Past research


The effect of mobile technology usage on work engagement and emotional exhaustion in Japan, Journal of Business Research,69 (9), 3315-3323
Authors: Fujimoto, Y., Ferdous, A.S., Sekiguchi, T. Sugianto, L-F.

Listerine–for the bridesmaid who’s never a bride: Disparaging humour increases brand attitude and recall among the powerless. European Journal of Marketing, 50(7/8), 1137-1158.
Authors: Newton, J. D., Wong, J., Newton, F. J.

Franchisee-based brand equity: The role of brand relationship quality and brand citizenship behaviour, Industrial Marketing Management,52, 163-174
Authors: Nyadzayo, M.W., Matanda, M.J., Ewing, M.T.

Examining customer evaluations across different self-service technologies, Journal of Services Marketing,30(1) 88-102
Authors: Robertson, N., McDonald, H., Leckie, C. McQuilken, L.

Powerlessness following service failure and its implications for service recovery, Marketing Letters, 27(1), 63-75
Authors: Wong, J., Newton, J.D., Newton, F.J.


Understanding the dynamics between social entrepreneurship and inclusive growth in subsistence marketplaces. Journal of Public Policy and Marketing,34(2), 252-271
Authors: Azmat, F., Ferdous, A.S., Couchman, P.

The effects of harm directions and service recovery strategies on customer forgiveness and negative word-of-mouth intentions, Journal of Retailing and Consumer Services,27, 103-112
Authors: Casidy, R., Shin, H.

The impact of brand strength on satisfaction, loyalty and WOM: An empirical examination in the higher education sector. Journal of Brand Management,22(2), 117-135
Authors: Casidy, R., Wymer, W.

The effectiveness of life-cycle pricing for consumer durables, Journal of Business Research, 68(7), 1602-1606
Authors: Grimmer, M., Miles, M.P., Polonsky, M.J., Vocino, A.

The social status of health message endorsers influences the health intentions of the powerless, Journal of Advertising, 44(2), 151-160
Authors: Newton, J.D., Wong, J., Newton, F.J.

A cross-nationally validated decision-making model of environmental coaction, International Marketing Review, 32(3-4), 350-365
Authors: Newton, J.D., Newton, F.J., Salzberger, T. Ewing, M.T.

The impact of franchisor support, brand commitment, brand citizenship behavior, and franchisee experience on franchisee-perceived brand image. Journal of Business Research, 68(9), 1886-1894
Authors: Nyadzayo, M.W., Matanda, M.J., Ewing, M.T.

Senior marketers’ insights into the challenges of social media implementation in large organisations: assessing generic and electronic orientation models as potential solutions, Journal of Marketing Management, 31(7-8), 713-746
Authors: Valos, M., Polonsky, M.J., Mavondo, F., Lipscomb, J.


An evaluation of the role of green marketing and a firm’s internal practices for environmental sustainability, Journal of Strategic Marketing, 23(7), 600-615
Authors: D'Souza, C., Taghian, M., Sullivan-Mort, G. Gilmore, A.

How contagious is your viral marketing campaign? A mathematics model for assessing campaign performance, Journal of Advertising Research, 54(2), 205-216
Authors: Ewing, M.T., Stewart, D.B., Mather, D.R., Newton, J.D.

The impact of frontline employees' perceptions of internal marketing on employee outcomes, Journal of Strategic Marketing, 22(4), 300-315
Authors: Ferdous, A.S., Polonsky, M.

Inter-firm learning and knowledge-sharing in multinational networks: An outsourced organization's perspective, Journal of Business Research, 67(4) 615-622
Authors: Gupta, S., Polonsky, M.

Beyond door-to-door: The implications of invited in-home selling, Journal of Consumer Affairs, 48(1) 195-221
Authors: Harrison, P., Massi, M., Chalmers, K.

Managing B2B customer churn, retention and profitability, Industrial Marketing Management, 43(7), 1258-1268
Authors: Jahromi, A.T., Stakhovych, S., Ewing, M.

When nutritional guidelines and life collide: family fruit and vegetable socialisation practices in low socioeconomic communities, Journal of Marketing Management, 30(15-16), 1625-1653
Authors: Judd, S.M., Newton, J.D., Newton, F.J., Ewing M.T.

Social inclusion through cultural engagement among ethnic communities, Journal of Hospitality Marketing and Management, 24(4), 375-400
Authors: Le, H., Polonsky, M., Arambewela, R.

How do consumers co-create their experiences? An exploration in the heritage sector, Journal of Marketing Management, 30(1-2) 30-59
Authors: Minkiewicz, J., Evans, J., Bridson, K.

Resolving contradictions in institutional demands through loose coupling, Industrial Marketing Management, 43(5), 747-753
Authors: Newton, J.D., Ewing, M.T., Collier, P.M.

The interrelationship between temporal and environmental orientation and pro-environmental consumer behaviour, International Journal of Consumer Studies,38(6), 612-619
Authors: Polonsky, M.J., Vocino, A., Grimmer, M. , Miles, M.P.

Relationship between the dominant social paradigm, materialism and environmental behaviours in four Asian economies, European Journal of Marketing, 48 (3/4), 522-551
Authors: Polonsky M.J., Kilbourne W., Vocino A.

Corporate patriotism as a source of corporate reputation: a comparative multi-stakeholder approach, Journal of Strategic Marketing, 22(6) 471-493
Authors: Puncheva-Michelotti, P., McColl, R., Vocino, A. Michelotti, M.

Detecting gender item bias and differential manifest response behavior: A Rasch-based solution, Journal of Business Research,,67(4), 598-607
Authors: Salzberger, T., Newton, F.J., Ewing, M.T. (2014).

Comparing Churn Prediction Techniques and Assessing Their Performance: A Contingent Perspective, Journal of Service Research, 19(2), 123-141
Authors: Tamaddoni, A., Stakhovych, S., Ewing, M.

Status, Caste, and Market in a Changing Indian Village, Journal of Consumer Research, 42(3), 472-498
Authors: Vikas, R.M., Varman, R., Belk, R.W.

Effects of power and individual-level cultural orientation on preferences for volunteer tourism, Tourism Management, 42, 132-140
Authors: Wong, J., Newton, J.D., Newton, F.J.

Development of a whole agency approach to market segmentation in parks, Journal of Leisure Research, 46(5), 563-592
Authors: Zanon, D., Hall, J., Lockstone-Binney, L., Weber, D.

Sizing up the effect of portion size on consumption: A meta-analytic review, Journal of Marketing, 78(3), 140-154
Authors: Zlatevska, N., Dubelaar, C., Holden, S.S.