2020 unit information
Classes and seminars in Trimester 3, 2020 will be online.
Last updated: 5 October 2020
Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.
1 x 3 hour seminar (livestreamed with recordings provided) per week
1 x 3 hour seminar (livestreamed and recordings provided) per week + 3 x 1.5 hour online seminar (livestreamed with recordings provided) per trimester
This unit examines the transformative and integrative marketing management process. A variety of topics are addressed to provide participants with key tools to take away from this exciting discipline. These include marketing strategy and planning; marketing research; segmentation, targeting and positioning; consumer behaviour; pricing considerations and approaches; integrated marketing communications; product strategy and new product development; managing place; and marketing evaluation/metrics. Marketing Management introduces participants to core marketing concepts and techniques, and importantly encourages the application of these to real world contexts.
These are the Unit Learning Outcomes (ULO) for this Unit At the completion of this Unit, successful students can:
Evaluate the key concepts, models and theories upon which the practice of marketing is based.
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinking
Apply the fundamental principles involved in managing marketing.
GLO1: Discipline-specific knowledge and capabilitiesGOL5: Problem solving
Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions.
GLO1: Discipline-specific knowledge and capabilitiesGLO4: Critical thinkingGLO5: Problem solving
GLO1: Discipline-specific knowledge and capabilitiesGLO2: CommunicationGLO3: Digital literacy
These Unit Learning Outcomes are applicable for all teaching periods throughout the year
The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.
Hurdle requirement: achieve at least 50% of the marks available on the examination
The texts and reading list for the unit can be found on the University Library via the link below: MPK732 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.
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