2020 unit information
Classes and seminars in Trimester 2/Semester 2, 2020 will be online. Physical distancing for coronavirus (COVID-19) will affect delivery of other learning experiences in this unit. Please check your unit sites for announcements and updates one week prior to the start of your trimester or semester.
Last updated: 2 June 2020
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 2-hour seminar per week
Online independent and collaborative learning activities including 1 x 2-hours seminar equivalent
Public relations campaigns are the planned and structured efforts to influence the behaviour, beliefs or attitudes of identified target publics. This unit is designed to apply and extend the knowledge of the public relations campaign, a key component of public relations practice. Students will examine the theories and models which work behind major campaigns and critically analyse existing campaigns.
These are the Learning Outcomes (ULO) for this unit
At the completion of this unit, successful students can:
Deakin Graduate Learning Outcomes
Evaluating and applying relevant discipline knowledge in the field of public relations within a range of social, political and cultural contexts
GLO1: Discipline-specific knowledge and capabilities
Formulating effective communication approaches and skilfully applying them using a range of written, visual and oral modalities
Identifying, gathering and distributing information using digital technologies
GLO3: Digital literacy
Demonstrating awareness of ethics issues, social responsibilities and cultural diversity in assessing the value and impact of promotional activity
GLO4: Critical thinking
Analysing and interpreting problems and opportunities creatively to form new perspectives
GLO5: Problem solving
Developing, planning and managing independent work to meet unit expectations and personal goals
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
Assessment 1 (Individual) – Essay
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: ALR700 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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