Bachelor of Commerce/Bachelor of Communication (Advertising)

Undergraduate degree

The Bachelor of Commerce/Bachelor of Communication (Advertising) empowers you to solve the problems of the future and be one of the next generation of 'big idea' thinkers.

Domestic student information

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40 years of distance and online teaching excellence

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Key facts

Duration

4 years full-time or part-time equivalent

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Deakin's Bachelor of Commerce/ Bachelor of Communication (Advertising) empowers you to solve the problems of the future and be one of the next generation of ‘big idea’ thinkers. Through this complementary double degree you will learn to think more critically as you gain a strong foundation in all aspects of business at Deakin’s world class business school. At the same time developing your understanding of complex audiences and media effectiveness through your communication (advertising) degree.  Graduate with a sought after skill set and be ready for an exciting career in your chosen field.

Want versatile job-ready skills in both commerce and communication (advertising)?

In this combined course, you’ll study a range of topics across both areas. Hone your business knowledge through one of our leading commerce majors:

  • accounting
  • economics
  • finance
  • financial planning
  • food and agribusiness
  • human resources management
  • management
  • management information systems
  • marketing.

At the same time, explore the complementary communication (advertising) component and strengthen your understanding of principles and practice of advertising, incisive brand communication for the digital era, complex audiences, media effectiveness and creative thinking, immersing in:

  • advertising principles and practices
  • branded content
  • copywriting and ideation
  • emerging advertising media
  • creative work
  • strategic planning.

Because your teachers are active in their fields, you’ll enjoy a classroom that’s innovative and contemporary while providing industry expertise. Plus, you’ll have the chance to grow your connections through their professional networks.

Each degree offers opportunities to get involved in hands-on learning including study abroad, international and domestic internships, work placements and exchanges. Graduate with a well-rounded and global perspective employers will love.

Read More

Course structure

To qualify for the award of Bachelor of Commerce/Bachelor of Communication (Advertising), students must complete 32 credit points plus the compulsory 0-credit point module, MAI010 Academic Integrity Module.

16

Bachelor of Commerce units

16

Bachelor Communication (Advertising) units

32

Total units

Course Rules

Students will undertake 16 credit points from M300 Bachelor of Commerce and 16 credit points from A334 Bachelor of Communication (Advertising)
Course requirements for both M300 Bachelor of Commerce and A334 Bachelor of Communication (Advertising) must be satisfied as below:

Compulsory 0-credit point unit:-

To be completed in the first trimester of study.

  • MAI010 Academic Integrity Module

16 credit points of Commerce coded units:-

  • 8 credit points of core units (MAA103, MAF101, MAE101, MWL101, MIS171, MMM132, MLC101, MMK101)

  • one Commerce major sequence of 8 credit points must be included.

16 credit points of Communications (Advertising) units:

  • 12 credit points of core units (ACC100, ALA101, ALA102, ALA201, ALA202, ALA203, ACC213, ACC320, ACC321, ALA302, ALA303, ALA304)
  • 2 credit points of course electives from level 1 (List A):
    ACG103, ALJ111, ALJ112, ALM101, ALM102, ALR103, ALR104 and either IND101 or IND102

  • 2 credit points of course electives from level 2/3 (List B):
    ADV201, IND201, MIS203, ACC302, ACC303, ALJ216, ALJ221, ALM201, ALM202, ALR376

Key information

Award granted
Bachelor of Commerce / Bachelor of Communication (Advertising)
Year

2021 course information

VTAC code
1400510711 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
1400610711 - Cloud (online), Commonwealth Supported Place (HECS)
Deakin code
D353
CRICOS code?
Level
Undergraduate
Approval status
This course is approved by the University under the Higher Education Standards Framework.
Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Campuses by intake

Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

Trimester 1 - March

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 2 - July

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Trimester 3 - November

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Cloud Campus

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Additional course information

Course duration - additional information

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

Entry requirements

Current or recent Year 12

If you are currently studying Year 12 in 2020 or completed Year 12 in 2018 or 2019 and have not attempted higher education or VET study since, your selection is based on the following.

Prerequisite subjects

Minimum prerequisite ATAR of 50.00. Units 3 and 4: a study score of at least 25 in English (EAL) or at least 20 in English other than EAL.  

ATAR

This course uses the ATAR as part of its selection considerations.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

Higher education experience

If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.

Education

This course uses your entire academic record as part of its selection considerations.

