Research seminars
Find out about the Department of Marketing's upcoming and previous seminars, guest speakers and topics. Our range of speakers share insights and encourage debate on issues that interest the department and our students.Upcoming seminars
| Seminar date | Location | Presenter | Topics |
|---|---|---|---|
24 February 2022 | lb3.323 | AP Arun Gopalakrishnan | Recovering Cart Abandoners using Shopping Cart Retargeting |
7 April 2022 | lb3.323 | Prof Brent McFerran SFU, Canada | TBA |
Past seminars
2021
| Seminar date | Presenter | Topic |
|---|---|---|
22 July 3.00pm - 3.50pm | Prof Harmen Oppewal | Displaying Sales Level Information Affects the Role of Price in Online Consumer Decision Making |
8 July 3.00pm - 3.50pm | A/Prof Amy Dalton Hong Kong University of Science & Technology | Cutting through the Clutter: How Target-Group Size and Group Identification Influence Memory for Identity-Linked Advertising |
20 May 3.00pm - 3.50pm | Dr Davide C. Orazi Monash University | Compensating for a Depressing World: How Low Power Drives Narrative Consumption |
10 June 3.00pm – 3.50pm | A/Prof Amy Dalton Hong Kong University of Science & Technology | TBC |
27 August 9:00am - 9:50am | Prof Yany Gregoire HEC Montréal | Helping Customers Make Sense of their Service Failures: The Novel Attenuation Effect of Answering Multiple Surveys on Customer Revenge and Forgive |
2020
| Seminar date | Presenter | Topic |
|---|---|---|
10 December | Dr Ahmed Ferdous | |
| 29 October 3.00pm – 3.45pm | Dr Adrian Camilerri University of Technology Sydney | "Probability-based reward programs increase engagement" |
| 8 October 3.00pm – 3.45pm | Professor Xiaoling Zhang Shanghai University | Effects of Store Fixture Design at Retail Checkout: Evidence from a Field Experiment |
17 September 2020 | Dr Sonika Singh | Investigating market efficiency: Has the Internet made the markets more efficient? |
20 August 2020 | A/Prof King King Li | How Does the COVID-19 Outbreak Affect People's Expectation about the Macroeconomy? |
| 16 July 2020 3.00pm – 3.45pm | Alfred Deakin Professor Michael Polonsky | An Examination of the Firm and Customer Performance of Implementing a Goal Setting Feature |
| 4 March 2020 11am–12.30pm | Professor Marc Fisher University of Cologne | Leveraging the Brand for growing value |
| 18 March 2020 11am–12.30pm | Professor Namwoon Kim University of Technology Sydney | CANCELLED |
| 1 April 2020 11am–12.30pm | Scott Gunther IAG Firemark Ventures (Industry) | CANCELLED |
3 June 2020 | Associate Professor Ping Xiao | KFC Product Harm Crisis in Chinese Market: Rise or Fall Together? |
| 17 June 2020 3.00pm – 3.45pm | Dr Jeff Rotman Deakin University | The Silver Lining of Sadness: How sad promotes subjective well-being |
2019
| Seminar date | Presenter | Topic |
|---|---|---|
| 5 Feb 2019 |
Professor Kyle Murray Alberta School of Business | Motivational Intensity and Self-Regulatory Strength |
| 6 Feb 2019 |
Professor Jeff Inman University of Pittsburgh | |
| 21 Feb 2019 |
Professor Bernd Skiera Goethe University Frankfurt | Economic Loss of Cookie Lifetime Restrictions |
| 27 Feb 2019 |
Professor Chris Dubelaar Deakin University | Social Facilitation of Eating: Fact or Fantasy |
| 13 Mar 2019 |
Professor Manoj Agarwal Binghamton University | The Impact of Firm’s Financial Liquidity on its Pricing and Promotion Decisions & The Impact of Customer Satisfaction on Liquidity Level, Liquidity Risk, and Firm V |
| 20 Mar 2019 |
Belinda Barton PhD candidate, University of Technology Sydney | In Pursuit of Happiness: A Meta-Analysis on the Experiential Advantage |
| 1 May 2019 |
