Research seminars

Find out about the Department of Marketing's upcoming and previous seminars, guest speakers and topics. Our range of speakers share insights and encourage debate on issues that interest the department and our students.

Upcoming seminars

Seminar dateLocationPresenterTopic
18 March 2020
11am–12.30pm 
Melbourne Burwood Campus, LB3.210 (VMP)Professor Namwoon Kim
University of Technology Sydney 
Managing the Number of Distributors for Brand Manufacturers: Impact of Distributor Characteristics
1 April 2020
11am–12.30pm 
Melbourne Burwood Campus, LB3.210 (VMP)Scott Gunther
IAG Firemark Ventures (Industry)
TBC
29 April 2020
11am–12.30pm 
Melbourne Burwood Campus, LB3.210 (VMP)Professor Noah Lim
National University of Singapore 
TBC

6 May 2020
11am–12.30pm

Melbourne Burwood Campus
B: LB3.210
(VMP)

Professor Peter Danaher
Monash University

TBA

13 May 2020
11am–12.30pm

Melbourne Burwood Campus, B: LB3.210
(VMP)

Professor Tat Keh
Monash University

TBA

25 June 2020
2.00pm – 3.30pm

Melbourne Burwood Campus

B: LB3.210
(VMP)

Professor Yuwei Jiang

Hong Kong Polytechnic University

TBA

28 October 2020
2.00pm – 3.30pm

Melbourne Burwood Campus

B: LB3.210
(VMP)

Professor Kapil Tuli

Singapore Management University

TBA

12 November 2020
2.00pm – 3.30pm

Melbourne Burwood Campus

B: LB3.210
(VMP)

Professor Kelly Haws

Vanderbilt University

TBA

19 November 2020
2.00pm – 3.30pm

Melbourne Burwood Campus

B: LB3.210
(VMP)

Asst Professor Thomas Allard

Nanyang Technological University, Singapore

TBA

26 November 2020
2.00pm – 3.30pm

Melbourne Burwood Campus

B: LB3.210
(VMP)

Associate Professor Amy Dalton

Hong Kong University of Science & Technology

TBA

Past seminars

2020

Seminar datePresenter

Topic

4 March 2020
11am–12.30pm
Professor Marc Fisher
University of Cologne
Leveraging the Brand for growing value

2019

Seminar datePresenterTopic
5 Feb 2019 Professor Kyle Murray
Alberta School of Business
Motivational Intensity and Self-Regulatory Strength
6 Feb 2019 Professor Jeff Inman
University of Pittsburgh

21 Feb 2019 Professor Bernd Skiera
Goethe University Frankfurt
Economic Loss of Cookie Lifetime Restrictions
27 Feb 2019 Professor Chris Dubelaar
Deakin University
Social Facilitation of Eating: Fact or Fantasy
13 Mar 2019 Professor Manoj Agarwal
Binghamton University
The Impact of Firm’s Financial Liquidity on its Pricing and Promotion Decisions & The Impact of Customer Satisfaction on Liquidity Level, Liquidity Risk, and Firm V
20 Mar 2019 Belinda Barton
PhD candidate, University of Technology Sydney
In Pursuit of Happiness: A Meta-Analysis on the Experiential Advantage
1 May 2019 Associate Professor Nicole Mead
York University
How (and When) Self-Perceptions Increase Saving
8 May 2019 Associate Professor Erik Mooi
University of Melbourne

12 Jun 2019 Dr Mansur Khamitov
Nanyang Technological University
Names are the mirrors of the soul: The role of anthropomorphized possessive brand names in brand preferences
2 Oct 2019 Professor Yuxin Chen
NYU Shanghai 
In-Consumption Social Listening with Moment-to-Moment Unstructured Data:
The Case of Movie Appreciation and Live Comments
16 Oct 2019 Assistant Professor Aruna Divya T
Indian Institute of Management 
Pricing Add-On Services in the Presence of Consumers’ Regret
25 Oct 2019 Professor Peter Fader
University of Pennsylvania
Customer-based Corporate Valuation
30 Oct 2019 Professor Ashish Sinha
University of Technology Sydney
The Role of Marketing in Technology-based Platforms
6 Nov 2019 Associate Professor Leonard Lee
National University of Singapore 
Banking Happiness
13 Nov 2019 Assistant Professor Yulia Nevskaya
Washington University in St. Louis
The Company We Keep: Endogenous Network Formation and Peer Effects in Churn
20 Nov 2019 Professor Angela Paladino
University of Melbourne 

Examining Product Origin and the Emergence of Provenance

2018

Seminar datePresenter

Topic

10 Dec 2018 Dr Ping Xiao The Effects of the Government’s’ Subsidy Program: Accessibility beyond Affordability
7 Nov 2018 Dr Steven Lu Incumbent or entrant? The effects of competition and uncertainty on partner choice in vertical relationships
30 Oct 2018 Qiang Zhang In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments
29 Oct 2018 Associate Professor Nitika Garg Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message
26 Oct 2018 Di Wang Do Novel Product Displays Influence Consumers’ In-Store Purchase Decisions?
24 Oct 2018 Dr Christine Eckert Local Cubic Projections for Marketing Insight: Generalized Impulse Response Functions with Interactions, Asymmetry and Nonlinearity
22 Oct 2018 Chandra Srivastava Balancing Act: Female Representation in the Top Management Team and Marketing Strategy
16 Oct 2018 Yong Chin Tan Examining the Purchase Conversion Effects of Virtual Product Testing: An Application of Augmented Reality in Retail
10 Oct 2018 Yang Pan Convenience Store Analytics: Analysing habitual and situational shopping behavior using consumer basket data
9 Oct 2018 Zhiling Bei For Better or for Worse: The Halo Effects of Online Marketplaces on Entrenched Brick-And-Mortar Stores
5 Oct 2018 Dr Stephen Holden Food for thought: a refreshed agenda for researching obesity prevention
29 Aug 2018 Professor Leo Paas Inverse-probability-of-treatment weighting for endogeneity correction: A hidden Markov model for assessing effects of multiple direct mail campaigns
18 Apr 2018 Professor Adam Duhachek The Impact of Artificial Agents on Persuasion: A Construal Level Account
21 Mar 2018 Dr Riza Casidy God, Word-of-Mouth, and Complaining Behavior
7 Mar 2018 Professor Michael Polonsky Factors Leading to Health Care Exclusion among African Refugees in Australia: The Case of Blood Donation
1 Mar 2018 Professor Bernd Skiera What marketers should know about machine learning?
7 Feb 2018 Dr Nichola Robertson The In-Vitro Fertilisation Service Experience
31 Jan 2018 James Davidson Understanding Australian consumer behaviour towards Battery Electric Vehicles through Hybrid Choice Modelling
24 Jan 2018 Dr Chloe Preece License to Assemble: Theorizing brand longevity