Profile image of Pete Williams

Mr Pete Williams



Professor Of Practice


Faculty of Business and Law


Deakin Business School


Melbourne Burwood Campus


Pete Williams is a small business entrepreneur, advisor, and marketer.

A Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program, a Small Business ICON (Best-in-Class) Recipient, and an Australian Business Award Winner for Marketing Excellence, he is the co-founder of numerous businesses across varying industries—from telecommunications services to e-commerce (one of which was recently named to the Australian Financial Reviews; Fast Starters List).

His latest book, Cadence; a tale of fast business growth, has won over 6 international awards including the 2018 Business Book of the Year (IBA). 

Pete's experience and research had lead to the development of The 7 Levers Framework is a method of growing your business profits sustainably and effectively. It’s a blueprint for Growth Hacking, focusing on increasing your business’s profitability by 10% in 7 areas. This method and movement, referred to as “the entrepreneurs' sequel to Minimum Viable Product”, is used by entrepreneurs and business owners all over the world to double their businesses with just seven “10% Wins”.

Read more on Pete's profile

Career highlights

  • Southern Region Finalist in the Ernst & Young Entrepreneur of the Year Program
  • Small Business ICON (Best-in-Class) Recipient
  • Australian Business Award Winner for Marketing Excellence
  • Best Business Book: 2018 International Business Awards 
  • Winner: New York Big Book Awards (Business)
  • Gold Medal Winner: 2018 Non-Fiction Book Awards
  • Silver Medal Winner: 2018 Axiom Business Book Awards
  • Bronze Medal Winner: 2018 American Business Awards
  • Winner [Business]: 2018 Independent Press Award


  • Certified Practising Marketer (CPM AMAMI), Australian Marketing Institute
  • Fellow (FIML), Institute of Managers & Leaders
  • Member (MICDA), Institute of Community Directors Australia
  • Member (MAICD), Australian Institute of Company Directors

Teaching interests

  • Small Business
  • Entrepreneurship
  • Marketing
  • Business Health

Units taught

Business Development Clinic
The Business Development Clinic is a consultancy program that bridges the gap between business theory and business reality while helping small businesses grow.

Knowledge areas

  • Small Business
  • Marketing
  • Entrepreneurship


  • 2023 The Global Consortium of Entrepreneurship Centers (GCEC). Dallas, Tx.
  • 2023 SBAA International Small Business Summit



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How to Turn Your Million Dollar Idea Into a Reality (from the Man Who Sold MCG) From Imagination to Implementation

P Williams

(2007), Camberwell, Vic., A1-1


Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report