1 year part-time
This course is currently unavailable for intake.
Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.
The Graduate Certificate of Marketing builds your skills in research, data analysis and strategic thinking. It’s an investment in your professional future. The course is suitable for applicants with relevant work experience who have not completed a bachelor degree.
Completing the Graduate Certificate of Marketing means you’ll be on the path to obtaining Deakin’s Graduate Diploma of Marketing and, ultimately, a Master of Marketing degree.Read More
- Award granted
- Graduate Certificate of Marketing
2023 course information
- Deakin code
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Approval status
This course is approved by the University under the Higher Education Standards Framework.
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.
To complete the Graduate Certificate of Marketing, students must complete 4 core units plus completion of compulsory 0-credit point module, MAI010 Academic Integrity Module.
*MPT code denotes Study Tour version of the unit
Compulsory 0-credit point module
To be completed in the first trimester of study:-
Intakes by location
The availability of a course varies across locations and intakes. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Check each intake for up-to-date information on when and where you can commence your studies.
Please note: This course is available part-time only.
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
This course does not require students to complete compulsory work integrated learning units.
Ask a question about studying at Deakin
Minimum admission criteria:
- Bachelor degree or higher OR
- two years of relevant work experience*, OR
- evidence of academic capability judged to be equivalent
*Note: Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales
Deakin University offers admission to postgraduate courses through a number of Admission categories.
All applicants must meet the minimum English language requirements.
Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree and how to apply for credit.
Fees and scholarships
Learn more about fees and your options for paying.
The available fee places for this course are detailed above. Not all courses at Deakin have Commonwealth supported places available.
The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year as they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.
One year full-time study load is typically represented by four credit points of study for Graduate Certificates. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together four credit points of a typical combination of units for your course.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about fees and available payment options.
What is FEE-HELP?
FEE-HELP loans cover up to 100% of tuition fees for eligible students. By taking out a FEE-HELP loan, the government pays your tuition fees directly to Deakin, and the balance is repaid from your employment income - but only once you're earning over $48,361.
Please note: fees shown by the calculator are indicative only and based on 2023 rates. Actual fees may vary. We advise confirming fees with Prospective Student Enquiries prior to enrolment.
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Your estimated FEE-HELP repayments
- $* is the estimated full cost for a Graduate Certificate of Marketing (4 credit points), based on the 2023 fees.
- is the annual FEE-HELP payment, based on your current salary
- of your current salary be spent on FEE-HELP
Deakin University (Deakin):
- gives no warranty and accepts no responsibility for the currency, accuracy or the completeness of the information provided;
- advises users that no reliance should be placed upon on the information provided, and;
- instructs users that they should confirm the actual course fee with Prospective Student Enquiries prior to enrolment.
This tool provides indicative information about the fees that will be payable in respect of courses and subjects offered to prospective students domiciled in Australia during the periods indicated.
Please note that the fees shown by the calculator are indicative only and actual fees may vary. Users are advised to confirm the actual course fee with Prospective Student Enquiries prior to enrolment.
The estimated course fee is based on the tuition fee costs applicable to a domestic full time student commencing the course in Trimester 1 and studying full time for the duration of the course but:
- does not include non-tuition costs that may apply, such as Student Services and Amenities Fees (SSAF);
- does not take into account any scholarships or bursaries awarded to the student (including the 10% Deakin alumni discount);
- assumes the maximum number of units that need to be successfully completed actual number completed may be reduced if recognition of prior learning is granted;
- assumes that no exceptional, or non-typical, circumstances apply to the proposed course of study;
- assumes that the options that the user selects are appropriate for the course of study that they intend to undertake;
- where fees are estimated for future years those fee will be subject to annual increases in accordance with increases in the cost of course delivery.
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.
Further study options
There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management|
|Communication||Communicate an in-depth understanding of a range of issues, practices, models and phenomena in marketing|
|Digital literacy||Not explicitly addressed as a learning outcome in this award|
|Critical thinking||Analyse marketing issues by applying critical analysis skills and relevant marking concepts, models and theories|
|Problem solving||Apply problem-solving techniques to create solutions to real-world and complex marketing applications|
|Self-management||Not explicitly addressed as a learning outcome in this award|
|Teamwork||Not explicitly addressed as a learning outcome in this award|
|Global citizenship||Not explicitly addressed as a learning outcome in this award|