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MPT732 - Marketing Management (Tour)

Year:

2020 unit information

Important Update:

Classes and seminars in Trimester 2, 2020 will be online.

Last updated: 2 June 2020

Enrolment modes:

Not offered in 2020

EFTSL value:0.125
Unit Chair:Trimester 2: Paul Harrison
Prerequisite:

Nil

Corequisite:Nil
Incompatible with:

MPK732, MPR732

Typical study commitment:

This unit is based on a study tour. Students will on average spend 150 hours over the teaching period undertaking the teaching, learning and assessment activities for this unit.

In-person attendance requirements:

This unit requires students to attend a supervised study tour

Note:

Please refer to Study Tour link below for further information:

USA Study Tour

Special enrolment procedure applies.

Enrolment in this program is by application only. Applications for 2020 programs will open on the following dates:

  • T3 2020 programs – Dates to be advised
  • T3 2020 programs – Dates to be advised

Please add yourself to our expression of interest list and we will contact you when applications open. For further information on international study opportunities please go here.

Content

The unit introduces marketing as an integrative management function. It draws together the activities of every area of an organisation concerned with the planning, development, distribution, promotion and pricing of goods and services. The unit will examine the comprehensive perspective essential to marketing decision-making, through relationships with customers, suppliers, competitors, society, and other organisational functions. This unit covers the significant areas within marketing, such as research, buyer behaviour, product planning, marketing planning, pricing, and distribution, focusing on managing these elements within an overall integrated marketing strategy.

 

These are the Learning Outcomes (ULO) for this Unit
At completion of this Unit, successful students can:

Deakin Graduate Learning Outcomes

ULO1

Critically evaluate the key concepts, models and theories upon which the practice of marketing is based 

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking 

ULO2

Apply the fundamental principles involved in managing marketing 

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking 

GLO5: Problem solving 

ULO3

Analyse marketing problems and be capable of applying relevant concepts, models and theories to generate appropriate solutions 

GLO1: Discipline-specific knowledge and capabilities

GLO4: Critical thinking

GLO5: Problem solving 

These Unit Learning Outcomes are applicable for all teaching periods throughout the year

Assessment

Assessment Description Student output Grading and weighting
(% total mark for unit)
Indicative due week 
Test(s)   20% Week 3
written assignment 1 (group) 4000 words 40% Week 6
written assignment 2 (individual) 4000 words 40% Week 10

The assessment due weeks provided may change. The Unit Chair will clarify the exact assessment requirements, including the due date, at the start of the teaching period.

Learning Resource

The texts and reading list for the unit can be found on the University Library via the link below: MPT732 Note: Select the relevant trimester reading list. Please note that a future teaching period's reading list may not be available until a month prior to the start of that teaching period so you may wish to use the relevant trimester's prior year reading list as a guide only.

Unit Fee Information

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