Bachelor of Commerce/Bachelor of Communication (Digital Media)

Undergraduate degree

You will gain a strong foundation in all aspects of business while learning to produce real-world digital and social media content with the Bachelor of Commerce/Bachelor of Communication (Digital Media).

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent

Duration

4 years full-time or part-time equivalent

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Deakin's Bachelor of Commerce/ Bachelor of Communication (Digital Media) is designed to meet the needs of an increasingly online world.

Learn to think more critically as you gain a strong foundation in all aspects of commerce at Deakin's world class business school. Your commerce degree will arm you with versatile skills that prepare you for the commercial roles of the future. At the same time, learn to produce real-world digital and social media content through your complementary communication (digital media) degree. Both degrees offer opportunities to get involved in hands-on learning including overseas study tours, international and domestic internships, work placements and exchanges. Graduate with two sought-after skills sets and get ready for an exciting career in your chosen field.

Want versatile, job-ready skills in both commerce and communication (digital media)?

In this double degree, you will study a range of topics across both areas. Develop your business knowledge through one of our commerce majors:

  • accounting
  • economics
  • finance
  • financial planning
  • food and agribusiness
  • human resources management
  • management
  • management information systems
  • marketing.

At the same time, explore the complementary communication (digital media) component. You will gain an understanding of the function and influence of communications industries locally and globally, learning practical skills in social media content creation, podcasting, website creation, video production and more. With an emphasis on emerging technologies and real-world learning, you'll explore themes like:

  • how to build social media identities
  • engaging audiences with podcasts and videos
  • how to run crowdfunding campaigns
  • how to become a digital media entrepreneur
  • how to manage social media in organisations.

Because your teachers are active in their fields, you'll enjoy a classroom that is innovative, contemporary and provides industry expertise. Plus, you will have the chance to grow your connections through their professional networks.

Read More

Course structure

To qualify for the award of Bachelor of Commerce/Bachelor of Communication (Digital Media), students must complete 32 credit points plus the compulsory 0-credit point unit, MAI010 Academic Integrity Module.

16

Bachelor of Commerce units

16

Bachelor Communication (Digital Media) units

32

Total

Students will undertake 16 credit points from M300 Bachelor of Commerce and 16 credit points from A333 Bachelor of Communication (Digital Media). Course requirements for both the Bachelor of Commerce (M300) and the Bachelor of Communication (Digital Media) (A333) must be satisfied as below:


Compulsory 0-credit point unit:-

To be completed in the first trimester of study.

  • MAI010 Academic Integrity Module

16 credit points of Commerce coded units:-

  • 8 credit points of core units (MAA103, MAF101, MAE101, MWL101, MIS171, MMM132, MLC101, MMK101)

  • one Commerce major sequence of 8 credit points must be included

  • Level 3 - at least 4 credit points (which must be course grouped to a Faculty of Business and Law undergraduate degree)

16 credit points of Communication (Digital Media) coded units:

  • 12 credit points of core units (ACC100, ALM101, ALM102, ACC213, ALM201, ALM202, ALM215, ACC320, ACC321, ALC302 (2cp), ALM305)

  • 2 credit points of course electives from level 1 (List A):
    ACG103, ALA101, ALA102, ALJ111, ALJ112, ALR103, ALR104 and either IND101 or IND102

  • 2 credit points of course electives from level 2/3 (List B):
    ACF202, ADV201, MIS203, ACC302, ACC303, ALA302, ALR376 and either IND203 or IND301

Key information

Award granted
Bachelor of Commerce / Bachelor of Communication (Digital Media)
Year

2022 course information

VTAC code
1400410723 - Waterfront (Geelong), International full-fee paying place
1400510723 - Burwood (Melbourne), International full-fee paying place
Deakin code
D354
CRICOS code?
104738D Burwood (Melbourne), Waterfront (Geelong)
Level
Undergraduate
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

Campuses by intake

Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

Trimester 1 - March

  • Start date: March
  • Available at:
    • Burwood (Melbourne)
    • Waterfront (Geelong)
    • Cloud (online)

Trimester 2 - July

  • Start date: July
  • Available at:
    • Burwood (Melbourne)
    • Waterfront (Geelong)
    • Cloud (online)

Trimester 3 - November

  • Start date: November
  • Available at:
    • Burwood (Melbourne)
    • Cloud (online)

Students enrolled in this combined course will be required to undertake units of study at both Waurn Ponds (Geelong) and the Waterfront (Geelong).

Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

Additional course information

Course duration - additional information

Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

Mandatory student checks

Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

Participation requirements

Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

Work experience

Elective units may provide the opportunity for Work Integrated Learning experiences.

Entry requirements

Senior certificate of education

If you are currently studying Year 12 or completed Year 12 in the previous two years and have not attempted higher education or VET/Polytechnic study since, your selection is based on the following.

VCE Prerequisite subjects

Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.

ATAR

This course uses the ATAR as part of its selection consideration

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

International equivalent requirements

To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

To submit an application please visit the how to apply page.

Higher education study

If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.

