Dr Steve Ogden





Faculty of Business and Law


BL Deakin Business School


Melbourne Burwood Campus


Doctor of Philosophy, Deakin University, 2012
Master of Arts, Manchester Metropolitan Univ., 1997
Bachelor of Arts, University of Leeds, 1986


+61 3 924 45021


Dr Steve Ogden is a Lecturer in the Department of Management in Deakin Business School. His background is in retail management in the UK, and executive education and commercial research in the retail sector in Australia.

He completed his PhD in 2013, focused on marketing and sales promotion decision-making in retail organisations, and has subsequently evolved his interests to include a strong professional interest and involvement in Work Integrated Learning and programs and units, which enhance students' employability and career readiness.

Read more on Steve's profile

Research interests

  • Strategic marketing decision making
  • Sales promotion management
  • Promotional competitions
  • Supplier promotions in FMCG environments
  • Global retail and consumer trends
  • Supermarket retailing
  • Value retailing
  • Men and shopping

Teaching interests

  • Postgraduate Internship
  • Overseas Project-based Intensive Placements
  • Core Commerce Skills

Media appearances

  • Retail/department stores, The weekly review, Australia, 2018.
  • Retail shopping centres, ABC Drive program (Canberra), Australia, 2017.


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Omni-channel service failures and recoveries: refined typologies using Facebook complaints

A Rosenmayer, L McQuilken, N Robertson, S Ogden

(2018), Vol. 32, pp. 269-285, Journal of services marketing, Bingley, Eng., C1

journal article

Promotional competitions: a taxonomy of campaign framing choices integrating economic, informational, and affective objectives

S Ogden, S Minahan, D Bednall

(2017), Vol. 23, pp. 449-480, Journal of promotion management, London, Eng., C1

journal article

Cross-cultural team effectiveness for MBA students studying in an immersion program

S Ogden-Barnes, J Menzies

(2016), Vol. 48, pp. 23-50, Higher education review, London, Eng., C1

journal article

The development of cultural intelligence through the Indonesia immersion program

J Menzies, S Ogden-Barnes

(2016), Vol. 11, pp. 5-30, Journal of international business education, Midlothian, Scotland., C1

journal article

Problem-based service learning with a heart: Organizational and student expectations and experiences in a postgraduate not-for-profit workshop event

S McDonald

(2013), Vol. 14, pp. 281-293, Asia-Pacific Journal of Cooperative Education, C1

journal article

Funded Projects at Deakin

No Funded Projects at Deakin found


No completed student supervisions to report