Bachelor of Design (Visual Communication)

Undergraduate degree

Learn the tools, strategies and design thinking methodologies required to be an adaptable, multidisciplinary communication designer. All applicants for the Bachelor of Design (Visual Communication) need to submit a portfolio to Deakin. See details in the Entry Requirements.

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent

Duration

3 years full time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Get introduced to the professional design world through Deakin’s Bachelor of Design (Communication). Learn the tools, strategies and design thinking methodologies required to be an adaptive, multidisciplinary communications designer. From day one you’ll learn to shape your ideas into smart and appealing concepts for users, customers and society as a whole, under the guidance of industry leaders and established designers. 

Want the skills to thrive in a career in communication design? 

You’ll learn how to interpret design briefs and develop specialised skills in web design and interactivity, as well as traditional skills in typography, branding and print design. You’ll benefit from Deakin’s networks and relationships within the design industry and have opportunities to include your work in exhibitions and showcases.

Take your learning further and specialise in:

  • creative coding
  • designing 3D environments
  • digital photography
  • IT
  • principles of animation
  • user experience (UX).

In this exciting course, you’ll learn from industry leaders in state-of-the-art facilities, culminating in a collaborative industry project in your final year. You’ll graduate ready to make a real impact in the rapidly-changing field of design.

Read More

Course structure

To qualify for the award of Bachelor of Design (Visual Communication), a student must complete 24 credit points including:

  • 10 x common core units (totalling 11 credit points)
  • 2 x level 1 Visual Communication units
  • 2 x level 1 Visual Communication course electives (from list A)
  • 3 x level 2 Visual Communication units
  • 6 x open elective units
  • no more than 12 credit points at level 1
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Electives

24

Total units

Units

Level 1

  • Design Thinking ADD101
  • Design Skills and Technologies 1 ADD102
  • Design Laboratory ADD104
  • Design Skills and Technologies 2 ADD103
  • Typography and Publication Design ADV102
  • Drawing and Illustration ADV101
  • Plus two course elective units from list A

    Level 2

  • Designing User Experience ADD201
  • Web Design and Interactivity ADV201
  • Branding Design ADV202
  • Design Strategies ADD202
  • Professional Practice in Design ADD203
  • Visual Communication Design Studio ADV203
  • Plus two open electives

    Level 3

  • Individual Design Portfolio ADD302
  • Design to Change the World ADD303
  • Collaborative Design Project ADD301 (2 credit points)
  • Plus four open electives

    Course electives

    Students to select 2 units from list A below:

  • Digital Photography ACI102
  • Principles of Animation ACF107
  • Designing 3D Environments ADA102
  • Introduction to Aboriginal Studies IND101
  • Creative Coding SIT110
  • Exploring I.T. SIT124
  • Key information

    Award granted
    Bachelor of Design (Visual Communication)
    Year

    2020 course information

    VTAC code
    1400510513 - Burwood (Melbourne), International full-fee paying place
    Deakin code
    A345
    CRICOS code?
    095257M
    Level
    Undergraduate
    Approval status

    This course is approved by the University under the Higher Education Standards Framework.

    Australian Qualifications Framework (AQF) recognition

    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waterfront (Geelong)

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waterfront (Geelong)

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    Elective units may provide the opportunity for Work Integrated Learning experiences.

    Entry requirements

    Entry information

    General admission requirements for entry into undergraduate courses for international students at Deakin are summarised in the undergraduate course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Entry for applicants with recent secondary education (previous three years) will be based on their performance in a Senior Secondary Certificate of Education, with pre-requisite units 3 and 4; a study score of at least 25 in English EAL (English as an additional language) or 20 in English other than EAL.

    Applicants will be selected in accordance with the published Australian Tertiary Admission Rank (ATAR) for that year.

