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MMS308 - Sport Marketing

Year:

2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 2: Burwood (Melbourne), Cloud (online)
Credit point(s):1
EFTSL value:0.125
Unit Chair:Trimester 2: Damien Whitburn
Prerequisite:

MMK277 or MMK101

Corequisite:Nil
Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 1.5 hour class, 1 x 1.5 hour seminar per week

Scheduled learning activities - cloud:

1 x 1.5 hour class (recordings provided) + 1 x 1.5 hour online seminar

Content

The unit examines techniques and strategies applicable to the marketing of sport as well as marketing through sport. The unit will focus on sport as a service and the unique characteristics of the sport product, the sport consumer, and hence the sport marketing mix. A special emphasis is placed on customer service and retention. A key learning outcome for students will be the development of a strategic sport marketing plan.

 

These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes

ULO1

Synthesise the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management.

GLO1: Discipline-specific knowledge and capabilities
GLO5: Problem solving

ULO2

Defend the relevance of the marketing function and its place in the role of management.

GLO1: Discipline-specific knowledge and capabilities

ULO3

Interpret market factors and develop strategic marketing responses.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication
GLO3: Digital literacy
GLO5: Problem solving

ULO4

Evaluate future applications of sport marketing in the sports industry.

GLO1: Discipline-specific knowledge and capabilities

 

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

:
Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1: (Individual) - Marketing Plan 4000 words 50% Week 9
Examination 2 hours 50% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MMS308 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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