Biography
Dr Paul Turner is a Senior Lecturer in the Department of Management in Deakin Business School. Prior to joining Deakin University in 1995, he worked in Women's Soccer (National), State Soccer and State Touch sporting Associations. He was also a school teacher in Perth between 1989 and 1992 teaching in Physical Education, Science and Maths. He was the Competition Coordinator for Melbourne Football for the Sydney Olympic Broadcasting Organisation (SOBO) during the 2000 Olympic Games. He was also a recipient of the Australian Sports Medal in 2000.
His qualifications include a PhD from Deakin University, a Master of Business Administration (MBA) from Edith Cowan University, A Graduate Diploma of Education (Secondary) from Western Australian College of Advanced Education and a Bachelor of Applied Science (Sport Studies) from Canberra College of Advanced Education.
Dr Turner has a list of publications that include 1 book, 5 book chapters, 18 refereed journal publications and in excess of 40 conference papers. Research grants include the SMARTPLAY Research and Evaluation Project completed in 2009 to 2010. His research interests include sport media, sport facility and events and sport sociology. He has also acted as a guest reviewer for many journals in the sport area.
Read more on Paul's profileResearch interests
- Sport Broadcasting
- Sport in Society
- Sport Development
Teaching interests
- Sport and Media
- Sport broadcasting
- Sport and social issues
- Sport events
Units taught
- MMS307 - Sport Facility and Event Management
- MMS201 - Sport in Society
- Research Design Strategies for Business
Knowledge areas
- Sport media
- Sport Facility and Event
- Sport Sociology
Professional activities
Awards
- WJC Banks Award for Distinguished Contributions to Teaching - part of the Sport Management Team, 2015.
- Faculty of Business and Law Award for Effectiveness, Excellence and Exemplar Practice in Teaching and Learning - part of the Sport Management Team, 2014.
Publications
M Khatibi, G Elgenius, P Turner, J Ferrer
(2023), pp. 1-20, Australian Journal of Management, London, Eng., C1
The Effects of Sport Organization Messaging Bias on Consumers: A Gender Focus
Damien Whitburn, Chelsey Taylor, Paul Turner, Adam Karg
(2022), Vol. 15, pp. 218-232, International Journal of Sport Communication, Champaign, IL, C1
K Encel, P Phillips, P Turner, H Brown, G Abbott
(2022), Vol. 22, pp. 385-405, International Journal of Sport Management and Marketing, C1-1
Damien Whitburn, Adam Karg, Paul Turner
(2020), Vol. 34, pp. 417-434, Journal of sport management, Champaign, Ill., C1
M Valos, P Turner, H Scheepers, R Stockdale
(2018), Vol. 24, pp. 450-468, Journal of Marketing Communications, Oxford, Eng., C1
Exploring e-promotion in sport national governing bodies
Damien Whitburn, Adam Karg, Paul Turner
(2018), Vol. 18, pp. 376-401, International journal of sport management and marketing, Olney, Eng., C1
Implementing integrated marketing communications (IMC) through major event ambassadors
P Turner
(2017), Vol. 51, pp. 605-626, European journal of marketing, Bingley, Eng., C1
Indigenous player inclusion in the Australian Football League
J Ferrer, P Turner
(2017), Vol. 36, pp. 519-532, Equality, Diversity and Inclusion, C1
Framing the ultimate fighting championship: an Australian media analysis
T Gaarenstroom, P Turner, A Karg
(2016), Vol. 19, pp. 923-941, Sport in society, London, Eng., C1
P Turner
(2012), Vol. 15, pp. 43-59, Sport management review, Oxford, England, C1
Learning to read journal articles : an exploratory study of an Australian marketing class
U Kattiyapornpong, P Turner, A Zutshi, P Hagel, Y Fujimoto
(2011), Vol. 5, pp. 83-96, TMC academic journal, Singapore, C1
CSR and water management in the sport sector : a research agenda
P Kellett, P Turner
(2011), Vol. 10, pp. 142-160, International journal of sport management and marketing, Geneva, Switzerland, C1
Y Fujimoto, P Hagel, P Turner, U Kattiyapornpong, A Zutshi
(2011), Vol. 8, pp. 1-14, Journal of university teaching and learning practice, Wollongong, N. S. W., C1
D Berardone, S Nguyen, P Turner
(2011), Vol. 10, pp. 286-305, International journal of sport management and marketing, Geneva, Switzerland, C1
P Turner, P Turner, P Kellett, P Kellett, H McDonald, H McDonald, C Stavros, C Stavros
(2010), pp. 217-235, Managing Football, B1
Exporting sports rights to overseas markets : the case of European football
H Solberg, P Turner
(2010), Vol. 13, pp. 354-366, Sport in society, Abingdon, England, C1
P Turner, D Shilbury
(2010), Vol. 24, pp. 10-44, Journal of sport management, Champaign, Ill., C1
P Turner, P Fuller, A Karg
(2010), Vol. 3, pp. 321-332, Journal of sponsorship, London, England, C1
Developments in web technology : enhancing the viewing spectacle of sport
P Turner
(2008), pp. 178-191, International cases in the business of sport, Oxford, England, B1-1
P Turner, D Shilbury
(2008), Vol. 3, pp. 167-183, International journal of sports management and marketing (IJSMM), Olney, England, C1
Towards a cyclical framework for the investigation and management of elite level sponsorships
A Karg, P Turner
(2008), pp. 1-9, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1
The Impact of on-field success in attracting sport sponsorship
P Turner, P Fuller
(2008), pp. 1-9, SMA 2008 : Bridging the gap : bringing the world down under : Proceedings of the 2008 6th annual conference for the Sport Marketing Association, Gold Coast, Queensland, E1
The impact of technology on the supply of sport broadcasting
P Turner
(2007), Vol. 7, pp. 337-360, European sport management quarterly, London, England, C1
Determining the professional sport broadcasting landscape : an Australian football club perspective
P Turner, D Shilbury
(2005), Vol. 8, pp. 167-193, Sport management review, Kidlington, England, C1
Event-related destination marketing : a case of Athens 2004
A Hede, P Turner
(2005), pp. 27-33, ANZMAC 2005 : Broadening the boundaries, conference proceedings, Fremantle, Western Australia, E1
Network relationships in the bidding process for major sporting events
P Turner, H Westerbeek
(2004), Vol. 5, pp. 335-356, International journal of sports management, Boston, Mass., C1
Key success factors in bidding for hallmark sporting events
H Westerbeek, P Turner, L Ingerson
(2002), Vol. 19, pp. 303-322, International marketing review, Bradford, England, C1
A Lawrence, P Turner
(2002), pp. 263-269, Work values and behaviour in an era of transformation : the 8th Bi-annual Conference of the International Society for the Study of Work and Organizational Values 24-27th June 2002 Warsaw, Warsaw, Poland, E1
Virtual advertising: legal implications for sport
P Turner, S Cusumano
(2000), Vol. 3, pp. 47-70, Sport management review, Amsterdam, The Netherlands, C1-1
Funded Projects at Deakin
Industry and Other Funding
SMARTPLAY Research and Evaluation Project
Prof Pamm Phillips, Dr Paul Turner, Dr Sheila Nguyen
Sports Medicine Australia
- 2010: $24,843
- 2009: $46,138
Supervisions
Daniel Thomas Pelchen
Thesis entitled: Quantifying Draft Value in Prospective Australian Football League Draftees
Doctor of Philosophy, Department of Management
Damien John Whitburn
Thesis entitled: Exploring Integrated Marketing Communication Disconnects in the Australian Sport System
Doctor of Philosophy, Department of Management
Thomas Richard Gaarenstroom
Thesis entitled: Determining and Characterising Consumer Segments: A Case of MMA in Australia
Doctor of Philosophy, Department of Management
Adam Karg
Thesis entitled: Structure and Functioning of Complex Sport Organisations
Doctor of Philosophy, School of Management and Marketing
Kim Encel
Thesis entitled: Women's Professional Sport: A Case Study of the AFLW Evolution
Doctor of Philosophy, Department of Management
Fiona Graetz
Thesis entitled: Forms of Organising: Changing Structures, Processes and Boundaries
Doctor of Philosophy, School of Management and Marketing
Daniel Evans
Thesis entitled: The Strategic use of the Internet for Australian Professional Sporting Organisations
Master of Commerce, School of Management and Marketing