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Dr Toija Cinque



Senior Lecturer in Communication


Faculty of Arts and Education


SCCA Arts & Education


Melbourne Burwood Campus


Graduate Certificate of Higher Education, Deakin University, 2012
Doctor of Philosophy, Monash University, 2007


My current research uses methodologies for creative design drawn from multi-discipline integration including playful learning applications and experiences that address real world problems including digital literacies, privacy and surveillance, to science communication. My previous work in Marketing Communications has led me to pursue three intersecting lines of theory and empirical research across:
• Media, Communication and Technology Studies: digital media, data cultures, social media, emerging screen technologies, ecosophy. Part of this research is presented in my book Changing Media Landscapes: Visual Networking (Oxford University Press, 2015) and my current research projects, Augmenting Greener Futures and  Dreaming in Extreme Reality: Step into the Western Volcanic Plains.
• Ethnic and Migration Studies: Italian migration, post World War Two migration to Australia, storying migration, documentary, web series. Read an overview of this scholarly work here and a piece ‘Un nuovo progetto tra il Co.As.It. e la Deakin University’ in Il Globo (Monday April 8, 2019, p 41).
• Celebrity Studies: stardom, fandom, fans, popular media, hauntology, netnography. You can read part of my research from the co-authored The Fandom of David Bowie: Everyone Says ‘Hi’ (Palgrave, 2019) and Enchanting David Bowie: Space/Time/Body/Memory, co-authored (Bloomsbury, 2015), find a piece in this CNN article and in The Conversation here or listen to an ABC radio podcast interview from my research here. Academic reviews are here and here.

I am interested in supervising postgraduate projects related to these areas. My publications are available on my academia site

I tweet at @ToijaCinque

Read more on Toija's profile

Biography summary

Toija Cinque (PhD Monash University – Media and Communications) is a Senior Lecturer in Communication (Digital Media) in the School of Communication and Creative Arts at Deakin University.

I examine the increasingly important aspects of media studies, communications and digital literacy education, research methodologies, and digital cultures. My expertise lies in exploring the intersections between mobile screens or scalable media with the reconfigurations of networked publicness tied to mediating technologies such mixed (AR), Virtual Reality (VR) and social media. My work spans other studies in radical and participatory transparency/surveillance practices, digital technologies, digital ethnography, communications policy, history, audience and reception studies.

My forthcoming works are Materializing Digital Futures: Touch, Move, Sound and Vision (coedited-forthcoming, 2021) and Digital Media Ecologies (forthcoming Routledge, 2023). The research context for each book moves across such interdisciplinary areas as: media studies, music, popular culture, media arts, cultural studies, robotics, performance and mixed Augmented Reality (AR)/Virtial Reality (VR)/and Artificial Intelligence (AI) together with notions of a forming Quantified Self. In Changing Media Landscapes: Visual Networking, OUP (2015); Communication, Digital Media and Everyday Life, 2nd edition, OUP (2015), and; Communication, New Media in Everyday Life, OUP, (2012) I offer a full account of the information society, virtual cultures, sociology of the internet, and critical issues in digital media.

Career highlights

  • I was listed as one of The Conversation’s top 10 researchers and acknowledged at the Vice-Chancellor Celebration of Deakin University awards, 2016;
  • I was invited to attend and contribute to a session on Innovation and eDiplomacy: The importance of internet freedom and the use of technology to enhance international affairs at the U.S. Consulate General Melbourne on 1 April 2011.

Research interests

  • Mobile Screens/Scalable Media
  • Mediating Technologies such as mixed (AR) and Virtual Reality (VR)
  • Social Media
  • Radical and Participatory Transparency/Surveillance Practices
  • Digital Ethnography
  • Communications Policy
  • Media and Television Studies
  • Stardom and Celebrity Studies
  • The Quantified Self and Social Network Analytics
  • Digital Cultures
  • Audiences and Reception Studies


  • Australian and New Zealand Communication Association (ANZCA)
  • Network Insight Institute
  • International Association for the Study of Popular Music (IASPM)
  • Association of Internet Researchers (AoiR)
  • International Network for Audience Research in the Performing Arts (iNARPA)
  • Research Institute on Social Cohesion (RIOSC)

Teaching interests

  • Digital Media Studies
  • Emerging Technologies
  • Internet Use and Regulation
  • Television and Radio
  • Research Methods
  • Screen Futures
  • Communications Institutions and Industries
  • Communications and Media Policy

Units taught

ACC303 Communications Research Methods

ALM202 Quantified Media

AFC703 Fractured TV: : Audiences, Formats, Technology and Regulation

ALC305 Media Ecologies

Knowledge areas

Media Studies, Screen Studies, Communications, Digital Literacy Education, Research Methodologies (including method and questionnaire design, implementation, and data analysis), Digital Cultures, Audiences and Reception Studies, Celebrity and Stardom, Cultural Studies, Social Network Analysis (SNA).


