Biography
Pete Williams is a small business entrepreneur, advisor, and marketer.
A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce (one of which was recently named to the Australian Financial Reviews; Fast Starters List).
His latest book, Cadence; a tale of fast business growth, has won over 6 international awards including the 2018 Business Book of the Year (IBA).
Pete's experience and research had lead to the development of The 7 Levers Framework is a method of growing your business profits sustainably and effectively. It’s a blueprint for Growth Hacking, focusing on increasing your business’s profitability by 10% in 7 areas. This method and movement, referred to as “the entrepreneurs' sequel to Minimum Viable Product”, is used by entrepreneurs and business owners all over the world to double their businesses with just seven “10% Wins”.
Read more on Pete's profileCareer highlights
- Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program
- Small Business ICON (Best-in-Class) Recipient
- Australian Business Award Winner for Marketing Excellence
- Best Business Book: 2018 International Business Awards
- Winner: New York Big Book Awards (Business)
- Gold Medal Winner: 2018 Non-Fiction Book Awards
- Silver Medal Winner: 2018 Axiom Business Book Awards
- Bronze Medal Winner: 2018 American Business Awards
- Winner [Business]: 2018 Independent Press Award
Affiliations
- Certified Practising Marketer (CPM AMAMI), Australian Marketing Institute
- Fellow (FIML), Institute of Managers & Leaders
- Member (MICDA), Institute of Community Directors Australia
- Member (MAICD), Australian Institute of Company Directors
Teaching interests
- Small Business
- Entrepreneurship
- Marketing
- Business Health
Units taught
Business Development Clinic
The Business Development Clinic is a consultancy program that bridges the gap between business theory and business reality while helping small businesses grow.
Knowledge areas
- Small Business
- Marketing
- Entrepreneurship
Conferences
- 2023 The Global Consortium of Entrepreneurship Centers (GCEC). Dallas, Tx.
- 2023 SBAA International Small Business Summit
Media appearances
- Forbes: Resuscitate Sales By Nurturing Dead Leads
- Inc: How to Bring Customer Leads Back from the Dead
- The Age: Federal budget 2015: Small businesses see tax breaks as trigger to spend
- Inside Small Business: https://insidesmallbusiness.com.au/growth-development/small-business-author-wins-at-international-business-awards
Projects
- The 7 Levers Framework & Movements - www.7Levers.com
- Infiniti Telecommunications - www.InfinitiTelecommunications.com.au/
- SimplyHeadsets - www.SimplyHeadsets.com.au
- SpringCom - www.Springcom.com.au
- PreneurGroup - www.PreneurGroup.com
Publications
P Williams
(2007), Camberwell, Vic., A1-1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
No completed student supervisions to report