2020 unit information
Classes and seminars in Trimester 2, 2020 will be online.
Last updated: 2 June 2020
MMK277 or MMK101
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 1.5 hour class, 1 x 1.5 hour seminar per week
1 x 1.5 hour class (recordings provided) + 1 x 1.5 hour online seminar
The unit examines techniques and strategies applicable to the marketing of sport as well as marketing through sport. The unit will focus on sport as a service and the unique characteristics of the sport product, the sport consumer, and hence the sport marketing mix. A special emphasis is placed on customer service and retention. A key learning outcome for students will be the development of a strategic sport marketing plan.
These are the Learning Outcomes (ULO) for this UnitAt the completion of this Unit, successful students can:
Synthesise the principles and practices of marketing management and research as they apply to the unique characteristics of sport and sport management.
Defend the relevance of the marketing function and its place in the role of management.
Interpret market factors and develop strategic marketing responses.
Evaluate future applications of sport marketing in the sports industry.
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
The texts and reading list for the unit can be found on the University Library via the link below: MMS308 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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