    Refer to the VTAC Guide for the latest pre-requisite information www.vtac.edu.au

    Entry for applicants with previous Tertiary, VET, life or work experience will be based on one their performance in:

    • a Certificate IV in a related discipline OR
    • a Diploma in any discipline or 50% completion of a Diploma in a related discipline OR
    • successful completion of relevant study at an accredited higher education institution equivalent to at least two Deakin University units OR
    • other evidence of academic capability judged to be equivalent including relevant work or life experience

    All Applicants seeking admission to the Bachelor of Design (Visual Communication) will be required to complete a portfolio of work presented to a satisfactory standard.

    Download our Folio-guide document to learn more about folio submission.

    IELTS / English language requirements

    Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

    It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    Fees and charges vary depending on your course, your fee category and the year you started. To find out about the fees and charges that apply to you, visit www.deakin.edu.au/fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC


    Apply direct to Deakin

    If you're applying to study in Trimester 3 (November), 2019:

    Applications can be made directly to the University through the Course and Scholarship Applicant Portal.  For information on the application process and closing dates, see the How to apply web page.  Please note that closing dates may vary for individual courses.

    If you're applying to study in Trimester 1 (March), 2020:

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.


    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance


    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.


    Portfolio Application

    When applying for this course, you must submit a portfolio of work in support of your application.

    Learn more about portfolio requirements


    Frequently asked questions

    What are the key study start dates?

    Browse all start and finish dates for Deakin’s main study periods. You’ll also find dates relating to applications and prospective student events, plus a list of all public holidays and study breaks.

    How much does it cost to study at Deakin?

    Your tuition fees will depend on the type of student you are, the course you study and the year you start. Fees are based on an annual amount; they don't cover the entire duration of the course.

    Use our fee estimator to gauge what your fees could be per year.

    Can I speak to someone in person about my study options?

    Yes! We regularly host a range of events including 1:1 consultations and information sessions, to assist you with your study options and career planning. Check out our upcoming events or contact our Prospective Student Enquiry Centre on 1800 693 888 for more information.

    Am I eligible for a scholarship with this course?

    Scholarships are available for domestic and international students at all study levels. Find a scholarship that works for you.

    Can I claim recognition of prior learning (RPL) for this course?

    In some courses, you can reduce your overall study time and tuition cost by getting your work and previous study experience recognised as recognition of prior learning (RPL).

    Why choose Deakin

    Career outcomes

    Graduates are open to many career opportunities, including in the areas of advertising, graphic design studios, print houses, publishers, corporate companies, government and private practices. Potential careers include:

    • communications designer
    • art director/creative director
    • animation and motion designer
    • web designer
    • graphic designer
    • interactive designer
    • illustrator
    • packaging (FMCG) designer.

    For more information go to DeakinTALENT

    Professional recognition

    Deakin’s Bachelor of Design (Visual Communication) is recognised by the Design Institute of Australia (DIA), so you’ll be up-to-date with the current industry practices and developments. The DIA also offers student membership and access to some of the biggest design events and experts in the nation.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Develop theoretical knowledge and practical skills in the forms, functions, processes, languages and materials of visual communication design. Developing the capacity to meet client requirements in a rapidly changing industry setting.

    Communication

    Effectively communicate ideas using specific language, concepts and media to transmit ideas in response to design briefs.

    Digital literacy

    Utilize theoretical knowledge and practical skills with digital technologies to achieve user experience design outcomes.

    Critical thinking

    Acquire skills in critical thinking and the analytical evaluation of design. Critically engaging a range of strategies to achieve professional industry based outcomes.

    Problem solving

    Utilize design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems.

    Self-management

    Initiate autonomous and self-directed management techniques; demonstrating professional responsibility and accountability to a wide range of design projects.

    Teamwork

    Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes.

    Global citizenship

    Critically engage designs capacity to act as an agent of change in multiple contexts. To identify and develop proposals for personal and corporate social, cultural and ethical responsibilities in a global and domestic context.

    Approved by Faculty Board March 2017

     

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