Dr Paul Turner



Senior Lecturer


Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, Deakin University, 2005
Master of Business Administration, Edith Cowan University, 1995
Graduate Diploma of Education, WA College of Adv. Edu., 1989
Bachelor of Applied Science in Sports Studies, Canberra College of Adv. Edu., 1986


+61 3 924 46769


Dr Paul Turner is a Senior Lecturer in the Department of Management in Deakin Business School. Prior to joining Deakin University in 1995, he worked in Women's Soccer (National), State Soccer and State Touch sporting Associations. He was also a school teacher in Perth between 1989 and 1992 teaching in Physical Education, Science and Maths. He was the Competition Coordinator for Melbourne Football for the Sydney Olympic Broadcasting Organisation (SOBO) during the 2000 Olympic Games. He was also a recipient of the Australian Sports Medal in 2000.   

His qualifications include a PhD from Deakin University, a Master of Business Administration (MBA) from Edith Cowan University, A Graduate Diploma of Education (Secondary) from Western Australian College of Advanced Education and a Bachelor of Applied Science (Sport Studies) from Canberra College of Advanced Education.

Dr Turner has a list of publications that include 1 book,  5 book chapters, 18 refereed journal publications and in excess of 40 conference papers. Research grants include the SMARTPLAY Research and Evaluation Project completed in 2009 to 2010. His research interests include sport media, sport facility and events and sport sociology. He has also acted as a guest reviewer for many journals in the sport area.

Read more on Paul's profile

Research interests

  • Sport Broadcasting
  • Sport in Society
  • Sport Development

Teaching interests

  • Sport and Media
  • Sport broadcasting
  • Sport and social issues
  • Sport events

Units taught

  • MMS307 - Sport Facility and Event Management
  • MMS201 - Sport in Society
  • Research Design Strategies for Business

Knowledge areas

  • Sport media
  • Sport Facility and Event
  • Sport Sociology


  • WJC Banks Award for Distinguished Contributions to Teaching - part of the Sport Management Team, 2015.
  • Faculty of Business and Law Award for Effectiveness, Excellence and Exemplar Practice in Teaching and Learning - part of the Sport Management Team, 2014.


Filter by


Integrating online communities within business-to-business marketing communications: an exploratory study

M Valos, P Turner, H Scheepers, R Stockdale

(2018), Vol. 24, pp. 450-468, Journal of Marketing Communications, Oxford, Eng., C1


Exploring e-promotion in sport national governing bodies

Damien Whitburn, Adam Karg, Paul Turner

(2018), Vol. 18, pp. 376-401, International journal of sport management and marketing, Olney, Eng., C1


Implementing integrated marketing communications (IMC) through major event ambassadors

P Turner

(2017), Vol. 51, pp. 605-626, European journal of marketing, Bingley, Eng., C1


Indigenous player inclusion in the Australian Football League

J Ferrer, P Turner

(2017), Vol. 36, pp. 519-532, Equality, diversity and inclusion: an international journal, Bingley, Eng., C1


Framing the ultimate fighting championship: an Australian media analysis

T Gaarenstroom, P Turner, A Karg

(2015), Vol. 19, pp. 923-941, Sport in society, London, Eng., C1


Regulation of professional sport in a changing broadcasting environment : Australian club and sport broadcaster perspectives

P Turner

(2012), Vol. 15, pp. 43-59, Sport management review, Oxford, England, C1


Learning to read journal articles : an exploratory study of an Australian marketing class

U Kattiyapornpong, P Turner, A Zutshi, P Hagel, Y Fujimoto

(2011), Vol. 5, pp. 83-96, TMC academic journal, Singapore, C1


CSR and water management in the sport sector : a research agenda

P Kellett, P Turner

(2011), Vol. 10, pp. 142-160, International journal of sport management and marketing, Geneva, Switzerland, C1


Helping university students to 'read' scholarly journal articles : the benefits of a structured and collaborative approach

Y Fujimoto, P Hagel, P Turner, U Kattiyapornpong, A Zutshi

(2011), Vol. 8, pp. 1-14, Journal of university teaching and learning practice, Wollongong, N. S. W., C1


