English language requirements
IELTS overall score of 6.5 (with no band score less than 6) or equivalent
1 year part-time
This course is currently unavailable for intake.
Build on your marketing knowledge and skills by learning a solid and rational structure for marketing practice. The units in this course will help you to better structure marketing plans and programs to achieve your marketing goals.
The Graduate Certificate of Marketing builds your skills in research, data analysis and strategic thinking. It’s an investment in your professional future. The course is suitable for applicants with relevant work experience who have not completed a bachelor degree.
Completing the Graduate Certificate of Marketing means you’ll be on the path to obtaining Deakin’s Graduate Diploma of Marketing and, ultimately, a Master of Marketing degree.Read More
- Award granted
- Graduate Certificate of Marketing
2022 course information
- Deakin code
- Postgraduate (Graduate Certificate and Graduate Diploma)
- Approval status
This course is approved by the University under the Higher Education Standards Framework.
- Australian Qualifications Framework (AQF) recognition
The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.
To complete the Graduate Certificate of Marketing, students must complete 4 core units plus completion of compulsory 0-credit point module, MAI010 Academic Integrity Module.
*MPT code denotes Study Tour version of the unit
Compulsory 0-credit point module
To be completed in the first trimester of study:-
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Please note: This course is available part-time only.
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
This course does not require students to complete compulsory work integrated learning units.
Minimum admission requirements:
- Bachelor degree or higher, OR
- two years of relevant work experience*, OR
- evidence of academic capability judged to be equivalent
*Note: Business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.
All applicants must meet the minimum English language requirements.
Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library
Recognition of prior learning
If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Fees and scholarships
The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing this course within the same year in which they started. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.
The 'Estimated tuition fee' is calculated by adding together four credit points of study. Four credit points is used as it represents a typical enrolment load for a Graduate Certificate.
Each unit you enrol in has a credit point value. You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about tuition fees.
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.
Further study options
There is continued industry demand for marketing graduates. This is because a wide range of industries now deploy marketing as a powerful tool to add-value to their offerings. In these businesses, marketers are professionals who develop strategies to make better use of company resources, maintain and foster relationships between customers, and manage the customer experience in today’s dynamic environment.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management|
|Communication||Communicate an in-depth understanding of a range of issues, practices, models and phenomena in marketing|
|Digital literacy||Not explicitly addressed as a learning outcome in this award|
|Critical thinking||Analyse marketing issues by applying critical analysis skills and relevant marking concepts, models and theories|
|Problem solving||Apply problem-solving techniques to create solutions to real-world and complex marketing applications|
|Self-management||Not explicitly addressed as a learning outcome in this award|
|Teamwork||Not explicitly addressed as a learning outcome in this award|
|Global citizenship||Not explicitly addressed as a learning outcome in this award|