Profile image of Wayne Read

Dr Wayne Read

STAFF PROFILE

Position

Lecturer, Deakin Business School

Faculty

Faculty of Business and Law

Department

Deakin Business School

Campus

Geelong Waterfront Campus

Qualifications

Doctor of Philosophy, Deakin University, 2017

Contact

wayne.read@deakin.edu.au
+61 3 522 72577

Biography

Wayne Read is a lecturer and Academic Coordinator of Work Integrated Learning (WIL) in the Deakin Business School.

During Wayne’s time at Deakin he has taught across a range of marketing and management units at varying levels, from first year to postgraduate studies. A key focus to his teaching has been the application of classroom knowledge to students future careers and industry. Wayne was part of the team in 2015 to develop the faculty’s core WIL/Career Education unit, MWL101 Professional Insight. In recent years, Wayne has led the redevelopment of the Faculty’s WIL suite and the creation of new innovative WIL programs.

Wayne’s research interests include Work Integrated Learning, Employability, Relationship Marketing, Consumer Engagement, and consumer’s relationships with technology. He had his academic work published in the European Journal of Marketing and the Australasian Marketing Journal and developed a series of guides to online WIL.

Wayne has received funding from the Australian Collaborative Education Network for projects into online WIL and the development of respectful relationship with Indigenous stakeholders for WIL placements.

Read more on Wayne's profile

Research interests

  • Work Integrated Learning
  • Employability and Careers
  • Consumer Engagement
  • Relationship Marketing
  • Emotional Attachment
  • Social Media

Teaching interests

  • Work Integrated Learning (WIL)
  • Career and Professional Development
  • Marketing Fundamentals

Conferences

  • Read, W., Robertson, N., and McQuilken, L., ‘Conceptualising levels of customer relational outcomes within social media’, Australian &??? New Zealand Marketing Academy (ANZMAC) Conference, Australia, 28-30 November 2011.
  • Read, W., McQuilken, L., and Robertson, N., ‘A novel romance: conceptualising emotional attachment as a barrier to adoption’, Australian &??? New Zealand Marketing Academy (ANZMAC) Conference, University of Canterbury, New Zealand, 29 November - 1 December 2010.

Awards

  • Award for Teaching Excellence (MMK277 Marketing Management), Deakin University, 2013.
  • Vice Chancellors Prize for: Honours thesis entitled 'A novel romance: An empirical examination of the Technology Acceptance Model with emotional attachment', Deakin University, 2011.
  • Bowater Trust Honours Prize for thesis entitled 'A novel romance: An empirical examination of the Technology Acceptance Model with emotional attachment', Deakin University, 2011.

Publications

Filter by

2021

Online Work Integrated Learning: Technology-enabled WIL Placements and Projects

Harsh Suri, Friederika Kaider, Wayne Read, Leoni Russell, Annette Marlow

(2021), Pasadena, S.A ., A6

research report/technical paper
2019

Consumer engagement on Twitter: perceptions of the brand matter

W Read, N Robertson, L McQuilken, A Ferdous

(2019), Vol. 53, pp. 1905-1933, European journal of marketing, Bingley, Eng., C1

journal article
2011

A novel romance : the technology acceptance model with emotional attachment

W Read, W Read, N Robertson, N Robertson, L McQuilken, L McQuilken

(2011), Vol. 19, pp. 223-229, Australasian marketing journal, Oxford, England, C1

journal article

Conceptualising levels of customer relational outcomes within social media

W Read, W Read, N Robertson, N Robertson, L McQuilken, L McQuilken

(2011), pp. 1-10, ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1

conference
2010

A novel romance : conceptualising emotional attachment as a barrier to adoption

W Read, L McQuilken, N Robertson

(2010), pp. 1-8, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1

conference

Funded Projects at Deakin

Industry and Other Funding

Virtual WIL: Technology-enabled WIL placements and projects

A/Prof Harsh Suri, Ms Friederika Kaider, Dr Wayne Read

Australian Collaborative Education Network

  • 2019: $10,000

Supervisions

No completed student supervisions to report