Department of Marketing

Marketing at Deakin

Our department has developed innovative teaching initiatives, concentrating on social/transformative marketing, services marketing and marketing communication, strategy and education.

Areas of specialisation

  • Social and transformative marketing
  • Marketing and public policy
  • Services marketing
  • Marketing communication
  • Marketing strategy
  • Marketing/business education
  • Customer analytics and modelling
July 14

Transformative Marketing and Services Colloquium

The colloquium is an opportunity to discuss issues in transformative marketing and services research. A one-day event at Deakin Downtown, topics open for discussion will include: dealing with vulnerability, technology and wellbeing, migrants and refugee issues, and more.

Registration and submissions


Marketing staff have published in many of the leading journals in the discipline, including:

  • The Journal of Academy Marketing Science
  • International Journal of Research in Marketing
  • Journal of Service Research
  • Journal of Business Research
  • Journal of Advertising Research
  • Journal of Advertising
  • Industrial Marketing Management
  • Marketing Letters
  • Psychological and Marketing
  • Journal of Business Ethics
  • European Journal of Marketing
  • Journal of Consumer Psychology.

PhD program

The Department of Marketing is seeking intellectually curious doctoral applicants with a strong academic track record who are interested in undertaking rigorous, theory-advancing research.

Learn more about our PhD program

Past research

Get an overview of the past research projects our team has focused on.

Find out more about our past research

Grant success

Our department boasts a strong category one grant track record, including three ARC Discovery, three ARC Linkages, one Australian Council and an OLT grant. We have also been highly successful in receiving a range of industry-based funding to support our research.

Our staff

Learn about our industry-leading team who are educating the next generation of marketers.

Find a staff member