Biography
Virginia Weber is a Lecturer in the Department of Marketing in Deakin Business School. Gini specialises in research on consumer psychology. Broadly, their research focuses on interpersonal and intra-individual influences on consumers. This includes research on subject areas such as word of mouth recommendations, social interactions, social rejection and negative feedback, and work on when and why consumers dispose of possessions. This work is invited for resubmission at top journals in consumer behaviour and has been presented at top international conferences in the field of marketing.
Gini uses experimental methods, combining survey methods, in-lab behavioural experiments, and real-world field studies to examine various social phenomena. This allows for a deeper insight of the causal underpinnings into what drives consumers to behave as they do.
Read more on Virginia's profileResearch interests
- Consumer behaviour
- Social influence
- Word of mouth
- Disposal
Affiliations
- Member, Association for Consumer Research.
- Member, Society for Consumer Psychology.
Teaching interests
- Consumer Behaviour
- Introduction to Marketing
- Digital and Social Media Marketing
Publications
COVID-19 Response in Australia: An Examination of State Responses and System Vulnerabilities
Michael Polonsky, Virginia Weber
(2022), pp. 49-78, Community, Economy and COVID-19, Cham, Switzerland, B1
V Weber, S Moore, R MacDonnell, J Argo
(2015), Vol. 43, pp. 305-307, Proceedings of the Association for Consumer Research Conference 2015, New Orleans, La., E1-1
Funded Projects at Deakin
Industry and Other Funding
Edge Distributed Energy Resources Marketplace Trial.
A/Prof Joshua Newton, Dr Jeffrey Rotman, Dr Virginia Weber
Geomatic Technologies Pty Ltd (t/as Mondo Power P/L)
- 2022: $140,000
Project EDGE customer insights.
A/Prof Joshua Newton, Dr Jeffrey Rotman, Dr Virginia Weber
Australian Energy Market Operator Ltd
- 2023: $72,496
- 2022: $74,992
Project EDGE: Customers Insights Research
A/Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic
Mondo Power Pty Ltd
- 2023: $153,750
Other Funding Sources
Fairly integrating Distributed Energy Resources (DERs) into the National Electricity Market.
A/Prof Joshua Newton, Dr Virginia Weber, Dr Jeffrey Rotman, Dr Jay Zenkic, Prof Jenni Lightowlers
iMove Australia Limited
- 2023: $85,600
Supervisions
Abolfazl Keshavarzsaleh
Thesis entitled: Consumer Activism: Role of Relational Constructs
Doctor of Philosophy, Department of Marketing
Partha Datta
Thesis entitled: Self-Brand Connection, Implicit Theory, and Consumer¿s Moral Reasoning Strategies
Doctor of Philosophy, Department of Marketing