Biography
Dr Steve Ogden is a Lecturer in the Department of Management in Deakin Business School. His background is in retail management in the UK, and executive education and commercial research in the retail sector in Australia.
He completed his PhD in 2013, focused on marketing and sales promotion decision-making in retail organisations, and has subsequently evolved his interests to include a strong professional interest and involvement in Work Integrated Learning and programs and units, which enhance students' employability and career readiness.
Read more on Steve's profileResearch interests
- Strategic marketing decision making
- Sales promotion management
- Promotional competitions
- Supplier promotions in FMCG environments
- Global retail and consumer trends
- Supermarket retailing
- Value retailing
- Men and shopping
Teaching interests
- Postgraduate Internship
- Overseas Project-based Intensive Placements
- Core Commerce Skills
Professional activities
Media appearances
- Retail/department stores, The weekly review, Australia, 2018.
- Retail shopping centres, ABC Drive program (Canberra), Australia, 2017.
Publications
Omni-channel service failures and recoveries: refined typologies using Facebook complaints
A Rosenmayer, L McQuilken, N Robertson, S Ogden
(2018), Vol. 32, pp. 269-285, Journal of services marketing, Bingley, Eng., C1
S Ogden, S Minahan, D Bednall
(2017), Vol. 23, pp. 449-480, Journal of promotion management, London, Eng., C1
Cross-cultural team effectiveness for MBA students studying in an immersion program
S Ogden-Barnes, J Menzies
(2016), Vol. 48, pp. 23-50, Higher education review, London, Eng., C1
The development of cultural intelligence through the Indonesia immersion program
J Menzies, S Ogden-Barnes
(2016), Vol. 11, pp. 5-30, Journal of international business education, Midlothian, Scotland., C1
S McDonald
(2013), Vol. 14, pp. 281-293, Asia-Pacific Journal of Cooperative Education, C1
Funded Projects at Deakin
No Funded Projects at Deakin found
Supervisions
No completed student supervisions to report