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ALC701 - Social Media Collaboration


2020 unit information

Important Update:

Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Adam Brown




Incompatible with:


Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 2-hour seminar per week and extensive online interactions via social media equivalent to 1 x 1-hour class per week


Scheduled learning activities - cloud:

1 x 2-hour seminar per week and extensive online interactions via social media equivalent to 1 x 1-hour class per week


This unit enables students to enhance their professional skills and digital competencies through an in-depth exploration of the complexities of social media spaces and practices, with a particular emphasis placed on the many roles collaboration plays in diverse industry settings. Students will create and share online content through interactive and collaborative assessment, developing their individual portfolios and learning how to strategically build a dynamic online network and presence.


These are the Learning Outcomes (ULO) for this unit

At the completion of this unit, successful students can:

Deakin Graduate Learning Outcomes


Explicate and critically analyse social media principles and practices in diverse media contexts

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking


Collaborate in a group scenario and provide constructive, appropriate and considered peer-to-peer feedback

GLO7: Teamwork


Demonstrate an advanced level of digital literacy through participation in online media platforms

GLO3: Digital literacy


Apply advanced communication skills in analysing issues and contributing to debates using various online media platforms

GLO2: Communication


Demonstrate personal motivation and a capacity for original thought, independent learning, and self-assessment

GLO6: Self-management

These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Trimester 2:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week
Assessment 1 (Individual) - Online exercise 1500 words or equivalent 30% Week 5
Assessment 2 (Individual) - Portfolio output 1500 words or equivalent 30% Week 8
Assessment 3 (Group of 3-5 students) - Collaborative digital media project 2000 words or equivalent 40% Week 11

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

There is no prescribed text. Unit materials are provided via the unit site. This includes unit topic readings and references to further information.

Unit Fee Information

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