My expertise lies in exploring the intersections between mobile screens or scalable media with the reconfigurations of networked publicness tied to mediating technologies such mixed (AR), Virtual Reality (VR) and social media. My work spans other studies in radical and participatory transparency/surveillance practices, digital technologies, digital ethnography, communications policy, history, audience and reception studies.
  • Communication

Media appearances

Appearances on News Breakfast Early: ABC TV and SBS News (TV and Radio in Melbourne); Various radio interviews.

Research groups

Alfred Deakin Institute for Citizenship and Globalisation


Deakin Motion Lab


  1. The project ‘Memories That Make Us: Storying Post WW2 Italian Migration to Victoria’ collects and digitally archives the post-World War Two migrant stories of settlement in Australia from Italy with outputs including an interactive website as an inclusive space, and feature length documentary.
  2. The TechnEcology research group under the Deakin University Research Network (DURN) with partnering organisations including NGOs Earthwatch Institute and Australian Wildlife Conservancy, AECOM from industry, the Ross Trust and Australian Museum among others aims towards ‘Evaluating the contribution of new technology and citizen science to achieving Victoria's biodiversity strategy goals’.
  3. With REDI (Research for Educational Impact) and AVERT (Addressing Violent Extremism and Radicalisation to Terrorism) Research Network at Deakin University and ACMI (Australian Centre for the Moving Image), This project was for the Department of Premier and Cabinet for the development and delivery of the Digital Literacy and Digital Citizenship Pilot Program in selected Victorian schools. My role is as Digital Media Educator contributing to building understanding of the key issues and demonstrating the impact of the research by being able to quantify and qualify the project’s value through content development as well as project monitoring, analysis, translation and communication.


Filter by


Materializing digital futures: touch, movement, sound and vision

Toija Cinque, Jordan Vincent

(2022), London, Eng., A7

edited book

The Prestige

Toija Cinque

(2021), pp. 1-24, I’m Not a Film Star: David Bowie as Actor, New York, N.Y., B1

book chapter

A Study in Anxiety of the Dark

Toija Cinque

(2021), Vol. 24, pp. 1-11, M/C Journal, Brisbane, Qld., C1

journal article

The darker turn of intimate machines: dark webs and (post)social media

Toija Cinque

(2021), pp. 1-13, Continuum: Journal of Media and Cultural Studies, Abingdon, Eng., C1

journal article

The fandom of David Bowie: everyone says "hi"

Toija Cinque, Sean Redmond

(2019), Cham, Switzerland, A1


Postdigital cultures of downloading and streaming in Australia: fandom and a game of thrones

Toija Cinque

(2019), pp. 151-166, Aussie fans: uniquely placed in global popular culture, Iowa City, Ia., B1

book chapter

Celebrity conferences as confessional spaces: the aca-fan memory traces of David Bowie's stardom

Toija Cinque

(2019), Vol. 10, pp. 44-59, Celebrity studies, Abingdon, Eng., C1

journal article

The emerging televisual: technology futures and screens for all things

T Cinque, Jordan Vincent

(2018), Vol. 12, pp. 42-55, Studies in Australasian cinema, Abingdon, Eng., C1

journal article

"Canvas of flesh": David Bowie, Andy Warhol in Basquiat

Toija Cinque

(2018), Vol. 57, pp. 158-166, Cinema journal, Austin, Tex., C1

journal article

Digital me, digital us: curious, critical & creative pilot project evaluation report

C Beavis, L Pangrazio, Michelle Grossman, A Keddie, T Cinque, M Vergani, C Eveley, V Trundle, C Speldewinde

(2018), [Melbourne, Vic.], A6

research report/technical paper

Talking Miley: the value of celebrity gossip

S Redmond, Cinque

(2017), pp. 71-90, Entertainment values: how do we assess entertainment and why does it matter?, Berlin, Germany, B1

book chapter

The subversion of an exquisite corpus: against the grain with David Bowie

T Cinque

(2017), Vol. 31, pp. 596-606, Continuum: journal of media & cultural studies, Abingdon, Eng., C1

journal article

Lazarus rises: storying the self in the migrant fandom of David Bowie

T Cinque, S Redmond

(2016), Vol. 6, pp. 7-24, iaspm@journal, C1

journal article

Changing media landscapes: visual networking

T Cinque

(2015), South Melbourne, Vic., A1


Digital shimmer: popular music and the intimate nexus between fan and star

T Cinque

(2015), pp. 440-455, Companion to Celebrity (Studies), Chichester, Eng., B1

book chapter

Semantic shock: David Bowie!

T Cinque

(2015), pp. 197-214, Enchanting David Bowie: space/time/body/memory, New York, N. Y., B1

book chapter

Educating generation next: screen media use, digital competencies and tertiary education

T Cinque, A Brown

(2015), Vol. 7, pp. 1-18, Digital culture and education, Melbourne, Vic., C1

journal article

Enchanting David Bowie space/time/body/memory

T Cinque, C Moore, S Redmond

(2015), New York, N.Y., A7

edited book

David Bowie: dancing with madness and proselytising the socio-political in art and life

T Cinque

(2013), Vol. 4, pp. 401-404, Celebrity studies journal, London, Eng., C1

journal article

Who is he now? The unearthly David Bowie

T Cinque, S Redmond

(2013), Vol. 4, pp. 377-379, Celebrity Studies, C1-1

journal article

Visual networking : Australia's media landscape

T Cinque

(2012), Vol. 6, pp. 1-8, Global media journal : Australian edition, Sydney, N.S.W., C1

journal article

Visual networking : keeping television on the box

T Cinque, D Marshall

(2011), pp. 128-140, Record of the Communications Policy and Research Forum 2011, Sydney, N.S.W., E1


Educating generation next

T Cinque

(2010), Media, Democracy & Change : Refereed Proceedings of the Australian and New Zealand Communications Association Annual Conference, Canberra 2010, Canberra, A. C. T., E1-1


A new screen face for public service broadcasting

T Cinque

(2009), pp. 534-545, ANZCA 2009 : Proceedings of the 2009 Australian and New Zealand Communication Association Conference : Communication, creativity and global citizenship, Queensland University of Technology, Brisbane, Queensland, E1


The role of Australia's public broadcasters in development and democracy

T Cinque

(2008), WIA 2008 : Transition and Interchange : Proceedings of the International Women in Asia 2008 conference, Brisbane, Qld., E1-1


The future of television is outside the box

T Cinque

(2008), Media, Communications and Public Speech : Conference of the CMCL - Centre for Media and Communications Law 2008, Melbourne, Vic., E1-1


Custodians for the future : media, art and cultural policy in Australia

T Cinque

(2007), pp. 133-151, Australia : who cares?, Perth, W.A., B1-1

book chapter

ABC online : a vortal for new opportunities?

T Cinque

(2007), Vol. 34, pp. 85-100, Australian journal of communication, Brisbane, Qld., C1-1

journal article

The ABC and SBS online : from portal to vortal

T Cinque

(2007), pp. 1-17, ANZCA 2007 : Proceedings of the 2007 Australian and New Zealand Communication Association conference : Framing the discourses of harm and loss, Melbourne, Vic., E1-1


The impact of globalisation on cultural policies : a call for universal social responsibility

T Cinque

(2006), Vol. 2, International journal of the humanities, Altona, Vic., C1-1

journal article

The impact of globalisation on cultural policies : a call for universal social responsibility

T Cinque

(2004), Proceedings of the 2nd International Conference on New Directions in the Humanities, Prato, Italy, E1-1


Funded Projects at Deakin

Other Public Sector Funding

Development and delivery of the Digital Literacy and Digital Citizenship Pilot Program

Prof Catherine Beavis, Prof Michele Grossman, Prof Amanda Keddie, Dr Toija Cinque, Dr Luci Pangrazio, Dr Matteo Vergani

  • 2018: $166,889

Industry and Other Funding

Memories that Make Us: Storying Italian Migration in Victoria.

Prof Sean Redmond, Dr Toija Cinque, Dr Martin Potter

  • 2021: $12,000
  • 2020: $39,016
  • 2019: $58,524


Principal Supervisor

Jessie Wilkie

Thesis entitled: Ethical Journalism and Practical Standards for Australian Sporting Controlled News

Doctor of Philosophy, School of Communication & Creative Arts

Executive Supervisor

Charitha Dissanayake

Thesis entitled: Tuning-in to the migrant voice: Developing a new radio program format for ethnic listeners in Australia

Doctor of Philosophy, School of Communication & Creative Arts

Associate Supervisor

Ivo Burum

Thesis entitled: How To Mojo: democratizing journalism skills across spheres of communication

Doctor of Philosophy, School of Communication & Creative Arts