Master of Marketing

Postgraduate coursework

Diversify your skills and study the practical and theoretical frameworks that underpin great marketing with a Master of Marketing at Deakin.

Key facts

English language requirements

IELTS overall score of 6.5 (with no band score less than 6) or equivalent

Duration

Depending on your professional experience and previous qualifications, the Master of Marketing is typically 1, 1.5 or 2 years duration:

  • 1 year full time (2 years part time) - 8 credit points
  • 1.5 year full time (3 years part time) - 12 credit points
  • 2 year full time (4 years part time) - 16 credit points

Deakin courses can also be studied part time over a longer period.

Current Deakin Students

To access your official course details for the year you started your degree, please visit the handbook

Course information

The Master of Marketing is for those looking to invest in a specialist, professional course that builds on their current experience and skill sets. If you want to climb the next rung of your career, this course will give you excellent grounding in crucial areas that affect the performance of modern markets.

Diversify your knowledge and skills by studying cutting-edge concepts and frameworks that underpin modern marketing. You will learn to appreciate the business and entrepreneurial acumen that is needed to grow a business. You will hone your research, strategy and communication skills, this expertise will help you succeed in the upper echelons of business. You can elect to study two postgraduate units from any course offered by the Deakin Faculty of Business and Law (subject to unit entry requirements). These units will help to broaden your knowledge of business and management. We suggest units in leadership, process management or financial interpretation.

More importantly, you can undertake specialist streams and choose between Customer and Digital Marketing Analytics, Public Relations and Image Marketing, or Research. These are areas currently driving change in markets and industry. These specialisations will give you a deeper understanding-of and abilities-in in these specialist marketing areas. The Research stream can serve as a pathway to a PhD.

You will have exciting opportunities for internships, international study tours and can work on real projects with our industry partners. Senior and Chief Marketers feature regularly in our classes as guest speakers.

Having an in-depth understanding of marketing concepts and techniques is valuable in industry, government and community. You will complete this course with high quality skills, aptitude and the qualification to grow into a thriving marketing career.

You may gain entry to the Master of Marketing program through successful completion of the Graduate Diploma of Marketing

Read More

Course structure

The Master of Marketing is typically 8, 12 or 16 credit points. The exact number of credit points you study depends on how much credit you receive as recognition of prior learning (RPL) - your professional experience and previous qualifications - which can save you time and money.

For students undertaking 16 credit points you study:

  • 10 credit points of core marketing units
  • 2 credit points of elective units selected from any Business and Law postgraduate units
  • one specialisation of 4 credit points; plus
  • completion of MAI010 Academic Integrity (0 -credit point compulsory unit). 

Most units (think of units as 'subjects') are equal to 1 credit point.

Students will undertake a one-credit point research training unit and one credit point research-based project unit.

10

Core units

2

Elective units

4

Specialisation units

16

Total units

Core units

  • Academic Integrity MAI010 (0 credit points)
  • Online Marketing MMK737
  • Integrated Marketing Communication MMK738
  • Services Marketing MMK751
  • Strategic Brand Management MMK739
  • Research Design and Analysis MPK701
  • Consumer Behaviour MPK713
  • Applied Strategic Marketing MPK733
  • Retailing MPM705
  • MPT732/MPK732Marketing Management #
  • MPT736/MPK736International Marketing #
  • # MPT code denotes study tour version of the unit

    Elective units

    The remaining credit points of electives must be selected as follows:

    • One 4 credit point Marketing specialisation and
    • 2 credit points of any postgraduate business unit offered in the Faculty of Business and Law

    Specialisations

    Refer to the details of each specialisation for availability.

     

    Key information

    Award granted
    Master of Marketing
    Year

    2020 course information

    Deakin code
    M788
    CRICOS code?
    092727K
    Level
    Higher Degree Coursework (Masters and Doctorates)
    Approval status
    This course is approved by the University under the Higher Education Standards Framework.
    Australian Qualifications Framework (AQF) recognition
    The award conferred upon completion is recognised in the Australian Qualifications Framework at Level 9.

    Campuses by intake

    Campus availability varies per trimester. This means that a course offered in Trimester 1 may not be offered in the same location for Trimester 2 or 3. Read more to learn where this course will be offered throughout the year.

    Trimester 1 - March

    • Start date: March
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 2 - July

    • Start date: July
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Trimester 3 - November

    • Start date: November
    • Available at:
      • Burwood (Melbourne)
      • Cloud Campus

    Additional course information

    Course duration - additional information
    Course duration may be affected by delays in completing course requirements, such as accessing or completing work placements.

