Research seminars
Find out about the Department of Marketing's previous seminars, guest speakers and topics. Our range of speakers share insights and encourage debate on issues that interest the department and our students.Upcoming seminars
| Seminar date | Presenter | Topic |
|---|---|---|
| 5 Feb 2019 | Professor Kyle Murray | Motivational Intensity and Self-Regulatory Strength |
| 6 Feb 2019 | Professor Jeff Inman | TBA |
| 21 Feb 2019 | Professor Bernd Skiera | Economic Loss of Cookie Lifetime Restrictions |
| 27 Feb 2019 | Professor Chris Dubelaar | Social Facilitation of Eating: Fact or Fantasy |
| 13 Mar 2019 | Professor Manoj Agarwal | The Impact of Firm’s Financial Liquidity on its Pricing and Promotion Decisions & The Impact of Customer Satisfaction on Liquidity Level, Liquidity Risk, and Firm V |
| 20 Mar 2019 | Belinda Barton | In Pursuit of Happiness: A Meta-Analysis on the Experiential Advantage |
| 1 May 2019 | Associate Professor Nicole Mead | How (and When) Self-Perceptions Increase Saving |
| 8 May 2019 | Associate Professor Erik Mooi | TBA |
| 12 Jun 2019 | Dr Mansur Khamitov | Names are the mirrors of the soul: The role of anthropomorphized possessive brand names in brand preferences |
| 9 Oct 2019 | Professor Peter Danaher | TBA |
| 13 Nov 2019 | Dr Yulia Nevskaya | TBA |
| 20 Nov 2019 | Professor Angela Paladino | TBA |
Past seminars
| Seminar date | Presenter | Topic |
|---|---|---|
| 10 Dec 2018 | Dr Ping Xiao | The Effects of the Government’s’ Subsidy Program: Accessibility beyond Affordability |
| 7 Nov 2018 | Dr Steven Lu | Incumbent or entrant? The effects of competition and uncertainty on partner choice in vertical relationships |
| 30 Oct 2018 | Qiang Zhang | In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments |
| 29 Oct 2018 | Associate Professor Nitika Garg | Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message |
| 26 Oct 2018 | Di Wang | Do Novel Product Displays Influence Consumers’ In-Store Purchase Decisions? |
| 24 Oct 2018 | Dr Christine Eckert | Local Cubic Projections for Marketing Insight: Generalized Impulse Response Functions with Interactions, Asymmetry and Nonlinearity |
| 22 Oct 2018 | Chandra Srivastava | Balancing Act: Female Representation in the Top Management Team and Marketing Strategy |
| 16 Oct 2018 | Yong Chin Tan | Examining the Purchase Conversion Effects of Virtual Product Testing: An Application of Augmented Reality in Retail |
| 10 Oct 2018 | Yang Pan | Convenience Store Analytics: Analysing habitual and situational shopping behavior using consumer basket data |
| 9 Oct 2018 | Zhiling Bei | For Better or for Worse: The Halo Effects of Online Marketplaces on Entrenched Brick-And-Mortar Stores |
| 5 Oct 2018 | Dr Stephen Holden | Food for thought: a refreshed agenda for researching obesity prevention |
| 29 Aug 2018 | Professor Leo Paas | Inverse-probability-of-treatment weighting for endogeneity correction: A hidden Markov model for assessing effects of multiple direct mail campaigns |
| 18 Apr 2018 | Professor Adam Duhachek | The Impact of Artificial Agents on Persuasion: A Construal Level Account |
| 21 Mar 2018 | Dr Riza Casidy | God, Word-of-Mouth, and Complaining Behavior |
| 7 Mar 2018 | Professor Michael Polonsky | Factors Leading to Health Care Exclusion among African Refugees in Australia: The Case of Blood Donation |
| 1 Mar 2018 | Professor Bernd Skiera | What marketers should know about machine learning? |
| 7 Feb 2018 | Dr Nichola Robertson | The In-Vitro Fertilisation Service Experience |
| 31 Jan 2018 | James Davidson | Understanding Australian consumer behaviour towards Battery Electric Vehicles through Hybrid Choice Modelling |
| 24 Jan 2018 | Dr Chloe Preece | License to Assemble: Theorizing brand longevity |