Bachelor of Commerce

Marketing

Campuses

Burwood (Melbourne), Waterfront (Geelong), Online

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Unit set code

MN-M30008^{^}

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Aim:

This minor focusses on developing discipline knowledge and industry-relevant practices in marketing. There is a strong focus on industry-relevant insights, the latest marketing practices, future market trends and strategy development in an ever-changing business landscape. The knowledge and skills developed within the marketing minor are complementary to anyone looking to better understand drivers to successful business outcomes.

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Units

MMK101

Marketing Fundamentals

plus 3 units from:

MMK251

Services Marketing

MMK266

Consumer Behaviour

MMK295

Integrated Marketing Communications in the Digital Age

MMK368

Business Marketing

^{^} Students undertaking the Marketing major (MJ-M30040) cannot undertake the minor in Marketing.

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