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AIP247 - Media and Politics: Campaign Strategies


2020 unit information

Important Update:

Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Burwood (Melbourne), Waurn Ponds (Geelong), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Maria Rae




Incompatible with:


Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

 1 x 2-hour seminar per week

Scheduled learning activities - cloud:

1 x 2-hour online seminar per week


In the Information Age, the media plays a critical role in the political process. This unit has two key goals. Firstly, it seeks to provide a comprehensive overview of the complex relationship between the media and politics, taking into account contemporary academic theories and debates, practical examples and real world issues, and the evolution of this relationship via new technologies. Secondly, this unit seeks to engage students in an ongoing learning process in which they will develop and refine media skills relevant to running a political campaign (such as creating fictional Twitter, YouTube and Facebook accounts). 


These are the Learning Outcomes (ULO) for this unit

At the completion of this unit, successful students can:

Deakin Graduate Learning Outcomes


Review and analyse major theoretical, conceptual, and policy debates about the nature and significance of politics and the media and the contexts in which they operate

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Communicate complex political ideas to a public audience, through a range of social, audio visual and written media, based on understanding of the theoretical and conceptual underpinnings of political communication

GLO1: Discipline-specific knowledge and capabilities

GLO2: Communication


Employ a range of digital technologies to apply political knowledge, and to engage in the (fictional) political process by running a political campaign

GLO1: Discipline-specific knowledge and capabilities

GLO3: Digital literacy


Employ initiative and creativity to generate approaches and solutions to complex problems of politics and media- including developing practical skills and applying them to real world (fictional) examples

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

GLO5: Problem solving


Demonstrate teamwork skills parallel to the contemporary professional environment

GLO1: Discipline-specific knowledge and capabilities

GLO7 Teamwork

These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Trimester 2:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 - Portfolio 500 words 10% Week 5
Assessment 2 - Report 2500 words 60% Week 8
Assessment 3 - Portfolio 1000 words 30% Information not yet available

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: AIP247 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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