Associate Professor Nicole Mead York University | How (and When) Self-Perceptions Increase Saving |
| 8 May 2019 |
Associate Professor Erik Mooi University of Melbourne | |
| 12 Jun 2019 |
Dr Mansur Khamitov Nanyang Technological University | Names are the mirrors of the soul: The role of anthropomorphized possessive brand names in brand preferences |
| 2 Oct 2019 |
Professor Yuxin Chen NYU Shanghai |
In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments |
| 16 Oct 2019 |
Assistant Professor Aruna Divya T Indian Institute of Management | Pricing Add-On Services in the Presence of Consumers’ Regret |
| 25 Oct 2019 |
Professor Peter Fader University of Pennsylvania | Customer-based Corporate Valuation |
| 30 Oct 2019 |
Professor Ashish Sinha University of Technology Sydney | The Role of Marketing in Technology-based Platforms |
| 6 Nov 2019 |
Associate Professor Leonard Lee National University of Singapore | Banking Happiness |
| 13 Nov 2019 |
Assistant Professor Yulia Nevskaya Washington University in St. Louis | The Company We Keep: Endogenous Network Formation and Peer Effects in Churn |
| 20 Nov 2019 |
Professor Angela Paladino University of Melbourne | Examining Product Origin and the Emergence of Provenance |
2018
| Seminar date | Presenter | Topic |
|---|---|---|
| 10 Dec 2018 | Dr Ping Xiao | The Effects of the Government’s’ Subsidy Program: Accessibility beyond Affordability |
| 7 Nov 2018 | Dr Steven Lu | Incumbent or entrant? The effects of competition and uncertainty on partner choice in vertical relationships |
| 30 Oct 2018 | Qiang Zhang | In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments |
| 29 Oct 2018 | Associate Professor Nitika Garg | Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message |
| 26 Oct 2018 | Di Wang | Do Novel Product Displays Influence Consumers’ In-Store Purchase Decisions? |
| 24 Oct 2018 | Dr Christine Eckert | Local Cubic Projections for Marketing Insight: Generalized Impulse Response Functions with Interactions, Asymmetry and Nonlinearity |
| 22 Oct 2018 | Chandra Srivastava | Balancing Act: Female Representation in the Top Management Team and Marketing Strategy |
| 16 Oct 2018 | Yong Chin Tan | Examining the Purchase Conversion Effects of Virtual Product Testing: An Application of Augmented Reality in Retail |
| 10 Oct 2018 | Yang Pan | Convenience Store Analytics: Analysing habitual and situational shopping behavior using consumer basket data |
| 9 Oct 2018 | Zhiling Bei | For Better or for Worse: The Halo Effects of Online Marketplaces on Entrenched Brick-And-Mortar Stores |
| 5 Oct 2018 | Dr Stephen Holden | Food for thought: a refreshed agenda for researching obesity prevention |
| 29 Aug 2018 | Professor Leo Paas | Inverse-probability-of-treatment weighting for endogeneity correction: A hidden Markov model for assessing effects of multiple direct mail campaigns |
| 18 Apr 2018 | Professor Adam Duhachek | The Impact of Artificial Agents on Persuasion: A Construal Level Account |
| 21 Mar 2018 | Dr Riza Casidy | God, Word-of-Mouth, and Complaining Behavior |
| 7 Mar 2018 | Professor Michael Polonsky | Factors Leading to Health Care Exclusion among African Refugees in Australia: The Case of Blood Donation |
| 1 Mar 2018 | Professor Bernd Skiera | What marketers should know about machine learning? |
| 7 Feb 2018 | Dr Nichola Robertson | The In-Vitro Fertilisation Service Experience |
| 31 Jan 2018 | James Davidson | Understanding Australian consumer behaviour towards Battery Electric Vehicles through Hybrid Choice Modelling |
| 24 Jan 2018 | Dr Chloe Preece | License to Assemble: Theorizing brand longevity |