
Research seminars
Upcoming seminars
Seminar date | Location | Presenter | Topics |
---|---|---|---|
24 February 2022 | lb3.323 | AP Arun Gopalakrishnan | Recovering Cart Abandoners using Shopping Cart Retargeting |
7 April 2022 | lb3.323 | Prof Brent McFerran SFU, Canada | TBA |
Past seminars
2021
Seminar date | Presenter | Topic |
---|---|---|
22 July 3.00pm - 3.50pm | Prof Harmen Oppewal | Displaying Sales Level Information Affects the Role of Price in Online Consumer Decision Making |
8 July 3.00pm - 3.50pm | A/Prof Amy Dalton Hong Kong University of Science & Technology | Cutting through the Clutter: How Target-Group Size and Group Identification Influence Memory for Identity-Linked Advertising |
20 May 3.00pm - 3.50pm | Dr Davide C. Orazi Monash University | Compensating for a Depressing World: How Low Power Drives Narrative Consumption |
10 June 3.00pm – 3.50pm | A/Prof Amy Dalton Hong Kong University of Science & Technology | TBC |
27 August 9:00am - 9:50am | Prof Yany Gregoire HEC Montréal | Helping Customers Make Sense of their Service Failures: The Novel Attenuation Effect of Answering Multiple Surveys on Customer Revenge and Forgive |
2020
Seminar date | Presenter | Topic |
---|---|---|
10 December | Dr Ahmed Ferdous | |
29 October 3.00pm – 3.45pm | Dr Adrian Camilerri University of Technology Sydney | "Probability-based reward programs increase engagement" |
8 October 3.00pm – 3.45pm | Professor Xiaoling Zhang Shanghai University | Effects of Store Fixture Design at Retail Checkout: Evidence from a Field Experiment |
17 September 2020 | Dr Sonika Singh | Investigating market efficiency: Has the Internet made the markets more efficient? |
20 August 2020 | A/Prof King King Li | How Does the COVID-19 Outbreak Affect People's Expectation about the Macroeconomy? |
16 July 2020 3.00pm – 3.45pm | Alfred Deakin Professor Michael Polonsky | An Examination of the Firm and Customer Performance of Implementing a Goal Setting Feature |
4 March 2020 11am–12.30pm | Professor Marc Fisher University of Cologne | Leveraging the Brand for growing value |
18 March 2020 11am–12.30pm | Professor Namwoon Kim University of Technology Sydney | CANCELLED |
1 April 2020 11am–12.30pm | Scott Gunther IAG Firemark Ventures (Industry) | CANCELLED |
3 June 2020 | Associate Professor Ping Xiao | KFC Product Harm Crisis in Chinese Market: Rise or Fall Together? |
17 June 2020 3.00pm – 3.45pm | Dr Jeff Rotman Deakin University | The Silver Lining of Sadness: How sad promotes subjective well-being |
2019
Seminar date | Presenter | Topic |
---|---|---|
5 Feb 2019 |
Professor Kyle Murray Alberta School of Business | Motivational Intensity and Self-Regulatory Strength |
6 Feb 2019 |
Professor Jeff Inman University of Pittsburgh | |
21 Feb 2019 |
Professor Bernd Skiera Goethe University Frankfurt | Economic Loss of Cookie Lifetime Restrictions |
27 Feb 2019 |
Professor Chris Dubelaar Deakin University | Social Facilitation of Eating: Fact or Fantasy |
13 Mar 2019 |
Professor Manoj Agarwal Binghamton University | The Impact of Firm’s Financial Liquidity on its Pricing and Promotion Decisions & The Impact of Customer Satisfaction on Liquidity Level, Liquidity Risk, and Firm V |
20 Mar 2019 |
Belinda Barton PhD candidate, University of Technology Sydney | In Pursuit of Happiness: A Meta-Analysis on the Experiential Advantage |
1 May 2019 |
Associate Professor Nicole Mead York University | How (and When) Self-Perceptions Increase Saving |
8 May 2019 |
Associate Professor Erik Mooi University of Melbourne | |
