Graduate Diploma of Business (Arts and Cultural Management)

Postgraduate coursework

Study Deakin's Graduate Diploma of Business (Arts and Cultural Management) and gain a qualification to work in the arts and management field.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent

Duration

1 year full-time or part-time equivalent

Campuses

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.

Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.

This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.

You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.

The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.

Read More

Course structure

To complete the Graduate Diploma of Business (Arts and Cultural Management), students must attain a total of 8 credit points of study comprising 6 credit points of core units, 2 credit points of elective units taken from a recommended list, plus completion of the compulsory 0-credit point unit,  MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point. 

Core units

  • Arts Marketing
  • Arts Management
  • Managing Cultural Projects and Events
  • Arts Fundraising and Sponsorship
  • Financial Interpretation
  • Human Resource Management
  • Compulsory 0-credit point unit

    To be completed in the first trimester of study:-

  • Academic Integrity
  • Elective units

    The remaining 2 credit points may be selected from:

    • Recommended electives*
    • Postgraduate units offered by the University (subject to eligibility)

    *Recommended electives:

  • Creating Your Arts Business
  • Managing Innovation
  • Marketing Management
  • Business Strategy and Analysis
  • Governance and Accountability
  • Consumer Behaviour
  • Contemporary Issues in Leadership
  • Research Project 1A
  • MWL Units:

  • Cultural Experience
  • Industry Based Learning
  • Consultancy Experience
  • Entrepreneurship Experience
  • Internship
  • Key information

    Award granted
    Graduate Diploma of Business (Arts and Cultural Management)
    Year

    2021 course information

    Deakin code
    M665
    Level
    Postgraduate (Graduate Certificate and Graduate Diploma)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Qualifications Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 8.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Cloud Campus

    INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.

    Additional course information


    Course duration - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course does not require students to complete compulsory work integrated learning units.

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Minimum admission criteria:

    • Bachelor's degree or higher, OR
    • two years of relevant work experience  OR
    • evidence of academic capability judged to be equivalent

    IELTS / English language requirements

    Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

    It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    Recognition of prior learning

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

    One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about tuition fees.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your Immediate Family Members may also be eligible to apply for this bursary.

    Learn more about Deakin’s 15% postgraduate bursary

    Apply now

    How to apply

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Students who do not qualify for direct entry into the Graduate Diploma of Business (Arts and Cultural Management) may qualify by first completing the Graduate Certificate of Business (Arts and Cultural Management). They will then complete a further 4 credit points, not repeating units from the Graduate Certificate.

    Further study options

    Students who successfully complete the Graduate Diploma of Business (Arts and Cultural Management) may be eligible for entry into the Master of Business (Arts and Cultural Management).

    Master of Business (Arts and Cultural Management) (M785)

    Alternative exits

    Why choose Deakin

    Career outcomes

    This program prepares graduates for leadership roles across the range of cultural organisations including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Assess a broad range of specialised management approaches and their application to arts organisations.
    Communication Develop appropriate communication strategies and techniques in the practice of arts management.
    Digital literacy Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management.
    Critical thinking Appraise and analyse information in order to understand and apply theories of arts management.
    Problem solving Formulate solutions to a diverse range of current and emerging arts management challenges and issues.
    Self-management Personalise observations of arts management practice.
    Teamwork Analyse the contributions made to arts management from a range of disciplines and backgrounds.
    Global citizenship Translate arts management theory and practice from a range of cultural and international contexts.