York, N.Y., B1

chapter

An accountability framework to promote healthy food environments

V Kraak, V Kraak, B Swinburn, B Swinburn, M Lawrence, M Lawrence, P Harrison, P Harrison

(2013), Vol. 17, pp. 2467-2483, Public Health Nutrition, C1

journal

Vines, knots and thorns: the use of a qualitative vignette to explore a complex public health issue

M Jackson, P Harrison, B Swinburn

(2013), pp. 1-1, AQR 2013 : Program of the Association for Qualitative Research Conference 2013, Melbourne, Vic., E1-1

conference
2012

Balancing the benefits and risks of public-private partnerships to address the global double burden of malnutrition

V Kraak, P Harrigan, M Lawrence, P Harrison, M Jackson, B Swinburn

(2012), Vol. 15, pp. 503-517, Public health nutrition, Cambridge, England, C1

journal

Integrated marketing communication, unhealthy food and power : an under-investigated dynamic

M Jackson, P Harrison

(2012), pp. 434-444, Proceedings of the 37th Macromarketing Conference, Berlin, Germany, E1

conference

Understanding consumer decision making and detriment in an essential service

P Harrison, L McQuilken, N Robertson, K Chalmers

(2012), Vol. 32, pp. 1-8, Journal of Macromarketing, Thousand Oaks, Calif., C1-1

journal
2011

The accountability of public-private partnerships with food, beverage and quick-serve restaurant companies to address global hunger and the double burden of malnutrition

V Kraak, B Swinburn, M Lawrence, P Harrison

(2011), Vol. 39, pp. 11-24, United Nations System Standing Committee on Nutrition : News, Geneva, Switzerland, C1

journal
2010

The ethical and policy implications of profiling 'vulnerable' customers

P Harrison, C Gray

(2010), Vol. 34, pp. 437-441, International journal of consumer studies, New York, N. Y., C1

journal

Cadbury's freddo frog : a case study of integrated marketing to children and its ethical implications

P Harrison, K Chalmers

(2010), pp. 9-16, AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England, E1

conference

Ethical issues in marketing

P Harrison, M Massi, K Chalmers

(2010), pp. 1-6, AM 2010 : Transformational Marketing : Proceedings of Academy of Marketing Conference, Coventry, England, E1

conference

Shutting the gates: an analysis of the psychology of in-home sales of educational software

P Harrison, A Ferrieri

(2010), Australia, J2

works

La gestione del brand nel settore culturale : un confronto internazionale

M Massi, P Harrison

(2010), Vol. XX, pp. 269-281, Economia della cultura, Italy, C1

journal
2009

What's wrong with me? Concerns about online medical self-diagnosis

N Robertson, P Harrison

(2009), ANZMAC 2009 : Sustainable management and marketing conference, Melbourne, Vic., E1

conference

Evaluating artistic work : balancing competing perspectives

P Harrison

(2009), Vol. 12, pp. 265-274, Consumption markets and culture, Abingdon, England, C1

journal

The branding of arts and culture : an international comparison

M Massi, P Harrison

(2009), Vol. 2, pp. 19-31, Deakin business review, Geelong, Vic., C1

journal

Living a 'good life' and living a 'nice life' : the struggle to consume ethically

F Kerrigan, P Harrison, C Van den Broucque

(2009), AM 2009 : Putting Marketing in its Place : Proceedings of Academy of Marketing Conference, Leeds, England, E1

conference

An exploration of motives for attending Australian ecotourism locations and their influence on future intentions

N Hartley, P Harrison

(2009), ANZMAC 2009 : Sustainable Management and Marketing : Australian and New Zealand Marketing Academy Conference, Melbourne, Victoria, E1

conference
2008

Advertising and its effect on children's attitudes : '... At least, do no harm'

P Harrison

(2008), Vol. 1, pp. 14-21, Deakin business review, Geelong, Vic., C1

journal

An initial classification of branding strategy in Australian arts organisations

M Massi, P Harrison

(2008), pp. 1-8, ANZMAC 2008 : Australian and New Zealand Marketing Academy Conference 2008 : Marketing : shifting the focus from mainstream to offbeat, Olympic Park, Sydney, N.S.W., E1

conference

Re-imagining the cultural brand : postmodernism and next wave

M Massi, P Harrison

(2008), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Aberdeen, Scotland, E1

conference

No limits : exploring the psychology of unsolicited credit card limit increase offers

P Harrison, C Bond

(2008), AM 2008 : Reflective marketing in a material world : Academy of Marketing Annual Conference 2008 Proceedings, Aberdeen, Scotland, E1

conference

How sincere is Dove?