12 Jun 2019 |
Dr Mansur Khamitov Nanyang Technological University | Names are the mirrors of the soul: The role of anthropomorphized possessive brand names in brand preferences |
2 Oct 2019 |
Professor Yuxin Chen NYU Shanghai |
In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments |
16 Oct 2019 |
Assistant Professor Aruna Divya T Indian Institute of Management | Pricing Add-On Services in the Presence of Consumers’ Regret |
25 Oct 2019 |
Professor Peter Fader University of Pennsylvania | Customer-based Corporate Valuation |
30 Oct 2019 |
Professor Ashish Sinha University of Technology Sydney | The Role of Marketing in Technology-based Platforms |
6 Nov 2019 |
Associate Professor Leonard Lee National University of Singapore | Banking Happiness |
13 Nov 2019 |
Assistant Professor Yulia Nevskaya Washington University in St. Louis | The Company We Keep: Endogenous Network Formation and Peer Effects in Churn |
20 Nov 2019 |
Professor Angela Paladino University of Melbourne | Examining Product Origin and the Emergence of Provenance |
2018
Seminar date | Presenter | Topic |
---|---|---|
10 Dec 2018 | Dr Ping Xiao | The Effects of the Government’s’ Subsidy Program: Accessibility beyond Affordability |
7 Nov 2018 | Dr Steven Lu | Incumbent or entrant? The effects of competition and uncertainty on partner choice in vertical relationships |
30 Oct 2018 | Qiang Zhang | In-Consumption Social Listening with Moment-to-Moment Unstructured Data: The Case of Movie Appreciation and Live Comments |
29 Oct 2018 | Associate Professor Nitika Garg | Grateful Compliance or Proud Defiance? The Distinct Effects of Pride and Gratitude on the Effectiveness of Anti-Drinking Message |
26 Oct 2018 | Di Wang | Do Novel Product Displays Influence Consumers’ In-Store Purchase Decisions? |
24 Oct 2018 | Dr Christine Eckert | Local Cubic Projections for Marketing Insight: Generalized Impulse Response Functions with Interactions, Asymmetry and Nonlinearity |
22 Oct 2018 | Chandra Srivastava | Balancing Act: Female Representation in the Top Management Team and Marketing Strategy |
16 Oct 2018 | Yong Chin Tan | Examining the Purchase Conversion Effects of Virtual Product Testing: An Application of Augmented Reality in Retail |
10 Oct 2018 | Yang Pan | Convenience Store Analytics: Analysing habitual and situational shopping behavior using consumer basket data |
9 Oct 2018 | Zhiling Bei | For Better or for Worse: The Halo Effects of Online Marketplaces on Entrenched Brick-And-Mortar Stores |
5 Oct 2018 | Dr Stephen Holden | Food for thought: a refreshed agenda for researching obesity prevention |
29 Aug 2018 | Professor Leo Paas | Inverse-probability-of-treatment weighting for endogeneity correction: A hidden Markov model for assessing effects of multiple direct mail campaigns |
18 Apr 2018 | Professor Adam Duhachek | The Impact of Artificial Agents on Persuasion: A Construal Level Account |
21 Mar 2018 | Dr Riza Casidy | God, Word-of-Mouth, and Complaining Behavior |
7 Mar 2018 | Professor Michael Polonsky | Factors Leading to Health Care Exclusion among African Refugees in Australia: The Case of Blood Donation |
1 Mar 2018 | Professor Bernd Skiera | What marketers should know about machine learning? |
7 Feb 2018 | Dr Nichola Robertson | The In-Vitro Fertilisation Service Experience |
31 Jan 2018 | James Davidson | Understanding Australian consumer behaviour towards Battery Electric Vehicles through Hybrid Choice Modelling |
24 Jan 2018 | Dr Chloe Preece | License to Assemble: Theorizing brand longevity |