English language requirements
IELTS overall score of 6.5 (with no band score less than 6.0) or equivalent
Current Deakin Students
To access your official course details for the year you started your degree, please visit the handbook
The arts and cultural sector is a significant and growing industry in Australia and globally. The sector requires strong, capable and passionate arts managers, and this course is an acknowledged education leader in the field.
Highly effective arts and cultural managers need expertise in management, marketing and finance as well as leadership and innovation. These disciplines and skills are essential to the success of arts and cultural organisations if they are to be culturally vibrant and financially viable.
This course combines the structure of a business education with focused industry expertise from the arts and cultural sectors.
You’ll develop strategic marketing skills relating to audience development, branding, market segmentation, promotions and e-marketing. Other areas of study include: event management, cultural policy and its context, strategic planning, volunteer management, fundraising, sponsorship and philanthropy, management of community creative processes, and managing entrepreneurial activity within the creative industries.
The course is led by staff with extensive practical experience in management and leadership in the arts and cultural sectors. You’ll have the opportunity to engage with a range of industry representatives, gain exposure to the work of cutting edge practitioners and thinkers, and integrate your work and learning through work placement opportunities.Read More
To complete the Graduate Diploma of Business (Arts and Cultural Management), students must attain a total of 8 credit points of study comprising 6 credit points of core units, 2 credit points of elective units taken from a recommended list, plus completion of the compulsory 0-credit point unit, MAI010 Academic Integrity. Most units (think of units as 'subjects') are equal to 1 credit point.
Compulsory 0-credit point unit
To be completed in the first trimester of study:-
The remaining 2 credit points may be selected from:
- Recommended electives*
- Postgraduate units offered by the University (subject to eligibility)
2021 course information
Campuses by intake
Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.
Trimester 1 - March
- Start date: March
- Available at:
- Cloud Campus
Trimester 2 - July
- Start date: July
- Available at:
- Cloud Campus
INTERNATIONAL STUDENTS - International students should note that, due to visa regulations, this course can only be undertaken while living outside Australia.
Additional course information
Course duration - additional information
Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.
Mandatory student checks
Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.
As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.
Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.
Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.
Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.
All applicants must meet the minimum English language requirements.
Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.
For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library
Minimum admission criteria:
- Bachelor's degree or higher, OR
- two years of relevant work experience OR
- evidence of academic capability judged to be equivalent
IELTS / English language requirements
Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.
It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)
Recognition of prior learning
The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.
You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.
Fees and scholarships
Learn more about fees and your options for paying.
The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.
One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course.
You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.
Learn more about tuition fees.
A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.
If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your Immediate Family Members may also be eligible to apply for this bursary.
How to apply
Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.
Students who do not qualify for direct entry into the Graduate Diploma of Business (Arts and Cultural Management) may qualify by first completing the Graduate Certificate of Business (Arts and Cultural Management). They will then complete a further 4 credit points, not repeating units from the Graduate Certificate.
Further study options
Students who successfully complete the Graduate Diploma of Business (Arts and Cultural Management) may be eligible for entry into the Master of Business (Arts and Cultural Management).
Master of Business (Arts and Cultural Management) (M785)
Why choose Deakin
This program prepares graduates for leadership roles across the range of cultural organisations including: performing arts, visual arts, festivals, community events, facilities, publishing houses, music venues, screen industries, cultural heritage and museums.
Course learning outcomes
Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.
|Graduate Learning Outcome||Course Learning Outcome|
|Discipline specific knowledge and capabilities||Assess a broad range of specialised management approaches and their application to arts organisations.|
|Communication||Develop appropriate communication strategies and techniques in the practice of arts management.|
|Digital literacy||Employ technologies to find, use and disseminate information, concepts and theories in relation to arts management.|
|Critical thinking||Appraise and analyse information in order to understand and apply theories of arts management.|
|Problem solving||Formulate solutions to a diverse range of current and emerging arts management challenges and issues.|
|Self-management||Personalise observations of arts management practice.|
|Teamwork||Analyse the contributions made to arts management from a range of disciplines and backgrounds.|
|Global citizenship||Translate arts management theory and practice from a range of cultural and international contexts.|