Education

This course uses your entire academic record as part of its selection considerations.

VCE Senior Secondary prerequisite studies

Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English or equivalent.

All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

Personal statement

Please complete and submit a personal statement if you would like any of the following to be considered:

- factors outside your control

- your professional work

- life or community experience

Learn more about the personal statement.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

International equivalent requirements

To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

To submit an application please visit the how to apply page.

Polytechnic study

If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.

Education

This course uses your secondary education and subsequent academic records as part of its selection considerations.

VCE Senior Secondary prerequisite studies

Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

Personal statement

Please complete and submit a personal statement if you would like any of the following to be considered:

- factors outside your control

- your professional work

- life or community experience

Learn more about the personal statement.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

International equivalent requirements

To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

To submit an application please visit the how to apply page.

Work and life experience

If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.

Education

This course uses your entire academic record as part of its selection considerations.

VCE Senior Secondary prerequisite studies

Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent.

All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

Special Tertiary Admissions Test - Multiple Choice

All Deakin Business School undergraduate courses require a minimum of 55 on the STAT Multiple Choice (MC) where the applicant has not completed senior secondary education (or equivalent) in the last ten years (from commencement date of the course applied for). The STAT MC is not required if the applicant has undertaken any tertiary study (minimum Certificate IV) within the last ten years (from commencement date of the course applied for).

Personal statement

Please complete and submit a personal statement if you would like any of the following to be considered:

- factors outside your control

- your professional work

- life or community experience

Learn more about the personal statement.

Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

International equivalent requirements

To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

To submit an application please visit the how to apply page.

Selection adjustments

Subject adjustment

A study score of 30 in Maths: Mathematical Methods or Maths: Specialist Mathematics equals 3 aggregate points per study. A study score of 30 in any Business, English other than EAL, any Information Technology or Maths: Further Mathematics equals 2 aggregate points per study. Overall maximum of 12 points.  


Access and equity

Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

Admissions information

Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the ComparED website.

Special entry access schemes (SEAS) enables Deakin to consider disadvantageous circumstances you may have experienced and their impact upon your studies. SEAS also allows us to identify if you're from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements.

You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2021 students (PDF, 592.2KB) - their average ATARs, whether they had any previous higher education experience and more.

Cloud studies

Deakin offers many courses which can be studied by distance education overseas.

However, international students living in Australia on a student visa, in each compulsory trimester (that is, Trimesters 1 and 2), must enrol in at least one unit that is offered as a Campus located unit and can, in addition enrol in units offered via Cloud (online). International students may undertake a maximum of up to one third (or equivalent) of their study as Cloud (online) study. Please note enrolment in one face to face unit in compulsory study periods is only allowed if the student is completing their final unit of study and will not exceed maximum one third (or equivalent) online requirement.

Recognition of prior learning

If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

Fees and scholarships

Fee information

Estimated tuition fee - full-fee paying place

The tuition fees you pay are calculated depending on the course you choose.

The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

Learn more about international student fees.

Scholarship options

A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

Apply now

How to apply

Apply through VTAC

Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

Apply through Deakin

Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

Deakin International office or Deakin representative

Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

Need more information on how to apply?

For information on the application process and closing dates, see the How to apply webpage.
If you’re still having problems, please contact Deakin International for assistance.

Entry pathways

Alternative exits

Careers

Career outcomes

As a Bachelor of Commerce/ Bachelor of Communication (Digital Media) graduate, you’ll be ready for a variety of career opportunities including:

  • accountant
  • economist
  • financial planner
  • human resource manager
  • marketing manager
  • account manager
  • content producer/digital producer
  • social media officer/coordinator
  • media assistant/officer/advisor
  • community engagement officer/coordinator
  • marketing analyst/coordinator
  • various social media specialist freelance work.

For more information go to DeakinTALENT

Professional recognition

Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

Depending on the major sequence you choose, your Bachelor of Commerce component may give you eligibility for a range of professional memberships and accreditations.

Students who complete the accounting major sequence are eligible to apply for:

Students who complete the marketing major sequence are eligible for a one-year credit reduction from the five years needed to become a Certified Practicing Marketer by the Australian Marketing Institute (AIM).

Students who complete the financial planning major sequence will satisfy the education standards prescribed by the Financial Adviser Standards and Ethics Authority (FASEA) to be able to provide financial advice in Australia and be eligible for entry into the certification programs of the professional financial planning associations – the CERTIFIED FINANCIAL PLANNER® Certification Program offered by the Financial Planning Association of Australia (FPA) and the Fellow Chartered Financial Practitioner designation offered by the Association of Financial Advisers (AFA).

Commerce graduates may also be eligible to apply for membership to these key professional bodies (depending on units taken):
Australian HR Institute (AHRI)
* Institute of Managers and Leaders (IML)
Institute of Public Accountants (IPA)

Students should consult with a course adviser to identify any additional requirements for membership for each professional body, and also consult with the professional body.

Course learning outcomes

Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

See course entry for Bachelor of Commerce (M300) or Bachelor of Communication (Digital Media)(A333)