    Study overseas and earn a dual degree

    The Deakin Business School offers the opportunity to study a dual degree with an overseas partner university in France. You’ll learn at world-class business schools and have the chance to explore another country and culture. Learn more about the Master of Marketing/Master in Management – Consumer Goods Marketing


     

    Mandatory student checks

    Units which contain work integrated learning, a community placement or interaction with the community may require a police check, working with children check or other check. These requirements will be detailed in unit guides upon enrolment.

    Workload

    As a student in the Faculty of Business and Law, you can expect to participate in a range of teaching activities each week. This could include classes, seminars, practicals and online interaction. You can refer to the individual unit details in the course structure for more information. You will also need to study and complete assessment tasks in your own time.

    Participation requirements

    Units in this course may have participation requirements that include compulsory placements, work-based training, community-based learning or collaborative research training arrangements.

    Placement can occur at any time, including during the standard holiday breaks listed here: https://www.deakin.edu.au/courses/key-dates.

    Reasonable adjustments to participation and other course requirements will be made for students with a disability. Click here for more information.

    Work experience

    This course provides students the opportunity to complete one or more elective work integrated learning units.

    More information: WIL Programs

    Entry requirements

    Entry information

    Deakin University offers admission to postgraduate courses through a number of Admission categories. To be eligible for admission to this program, applicants must meet the course requirements.

    All applicants must meet the minimum English language requirements.

    Please note that meeting the minimum admission requirements does not guarantee selection, which is based on merit, likelihood of success and availability of places in the course.

    For more information on the Admission Criteria and Selection (Higher Education Courses) Policy visit the Deakin Policy Library

    Admission to study postgraduate coursework at Deakin is based on recognition of your professional experience and previous qualifications.

    1 year full time (2 years part time) – 8 credit points
    Admission is based on:

    • Bachelor honours (AQF8) degree in a related discipline, or
    • Bachelor degree in a related discipline, plus two years relevant work experience, or
    • Graduate certificate or graduate diploma in a related discipline, or
    • Evidence of academic capability judged to be equivalent.

    1.5 years full time (3 years part time) – 12 credit points
    Admission is based on:

    • Bachelor degree in a related discipline, or
    • Bachelor degree in any discipline, plus two years relevant work experience, or
    • Evidence of academic capability judged to be equivalent.

    2 years full time (4 years part time) – 16 credit points
    Admission is based on:

    • Bachelor degree or other qualification at a higher AQF level in any discipline, or
    • Successful completion of Masters Qualifying Program (MQP),
    • Evidence of academic capability judged to be equivalent.

    IELTS / English language requirements

    Please note that English language requirements exist for entry to this course and you will be required to meet the English language level requirement that is applicable in the year of your commencement of studies.

    It is the students’ responsibility to ensure that she/he has the required IELTS score to register with any external accredited courses. (more details)

    Recognition of prior learning

    If you have completed previous studies which you believe may reduce the number of units you have to complete at Deakin, indicate in the appropriate section on your application that you wish to be considered for Recognition of Prior Learning. You will need to provide a certified copy of your previous course details so your credit can be determined. If you are eligible, your offer letter will then contain information about your Recognition of Prior Learning.
    Your Recognition of Prior Learning is formally approved prior to your enrolment at Deakin during the Enrolment and Orientation Program. You must bring original documents relating to your previous study so that this approval can occur.

    You can also refer to the Recognition of Prior Learning System which outlines the credit that may be granted towards a Deakin University degree.

    Fees and scholarships

    Fee information

    Estimated tuition fee - full-fee paying place

    The tuition fees you pay are calculated depending on the course you choose.

    The ‘Estimated tuition fee’ is provided as a guide only based on a typical enrolment of students completing the first year of this course. The cost will vary depending on the units you choose, your study load, the length of your course and any approved Recognition of Prior Learning you have.

    Each unit you enrol in has a credit point value. The ‘Estimated tuition fee’ is calculated by adding together 8 credit points of a typical combination of units for that course. Eight credit points is used as it represents a typical full-time enrolment load for a year.

    You can find the credit point value of each unit under the Unit Description by searching for the unit in the Handbook.

    Learn more about fees and available payment options.

    Scholarship options

    A Deakin scholarship might change your life. If you've got something special to offer Deakin – or you just need the financial help to get you here – we may have a scholarship opportunity for you.

    Search or browse through our scholarships

    Postgraduate bursary

    If you’re a Deakin alumnus commencing a postgraduate award course, you may be eligible to receive a 15% reduction per unit on your enrolment fees. Your Immediate Family Members may also be eligible to apply for this bursary.

    Learn more about Deakin’s 15% postgraduate bursary

    Apply now

    How to apply

    Apply direct to Deakin

    If you're applying to study in Trimester 3 (November), 2019:

    Applications can be made directly to the University through the Course and Scholarship Applicant Portal.  For information on the application process and closing dates, see the How to apply web page.  Please note that closing dates may vary for individual courses.

