Unit search

Search results

MPK701 - Research Design and Analysis


2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:Trimester 1: Burwood (Melbourne), Cloud (online)
Trimester 2: Burwood (Melbourne), Cloud (online)
EFTSL value:0.125
Unit Chair:Trimester 1: Ping Xiao
Trimester 2: Ho Yin Wong


Incompatible with: Nil
Typical study commitment:

Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

Scheduled learning activities - campus:

1 x 3 hour seminar (recordings provided) per week

Scheduled learning activities - cloud:

1 x 3 hour seminar (recordings provided) per week + 4 x 2 hour online seminar (livestreamed with recordings provided) per trimester


The unit will develop students' knowledge of the scope of research in business, together with the processes and techniques used in business research. Specific topics include an introduction to research in business, problem definition, research design, qualitative and quantitative methods, data collection instruments, qualitative and quantitative data analysis, univariate and multivariate statistical analysis, the development of business models, reporting and presentation of results. Applications of business research concepts in various business areas such as strategic management, marketing management, human resources management and other business disciplines will also be discussed.


These are the Learning Outcomes (ULO) for this Unit
At the completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes


Demonstrate an understanding of the scope of research in business.

GLO1: Discipline-specific knowledge and capabilities


Evaluate the role of research in business as an aid to strategic decision making.

GLO1: Discipline-specific knowledge and capabilities
GLO4: Critical thinking 


Demonstrate competence in the process of conducting, analysing and reporting.

GLO1: Discipline-specific knowledge and capabilities
GLO2: Communication


Analyse and/or interpret research data using SPSS or produced from SPSS or similar software.

GLO1: Discipline-specific knowledge and capabilities 


Develop a research design that solves a research problem individually or in group.

GLO5: Problem solving 

These Unit Learning Outcomes are applicable for all teaching periods throughout the year


Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Assessment 1: (Individual) Problem Based Written Assignment. 4000 words 40% Week 8
Closed Book Examination 2 hours 60% Exam period

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Hurdle requirement

Hurdle requirement: achieve at least 50% of the marks available on the examination.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPK701 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

Click on the fee link below which describes you: