Profile image of Usha Manchanda Rodrigues

Dr Usha Manchanda Rodrigues



Senior Lecturer in Communication


Faculty of Arts and Education


SCCA Arts & Ed


Melbourne Burwood Campus

Biography summary

Experienced Journalist, Journalism Educator and Researcher in Journalism and Media Studies.

Teaching expertise in curriculum development and multi platform journalism and international journalism.

Research expertise in contemporary journalism practices including transnational news media, social media and citizen media.

Available to supervise research at Honours, Masters and PhD levels in Multi Platform Journalism, Digital Media, Communication and Media Studies.

Track record in building project collaborations with community and industry partners.

Career highlights

Books -
- Rodrigues, U. M. and Ranganathan, M. (2015) Indian News Media: From Observer to Participant, Sage Publications.
- Ranganathan, M. and Rodrigues, U. M. (2010) Indian Media in a Globalised World, Sage Publications.
- Rodrigues, Usha M. and Smaill, Belinda (Eds) (2008) Youth, Media and Culture in the Asia Pacific Region, Cambridge Scholars Press, U.K.

Book Chapters -
- Rodrigues, U. M. (2020– submitted) ‘Platformisation of News’, in Athique, Adrian M. (ed), India’s Platform Economy, Palgrave.
- Rodrigues, U. M (2015) ‘The Media, The Social Media and the Elections’, in E. Thorsen and C. Sredharan (eds), The 2014 Indian Elections, Bournemouth University, UK: 114-124.
- Rodrigues, U. M. (2008) ‘Youth Media Directory’, U. Rodrigues and B. Smaill (eds) Youth, Media and Culture in the Asia Pacific Region, Cambridge Scholars Press, U.K., 87-133.

Refereed Publications -
- Rodrigues, U. M. and Niemann, M. (accepted 2019–3rd issue) 'Political Communication Modi Style: A Case Study of the Demonetisation Campaign on Twitter,' International Journal of Media and Cultural Politics.
- Baker, A., Williams, K. and Rodrigues, U. M. (accepted 2019–online first) '#Metoo 2.0 to #meNOmore: Analysing western reporting about sexual violence in the music industry,' Journalism Practice journal.
- Rodrigues, U. M. (2019) ‘Can Indian Journalism Survive the onslaught of social media?’, Global Media and Communication.
- Rodrigues, U., Niemann, M. and Paradies, Y. (2019) ‘Representation of News Related to Culturally Diverse Population in Australian Media’, Journalism. DOI: 10.1177/1464884919852884
- Fearon, T. and Rodrigues, U. (2019) ‘The Dichotomy of China Global Television Network’s News Coverage’, Pacific Journalism Review, 25 (1 & 2), 100-119.
- Rodrigues, U. and Paradies, Y. (2017) ‘News Consumption Habits of Culturally Diverse Australians in the Digital Era: Implications for Intercultural Relations’, Journal of Intercultural Communication Studies, 46 (6), UK.
- Rodrigues, U. and Niemann, M. (2017) ‘Social Media as a Platform for Incessant Political Communication: A Case Study of Modi’s “Clean India” Campaign’, International Journal of Communication.
- Rodrigues, Usha M. (2014) ‘Social Media’s Impact on Journalism: A Study of Media’s Coverage of Anti-corruption Protests in India’, Global Media Journal, Australia Edition, 8(1), 1-10.

Research interests

Research Interests:

Changing Journalism practices across multiple platforms, including the impact of social media and citizen media; &

Transnational journalism practices including globalisation of media, Australian media and Asian media particularly news media in India.

Recent PhD Research Projects:

Executive Supervisor -- Mrs Mavis Essandoh's PhD project The Role of Community Radio Stations in Community Mobilisation and Democratic Governance--The Ghanian Experience - 2014-2017.

Co-Supervisor -- Mr Charitha Dissanayake's PhD project Developing a New Radio Program Model for Ethnic Listeners in Australia - 2016-2020.

Recent Master of Communication research projects:

Principal Supervisor - Tom Fearon's research project, A Comparative Analysis of Television Coverage of the 2015 Tianjin Blasts by CCTV News and CNN International, 2016.

Principal Supervisor - Nihar Sreepada's research project, Student Mobility and the Efficacy of New Colombo Plan, 2016.

Principal Supervisor - Jane Curtain's research project, Investigating the Circulation of False Information, Hoaxes, Click Bait and Scams on Facebook, 2016.

Principal Supervisor - Kirsten Young's research project, The Representation of Culturally Diverse Groups in Australian Television Commercial Advertising, 2017.

Principal Supervisor - Joelle Chevalier's research project, Socio Ecological Injustices and the Media: Decolonial Voices Silenced, 2017.

Principal Supervisor - May Li's research project, Investigating the Influence of Social Networking Sites on the Reading Habits of University Students, 2017.


Manipal Institute of Communication, Manipal Academy of Higher Education, India (Adjunct Professor)

International Association for Media and Communication Research (IAMCR)

International Communication Association (ICA)

Australian and New Zealand Communication Association Inc. (ANZCA)

Media Diversity Australia, Victoria Chapter, Committee Member (MDA)

Teaching interests

Multi Platform Journalism - Print, Television and Online

International Journalism; News Rounds and Public Affairs Journalism

Data Journalism; Business Journalism; Communication Research Methods

Units taught

Course Director - Bachelor of Communication (Honours) & Master of Communication - 2016

Master of Communication course directorship included coordinating nested courses -- Graduate Certificate in Communication; Graduate Diplomas in Communication; Graduate Diploma in Public Relations, Graduate Diploma in Journalism, Graduate Diploma in Digital Media, Graduate Diploma in Visual Communication, Graduate Diploma in Film & Television


Units Taught at Deakin include,

ALJ111 - News Reporting 1 (re-designed unit in 2013)

ALJ112 - News Reporting 2 (new unit written in 2013)

ALJ323 - Crossing Borders: Media in India (Journalism Study Tour to India- designed new unit for 2014)

ALJ301 - Multimedia Reporting

ALJ721 - International News

Knowledge areas

Contemporary Journalism Practices; Multi Platform Journalism; Citizen Media; Social Media: Diversity in Media: Media in India and Asia

Professional activities

Significant Recent Journalism Publications:

Can India stop the social media runaway train?, Australia India Insitute, May 9, 2019.

Can Indian journalism survive the onslaught of social media? - A commentary, Global Media and Communication Journal, May 6, 2019.

Can India’s media shield the election from fake news?, East Asia Forum, April 23, 2019.

'Will social media decide India’s next election?' East Asia Forum, November 14, 2018.

'New research shows how Australia’s newsrooms are failing minority communities' The Conversation, October 11, 2018.

'Australians born overseas prefer the online world for their news' The Conversation, November 8, 2017.

‘Can Journalism withstand Trump?’, March 1, 2017.

‘Indian Print Media Defying the Odds?’ East Asia Forum, January 28, 2017. 

'Hashtag Modi and Demonetisation', The Hoot, January 12, 2017.


Significant grants and awards:  

CULTURAL DIVERSITY in AUSTRALIAN MEDIA, a multi institutional project with Media Diversity Australia, Google, Isentia and MEAA. Co-Investigators include Prof Catharine Lumby and Prof Tim Soutphommasane. Project funding (cash and in-kind) over $200,000.

AUSTRALIA INDIA COUNCIL GRANT 2017-18, DFAT, $43,100 for a research project titled, "Capacity-building and knowledge-sharing in citizen journalism enterprise".

SOCIAL COHESION RESEARCH GRANT 2016-17, Victoria Government, $40,000 for a research project titled, "Transnational News and Multicultural Australia".

SBS GRANT 2015-17, $15,000 for research project Transnational News Coverage in Australia.


INTERNATIONALISATION AWARD 2014, Faculty of Arts & Education, Deakin University, for establishing academic, vocational and cultural links in India for the School of Communication and Creative Arts and Journalism discipline.

TEAM TEACHING EXCELLENCE AWARD 2014, Faculty of Business & Law, Deakin University, for mentoring students as part of the Team Based Learning unit within the Faculty’s Work Integrated Learning suite of units.

ASIABOUND STUDENT SCHOLARSHIPS 2014-5, Department of Foreign Affairs and Trade, Australia, secured $20,000 for Deakin Journalism Students to join the Crossing Borders: Media In India (1st ever Journalism Study Tour) program.

DEAKIN THINKER IN RESIDENCE SCHEME GRANT 2012, secured $14,000 to facilitate Michigan State University’s Journalism Professor Stephen Lacy’s visit to Deakin University in 2013.


Recent research projects -

Cultural Diversity in Australian Media, a multi institutional project with Media Diversity Australia, Google, Isentia and MEAA. Co-Investigators include Prof Catharine Lumby and Prof Tim Soutphommasane. 

  • Completed project: 'Cultural Diversity and News in Australia', funded by Social Cohesion Research Grant, Victoria Government, the Special Broadcasting Service (SBS) and the Ethnic Communities Coucil of Victoria (external grant 2016-17).

'Social Media and Political Communication' in India, a research project focused on transitioning Indian society and polity (2016-2020).

Advancing Citizen and Community Media Enterprise, funded by Australia India Council, DFAT. Partnership with Community Broadcasting Association of Australia, Geelong and Gippsland community radio stations, Indeosync Media Combine and Jain University, India (external grant 2018-19).

Journalism and Sexual Violence, special theme issue of Journalism Practice journal (Q1), guest editor, 2019-2020.


Filter by


Can Indian journalism survive the onslaught of social media?

U Rodrigues

(2019), Vol. 15, pp. 151-157, Global media and communication, London, Eng., C1


The dichotomy of China global television network's news coverage

T Fearon, U Rodrigues

(2019), Vol. 25, pp. 102-121, Pacific journalism review, [Auckland, NZ], C1


#metoo 2.0 to #meNOmore: Analysing Western reporting about sexual violence in the music industry

Andrea Baker, Katrina Williams, Usha Rodrigues

(2019), pp. 1-17, Journalism Practice, London, Eng., C1


Political communication Modi style: A case study of the demonetisation campaign on Twitter

Usha Rodrigues, Michael Niemann

(2019), pp. 1-18, International Journal of Media and Cultural Politics, Bristol, Eng., C1


Representation of news related to culturally diverse population in Australian media

U Rodrigues, Michael Niemann, Yin Paradies

(2018), pp. 1-20, Journalism: theory, practice and criticism, London, Eng., C1


The dichotomy of China Global Television Network's news coverage

Tom Fearon, U Rodrigues

(2018), Vol. 24, pp. 119-136, Pacific journalism review, New Zealand, C1


Social media as a platform for incessant political communication: a case study of modi's "Clean India" campaign

U Rodrigues, M Niemann

(2017), Vol. 11, pp. 3134-3453, International Journal of Communication, Los Angeles, Calif., C1


News consumption habits of culturally diverse Australians in the digital era: implications for intercultural relations

U Rodrigues, Y Paradies

(2017), Vol. 47, pp. 38-51, Journal of Intercultural Communication Research, Abingdon, Eng., C1


Indian News Media: From Observer to Participant

U Rodrigues, M Ranganathan

(2015), New Delhi, A1


Introduction: Indian news media in a globalised era

U Rodrigues

(2015), pp. 1-33, Indian news media: from observer to participant, New Delhi, India, B1


24-hour news and terror: did the media cross the line?