P Harrison

(2008), Vol. 1, pp. 45-47, Deakin business review, Geelong, Vic., C1-1

journal

The ethics of credit limit increases

P Harrison

(2008), Vol. 1, pp. 56-59, Deakin business review, Geelong, Vic., C1-1

journal
2007

The case of 'difficult' brands

P Harrison, N Hartley

(2007), Vol. 16, pp. 286-287, Journal of product & brand management, Santa Barbara, Calif., C1

journal

Bonding with cultural brands: exploring the 'binds that tie us'

N Hartley, P Harrison

(2007), pp. 1-14, 9th International Conference on Arts & Cultural Management Proceedings, Valencia, Spain, E1

conference

Who is responsible for the protection of children? Implicit and explicit interpretations of marketing messages

C Fine, P Harrison

(2007), pp. 2437-2437, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, New Zealand, E1

conference

Don't rain on my parade : barriers to ecological tourism

N Hartley, P Harrison

(2007), pp. 43-50, ANZMAC 2007 : 3Rs, reputation responsibility relevance, University of Otago, Dunedin, NZ, E1

conference
2006

An exploration of the components of relational bonds to an arts festival brand

P Harrison, R Shaw, H McDonald

(2006), pp. 1-9, ANZMAC 2006 : Advancing theory, maintaining relevance, proceedings, Queensland University of Technology, Gardens Point Campus, Brisbane, E1

conference
2004

Intra-organisational marketing culture and market orientation: a case study of the implementation of the marketing concept in a public library

P Harrison, R Shaw

(2004), Vol. 25, pp. 391-398, Library management, Bingley, England, C1

journal

Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors

P Harrison, R Shaw

(2004), Vol. 6, pp. 23-32, International journal of arts management, Montreal, Canada, C1

journal
2002

The marketing and public relations practices of Australian performing arts presenters

H McDonald, P Harrison

(2002), Vol. 7, pp. 105-117, International journal of nonprofit and voluntary sector marketing, London, England, C1

journal

Consumer satisfaction and post-purchase intentions: an exploratory study of museum visitors

P Harrison, R Shaw

(2002), pp. 1-8, New wave: entrepreneurship and the arts: symposium proceedings, Melbourne, Victoria, E1

conference

Intra-organisational attitudes to marketing and the Implementation of the marketing concept in nonprofit organisations

P Harrison, R Shaw

(2002), pp. 3301-3308, Proceedings of the Australian and New Zealand Marketing Academy Conference 2002, Melbourne, Vic., E1

conference
2001

An empirical investigation of the relationship between satisfaction, intention to repurchase, and intention to recommend infrequently used services

P Harrison, R Shaw

(2001), pp. 31-45, 9th International Colloquium in Relationship Marketing, Montreal, Canada, E1

conference

Grants

Other Public Sector Funding

Antecedents of Public Involvement with Australian Heritage: Marketing and Performance Measurement

A/Prof Heath Mc Donald, Dr Paul Harrison, Prof Robin Shaw

  • 2006: $49,522

Selling Credit in the Home - Sales techniques and the impact on consumer decision making - RCTI

Dr Paul Harrison

  • 2010: $3,192
  • 2009: $25,297
  • 2008: $20,407

Food and beverage marketing to children using non-broadcast media

Dr Paul Harrison

  • 2010: $5,000

Information Needs and Factors Influencing Consumer Decision Making in Public Sector Residential Aged Care

Dr Paul Harrison

  • 2016: $21,576
  • 2014: $32,364

Industry and Other Funding

Stakeholder brand Attitude study, brand personality and rebranding analysis.

Dr Paul Harrison

  • 2007: $20,500

No Limits - Upsizing Credit Card Debit: Applied Research into the marketing of Credit Card Limit Increase Offers

Dr Paul Harrison

  • 2008: $10,017

Consumer Attitudes towards Phillip Island Nature Park: 2006/07 - Barriers to Visitation.

Dr Paul Harrison

  • 2007: $5,608
  • 2006: $3,182

Consumer decision making in telecommunications

Dr Paul Harrison, Dr Lisa McQuilken, Dr Nichola Robertson

  • 2011: $30,000

Consumer understanding of obligations and details in a telecommunications contract

Dr Paul Harrison

  • 2015: $16,206
  • 2014: $16,206

Testing the efficacy of double opt-in and cooling off periods

Dr Paul Harrison, Dr Joshua Newton

  • 2016: $20,000

Supervisions

Principal Supervisor
2015

Michaela Jackson

Thesis entitled: Unhealthy food promotion to under 18s: deeper insights, new interpretations.

Doctor of Philosophy, Department of Marketing

Associate Supervisor
2014

Vivica Ingrid Kraak

Thesis entitled: Accountability for Healthy Food and Eating Environments

Doctor of Philosophy (Health & Social Development), School of Health & Social Development