A content analysis of sponsor representation across professional sport websites : extension of attribute typology

D Berardone, S Nguyen, P Turner

(2011), Vol. 10, pp. 286-305, International journal of sport management and marketing, Geneva, Switzerland, C1


Stadia and facilities

P Turner, P Kellett, H McDonald, C Stavros

(2010), pp. 217-235, Managing Football: An International Perspective, B1


Exporting sports rights to overseas markets : the case of European football

H Solberg, P Turner

(2010), Vol. 13, pp. 354-366, Sport in society, Abingdon, England, C1


The impact of emerging technology in sport broadcasting on the preconditions for interorganizational relationship (IOR) formation in professional football

P Turner, D Shilbury

(2010), Vol. 24, pp. 10-44, Journal of Sport Management, C1


'Matching' the club to the sponsor : perceptions of Australian Football League club sponsorship managers

P Turner, P Fuller, A Karg

(2010), Vol. 3, pp. 321-332, Journal of sponsorship, London, England, C1


Broadcasting technology and its influence on sport broadcaster inter-organisational relationship formation

T Paul, S David

(2008), Vol. 3, pp. 167-183, International Journal of Sport Management and Marketing, C1


Towards a cyclical framework for the investigation and management of elite level sponsorships

A Karg, P Turner

(2008), pp. 1-9, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1


The Impact of on-field success in attracting sport sponsorship

P Turner, P Fuller

(2008), pp. 1-9, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1


The impact of technology on the supply of sport broadcasting

P Turner

(2007), Vol. 7, pp. 337-360, European sport management quarterly, London, England, C1


Developments in web technology: Enhancing the viewing spectacle of sport

P Turner

(2007), pp. 178-191, International Cases in the Business of Sport, B1-1


Determining the professional sport broadcasting landscape : an Australian football club perspective

P Turner, D Shilbury

(2005), Vol. 8, pp. 167-193, Sport management review, Kidlington, England, C1


Event-related destination marketing : a case of Athens 2004

A Hede, P Turner

(2005), pp. 27-33, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1


Network relationships in the bidding process for major sporting events

P Turner, H Westerbeek

(2004), Vol. 5, pp. 335-356, International journal of sports management, Boston, Mass., C1


Key success factors in bidding for hallmark sporting events

H Westerbeek, P Turner, L Ingerson

(2002), Vol. 19, pp. 303-322, International Marketing Review, C1


A measure of 'high commitment organisation' performance values in sport management professionals and sport organisations

A Lawrence, P Turner

(2002), pp. 263-269, Work values and behaviour in an era of transformation : the 8th Bi-annual Conference of the International Society for the Study of Work and Organizational Values 24-27th June 2002 Warsaw, Warsaw, Poland, E1


Virtual advertising: legal implications for sport

P Turner, S Cusumano

(2000), Vol. 3, pp. 47-70, Sport management review, Amsterdam, The Netherlands, C1-1


Funded Projects at Deakin

Industry and Other Funding

SMARTPLAY Research and Evaluation Project

Prof Pamm Phillips, Dr Paul Turner, Dr Sheila Nguyen

  • 2010: $24,843
  • 2009: $46,138


Principal Supervisor

Daniel Thomas Pelchen

Thesis entitled: Quantifying Draft Value in Prospective Australian Football League Draftees

Doctor of Philosophy, Department of Management


Damien John Whitburn

Thesis entitled: Exploring Integrated Marketing Communication Disconnects in the Australian Sport System

Doctor of Philosophy, Department of Management

Thomas Richard Gaarenstroom

Thesis entitled: Determining and Characterising Consumer Segments: A Case of MMA in Australia

Doctor of Philosophy, Department of Management


Adam Karg

Thesis entitled: Structure and Functioning of Complex Sport Organisations

Doctor of Philosophy, School of Management and Marketing

Associate Supervisor

Fiona Graetz

Thesis entitled: Forms of Organising: Changing Structures, Processes and Boundaries

Doctor of Philosophy, School of Management and Marketing


Daniel Evans

Thesis entitled: The Strategic use of the Internet for Australian Professional Sporting Organisations

Master of Commerce, School of Management and Marketing