    If you're applying to study in Trimester 1 (March), 2020:

    Applications can be made directly to the University through StudyLink Connect - Deakin University's International Student Application Service. For information on the application process and closing dates, see the How to apply web page. Please note that closing dates may vary for individual courses.


    Deakin International office or Deakin representative

    Fill out the application form and submit to a Deakin International office or take your application form to a Deakin representative for assistance


    Need more information on how to apply?

    For information on the application process and closing dates, see the How to apply webpage
    If you’re still having problems, please contact Deakin International for assistance.


    Entry pathways

    If you have a Bachelor degree in same discipline*, you may be eligible for credit for 4 credit points (units) which means you need to complete 1.5 years full-time or part-time equivalent (12 credit points). If you have a Bachelor degree in any discipline AND relevant work experience^, you may be eligible for 4 credit points (units) which means you need to complete 1.5 years full-time or part-time equivalent (12 credit points). If you have a Bachelor degree with Honours in the same discipline, you may be eligible for credit for 8 credit points (units) which means you need to complete 1 years full-time or part-time equivalent (8 credit points). If you have a Bachelor degree in the same discipline area AND extensive work experience^, you may be eligible for 8 credit points (units) which means you need to complete 1 years full-time or part-time equivalent (8 credit points). * A shorter course duration is available to students entering from a same discipline background. A same discipline award for this course is a Bachelor degree in Marketing, or a Bachelor degree in Commerce or Business with a major or minor sequence in Marketing. ^ Relevant work experience is business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

    Tap image to expand

    * A shorter course duration is available to students entering from a same discipline background.  A "same discipline" award for this course is a Bachelor degree in Marketing or a Bachelor degree in Commerce or Business with a major sequence in Marketing.
    ^ Relevant work experience in business experience either in a marketing role or in a position with business responsibilities in a marketing related field, such as communications, advertising, market research and/or sales.

    Frequently asked questions

    What are the key study start dates?

    Browse all start and finish dates for Deakin’s main study periods. You’ll also find dates relating to applications and prospective student events, plus a list of all public holidays and study breaks.

    How much does it cost to study at Deakin?

    Your tuition fees will depend on the type of student you are, the course you study and the year you start. Fees are based on an annual amount; they don't cover the entire duration of the course.

    Use our fee estimator to gauge what your fees could be per year.

    Can I speak to someone in person about my study options?

    Yes! We regularly host a range of events including 1:1 consultations and information sessions, to assist you with your study options and career planning. Check out our upcoming events or contact our Prospective Student Enquiry Centre on 1800 693 888 for more information.

    Am I eligible for a scholarship with this course?

    Scholarships are available for domestic and international students at all study levels. Find a scholarship that works for you.

    Can I claim recognition of prior learning (RPL) for this course?

    In some courses, you can reduce your overall study time and tuition cost by getting your work and previous study experience recognised as recognition of prior learning (RPL).

    Why choose Deakin

    Career outcomes

    Graduates who are employed in management roles can expect to find move to more senior managerial positions; these senior posts will require you to have market savvy, market management and entrepreneurial capabilities. Examples of these jobs in areas like general marketing (e.g., marketing manager, product manager, and client manager), branding (brand manager, new market manager), research (Market Intelligence Officer), digital media, marketing communications management, and customer experience manager. The Master of Marketing helps you launch your career into senior management. I urge you to use your time in the course to increase the quality of your academic and industry networks, this will build your visibility and value as a business leader.

    Professional recognition

    The Master of Marketing is accredited by the Australian Marketing Institute (AMI).

    Course learning outcomes

    Deakin's graduate learning outcomes describe the knowledge and capabilities graduates can demonstrate at the completion of their course. These outcomes mean that regardless of the Deakin course you undertake, you can rest assured your degree will teach you the skills and professional attributes that employers value. They'll set you up to learn and work effectively in the future.

    Graduate Learning Outcome Course Learning Outcome
    Discipline specific knowledge and capabilities Demonstrate specialised and experience-based knowledge of advanced concepts and theories relating to marketing and business management.
    Communication Apply and demonstrate advanced communication skills in marketing and business contexts.
    Digital literacy Obtain, manage, interpret and disseminate appropriate marketing information using digital technologies.
    Critical thinking Analyse and apply critical analysis skills to the (business) marketing environment.
    Problem solving Apply a range of problem solving techniques to create solutions to real-world and complex marketing applications.
    Self-management Demonstrate advanced skills to work and learn independently, and take responsibility for personal and professional development.
    Teamwork Collaborate with people from different backgrounds and contribute to the management of business and marketing teams.
    Global citizenship Engage as a marketing professional in a manner reflective of an understanding of ethical principles, professional codes of conduct and cultural variations.
       

     


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