Senior secondary prerequisite subjects

Minimum prerequisite ATAR of 50.00. Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

ATAR

This course uses the ATAR as part of its selection considerations.

Personal statement

If your performance in previous studies has been affected by factors outside of your control or you wish your professional work, life or community experience to be considered you are required to complete and submit a personal statement. Learn more about the personal statement.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

VET education experience

If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.

Education

This course uses your secondary education and subsequent academic records as part of its selection considerations.

Senior secondary prerequisite subjects

Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

Personal statement

If your performance in previous studies has been affected by factors outside of your control or you wish your professional work, life or community experience to be considered you are required to complete and submit a personal statement. Learn more about the personal statement.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

Work and life experience

If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.

Education

This course uses your entire academic record as part of its selection considerations.

Senior secondary prerequisite subjects

Minimum prerequisite ATAR of 50.00. Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

Personal statement

If your performance in previous studies has been affected by factors outside of your control or you wish your professional work, life or community experience to be considered you are required to complete and submit a personal statement. Learn more about the personal statement.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

Selection adjustments

Subject adjustment

A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.

Access and equity

Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

Admissions information

Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the ComparED website.

Special entry access schemes (SEAS) enables Deakin to consider disadvantageous circumstances you may have experienced and their impact upon your studies. SEAS also allows us to identify if you're from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements.

You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2020 students (PDF, 581.6KB) - their average ATARs, whether they had any previous higher education experience and more.

Recognition of prior learning

The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

Fees and scholarships

Fee information

Estimated tuition fee - full-fee paying place
The estimated tuition fee for this course is not currently available due to pending Government legislation.
Learn more about fees and your options for paying.
Estimated tuition fee - (CSP)?
The estimated tuition fee for this course is not currently available due to pending Government legislation.
Learn more about fees.

The estimated tuition fee for Commonwealth supported places (CSP) is not currently available due to the Job-ready Graduates Package – higher education reforms recently announced by the Australian Government.

The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Recognition of Prior Learning you have.

Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about fees and available payment options.

Scholarship options

A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

Apply now

How to apply

Apply through VTAC

VTAC applications are now open for:

  • current Year 12 students.

Apply to VTAC after reading the course entry requirements, or learn more about the application process.

Apply direct to Deakin

Direct applications are now open for:

  • recent Year 12 students who completed secondary education in the past two years
  • applicants with work and life experience
  • applicants with TAFE experience
  • applicants with higher education experience.
  • Please note: If you’re applying for more than one course, you need to apply through VTAC.

    Apply to Deakin after reading the course entry requirements, or learn more about the application process.

Entry pathways

Alternative exits

Contact information

Student Services Network (Faculty of Business and Law)
Tel 03 9244 6555
Email buslaw@deakin.edu.au

Arts and Education Student Services and Enrolment Enquiries

Waurn Ponds (Geelong)
Tel 03 5227 1359
artsed@deakin.edu.au

Burwood (Melbourne) 
Tel 03 9246 8100
artsed@deakin.edu.au

Why choose Deakin

Career outcomes

As a Bachelor of Commerce/ Bachelor of Communication (Advertising) graduate, you’ll be ready for a variety of career opportunities including:

  • accountant
  • economist
  • financial planner
  • human resource manager
  • marketing manager
  • account manager
  • advertising art director
  • advertising copywriter
  • digital creative
  • brand specialist
  • digital marketer or media specialist
  • marketing and communications officer
  • media researcher or planner
  • social media coordinator.

For more information go to DeakinTALENT

Professional recognition

Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

Depending on the major sequence you choose, your Bachelor of Commerce component may give you eligibility for a range of professional memberships and accreditations.

Students who complete the accounting major sequence are eligible to apply for:

Students who complete the marketing major sequence are eligible for a one-year credit reduction from the five years needed to become a Certified Practicing Marketer by the Australian Marketing Institute (AIM).

Students who complete the financial planning major sequence will satisfy the education standards prescribed by the Financial Adviser Standards and Ethics Authority (FASEA) to be able to provide financial advice in Australia and be eligible for entry into the certification programs of the professional financial planning associations – the CERTIFIED FINANCIAL PLANNER® Certification Program offered by the Financial Planning Association of Australia (FPA) and the Fellow Chartered Financial Practitioner designation offered by the Association of Financial Advisers (AFA).

Students should consult with a course adviser to identify any additional requirements for membership for each professional body, and also consult with the professional body.

Course learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

See course entry for Bachelor of Commerce (M300) or Bachelor of Communication (Advertising) (A334)