Bachelor of Communication (Advertising)

Undergraduate degree

Deakin's Bachelor of Communication (Advertising) prepares you for the challenges and excitement of developing incisive brand communication for the digital era.

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent

Duration

3 years full time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Designed to inspire the next generation of ‘big idea’ thinkers, the professionally accredited Bachelor of Communication (Advertising) gives you the skills to understand complex audiences, analyse media effectiveness and hone your creative thinking. Prepare for the challenges and excitement of developing incisive brand communication for the digital era as you work across real-world projects and connect with advertising practitioners. 

Discover what makes a good ad by exploring the principles and practice of advertising. You’ll also experiment with future-focused approaches to brand communication, and critically evaluate the role and impact of advertising on society. 

From your first year, you'll connect with a network of advertising professionals who will become part of your learning journey. Better still, you’ll build valuable industry experience and enhance your resume with an internship at an advertising agency, or with an 'in-house' brand or creative team. 

Do you have a way with words and consider yourself a confident problem-solver? 

If you're a strategic thinker and like to understand what motivates people, you'll relish the chance to work on real-world client briefs throughout your studies, helping you forge valuable connections with industry professionals.

Through this course, you'll be immersed in:

  • advertising principles and practices
  • branded content
  • copywriting and ideation
  • emerging advertising media
  • creative work
  • strategic planning.

You can also broaden your skill set and career opportunities by taking core elective units in related communication fields like design, public relations, journalism and digital media.

With an internationally accredited advertising degree under your belt, you could transform brand communication in the digital era.

Read More

Course structure

To qualify for the award of Bachelor of Communication (Advertising), a student must complete 24 credit points including:

  • 12 credit points of core units
  • 3 course electives from level 1 (List A)
  • 3 course electives from level 2/3 (List B)
  • 6 credit points of electives (at least two must be 2nd or 3rd level)
  • no more than 10 credit points at level 1
  • no fewer than 6 credit points at level 3
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Electives

24

Total units

Level 1

  • Communication in Everyday Life ACC100
  • Advertising Principles and Practices ALA101
  • Creative Brand Communication ALA102
  • Electives

    Complete 6 electives, of which at least 2 must be 2nd or 3rd level

    We suggest students complete at least 4 credit points in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts. We also recommend students complete at least 2 more credit points from the core electives listed.

    Course Electives

    Complete three 1 credit point units from the following course electives (List A):

  • Design Skills ACG103 - (Strongly recommended for all advertising students)
  • News Reporting 1 ALJ111
  • News Reporting 2 ALJ112
  • Making Social Media ALM101
  • Making Video ALM102
  • Introduction to Public Relations ALR103
  • Strategic Communication and Writing ALR104
  • Introduction to Aboriginal Studies IND101
  • Complete three 1 credit point units from the following course electives (List B):

  • Advertising: Desire, Consumption and the Attention Economy ACC302
  • Communication Research Practices ACC303
  • Web Design and Interactivity ADV201
  • Feature Writing ALJ216
  • Video Journalism ALJ221
  • Gamified Media ALM201
  • Quantified Media ALM202
  • Ethical Communication and Citizenship ALR376
  • Aboriginal Knowledges and Experiences: Historical Journeys-Contemporary Perspectives IND201
  • Making Sense of Information MIS203
  • Level 3

  • Communication Internship A: Placement ACC320
  • Communication Internship B: Career Development ACC321
  • ALA301* Creative Advertising Campaigns [2 credit points] (No longer available for enrolment)

    *2 new units ALA303 and ALA304 to replace ALA301 commencing 2020

  • Transmedia Storytelling ALA302
  • International Advertising Campaigns ALA303
  • Creative Advertising Campaigns ALA304
  • Level 2

  • Media Law and Ethics ACC213
  • Art Direction and Visualisation ALA201
  • Copywriting and Ideation ALA202
  • Integrated Communication ALA203
  • Key information

    Award granted
    Bachelor of Communication (Advertising)
    Year

    2021 course information

    VTAC code
    1400510461 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
    1400610461 - Cloud (online), Commonwealth Supported Place (HECS)
    Deakin code
    A334
    CRICOS code?
    095289C
    Level
    Undergraduate
    Approval status

    This course is approved by the University under the Higher Education Standards Framework.

    Australian Qualifications Framework (AQF) recognition

    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    Work Integrated Learning experiences are embedded within the course’s core units.

    Entry requirements

    Entry information

    General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are calculated depending on the course you choose.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.

    Why choose Deakin

    Career outcomes

    Pursue a career in agencies, or work in-house in the commercial, corporate, government and not-for-profit sectors. Deakin graduates find work in roles such as:

    • account manager
    • advertising art director
    • advertising copywriter
    • digital creative
    • brand specialist
    • digital marketer or media specialist
    • marketing and communications officer
    • media researcher or planner
    • social media coordinator.

    For more information go to DeakinTALENT

    Professional recognition

    The Bachelor of Communication (Advertising) is accredited by the International Advertising Association, ensuring you’re across the latest industry standards and remain connected to industry after you graduate.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Apply knowledge of advertising principles, planning processes and creative practice to the evaluation of brand messaging and develop engaging, research-driven and ethically sound multi-channel advertising media content.

    Communication

    Articulate knowledge of advertising industry conditions and apply visual, spoken and textual communication skills to achieve effective advertising outcomes across various cultural and organisational contexts.

    Digital literacy

    Evaluate and apply the software, hardware and digital content that is used to research, produce, disseminate and consume advertising-related media. 

    Critical thinking

    Identify and critically analyse contemporary advertising and media platforms as a means of building the adaptability required to develop creative brand content applicable to various sociocultural and organisational contexts.

    Problem solving

    Apply theories and principles of advertising strategy, consumer behaviour, client management and creative process in response to real world client briefs and standard and complex communication problems.

    Self-management

    Maintain professional practice and future career development using self-directed learning skills that encourage reflective practice consistent with a selected specialisation in the areas of communication strategy, advertising management and creative practice.

    Teamwork

    Contribute positively to collaborative projects, demonstrate the ability to plan and strategise in the context of team driven campaigns, including the ability to display initiative, provide considered feedback and be flexible in the context of project delivery.

    Global citizenship

    Engage with and critically evaluate research materials on ethical and intercultural communication and apply reflective practice principles to model the responsibilities expected of advertising practitioners who work within diverse social, cultural and regulatory frameworks.

    Approved by Faculty Board September 2019

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