Dr Sharyn Mcdonald

STAFF PROFILE

Position

Senior Lecturer in Communication

Faculty

Faculty of Arts and Education

Department

SCCA Arts & Education

Campus

Melbourne Burwood Campus

Contact

Research interests

Reputation management
Social and environmental partnerships
Cross-sector collaboration
Social responsibility (CSR and USR)

Affiliations

Australasian Business Ethics Network (ABEN)
International Association of Business Communicators (IABC)
 

Teaching interests

Reputation, Crisis and Issue Management

Social Responsibility

Marketing Communication

Public Relations, Activism and Social Change

Units taught

ALR733 - Advertising Theory And Practice
ALR704 - Reputation Management: Crisis, Risk And Responsibility
ACX702 - Applied Research Methods For Communication
ALR710 - Marketing Communication

Conferences

McDonald, S 2018, 'Politicising Sporting Platforms: Personal Identity, Public Visibility and Advocacy During the 2018 Commonwealth Games', Comparative Communication Study International Symposium, Deakin University, Melbourne, 1-3 October.

McDonald, S 2016, ‘Leveraging off Al Gore’s persona in the fight against climate change’ paper presented to the Performance Studies International Conference, University of Melbourne, Melbourne, 5 – 9 July.

Marshall, P.D., D'Cruz, G., Barbour, K. & McDonald, S 2016, 'Professions and Celebrity: Online Visibility, Prestige and Contentious Authenticity in the Professional Persona' roundtable paper presented to Celebrity Studies, Amsterdam, 28 - 30 June.

Marshall, PD, McDonald, S, Aranda, G, D'Cruz, G, Barbour, K, Thomson, M, 2015, 'Digital Professional Persona: Round table discussion, Professional', Professionalising & Working Personas Colloquium, 19 November 2015, Deakin University Melbourne.

McDonald, S. 2014, 'Scandal thresholds for sports celebrities as charitable ambassadors', Contemporary Publics International Symposium, Melbourne, Australia, 24-25 February.

McDonald, S. 2013, ‘Opportunities for the tertiary sector to demonstrate social responsibility’, 3rd Annual Australasian Business Ethics Network (ABEN) Conference, Ethics on the Edge, Hobart, Australia, 1 – 3 December.

McDonald, S. 2012, ‘Share Corporate Social Responsibility Best Practice and Forgo Competitive Advantage’, World Public Relations Forum, Melbourne, Australia, 18–20 November.

McDonald, S. and Young, S. 2011, ‘Mapping the Path of a Sustainable Cross-sector Partnership’, 25th Annual Australian & New Zealand Academy of Management (ANZAM) Conference “The Future of Work and Organisations”, Wellington, New Zealand, 7-9 December.

McDonald, S. 2009, ‘Snapshot of a Multi-sector Partnership Addressing Homelessness in Australia’, Meeting the Millennium Development Goals: Old Problems, New Challenges Conference Proceedings, Melbourne, 30 November - 1 December.

McDonald, S. 2009, ‘Cross-sector Social Partnerships, Leading by Example: A Case Study of Reading for Life’, Asia Pacific Academy of Business in Society (APABIS) Finding Solutions to Global Problems through Stakeholder Engagement, New Social Partnerships and Strategic Alliances for a Sustainable Enterprise Economy, Brisbane, 5-6 November.

Anderson, A., Dickson, G., Emery, P., Graetz, F., Ingerson, L., McDonald, S., Oliver-Bennetts, S., Smith, A., Stewart, B. 2008, ‘The Influence of Context on Player and Athlete Attitudes to Drugs in Sport’, Sport Management Association of Australia and New Zealand “Raising the Bar: Promoting Excellence in Sport Management”, Perth, Australia, 27-29 November.

Westerbeek, H., McDonald, S., Smith, A.C.T. 2007, ‘Using Sport in Corporate Social Responsibility Programs: An Analysis of RepuTex A+ Rated Multinationals’, 15th Congress of The European Association For Sport Management “Sport Events and Sustainable Development”, Torino, Italy, 12-15 September.

McDonald, S., Murphy, P. 2006, ‘Placing Parks on the Tourism Agenda: Promoting Melbourne’s Metropolitan Parks to Metropolitan and Regional Victorian Visitors’, in O’Mahony, G.B. and. Whitelaw, P.A (eds), CAUTHE: Proceedings of the 16th Annual Conference, Refereed Paper “to the city and beyond….”, Victoria University, Melbourne, ISBN 0-9750585-1-7, pp. 380-395.

