Research seminars

Upcoming seminars

Seminar dateLocationPresenterTopics

24 February 2022


AP Arun Gopalakrishnan
Rice University, USA

Recovering Cart Abandoners using Shopping Cart Retargeting

7 April 2022


Prof Brent McFerran SFU, Canada


Past seminars


Seminar datePresenter


22 July

3.00pm - 3.50pm

Prof Harmen Oppewal

Displaying Sales Level Information Affects the Role of Price in Online Consumer Decision Making

8 July

3.00pm - 3.50pm

A/Prof Amy Dalton

Hong Kong University of Science & Technology

Cutting through the Clutter: How Target-Group Size and Group Identification Influence Memory for Identity-Linked Advertising

20 May

3.00pm - 3.50pm

Dr Davide C. Orazi

Monash University

Compensating for a Depressing World: How Low Power Drives Narrative Consumption

10 June

3.00pm – 3.50pm

A/Prof Amy Dalton

Hong Kong University of Science & Technology


27 August

9:00am - 9:50am

Prof Yany Gregoire

HEC Montréal

Helping Customers Make Sense of their Service Failures: The Novel Attenuation Effect of Answering Multiple Surveys on Customer Revenge and Forgive


Seminar datePresenter


10 December
3.00pm –

Dr Ahmed Ferdous
Deakin University

29 October
3.00pm – 3.45pm
Dr Adrian Camilerri
University of Technology Sydney
"Probability-based reward programs increase engagement"
8 October 3.00pm – 3.45pmProfessor Xiaoling Zhang Shanghai UniversityEffects of Store Fixture Design at Retail Checkout: Evidence from a Field Experiment

17 September 2020
3.00pm – 3.45pm

Dr Sonika Singh

Investigating market efficiency: Has the Internet made the markets more efficient?

20 August 2020
3.00pm – 3.45pm

A/Prof King King Li
Shenzhen University

How Does the COVID-19 Outbreak Affect People's Expectation about the Macroeconomy?
16 July 2020
3.00pm – 3.45pm

Alfred Deakin Professor Michael Polonsky
Deakin University

An Examination of the Firm and Customer Performance of Implementing a Goal Setting Feature

4 March 2020
Professor Marc Fisher
University of Cologne
Leveraging the Brand for growing value
18 March 2020
Professor Namwoon Kim
University of Technology Sydney
1 April 2020
Scott Gunther
IAG Firemark Ventures (Industry)

3 June 2020
3.00pm – 3.45pm

Associate Professor Ping Xiao
Deakin University

KFC Product Harm Crisis in Chinese Market: Rise or Fall Together?

17 June 2020
3.00pm – 3.45pm
Dr Jeff Rotman
Deakin University
The Silver Lining of Sadness: How sad promotes subjective well-being


Seminar datePresenterTopic
5 Feb 2019 Professor Kyle Murray
Alberta School of Business
Motivational Intensity and Self-Regulatory Strength
6 Feb 2019 Professor Jeff Inman
University of Pittsburgh

21 Feb 2019 Professor Bernd Skiera
Goethe University Frankfurt
Economic Loss of Cookie Lifetime Restrictions
27 Feb 2019 Professor Chris Dubelaar
Deakin University
Social Facilitation of Eating: Fact or Fantasy
13 Mar 2019 Professor Manoj Agarwal
Binghamton University
The Impact of Firm’s Financial Liquidity on its Pricing and Promotion Decisions & The Impact of Customer Satisfaction on Liquidity Level, Liquidity Risk, and Firm V
20 Mar 2019 Belinda Barton
PhD candidate, University of Technology Sydney
In Pursuit of Happiness: A Meta-Analysis on the Experiential Advantage
1 May 2019 Associate Professor Nicole Mead
York University
How (and When) Self-Perceptions Increase Saving
8 May 2019 Associate Professor Erik Mooi
University of Melbourne

12 Jun 2019 Dr Mansur Khamitov
Nanyang Technological University
Names are the mirrors of the soul: The role of anthropomorphized possessive brand names in brand preferences
2 Oct 2019 Professor Yuxin Chen
NYU Shanghai 
In-Consumption Social Listening with Moment-to-Moment Unstructured Data:
The Case of Movie Appreciation and Live Comments
16 Oct 2019 Assistant Professor Aruna Divya T
Indian Institute of Management 
Pricing Add-On Services in the Presence of Consumers’ Regret
25 Oct 2019 Professor Peter Fader
University of Pennsylvania
Customer-based Corporate Valuation
30 Oct 2019 Professor Ashish Sinha
University of Technology Sydney
The Role of Marketing in Technology-based Platforms
6 Nov 2019 Associate Professor Leonard Lee
National University of Singapore 
Banking Happiness
13 Nov 2019 Assistant Professor Yulia Nevskaya
Washington University in St. Louis
The Company We Keep: Endogenous Network Formation and Peer Effects in Churn
20 Nov 2019 Professor Angela Paladino
University of Melbourne 

Examining Product Origin and the Emergence of Provenance


Seminar datePresenter


10 Dec 2018 Dr Ping Xiao The Effects of the Government’s’ Subsidy Program: Accessibility beyond Affordability
7 Nov 2018 Dr Steven Lu Incumbent or entrant? The effects of competition and uncertainty on partner choice in vertical relationships
30 Oct 2018 Qiang Zhang In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
29 Oct 2018 Associate Professor Nitika Garg Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
26 Oct 2018 Di Wang Do Novel Product Displays Influence Consumers’ In-Store Purchase Decisions?
24 Oct 2018 Dr Christine Eckert Local Cubic Projections for Marketing Insight: Generalized Impulse Response Functions with Interactions, Asymmetry and Nonlinearity
22 Oct 2018 Chandra Srivastava Balancing Act: Female Representation in the Top Management Team and Marketing Strategy
16 Oct 2018 Yong Chin Tan Examining the Purchase Conversion Effects of Virtual Product Testing: An Application of Augmented Reality in Retail
10 Oct 2018 Yang Pan Convenience Store Analytics: Analysing habitual and situational shopping behavior using consumer basket data
9 Oct 2018 Zhiling Bei For Better or for Worse: The Halo Effects of Online Marketplaces on Entrenched Brick-And-Mortar Stores
5 Oct 2018 Dr Stephen Holden Food for thought: a refreshed agenda for researching obesity prevention
29 Aug 2018 Professor Leo Paas Inverse-probability-of-treatment weighting for endogeneity correction: A hidden Markov model for assessing effects of multiple direct mail campaigns
18 Apr 2018 Professor Adam Duhachek The Impact of Artificial Agents on Persuasion: A Construal Level Account
21 Mar 2018 Dr Riza Casidy God, Word-of-Mouth, and Complaining Behavior
7 Mar 2018 Professor Michael Polonsky Factors Leading to Health Care Exclusion among African Refugees in Australia: The Case of Blood Donation
1 Mar 2018 Professor Bernd Skiera What marketers should know about machine learning?
7 Feb 2018 Dr Nichola Robertson The In-Vitro Fertilisation Service Experience
31 Jan 2018 James Davidson Understanding Australian consumer behaviour towards Battery Electric Vehicles through Hybrid Choice Modelling
24 Jan 2018 Dr Chloe Preece License to Assemble: Theorizing brand longevity