Bachelor of Communication (Digital Media)

Undergraduate degree

Explore media, consumerism and censorship in Deakin's Bachelor of Communication (Digital Media), to launch a career in digital media, film or advertising.

Key facts

ATAR

Burwood:
60.15
Waurn Ponds:
74.3
Cloud:
NP?
Lowest selection rank

Duration

3 years full-time or part-time equivalent

Key dates

Direct applications to Deakin for Trimester 3 2021 close 24 October 2021
Direct applications to Deakin for Trimester 1 2022 close 20 February 2022
Timely VTAC entry closes 30 September 2021 at 5pm. View other VTAC dates

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Cut through the noise and add value for audiences and clients as a digital and social media professional. You will create a portfolio of podcasts, blogs, videos, infographics and more, while exploring big data and analytics, virtual and augmented realities, artificial intelligence and gamification. You will connect to industry from day one onward, building your professional-personal brand, producing real-world digital and social media content, and undertaking internships. 

The combination of practical assessments, industry events and internship opportunities means you graduate with a strong network within online communities and digital media industries. Develop a portfolio of work demonstrating your entrepreneurial mindset, capacity to drive engagement with audiences and skill in developing and managing digital identity and content strategies. You’ll also have the problem-solving, teamwork, online collaboration and project management skills sought after by employers.  

Do you want to launch your career in today’s fast-moving communications industries? 

Create high-impact, content-influencing campaigns for communications industries locally and globally. Learn practical skills in social and digital content creation, social media management, stakeholder engagement, podcasting, website creation, video-making and more.

With the perfect blend of the latest communications technologies and real-world learning, you will plan and execute digital communications strategies. Explore:

  • how to build social media identities and brands
  • how to engage audiences with podcasts and videos
  • how to develop crowdfunding campaigns
  • how to become a digital media entrepreneur
  • how to create and implement social and digital media content strategies for organisations.

Get job-ready with industry internships that enable you to network with professionals and gain experience in your chosen field before you even graduate.

Through practical assessments, work-integrated learning and industry experience, this degree enables you to build a dynamic network, digital portfolio and strong professional-personal brand to give you an edge with future employers.

Read More

Course structure

To qualify for the award of Bachelor of Communication (Digital Media) a student must complete 24 credit points including:

  • 12 credit points of core units
  • 3 course electives from level 1 (List A)
  • 3 course electives from level 2/3 (List B)
  • 6 credit points of electives (at least two must be 2nd or 3rd level)
  • no more than 10 credit points at level 1
  • at least 6 credit points at level 3
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Elective units

24

Total

Level 1

  • Communication in Everyday Life
  • Making Social Media
  • Making Video
  • Level 2

  • Media Law and Ethics
  • Gamified Media
  • Quantified Media
  • Global Media (previously ALC215)
  • Level 3

  • Communication Internship A: Placement
  • Communication Internship B: Career Development
  • Digital Media Entrepreneurship (2 credit points)
  • Media Ecologies (previously ALC305)
  • Course Electives

    Complete three 1 credit point units chosen from the following course electives (List A):

  • Design Skills
  • Advertising Principles and Practices
  • Creative Brand Communication
  • News Reporting 1
  • News Reporting 2
  • Introduction to Public Relations
  • Strategic Communication and Writing
  • Either

  • Introduction to Aboriginal Studies
  • Or

  • Aboriginal Australian Stories and Songlines
  • Complete three 1 credit point units chosen from the following course electives (List B):

  • Documentary Production
  • Web Design and Interactivity
  • Managing Information in the Digital Age
  • Advertising: Desire, Consumption and the Attention Economy
  • Communication Research Practices
  • Transmedia Storytelling
  • Ethics, Persuasion and Society
  • Either 

  • Caring for Country
  • Or

  • Politics of Resistance in Indigenous Australia
  • Electives

    Complete six electives, of which at least two must be 2nd or 3rd level

    We suggest students complete at least 4 units in a subject area different to their degree, preferably a linked sequence of study in the same area. This choice can include units from any degree in the University but is best chosen from the subject areas in the Bachelor of Arts. We also recommend students complete at least two more credit points from the course electives listed.

    Key information

    Award granted
    Bachelor of Communication (Digital Media)
    Year

    2022 course information

    VTAC code
    1400314291 - Waurn Ponds (Geelong), Commonwealth Supported Place (HECS)
    1400514291 - Burwood (Melbourne), Commonwealth Supported Place (HECS)
    1400614291 - Cloud (online), Commonwealth Supported Place (HECS)
    Deakin code
    A333
    CRICOS code?
    089296K Burwood (Melbourne), Waurn Ponds (Geelong)
    Level
    Undergraduate
    Approval status

    This course is approved by the University under the Higher Education Standards Framework.

    Australian Qualifications Framework (AQF) recognition

    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waurn Ponds (Geelong)
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    Work Integrated Learning experiences are embedded within the course’s core units.

    Need help?

    Ask a question about studying at Deakin

    Contact us

    Entry requirements

    Current or recent Year 12

    If you are currently studying Year 12 or completed Year 12 in the previous two years and have not attempted higher education or VET/Polytechnic study since, your selection is based on the following.

    VCE Prerequisite subjects

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.

    ATAR

    This course uses the ATAR as part of its selection considerations.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Higher education study

    If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent, or Certificate IV: or higher, or concurrent Bachelor study.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Applicants who wish their work and volunteer/other experience to be considered as part of their application for entry are required to submit a personal statement with details of their work and volunteer/other experience, motivation to study and any other factors relevant to their application for the course. Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    VET study

    If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent, or Certificate IV: or higher, or concurrent Bachelor study.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Applicants who wish their work and volunteer/other experience to be considered as part of their application for entry are required to submit a personal statement with details of their work and volunteer/other experience, motivation to study and any other factors relevant to their application for the course. Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Work and life experience

    If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent, or Certificate IV: or higher, or concurrent Bachelor study.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Applicants who wish their work and volunteer/other experience to be considered as part of their application for entry are required to submit a personal statement with details of their work and volunteer/other experience, motivation to study and any other factors relevant to their application for the course. Learn more about the personal statement.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Selection adjustments

    Subject adjustment

    A study score of 30 in any Business, Product Design And Technology, Economics, any English, any Humanities or Media equals 4 aggregate points per study. Overall maximum of 12 points.

    Access and equity

    Special entry access schemes (SEAS) enable Deakin to consider disadvantaged circumstances you may have experienced and the impact upon your studies. SEAS also allows us to identify if you’re from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements. Learn more about Deakin’s special entry access schemes.

    Admissions information

    Learn more about this course and others that Deakin offers by visiting VTAC for more information. You can also discover how Deakin compares to other universities when it comes to the quality of our teaching and learning by visiting the ComparED website.

    Special entry access schemes (SEAS) enables Deakin to consider disadvantageous circumstances you may have experienced and their impact upon your studies. SEAS also allows us to identify if you're from under-represented groups when making selection decisions for some courses. SEAS does not exempt you from meeting any of the course entry requirements.

    You can also find out about different entry pathways into Deakin courses if you can't get in straight from high school.

    Finally, Deakin is committed to admissions transparency. As part of that commitment, you can learn more about our first intake of 2021 students (PDF, 592.2KB) - their average ATARs, whether they had any previous higher education experience and more.

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.

    Fees and scholarships

    Fee information

    Estimated tuition fee - (CSP)?
    $13,843 for 1 yr full-time - Commonwealth Supported Place (HECS)
    Learn more about fees.

    The tuition fees you pay will depend on the units you choose to study as each unit has its own costs. The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students undertaking the first year of this course. The cost will vary depending on the units you choose, your study load, the time it takes to complete your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    How to apply

    Apply through VTAC

    Applications for Trimester 1, 2022 are now open for recent secondary education graduates, including current Year 12 students. Learn more about the steps involved and how to complete your preference list for study in 2022.

    Apply direct to Deakin

    Direct applications are now open for:

    • recent Year 12 students who completed secondary education in the past two years
    • applicants with work and life experience
    • applicants with TAFE experience
    • applicants with higher education experience.
    • Please note: If you’re applying for more than one course, you need to apply through VTAC.

      Apply to Deakin after reading the course entry requirements, or learn more about the application process.

    Download the course flyer

    To learn more about what the Bachelor of Communication at Deakin has to offer, download our course flyer.

    Indigenous Access Scheme

    The Indigenous Access Scheme is a pathway to undergraduate study for Aboriginal and Torres Strait Islander students and looks beyond academic results to recognise all the skills, experience and achievements that make you unique and prepare you for study at university.

    To apply, complete the online application form.

    Entry pathways

    View pathways into the Bachelor of Communication (Digital Media) with our pathways finder.

    Further studies are available at Honours and Postgraduate level. Many students choose to enter into the Bachelor of Communication (Honours) or the Master of Communication.

    Contact information

    Prospective Student Enquiry Centre

    1800 693 888

    myfuture@deakin.edu.au

    Careers

    Want a degree that’s more than just a qualification? Our industry connections, world-class facilities and practical approach to learning are just some of the reasons why Deakin students graduate confident and ready to thrive in the jobs of tomorrow.

    Graduate with a professional portfolio of work

    Gain industry experience through internships

    Connect with industry practitioners and start building your career

    Combine travel and study to broaden your experience

    Career outcomes

    Digital and social media work spans a diverse range of industries and organisations – from multimedia businesses to public relations agencies to content creation in health organisations, museums, sporting clubs and the broader entertainment industries. Deakin graduates find work in the following roles:
    • content producer/digital producer
    • community engagement officer/coordinator
    • marketing analyst/coordinator
    • media assistant/officer/adviser
    • social media officer/coordinator
    • various social media specialist freelance work.
    For more information go to DeakinTALENT

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Review, understand and analyse major media theories and concepts relating to digital media culture, technological innovation, research methods, and professional practices in digital industry contexts.

    Communication

    Develop high level communication skills to effectively engage and interact with different audiences by demonstrating the ability to merge creativity and critical thinking across various media modes. 

    Digital literacy

    Use a range of generic and industry specific digital media technologies to address diverse communication needs for a range of audiences and to deliver creative projects, media products, and accessible presentations to diverse audiences within and outside the field. 

    Critical thinking

    Critically and analytically evaluate media issues, debates, organisations, and industries and practices, while using sound judgement and initiative to examine assumptions underpinning available theoretical perspectives 

    Problem solving

    Apply critical thinking and creative practice to identify and resolve practical, real-world problems that apply to professional media industry contexts. 

    Self-management

    Demonstrate independent, motivated, and self-directed learning and the ability to complete work consistently and effectively as an independent researcher and practitioner. 

    Teamwork

    Collaborate in an active and productive manner as part of teams that may include people of diverse backgrounds working on media-related projects, while simultaneously maintaining personal responsibility for individual learning and contributions. 

    Global citizenship

    Operate effectively and responsibly in a variety of social, economic, political and professional contexts, participating across a range of media platforms with an awareness of professional legal and ethical responsibilities.

    Approved by Faculty Board September 2019