Research groups

Persona, Celebrity, Publics Emerging Research Group

Awards

2013 Faculty of Arts and Education - Faculty Internationalisation Award
2012 Vice-Chancellor's Award for Outstanding Contribution to
Community Partnerships
2012 Faculty of Business and Law Award for Excellence in Team Teaching

Projects

Reputation management for public figures

University Social Responsibility

Collaborative partnerships driving positive societal change

Publications

Filter by

2018

Promoting interdisciplinarity through an intensive entrepreneurship education post-graduate workshop

S Mcdonald, F Gertsen, C Rosenstand, C Tollestrup

(2018), Vol. 8, pp. 41-55, Higher Education, Skills and Work-based Learning, Bingley, Eng., C1

journal article

'"Un geste suffit"? Unpacking the inconvenient truths about Al Gore's celebrity activism

P Marshall, Glenn D'Cruz, Sharyn Mcdonald

(2018), Vol. 4, pp. 62-82, Persona studies, Burwood, Vic., C1

journal article
2016

Media technologies and publics

S Mcdonald

(2016), pp. 117-128, Contemporary publics : shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1

book chapter

Elite athletes as charitable ambassadors: risks associated with indiscretions

S McDonald

(2016), pp. 247-265, Contemporary publics: shifting boundaries in new media, technology and culture, Basingstoke, Eng., B1

book chapter

Perspectives on social impact measurement and non-profit organisations

M Polonsky, S Landreth Grau, S McDonald

(2016), Vol. 34, pp. 80-98, Marketing Intelligence and Planning, Bingley, Eng., C1

journal article

Contemporary publics: shifting boundaries in new media, technology and culture

P Marshall, G D'Cruz, S McDonald, K Lee

(2016), Basingstoke, Eng., A7

edited book
2015

Managing issues through cross-sector collaboration: Unilever and Greenpeace

S McDonald, School of Communication and Creative Arts | Staff

(2015), pp. 80-91, Crisis Communication in a Digital World, Cambridge, Eng., B1

book chapter

Responsible management of online academic reputations

S Mcdonald

(2015), Vol. 1, pp. 54-63, Persona studies, Melbourne, Vic., C1

journal article
2014

Social responsibility clusters arising from social partnerships

S McDonald

(2014), Vol. 10, pp. 331-347, Social Responsibility Journal, C1

journal article

Social partnerships addressing affordable housing and homelessness in Australia

S McDonald

(2014), Vol. 7, pp. 218-232, International Journal of Housing Markets and Analysis, C1

journal article
2013

Problem-based service learning with a heart: Organizational and student expectations and experiences in a postgraduate not-for-profit workshop event

S McDonald

(2013), Vol. 14, pp. 281-293, Asia-Pacific Journal of Cooperative Education, C1

journal article
2012

Cross-sector collaboration shaping Corporate Social Responsibility best practice within the mining industry

S McDonald, S Young

(2012), Vol. 37, pp. 54-67, Journal of Cleaner Production, C1

journal article
2010

Contextual influences and athlete attitudes to drugs in sport

A Smith, B Stewart, S Oliver-Bennetts, S McDonald, L Ingerson, A Anderson, G Dickson, P Emery, F Graetz

(2010), Vol. 13, pp. 181-197, Sport Management Review, C1

journal article
2009

Using Sport and Physical Activity (PA) in Corporate Social Responsibility Programs: An Analysis of Indexed Multinationals

S McDonald, A Smith, H Westerbeek

(2009), pp. 111-134, Social responsibility and sustainability in sports, [Oviedo, Spain], B1-1

book chapter

Addressing declining metropolitan park use : a case study of Melbourne, Victoria, Australia

S McDonald, G Price

(2009), Vol. 14, pp. 28-37, Managing leisure, London, England, C1-1

journal article
2008

Utilizing and adapting leisure constraints models to enhance 'short-break' vacations: Case study of Melbourne, Australia

S McDonald, P Murphy

(2008), Vol. 14, pp. 317-330, Journal of Vacation Marketing, C1-1

journal article
2006

Placing parks on the tourism agenda : promoting Melbournes' metropolitan parks to metropolitan and regional Victorian visitors

S McDonald, P Murphy

(2006), pp. 380-393, CAUTHE 2006 : To the City and Beyond : Proceedings of the 16th Council for Hospitality and Tourism Educators Conference, Melbourne, Vic., E1-1

conference

Funded Projects at Deakin

No Funded Projects at Deakin found

Supervisions

No completed student supervisions to report