Dr Sharyn Mcdonald

Reputation management
Social and environmental partnerships
Cross-sector collaboration
Social responsibility (CSR and USR)

Australasian Business Ethics Network (ABEN)
International Association of Business Communicators (IABC)
 

Reputation, Crisis and Issue Management

Social Responsibility

Marketing Communication

Public Relations, Activism and Social Change

ALR733 - Advertising Theory And Practice
ALR704 - Reputation Management: Crisis, Risk And Responsibility
ACX702 - Applied Research Methods For Communication
ALR710 - Marketing Communication

McDonald, S 2018, 'Politicising Sporting Platforms: Personal Identity, Public Visibility and Advocacy During the 2018 Commonwealth Games', Comparative Communication Study International Symposium, Deakin University, Melbourne, 1-3 October.

McDonald, S 2016, ‘Leveraging off Al Gore’s persona in the fight against climate change’ paper presented to the Performance Studies International Conference, University of Melbourne, Melbourne, 5 – 9 July.

Marshall, P.D., D'Cruz, G., Barbour, K. & McDonald, S 2016, 'Professions and Celebrity: Online Visibility, Prestige and Contentious Authenticity in the Professional Persona' roundtable paper presented to Celebrity Studies, Amsterdam, 28 - 30 June.

Marshall, PD, McDonald, S, Aranda, G, D'Cruz, G, Barbour, K, Thomson, M, 2015, 'Digital Professional Persona: Round table discussion, Professional', Professionalising & Working Personas Colloquium, 19 November 2015, Deakin University Melbourne.

McDonald, S. 2014, 'Scandal thresholds for sports celebrities as charitable ambassadors', Contemporary Publics International Symposium, Melbourne, Australia, 24-25 February.

McDonald, S. 2013, ‘Opportunities for the tertiary sector to demonstrate social responsibility’, 3rd Annual Australasian Business Ethics Network (ABEN) Conference, Ethics on the Edge, Hobart, Australia, 1 – 3 December.

McDonald, S. 2012, ‘Share Corporate Social Responsibility Best Practice and Forgo Competitive Advantage’, World Public Relations Forum, Melbourne, Australia, 18–20 November.

McDonald, S. and Young, S. 2011, ‘Mapping the Path of a Sustainable Cross-sector Partnership’, 25th Annual Australian & New Zealand Academy of Management (ANZAM) Conference “The Future of Work and Organisations”, Wellington, New Zealand, 7-9 December.

McDonald, S. 2009, ‘Snapshot of a Multi-sector Partnership Addressing Homelessness in Australia’, Meeting the Millennium Development Goals: Old Problems, New Challenges Conference Proceedings, Melbourne, 30 November - 1 December.

McDonald, S. 2009, ‘Cross-sector Social Partnerships, Leading by Example: A Case Study of Reading for Life’, Asia Pacific Academy of Business in Society (APABIS) Finding Solutions to Global Problems through Stakeholder Engagement, New Social Partnerships and Strategic Alliances for a Sustainable Enterprise Economy, Brisbane, 5-6 November.

Anderson, A., Dickson, G., Emery, P., Graetz, F., Ingerson, L., McDonald, S., Oliver-Bennetts, S., Smith, A., Stewart, B. 2008, ‘The Influence of Context on Player and Athlete Attitudes to Drugs in Sport’, Sport Management Association of Australia and New Zealand “Raising the Bar: Promoting Excellence in Sport Management”, Perth, Australia, 27-29 November.

Westerbeek, H., McDonald, S., Smith, A.C.T. 2007, ‘Using Sport in Corporate Social Responsibility Programs: An Analysis of RepuTex A+ Rated Multinationals’, 15th Congress of The European Association For Sport Management “Sport Events and Sustainable Development”, Torino, Italy, 12-15 September.

McDonald, S., Murphy, P. 2006, ‘Placing Parks on the Tourism Agenda: Promoting Melbourne’s Metropolitan Parks to Metropolitan and Regional Victorian Visitors’, in O’Mahony, G.B. and. Whitelaw, P.A (eds), CAUTHE: Proceedings of the 16th Annual Conference, Refereed Paper “to the city and beyond….”, Victoria University, Melbourne, ISBN 0-9750585-1-7, pp. 380-395.

Persona, Celebrity, Publics Emerging Research Group

2013 Faculty of Arts and Education - Faculty Internationalisation Award
2012 Vice-Chancellor's Award for Outstanding Contribution to
Community Partnerships
2012 Faculty of Business and Law Award for Excellence in Team Teaching

Reputation management for public figures

University Social Responsibility

Collaborative partnerships driving positive societal change