Department of Marketing

Marketing at Deakin

Our department has developed innovative teaching initiatives, concentrating on social/transformative marketing, services marketing and marketing communication, strategy and education.

Areas of specialisation

  • Social and transformative marketing
  • Marketing and public policy
  • Services marketing
  • Marketing communication
  • Marketing strategy
  • Marketing/business education
  • Customer analytics and modelling

Recent projects

Saving lives

Boosting the supply of blood donations from Australia's African communities is the focus of a potentially life-saving research project from the School of Management and Marketing.

The issue

Only one in 30 Australians regularly roll up their sleeves to donate this life-saving product – despite one in three needing blood at least once in their lifetime.

So if the blood donation message is hard to sell to the mainstream Australian population, how much harder is it to persuade the nation's migrant communities – with their differing cultures and customs – to give blood?

The project

Thanks to an Australian Research Council linkage grant, our researchers – along with the Australian Blood Service and colleagues at the University of Wollongong – are investigating the development of marketing interventions to increase participation rates in African communities in Victoria and South Australia.

Prospective HDR students

Interested in research-level study? Gain the skills you need to get ahead in your workplace or kickstart your research or academic career.

Find out how to become a research degree student


Marketing staff have published in many of the leading journals in the discipline, including:

  • The Journal of Academy Marketing Science
  • International Journal of Research in Marketing
  • Journal of Service Research
  • Journal of Business Research
  • Journal of Advertising Research
  • Journal of Advertising
  • Industrial Marketing Management
  • Marketing Letters
  • Psychological and Marketing
  • Journal of Business Ethics
  • European Journal of Marketing
  • Journal of Consumer Psychology.

PhD program

The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous, theory-advancing research.

Learn more about our PhD program

Past research

Get an overview of the past research projects our team has focused on.

Find out more about our past research

Grant success

Our department boasts a strong category one grant track record, including three ARC Discovery, three ARC Linkages, one Australian Council and an OLT grant. We have also been highly successful in receiving a range of industry-based funding to support our research.

Our staff

Learn about our industry-leading team who are educating the next generation of marketers.

Find a staff member