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MMM799 - Arts Fundraising and Sponsorship


2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Hilary Glow
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - cloud:

Online independent and collaborative learning activities including 11 scheduled online seminars


Arts sponsorship and philanthropy provide vital benefits to cultural organisations. In an increasingly competitive environment, and with declining government funding, the arts and cultural sector is looking to develop strong and sustainable relationships through a diversity of partnerships. This unit gives students the opportunity to understand and analyse a fundraising or sponsorship case study and the contextual pressures that affect its outcome. The topics addressed in this unit include: the nature and role of fundraising; the principles and practices of government relations and corporate sponsorship; and philanthropy and donors.


These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes


Appraise knowledge and practice relating to the key issues in arts fundraising and sponsorship.

GLO1: Discipline-specific knowledge and capabilities


Compose findings relating to research into the management of arts fundraising and sponsorship campaigns.

GLO2: Communication


Apply a range of online resources to research into the management of arts fundraising and sponsorship campaigns.

GLO3: Digital literacy


Determine the use of a range of approaches and techniques in arts fundraising and sponsorship campaigns.

GLO4: Critical thinking


Personalise an understanding of the contribution arts fundraising makes to organizational effectiveness and the sustainability of the arts sector.

GLO6: Self-management


Contribute to an online community of learners and practitioners in the field of arts fundraising and sponsorship.

GLO7: Teamwork


These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1 (Individual) - Blog 2000 words 30% Week 6
Assessment 2 (Individual) - Case Study 4500–5000 words 50% Study period
Assessment 3 (Individual) - Weekly online seminar participation 1500 words 20% Weekly

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

Texts and reading lists for units can be found on the University Library via the following link. Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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