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MBR701 - Strategy and Value Creation (Residential)


2019 unit information

Enrolment modes:

Residential: Waurn Ponds (Geelong)

Not offered in 2019


Credit point(s):1
EFTSL value:0.125
Cohort rule:

For students enrolled in M701, M501, M601 and M703

Unit chair:

Steve Jaynes



Incompatible with: MBA701, MBA731, MBR731, MPM703, MPM706, MPR706
In-person attendance requirements:This residential unit requires students to attend six days of intensive study at Waurn Ponds Estate, Geelong.


Conference fees for residential units are in addition to the tuition fee and vary depending on the type of accommodation chosen. For further information please visit the Residential Units webpage.


This unit introduces the principles of strategic management and the logics of value creation. It provides the opportunity to understand and apply the tools of strategy to identify priorities for management decision-making, and develop coherent and aligned operational and implementation plans that contribute to organisational goals in a dynamic and culturally diverse business environment.


Assessment 1 (Individual), Written reflection (2000 words) 30%

Assessment 2 (Group of max 4 students), Oral Presentation (20 minutes) 30%

Assessment 3 (Individual), Written report (3000 words) 40%

Unit Fee Information

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