Bachelor of Design (Visual Communication)

Undergraduate degree

Learn the tools, strategies and design thinking methodologies required to be an adaptable, multidisciplinary communication designer. All applicants for the Bachelor of Design (Visual Communication) need to submit a portfolio to Deakin. See details in the Entry Requirements.

Key facts

English language requirements

IELTS overall score of 6 (with no band score less than 6) or equivalent

Duration

3 years full time

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

Enter the dynamic world of professional design with Deakin’s Bachelor of Design (Visual Communication). Learn the tools, strategies and design thinking methodologies required to be an adaptive, multidisciplinary communications designer. 

From day one you’ll learn to shape your ideas into smart and influential concepts under the guidance of industry leaders and established designers. 

Combine studies from related disciplines, including creative coding, photography, and animation, and enhance your skills through practical learning. Let your creativity run free and practice with the same tools and technologies professionals use in our world-class design facilities. 

In your final year, you’ll enter the studio to work on real client projects, with the opportunity to showcase your finished product to the public. This practical experience prepares you for the challenges of your future role, and ensures you graduate ready to make a real impact in the rapidly changing field of design. 

Want the skills to thrive in a career in communication design? 

You’ll learn how to interpret design briefs and develop specialised skills in web design and user experience (UX), as well as traditional skills in typography, illustration, branding and print design.

Benefit from Deakin’s networks and relationships within the design industry and have opportunities to include your work in exhibitions and showcases.

Take your learning further and develop skills in:

  • creative coding
  • 3D environments
  • digital photography
  • motion graphics
  • animation.
Read More

Course structure

To qualify for the award of Bachelor of Design (Visual Communication), a student must complete 24 credit points including:

  • 17 credit points of core units
  • 2 credit points of course elective units
  • 5 credit points of open elective units
  • no more than 10 credit points at level 1
  • minimum of 6 credit points at level 3
  • Academic Integrity AAI018
  • Academic Integrity (0-credit-point compulsory unit)

18

Core units

6

Electives

24

Total units

Level 1

  • Academic Integrity (0 credit point)
  • Design Thinking
  • Design Skills and Technologies 1
  • Design Skills and Technologies 2
  • Drawing and Illustration
  • Typography and Publication Design
  • Level 2

  • Professional Practice in Design
  • Design Laboratory (previously ADD104)
  • Web Design and Interactivity
  • Branding Design
  • Designing User Experience (previously ADD201)
  • Type and Icons (previously ADD202)
  • Level 3

  • Collaborative Design Project (2 credit points)
  • Individual Design Portfolio
  • Design to Change the World
  • Creative Design Studio (2 credit points)
  • Course electives

    Plus 2 credit points of course electives from:

  • Advertising: Desire, Consumption and the Attention Economy
  • Communication and Creative Arts Internship A
  • Principles of Animation
  • Visual Effects and Motion Graphics
  • Screen & Design Industry Project
  • Digital Photography
  • Designing 3D Environments
  • Creating 3D Characters
  • Animation, Performance and Capture
  • Motion Graphics for Film and Advertising
  • Media and Politics: Campaign Strategies
  • Creative Brand Communication
  • Art Direction and Visualisation
  • Making Video
  • Introduction to Aboriginal Studies
  • Creative Coding
  • Plus 5 credit points of open elective units

    Key information

    Award granted
    Bachelor of Design (Visual Communication)
    Year

    2022 course information

    VTAC code
    1400510513 - Burwood (Melbourne), International full-fee paying place
    Deakin code
    A345
    CRICOS code?
    095257M Burwood (Melbourne), Waterfront (Geelong)
    Level
    Undergraduate
    Approval status

    This course is approved by the University under the Higher Education Standards Framework.

    Australian Qualifications Framework (AQF) recognition

    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 7.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Waterfront (Geelong)

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Waterfront (Geelong)

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)

    Deakin splits the academic year into three terms, known as trimesters. Most students usually undertake two trimesters each year (March-June, July-November).

    Additional course information

    Course duration - additional information

    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Any unit which contains work integrated learning, a community placement or interaction with the community may require a police check, Working with Children Check or other check.

    Participation requirements

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    Elective units may provide the opportunity for Work Integrated Learning experiences.

    Entry requirements

    Current or recent Year 12

    If you are currently studying Year 12 or completed Year 12 in the previous two years and have not attempted higher education or VET/Polytechnic study since, your selection is based on the following.

    VCE Prerequisite subjects

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL.

    ATAR

    This course uses the ATAR as part of its selection considerations.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    Folio and folio presentation

    Deakin University uses a range of selection criteria for course entry. Applicants may submit an optional portfolio of work to showcase their talents and strengthen their application. The portfolio will be used to adjust your rank and increase your chances of being selected. To be eligible for this adjustment, portfolios should satisfy the requirements specified by the submission deadline.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Higher education experience

    If you have undertaken at least one unit of higher education after secondary schooling, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent, or Certificate IV: or higher, or concurrent Bachelor study.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Applicants who wish their work and volunteer/other experience to be considered as part of their application for entry are required to submit a personal statement with details of their work and volunteer/other experience, motivation to study and any other factors relevant to their application for the course. Learn more about the personal statement.