U Rodrigues

(2015), pp. 96-120, Indian news media: from observer to participant, New Delhi, India, B1


Anna's movement: social media sets traditional media's agenda

U Rodrigues

(2015), pp. 148-174, Indian news media: from observer to participant, New Delhi, India, B1


The media, the social media and the elections

U Rodrigues

(2015), pp. 114-124, India Election 2014: First Reflections, Poole, Eng., B1


Social media's impact on journalism : a study of media's coverage of anti-corruption protests in India

U Rodrigues

(2014), Vol. 8, pp. 1-10, Global media journal : Australian edition, Penrith South, N. S. W., C1


The Indian public sphere in social media era

U Rodrigues

(2014), pp. 1-17, Proceedings of the 2014 ANZCA Conference: The digital and the social: communication for inclusion and exchange, Melbourne, Vic., E1


Indian media in a globalised world

M Ranganathan, U Rodrigues

(2010), New Delhi, India, A1-1


Glocalisation of Indian television

U Rodrigues

(2010), pp. 3-25, Indian media in a globalised world, New Delhi, India, B1-1


Print media in the era of globalisation

U Rodrigues

(2010), pp. 52-68, Indian media in a globalised world, New Delhi, India, B1-1


Citizen journalism and the public sphere in India

U Rodrigues

(2010), pp. 105-126, Indian media in a globalised world, New Delhi, India, B1-1


Public service broadcasting in India: Doordarshan's legacy

U Rodrigues

(2010), pp. 181-205, Indian Media in a Globalised World, B1-1


Television policy in India: An unfulfilled agenda

U Rodrigues

(2010), pp. 246-268, Indian Media in a Globalised World, B1-1


The promise of a new media and development agenda

U Rodrigues

(2010), pp. 36-46, Media International Australia, C1-1


Globalisation, television and developmental agenda

U Rodrigues

(2009), Vol. 3, pp. 1-15, Global media journal, Sydney, N.S.W., C1-1


Bucking the trend : Indian print media

U Rodrigues

(2009), JEA 2009 : Journalism education in the digital age : sharing strategies and experiences : Proceedings of the 2009 Journalism Education Association (Australia). Conference, Perth, Western Australia, E1-1


Youth media directory

U Rodrigues

(2008), pp. 87-113, Youth, media and culture in the Asia Pacific region, Cambridge, England, B1-1


Citizen journalism and the public sphere : a study of the status of citizen journalism

U Rodrigues, E Braham

(2008), Vol. 30, pp. 49-60, Australian journalism review, Magill, S.A., C1-1


Changing newsrooms : a survey of journalists in Victoria, Australia

U Rodrigues

(2008), Vol. 30, pp. 113-122, Australian journalism review, Magill, S.A., C1-1


Citizen journalism in Australia

E Braham, U Rodrigues

(2008), AMIC 2008 : Convergence, Citizen Journalism and Social Change : Building Capacity : Proceedings of the Asian Media Information and Communication Conference, Brisbane, Queensland, E1-1


Need for a cohesive television policy in India

U Rodrigues

(2007), pp. 1-9, ANZCA 2007 : Communication, civics, industry : Proceedings of the 2007 Australian and New Zealand Communication Association conference, Melbourne, Victoria, E1-1


Competition and television news in India : a content analysis

U Rodrigues

(2005), Vol. 27, pp. 171-186, Australian journalism review, Magill, S.A., C1-1


Commercial influence on Indian public-service broadcasting

U Rodrigues

(2005), pp. 219-247, Australian studies in journalism, Brisbane, Qld., C1-1


Funded Projects at Deakin

Other Public Sector Funding

Transnational News and Multicultural Australia

Dr Usha Manchanda Rodrigues

  • 2017: $5,000
  • 2015: $5,000

Transnational News and Multicultural Australia

Dr Usha Manchanda Rodrigues, Prof Yin Paradies

  • 2017: $12,000
  • 2016: $28,000

Advancing citizen journalism in India and Australia

Dr Usha Manchanda Rodrigues

  • 2017: $43,100

Industry and Other Funding

Cultural Diversity in Australian Media.

Dr Usha Manchanda Rodrigues

  • 2019: $45,000


Executive Supervisor

Mavis Essandoh

Thesis entitled: Community Radio, Community Participation and Democratisation- The Ghanaian Experience

Doctor of Philosophy, School of Communication & Creative Arts