Bindi Naresh Raja



Biomedical Science (Biological Chemistry)
Graduate Diploma of Psychological studies


Melbourne Burwood

Graduation year

2009, 2010

Current position

Co-founder and COO of The Baby Club & Sonographer

Current position

Regional Coordinator, Australian Sports Commission


Bindi followed her passion, now she works as a sonographer and is the Co-founder and COO of her own business, The Baby Club.

Tell us about your current role – what does a typical day look like for you?

I am a contractor Sonographer, which travels me around the country scanning high-risk patients for Stroke. Having had a long time passion for patient care and health - I always knew that this was an industry I sought to be part of, however my desire for business also angled me towards venturing out of working a 9 to 5 job and pursuing a business of my own.

Therefore I co-founded The Baby Club and am currently the COO. The Baby Club redefines the baby industry by reimaging what the traditional baby stroller does - we are making a stroller that parents really need and want by making it flexible and modular to change to their changing lifestyle needs. As the COO, I am the hustler and networker to ensure that The Baby Club's name is known and trusted.

My days are unpredictable and ambiguous at times - I can be called last minute to work as a Sonographer and have meetings that arise as the start-up requires.

At times chaotic, but none the less, it is exciting and fun. I enjoy every aspect of what I do as it keeps me on my toes, it's challenging and I feel that I am working towards creating a real difference in the lives those around me.

What is the best/most rewarding part of your job?

As briefly mentioned above, some of the most rewarding aspects of my job are seeing the direct impact I have on those around me. As a sonographer, I find it extremely gratifying to know that I am able to be part of a patient's health journey. Conversely, as the COO of The Baby Club, I get to work closely with industry experts, mentors, customers and a dynamic team to try and build an innovative product that solves a real problem for new parents. Both allow me to dynamically use and learn different skillsets that overlap into different aspects of my professional and personal life.

I am a dynamic individual that could not ever see myself working in one field of work - therefore I chose multiple routes as in my opinion 'Why not?' - nothing is impossible, unless you say it is.

What were some of the memorable experiences you had at Deakin? i.e. social, academic, intellectual.

My Deakin years were some of the best years of my university career. Deakin has a unique methodology in teaching that uses some traditional techniques, but also really integrates the voices of the students to ensure that they really get the best out of their degree. This entails having a good balance between culture, team and academia. It is a unique university in that sense as it can really evolve with the changing needs and desires of their students and I really felt that throughout my time at Deakin

Did you learn anything from your Deakin studies to take directly to the workforce?

As I studied Biomedical science and Psychology I still use the scientific methodology in my systems and processes in The Baby Club, but I use the Psychology diploma to understand the mindset of my consumers. Both have been integral as they are essentially the soft and hard skills of having a career - you need systems and processes to ensure that clear outcomes are reached, but you also need psychology to clearly build a good team, cultivate a sharing culture and understand your consumer market. I use both skillsets quite frequently in my medical career and my start-up.

Can you give a specific example of a project or collaboration that you have been involved in with Deakin and how this has impacted your career to date? (If applicable)

I remember that a group of friends and myself tried to create the Deakin multicultural committee - the committee lasted for about 2 years and then faded. I always wondered what caused the demise and compared it to other successful student organizations and the conclusion was that you needed to have a passion, hunger and vision to want to create a club. This goes for every aspect of any job, whether it be a work team or a start-up. If there is no passion or no hunger, the work turns into work and there is a drudgery that follows - however when you really identify with the cause and the roots of what you are trying to build, this resonates into your team and you drive each other to get to the outcome of what you are trying to build. Although the club was not a success, I learnt a lot by working with others such as the students and Deakin academia - the best bit of all was that we are all still very good friends today. At the end of the day, we didn't fail - we attempted, we tried and we learnt! That is what counts!

What are your career highlights?

My career highlights was being able to identify what I was really passionate about very early on. I remember that I originally applied for biomedical science with the intention to do medicine, but very quickly realised that my desire to work in various fields, learning and business would prevent me from staying in medicine - therefore I opted go for Sonography. This allowed me to have a flexible career, whilst also working on a business on the side - which has lead me to where I am today.

I strongly believe that there is no right or wrong when it comes to career choices, if you are comfortable with stability and security, then that is fine. I know I was more than content working my 9 to 5 job for about 4 years, but afterwards I started to get agitated and wanted to discover something new and therefore decide to the investigate the ambiguous world of start- ups. It was a huge leap going from the stability of a job to the uncertainty of a start-up, but for me it was the best (not to mention scariest) decision I could have ever made.

In essence, my highlight was taking the leap from my job to my start-up by following my heart and desires.