    Folio and folio presentation

    Deakin University uses a range of selection criteria for course entry. Applicants may submit an optional portfolio of work to showcase their talents and strengthen their application. The portfolio will be used to adjust your rank and increase your chances of being selected. To be eligible for this adjustment, portfolios should satisfy the requirements specified by the submission deadline.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    VET education experience

    If you have undertaken at least one unit of Vocational Education and Training (VET) study after secondary school, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent, or Certificate IV: or higher, or concurrent Bachelor study.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Applicants who wish their work and volunteer/other experience to be considered as part of their application for entry are required to submit a personal statement with details of their work and volunteer/other experience, motivation to study and any other factors relevant to their application for the course. Learn more about the personal statement.

    Folio and folio presentation

    Deakin University uses a range of selection criteria for course entry. Applicants may submit an optional portfolio of work to showcase their talents and strengthen their application. The portfolio will be used to adjust your rank and increase your chances of being selected. To be eligible for this adjustment, portfolios should satisfy the requirements specified by the submission deadline.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Work and life experience

    If you finished Year 12 more than three years ago or did not finish Year 12, your selection is based on the following.

    Education

    This course uses your entire academic record as part of its selection considerations.

    VCE Senior Secondary prerequisite studies

    Units 3 and 4: a study score of at least 25 in English EAL (English as an additional language) or at least 20 in English other than EAL or equivalent, or Certificate IV: or higher, or concurrent Bachelor study.

    All applicants must meet the minimum English language requirements. Please read about other ways of satisfying the English language proficiency requirement.

    Personal statement

    Applicants who wish their work and volunteer/other experience to be considered as part of their application for entry are required to submit a personal statement with details of their work and volunteer/other experience, motivation to study and any other factors relevant to their application for the course. Learn more about the personal statement.

    Folio and folio presentation

    Deakin University uses a range of selection criteria for course entry. Applicants may submit an optional portfolio of work to showcase their talents and strengthen their application. The portfolio will be used to adjust your rank and increase your chances of being selected. To be eligible for this adjustment, portfolios should satisfy the requirements specified by the submission deadline.

    Selection is competitive and meeting the minimum entry requirements does not guarantee selection.  Our Admission Criteria and Selection Policy outlines the principles of selection.

    International equivalent requirements

    To view the international academic admission and English language requirements visit the International Undergraduate Course Guide (pages 18-23). If your course or country of origin is not listed please contact study@deakin.edu.au.

    To submit an application please visit the how to apply page.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for credit transfer. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your credit transfer.
    Your credit transfer is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are calculated depending on the course you choose.

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about international student fees.

    Scholarship options

    A Deakin scholarship could help you pay for your course fees, living costs and study materials. If you've got something special to offer Deakin - or maybe you just need a bit of extra support - we've got a scholarship opportunity for you. Search or browse through our scholarships

    Apply now

    How to apply

    Apply through VTAC

    Applications for study for Trimester 1 must be made through the Victorian Tertiary Admission Centre (VTAC). For more information refer to VTAC

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage.
    If you’re still having problems, please contact Deakin International for assistance.

    Portfolio Application

    When applying for this course, you must submit a portfolio of work in support of your application.

    Learn more about portfolio requirements

    Careers

    Career outcomes

    Graduates are open to many career opportunities, including in the areas of advertising, graphic design studios, print houses, publishers, corporate companies, government and private practices. Potential careers include:

    • communications designer
    • art director/creative director
    • animation and motion designer
    • web designer
    • UX designer
    • graphic designer
    • interactive designer
    • illustrator
    • packaging (FMCG) designer.

    For more information go to DeakinTALENT

    Professional recognition

    Deakin’s Bachelor of Design (Visual Communication) is recognised by the Design Institute of Australia (DIA), so you’ll be up-to-date with the current industry practices and developments. The DIA also offers student membership and access to some of the biggest design events and experts in the nation.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Deakin Graduate Learning Outcomes

    Course Learning Outcomes

    Discipline specific knowledge and capabilities

    Develop theoretical knowledge and practical skills in the forms, functions, processes, languages and materials of visual communication design. Developing the capacity to meet client requirements in a rapidly changing industry setting.

    Communication

    Effectively communicate ideas using specific language, concepts and media to transmit ideas in response to design briefs.

    Digital literacy

    Utilize theoretical knowledge and practical skills with digital technologies to achieve user experience design outcomes.

    Critical thinking

    Acquire skills in critical thinking and the analytical evaluation of design. Critically engaging a range of strategies to achieve professional industry based outcomes.

    Problem solving

    Utilize design thinking methods to empathise, analyse, ideate, prototype and test complex and ill-defined problems.

    Self-management

    Initiate autonomous and self-directed management techniques; demonstrating professional responsibility and accountability to a wide range of design projects.

    Teamwork

    Lead, deliver and perform within a collaborative professional team to deliver industry standard outcomes.

    Global citizenship

    Critically engage designs capacity to act as an agent of change in multiple contexts. To identify and develop proposals for personal and corporate social, cultural and ethical responsibilities in a global and domestic context.

    Approved by Faculty Board March 2017