Biography
Wayne Read is a lecturer and Academic Coordinator of Work Integrated Learning (WIL) in the Deakin Business School.
During Wayne’s time at Deakin he has taught across a range of marketing and management units at varying levels, from first year to postgraduate studies. A key focus to his teaching has been the application of classroom knowledge to students future careers and industry. Wayne was part of the team in 2015 to develop the faculty’s core WIL/Career Education unit, MWL101 Professional Insight. In recent years, Wayne has led the redevelopment of the Faculty’s WIL suite and the creation of new innovative WIL programs.
Wayne’s research interests include Work Integrated Learning, Employability, Relationship Marketing, Consumer Engagement, and consumer’s relationships with technology. He had his academic work published in the European Journal of Marketing and the Australasian Marketing Journal and developed a series of guides to online WIL.
Wayne has received funding from the Australian Collaborative Education Network for projects into online WIL and the development of respectful relationship with Indigenous stakeholders for WIL placements.
Read more on Wayne's profileResearch interests
- Work Integrated Learning
- Employability and Careers
- Consumer Engagement
- Relationship Marketing
- Emotional Attachment
- Social Media
Teaching interests
- Work Integrated Learning (WIL)
- Career and Professional Development
- Marketing Fundamentals
Conferences
- Read, W., Robertson, N., and McQuilken, L., ‘Conceptualising levels of customer relational outcomes within social media’, Australian &??? New Zealand Marketing Academy (ANZMAC) Conference, Australia, 28-30 November 2011.
- Read, W., McQuilken, L., and Robertson, N., ‘A novel romance: conceptualising emotional attachment as a barrier to adoption’, Australian &??? New Zealand Marketing Academy (ANZMAC) Conference, University of Canterbury, New Zealand, 29 November - 1 December 2010.
Awards
- Award for Teaching Excellence (MMK277 Marketing Management), Deakin University, 2013.
- Vice Chancellors Prize for: Honours thesis entitled 'A novel romance: An empirical examination of the Technology Acceptance Model with emotional attachment', Deakin University, 2011.
- Bowater Trust Honours Prize for thesis entitled 'A novel romance: An empirical examination of the Technology Acceptance Model with emotional attachment', Deakin University, 2011.
Publications
Online Work Integrated Learning: Technology-enabled WIL Placements and Projects
Harsh Suri, Friederika Kaider, Wayne Read, Leoni Russell, Annette Marlow
(2021), Pasadena, S.A ., A6
Consumer engagement on Twitter: perceptions of the brand matter
W Read, N Robertson, L McQuilken, A Ferdous
(2019), Vol. 53, pp. 1905-1933, European journal of marketing, Bingley, Eng., C1
A novel romance : the technology acceptance model with emotional attachment
W Read, W Read, N Robertson, N Robertson, L McQuilken, L McQuilken
(2011), Vol. 19, pp. 223-229, Australasian marketing journal, Oxford, England, C1
Conceptualising levels of customer relational outcomes within social media
W Read, W Read, N Robertson, N Robertson, L McQuilken, L McQuilken
(2011), pp. 1-10, ANZMAC 2011 : conference proceedings : Marketing in the Age of Consumerism : Jekyll or Hyde?, Perth, W.A., E1
A novel romance : conceptualising emotional attachment as a barrier to adoption
W Read, L McQuilken, N Robertson
(2010), pp. 1-8, ANZMAC 2010 : Doing more with less : Proceedings of the 2010 Australian and New Zealand Marketing Academy Conference, Christchurch, New Zealand, E1
Funded Projects at Deakin
Industry and Other Funding
Virtual WIL: Technology-enabled WIL placements and projects
A/Prof Harsh Suri, Ms Friederika Kaider, Dr Wayne Read
Australian Collaborative Education Network Research Grants
- 2019: $10,000
Avoiding Transactional Placements: Tips, training, and guidance from the lived experience of Indigenous organisations and community groups
Dr Wayne Read, A/Prof Kerrie Bridson, Mr Tom Molyneux, Ms Cassandra Seery, Dr Micaela Spiers, Dr Julia Alessandrini
Australian Collaborative Education Network Research Grants
- 2021: $10,000
Supervisions
No completed student supervisions to report