Master of Marketing

Postgraduate coursework

There are currently no intakes for this course.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Duration

The time and cost can be reduced based on your previous qualifications and professional experience. This means you can fast track the masters degree from 2 years down to 1.5 years, or even 1 year duration. See entry requirements below for more information.

Campuses

This course is currently unavailable for intake.

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course overview

Looking to invest in a specialist, professional course that builds on your current experience and skill set? If you want to take your career to expert level, Deakin’s Master of Marketing will give you excellent grounding in crucial areas that affect the performance of modern markets.

Diversify your knowledge and skills by studying cutting-edge concepts and frameworks that underpin modern marketing. Learn to appreciate the business and entrepreneurial acumen needed to grow a business, while honing your research, strategy and communication skills. Such pointed expertise will help you succeed in the upper echelons of business.

You'll also have the option to complement your primary studies with a specialisation in a wide range of business-related fields. Designed to meet industry demand for skilled professionals with a breadth of transferrable skills, a specialisation can help deepen your knowledge in a particular business field and benefit your future career.

Undertake specialist streams such as customer and digital marketing analytics, public relations and image marketing, or research – all areas that are currently driving change in markets and industry around the world. They’ll give you a deeper understanding – of, and abilities – in, these specialist marketing areas. The research stream can also serve as a pathway to a PhD.

Gain access to exciting internships and international study tours, plus opportunities towork on real projects with our industry partners. Senior and Chief Marketers feature regularly in our classes as guest speakers.

Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You’ll graduate with high quality skills, aptitude and the qualification to grow into a thriving marketing career.

Read More

Course information

Award granted
Master of Marketing
Year

2022 course information

Deakin code
M788
CRICOS code?
092727K Burwood (Melbourne)
Level
Higher Degree Coursework (Masters and Doctorates)
Approval status

This course is approved by the University under the Higher Education Standards Framework.

Australian Qualifications Framework (AQF) recognition

The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

Course structure

The Master of Marketing is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) - your professional experience and previous qualifications - which can save you time and money.

Students undertaking 16 credit points will study

  • 10 credit points of core units
  • 6 credit points of elective units (one of which is a 1 credit point unit from a specified list), plus
  • completion of MAI010 Academic Integrity Module (0 -credit point compulsory module).

Most units (think of units as 'subjects') are equal to 1 credit point.

Students are introduced to research tools and techniques in core units of the course where they learn analytic skills and the practical application of those skills in professional contexts. They must also complete advanced level units and a capstone unit that require them to integrate the skills learnt over their course of study and produce applied pieces of research with reference to prevailing literature.

10

Core units

6

Elective units

16

Total units

Core units

Business Foundations for Marketing:

  • Marketing Management ^#
  • Financial Interpretation
  • Foundation Skills in Data Analysis ^*
  • Intermediate Marketing Studies:

  • Consumer Behaviour ^
  • Strategic Brand Management ^
  • Research Design and Analysis ^
  • Integrated Marketing Communication ^
  • Marketing Mastery:

  • Services Marketing ^
  • Digital and Social Media Marketing ^
  • Applied Strategic Marketing ^
  • ^ Recognised by AMI for Accreditation purposes

    # MPT code denotes study tour version of the unit

    * MMK739 and MIS770A are Start Anytime units

    Compulsory 0-credit point unit

    Compulsory 0-credit point unit

    To be completed in the first trimester of study:

  • Academic Integrity Module
  • Elective units

    The remaining 6 credit points are selected as follows:

    One credit point unit from the specified list below:

  • International Marketing #
  • Retailing
  • Sustainable Environmental Marketing
  • Marketing Analytics
  • Plus 5 credit points selected from:

    • Units from the specified Business foundations for marketing, Intermediate marketing studies, or Marketing mastery list*
    • a faculty-wide specialisation
    • postgraduate units offered by the University(subject to eligibility)
    • postgraduate Work Integrated Learning (WIL) units

    *if not completed already as a core unit

    #MPT code denotes Study Tour version of the unit

    Specialisations

    Faculty-wide specialisations

    Refer to the details of each specialisation for availability.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Additional course information

    Course duration - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Study overseas and earn a dual degree

    The Deakin Business School offers the opportunity to study a dual degree with an overseas partner university in France. You’ll learn at world-class business schools and have the chance to explore another country and culture. Learn more about the Master of Marketing/Master in Management – Consumer Goods Marketing

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course provides students the opportunity to complete one or more elective work integrated learning units.

    More information: WIL Programs

    Entry requirements

    Entry information

    Depending on your previous qualifications and professional experience, your course will be 1, 1.5 or 2 years duration.

    1 year full time (2 years part time) – 8 credit points
    Admission is based on:

    • Bachelor Honours (AQF8) degree in a related discipline, or
    • Bachelor degree in a related discipline, plus two years relevant work experience, or
    • Graduate certificate or graduate diploma in a related discipline, or
    • Evidence of academic capability judged to be equivalent

    1.5 years full time (3 years part time) – 12 credit points
    Admission is based on:

    • Bachelor degree in a related discipline, or
    • Bachelor degree in any discipline, plus two years relevant work experience, or
    • Evidence of academic capability judged to be equivalent

    2 year full time (4 years part time) – 16 credit points
    Admission is based on:

    • Bachelor degree or other qualification at a higher AQF level in any discipline, or
    • Successful completion of a masters qualifying program (MQP), or
    • Evidence of academic capability judged to be equivalent

    IELTS / English language requirements

    Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

    It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library.

    The University aims to provide students with as much credit as possible for approved prior study or informal learning which exceeds the normal entrance requirements for the course and is within the constraints of the course regulations. Students are required to complete a minimum of one-third of the course at Deakin University, or four credit points, whichever is the greater. In the case of certificates, including graduate certificates, a minimum of two credit points within the course must be completed at Deakin.

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
    Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The 'Estimated tuition fee' is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning.

    One year full-time study load is typically represented by eight credit points of study. Each unit you enrol in has a credit point value. The 'Estimated tuition fee' is calculated by adding together eight credit points of a typical combination of units for your course.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about tuition fees.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 10% reduction per unit on your enrolment fees.

    Learn more about the 10% Deakin alumni discount

    Apply now

    Apply through Deakin

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page.

    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance

    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.

    Entry pathways

    Alternative exits

    Careers

    Career outcomes

    Graduates who are employed in management roles can expect to find move to more senior managerial positions; these senior posts will require you to have market savvy, market management and entrepreneurial capabilities. Examples of these jobs in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing helps you launch your career into senior management, a transition you can accelerate by leveraging the program to increase the quality of your academic and industry networks, building your visibility and value as a business leader.

    Professional recognition

    Deakin Business School is in the top 1% of business schools globally by holding both AACSB and EQUIS accreditations. These prestigious accreditations are awarded to business schools that meet strict standards of quality, academic and professional excellence, and demonstrate a commitment to ongoing improvement and innovation in their courses, ensuring our graduates are employable worldwide.

    The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management
    Communication Apply and demonstrate advanced communication skills in marketing and business contexts
    Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies
    Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment
    Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing application
    Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development
    Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams
    Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations