Past seminars
2020
| Seminar date | Presenter | Topic |
|---|---|---|
| 4 March 2020 11am–12.30pm | Professor Marc Fisher University of Cologne | Leveraging the Brand for growing value |
2019
| Seminar date | Presenter | Topic |
|---|---|---|
| 5 Feb 2019 |
Professor Kyle Murray Alberta School of Business | Motivational Intensity and Self-Regulatory Strength |
| 6 Feb 2019 |
Professor Jeff Inman University of Pittsburgh | |
| 21 Feb 2019 |
Professor Bernd Skiera Goethe University Frankfurt | Economic Loss of Cookie Lifetime Restrictions |
| 27 Feb 2019 |
Professor Chris Dubelaar Deakin University | Social Facilitation of Eating: Fact or Fantasy |
| 13 Mar 2019 |
Professor Manoj Agarwal Binghamton University | The Impact of Firm’s Financial Liquidity on its Pricing and Promotion Decisions & The Impact of Customer Satisfaction on Liquidity Level, Liquidity Risk, and Firm V |
| 20 Mar 2019 |
Belinda Barton PhD candidate, University of Technology Sydney | In Pursuit of Happiness: A Meta-Analysis on the Experiential Advantage |
| 1 May 2019 |
Associate Professor Nicole Mead York University | How (and When) Self-Perceptions Increase Saving |
| 8 May 2019 |
Associate Professor Erik Mooi University of Melbourne | |
| 12 Jun 2019 |
Dr Mansur Khamitov Nanyang Technological University | Names are the mirrors of the soul: The role of anthropomorphized possessive brand names in brand preferences |
| 2 Oct 2019 |
Professor Yuxin Chen NYU Shanghai |
In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments |
| 16 Oct 2019 |
Assistant Professor Aruna Divya T Indian Institute of Management | Pricing Add-On Services in the Presence of Consumers’ Regret |
| 25 Oct 2019 |
Professor Peter Fader University of Pennsylvania | Customer-based Corporate Valuation |
| 30 Oct 2019 |
Professor Ashish Sinha University of Technology Sydney | The Role of Marketing in Technology-based Platforms |
| 6 Nov 2019 |
Associate Professor Leonard Lee National University of Singapore | Banking Happiness |
| 13 Nov 2019 |
Assistant Professor Yulia Nevskaya Washington University in St. Louis | The Company We Keep: Endogenous Network Formation and Peer Effects in Churn |
| 20 Nov 2019 |
Professor Angela Paladino University of Melbourne | Examining Product Origin and the Emergence of Provenance |
2018
| Seminar date | Presenter | Topic |
|---|---|---|
| 10 Dec 2018 | Dr Ping Xiao | The Effects of the Government’s’ Subsidy Program: Accessibility beyond Affordability |
| 7 Nov 2018 | Dr Steven Lu | Incumbent or entrant? The effects of competition and uncertainty on partner choice in vertical relationships |
| 30 Oct 2018 | Qiang Zhang | In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments |
| 29 Oct 2018 | Associate Professor Nitika Garg | Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message |
| 26 Oct 2018 | Di Wang | Do Novel Product Displays Influence Consumers’ In-Store Purchase Decisions? |
| 24 Oct 2018 | Dr Christine Eckert | Local Cubic Projections for Marketing Insight: Generalized Impulse Response Functions with Interactions, Asymmetry and Nonlinearity |
| 22 Oct 2018 | Chandra Srivastava | Balancing Act: Female Representation in the Top Management Team and Marketing Strategy |
| 16 Oct 2018 | Yong Chin Tan | Examining the Purchase Conversion Effects of Virtual Product Testing: An Application of Augmented Reality in Retail |
| 10 Oct 2018 | Yang Pan | Convenience Store Analytics: Analysing habitual and situational shopping behavior using consumer basket data |
| 9 Oct 2018 | Zhiling Bei | For Better or for Worse: The Halo Effects of Online Marketplaces on Entrenched Brick-And-Mortar Stores |
| 5 Oct 2018 | Dr Stephen Holden | Food for thought: a refreshed agenda for researching obesity prevention |
| 29 Aug 2018 | Professor Leo Paas | Inverse-probability-of-treatment weighting for endogeneity correction: A hidden Markov model for assessing effects of multiple direct mail campaigns |
| 18 Apr 2018 | Professor Adam Duhachek | The Impact of Artificial Agents on Persuasion: A Construal Level Account |
| 21 Mar 2018 | Dr Riza Casidy | God, Word-of-Mouth, and Complaining Behavior |
| 7 Mar 2018 | Professor Michael Polonsky | Factors Leading to Health Care Exclusion among African Refugees in Australia: The Case of Blood Donation |
| 1 Mar 2018 | Professor Bernd Skiera | What marketers should know about machine learning? |
| 7 Feb 2018 | Dr Nichola Robertson | The In-Vitro Fertilisation Service Experience |
| 31 Jan 2018 | James Davidson | Understanding Australian consumer behaviour towards Battery Electric Vehicles through Hybrid Choice Modelling |
| 24 Jan 2018 | Dr Chloe Preece | License to Assemble: Theorizing brand longevity |